I am farming in the real world

Chapter 50: Chen's Inauguration Grand Occasion

Early in the morning on August 1st, a long queue had already formed in front of Chen's Store No. 1.

After a period of promotion, customers living in the high-end residential areas along Binjiang Road, who had heard the news and rushed over, crowded this originally very remote alley corner, making it impossible to move.

Outside the store, Zhao Xiaoguang and other part-time students, wearing work clothes printed with 'Chen's', used the popularity accumulated from days of door-to-door promotion to greet the familiar faces in the queue with polite smiles, while handing out pre-printed number plates to everyone.

Everyone's attention was focused on the store's natural log-style decoration, the live broadcast of the outdoor ecological chicken farm, and the specially made roast chickens hanging in the display window, their colors roasted to a golden brown under the food warming lights.

The tempting aroma of the roast chicken wafted out little by little through the display window, stimulating the appetites of the queuing customers.

Even private car drivers passing by during the morning rush hour on Binjiang Road couldn't help but roll down their car windows when passing by this place, staring curiously at the long line of people that snaked from the alley entrance all the way to the roadside.

"What kind of store is opening here?"

"Chen's?"

"Never heard of it before!"

"But it smells really good!"

Passing drivers and office workers taking the bus to work discussed animatedly, some even taking out their mobile phones to take pictures while waiting for the lights at the intersection.

When the 'Preparing' sign hanging at the door was taken down and the store officially opened for business.

The queue at the very front began to move slowly, and the first batch of customers entering the store curiously looked at the store's decoration and layout, as well as the prominently displayed business license and food safety inspection certificate, and immediately took out their number plates and mobile phone payment QR codes, saying to the pretty cashier girl behind the counter: "Give me two of your special roast chickens to go!"

"Okay, sir, two chickens will be 376 yuan."

"It's best to eat them while they're hot! If they get cold, remember not to steam them in a pot, and don't heat them in the oven either. Microwaving them on the lowest setting will make them taste a little better."

The cashier girl raised the scanning gun and made a 'beep' sound, patiently explaining to each customer buying chicken, using the sales techniques taught during her induction training.

This was the result of Chen Jue's personal testing during this period.

Because the MC roast chicken, freshly taken out of the [Furnace] or backpack, has a flavor that is nearly perfect at 9.9 points, but if it is left for too long, the hot dish turns into a cold dish, and its flavor will naturally drop by a fraction of a point.

Explaining this to the customers in advance was also to avoid a collapse in reputation.

After the receipt was printed, several young full-time employees wearing uniform chef hats and disposable gloves inside the counter deftly took out two steaming roast chickens from the cooked food cabinet and wrapped them in kraft paper on the spot.

The leader, a slightly burly older brother, showed a bit of satisfaction at the clean and hygienic open kitchen, and after taking the two bags of packaged roast chicken, he asked: "By the way, little sister, when will Chen's be able to supply unlimited quantities?"

"There's a limit of two per person for the opening, it's not enough to share when we take them back."

The diners who queued up to enter the store later also echoed similar sentiments.

Those who were willing to spend money to buy such expensive roast chicken were all wealthy owners of high-end residential areas on Binjiang Road.

Before, they couldn't even get one at half price at the stalls, but they didn't expect that after opening a store, they would engage in this kind of hunger marketing, which really made these gourmets a little indignant.

"Sir, we have a limited number for the new store opening, and the manager said that we can only supply a maximum of one thousand chickens per day."

"We have to wait for the chickens in the chicken farm to grow up before we can sell them, other chickens can't be roasted to this taste." The cashier girl pointed to the large screen TV hanging up and explained patiently.

Of course, these were all sales techniques taught in advance during the induction training, specifically to raise the status of this special roast chicken.

Those diners who entered the store later were also listening with their ears perked up from afar.

Watching the roast chickens being packaged one after another in the display window, smelling the tempting aroma of roast chicken in the air, and looking up at the flocks of chickens running happily in the mountains in the surveillance footage, the diners' resentment caused by queuing and purchase limits was slightly calmed.

… …

The queue moved little by little, and the diners who entered the store to pay basically left with two kraft paper bags in their hands.

The fat older brother, who couldn't wait to taste the fresh flavors, stood by the roadside as soon as he left the store and opened a bag, tearing off a steaming chicken wing or chicken leg and stuffing it into his mouth, regardless of his image.

After all, the cashier girl inside said that this thing tastes best while it's hot.

This scene also caused a burst of laughter and jeering from the queuing customers outside: "Hey, brother! Can you share a piece for me to try?"

"That's right! Big brother, you're eating so deliciously, you definitely have the potential to be a food blogger!"

"Why don't you register an account and shoot videos on Douyin? I'll be your fan!"

The fat older brother, with his mouth full of oil, smiled indifferently and said: "Queue up and buy it yourself! I came to queue up at 8 o'clock in the morning. Forget about shooting videos, I can't bring myself to do it."

With that, the fat older brother slurped a few times and gnawed the juicy chicken leg in his hand until only the bone was left, and left smartly in a Porsche Panamera parked by the road with two large bags in hand.

Such a scene also stunned Chen Jue's close friends who came to support him.

"Chen Jue, I feel like I'm taking advantage of you even if I offer 2 million for 5% of your shares."

"Your opening business is too good!"

Zheng Bocheng came early in the morning with two large wheat flower baskets with the words 'Warmly congratulate Chen's on a prosperous opening', with the inscription 'Zhongbo Machinery', which lined up with the flower baskets sent by 'Sweetheart Fruit Luo Xian' and 'Wencheng Investment Promotion Bureau'.

It's just that I didn't expect that just after the opening, there were more people queuing than the wheat flower baskets sent over.

If this trend continues, even if there are daily sales restrictions, it will not be able to stop these wealthy customers with super purchasing power from snapping up the goods.

"Yes! This business makes my heart flutter, and I want to quit my job and do business with you."

"The opening of this store is like those internet celebrity milk tea shops, with people queuing up."

"Chen Jue, how did you come up with this idea? Did you hire a bunch of shills? Will you franchise it to outsiders later?" Guo Sen, who had asked for a half-day leave, spat out small questions from his head like a machine gun.

Seeing such a grand opening scene, these close friends all had gleaming eyes, and none of them were not excited.

It was as if a constant stream of wealth was flowing in their sight.

"We can only do direct-sale chains, otherwise, we will teach the apprentices and starve the masters in the future." Chen Jue shook his head and replied with a smile.

Since coming over in the morning, he had been chatting and joking with his close friends far away from the store, without interfering in the situation inside Chen's store at all.

Lest his appearance as the boss disrupt the working state of Zhao Xiaoguang and the others.

Because according to Chen Jue's business philosophy for 'Chen's', he intends to build it into a high-end fast-moving consumer new Chinese-style food shop.

Like those internet celebrity milk tea shops, you buy and leave, without being bogged down.

All the traditional and cumbersome ribbon-cutting ceremonies are cut off, and even the now popular takeaway is eliminated.

The real deliciousness will definitely run off if it is packaged in a takeaway and steamed by the heat that cannot be dissipated, losing the original taste. It is better to focus on offline sales in this way.

Anyway, with 7 full fan groups as customer support, coupled with the control over the taste of MC roast chicken. Chen Jue has considerable confidence that Chen's shop will continue to be popular after its opening, relying on word-of-mouth and the influence created by the early trial eating and promotion.

And the grand opening scene with long queues in front of him is basically consistent with the opening scene he envisioned.

… …

"President Chen, business is booming!"

While chatting and joking with his close friends, Lin Youlong, the chairman of Chaofan Group who had been thinking about the roast chicken recipe for a long time, arrived outside the store in a black Elfa.

Two assistants got out of the car, each carrying a large wheat flower basket and placing it in the empty space outside the store door.

The other party came uninvited to Chen Jue and said: "I was wondering why the part-timers at your Chen's haven't been setting up stalls recently, it turns out that you quietly opened a new store."

Seeing this local catering tycoon coming to congratulate him, Chen Jue knew that he had not given up on investing in Chen's franchise.

But for the sake of those two large wheat flower baskets, Chen Jue didn't reach out and slap a smiling face, and politely greeted the other party: "Thank you, President Lin, for taking the time out of your busy schedule to come and support us! Should I ask the employees to leave two bags of roast chicken for President Lin to take away later?"

Seeing Chen Jue's indifferent attitude, Lin Youlong first laughed: "No need, I just came to take a look. I've eaten your special roast chicken a few times recently, and if I eat any more, I feel like my mouth will be spoiled."

Then he changed the subject and commented: "But President Chen, the location you chose for this new store is a bit too remote. If it were opened on Wuma Street, the business would definitely double several times."

Chen Jue pretended to be helpless when he heard this: "There's no way! It's hard to find a prosperous shop, and it's too expensive to open on Wuma Street. Besides, our roast chicken production is also limited. Being able to sell two thousand chickens a day is already the limit, and there won't be any more to sell even if we want to."

Lin Youlong was a little shocked when he heard this stock preparation quantity: "Selling two thousand chickens a day in a single store? A turnover of three hundred thousand yuan a day? Aren't you afraid of bursting your stomach!"

But after taking another look at the grand scene of the queue in front of Chen's shop, and the truck painted with the 'Chen's' trademark parked at the end of the alley that could replenish goods at any time, Lin Youlong still showed a bit of envy on his face: "What a great project!"

… …

Just as Chen Jue was chatting with his close friends and Lin Youlong in the distance.

The long queue that formed in front of the store began to gradually decrease, and those wealthy owners who came early to join in the fun and try something new each left with two bags of roast chicken in their hands, feeling satisfied.

Some even learned from the previous fat older brother and found a shady spot to start eating while it was still hot.

One of them, a bespectacled and refined-looking young man, smacked his lips while sucking the grease off his fingers. At the same time, he recorded a video of the roast chicken and posted it to a group called 'Wen City Web Novel Author's Casual Chat'.

"@All, brothers! Remember the delicious Chen's Roast Chicken I mentioned last time? Their new store is open! It's near my neighborhood (location attached)."

This @ immediately炸 (exploded) out a bunch of Wen City authors who were usually lurking, because this young man's ID in the group prominently displayed the six characters 'Legend of the Holy Knight'.

First update is here~ Continuing to ask for votes~