I am farming in the real world

Chapter 104: Making Money in Big Cities, Spending in Big Cities, Don't Even Think About Taking a Penny Home

"International Food Fair?"

Chen Jue curiously took the invitation card.

Opening it, besides the printed names of several very influential organizers, there was also an invitation letter to Chen Ji.

The letter's meaning was simple: seeing that Chen Ji's Secret Roasted Chicken had become a sensation overnight, they specially invited Chen Ji to attend the exhibition as a brand representative.

"Does attending the exhibition cost money?" Chen Jue asked after flipping through the invitation card.

Dai Cheng shook his head: "We have a specially invited spot in the Wen City area, and like those established brands participating in the exhibition, we don't have to pay for a booth. If a small brand with no reputation goes, they'd probably have to shell out a lot of money."

Hearing that he didn't have to pay to be fleeced, Chen Jue approved the exhibition participation document.

After all, these days, there were many black-hearted organizers using the name of 'trade fair' to make money and scam people.

The names they used sounded grand, usually starting with 'XX International' to elevate the trade fair's status.

In reality, it was just a shell company specializing in trade fair business, casually finding a small venue to set up. In fact, there were very few customers who actually visited and looked around, mainly making money from the exhibitors who were kept in the dark.

Every year, Wen City and Rui County had many similar eye-catching gimmick exhibitions, usually setting up in large shopping malls or ancient streets, setting up various red tents to sell fried goods and specialties from various places, making it look very low-grade, like a rural market.

Since the organizer set the address at the National Exhibition and Convention Center in Modu (Shanghai), and didn't easily charge fees to the public, it should be a proper exhibition.

As long as it wasn't a fake of Guinness World Records or China Guinness, letting Chen Ji participate in the exhibition would be beneficial for future international brand promotion.

… …

After wandering around Chen Ji Catering Company for an hour, finalizing and settling all the matters that required his decision as the boss, Chen Jue took a Trumpchi business car towards the Magic Cube Factory.

Here, it should be mentioned that in order to solve the problem of the Iron Golem's 100 recruitment limit, Chen Jue had already arranged for Chen Ji's personnel department to recruit more than a dozen experienced drivers with more than 10 years of driving experience.

These experienced drivers all held A and B licenses, some responsible for cold chain transportation, delivering goods from the central kitchen to various branches, and some specializing in serving the operations department for errands.

For this reason, Chen Jue also specifically asked the logistics department to take 10 top-of-the-line Trumpchi M8s from the 4S store and put them into company operations. The black new cars, all sprayed with the Chen Ji logo, looked particularly impressive when parked in the building's ground parking spaces.

Of course, this expense of buying business cars was a drop in the bucket for Chen Ji at the moment.

Because according to the report just sent by the finance department, the daily turnover of all 7 stores in Wen City had steadily exceeded 2 million!

After a month of operation, there was almost 60 million in cash flow, which was more than enough to buy another 200 top-of-the-line M8s.

"Excluding personnel salaries, rent, and material consumption, there is actually a net profit of more than 50 million a month!" Chen Jue comfortably leaned back in the back seat, enjoying the massage, and calculated the profit situation of Chen Ji's stores with his mobile phone calculator.

He didn't know until he calculated it, and he himself was a little surprised.

Since the core MC Roasted Chicken's output was almost zero cost, and the number of chickens in the underground breeding farm was increasing, this led to Chen Ji's net profit margin being maintained at an incredible 90% or more!

If the bosses in the catering industry outside knew about this, they would probably break down Chen Ji's threshold!

Because the profit of the catering industry is very low, the gross profit is usually half of the turnover. After deducting rent, utilities, labor costs, and the necessary food costs, the net profit is usually only 8% to 12%, which is very good.

Even in places like Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, where Black Pearl and Michelin restaurants are concentrated, they still cannot escape such low profit margins.

If you want to make a name for yourself in the catering industry, you basically rely on turnover.

Either learn from those online celebrity milk tea shops and open thousands of chain stores to earn franchise fees, or like KFC and McDonald's, do high prices and build a brand.

It is almost rare to be like Chen Ji, who only does direct sales and can control the quality and profit margin to such an incredible level.

"If we spread the stores to the whole province or even the whole country, it will definitely be more profitable than selling soybeans or timber!" Chen Jue thought to himself.

After deleting the data in the computer, and thinking about the wealthy and idle tourists from all over the country, he immediately understood a great business principle.

That is, when the economic environment is good, you must choose to earn the money of the general public. When the economy is not good and you want to start a business, you must change your thinking and earn the money from the pockets of the rich.

Because no matter whether the economy is good or not, the rich always have money in their hands, and they are also the group of customers who are most willing to spend money on themselves.

… …

With Chen Ji's daily output of this cash cow, Chen Jue became more and more calm about the hundreds of millions of bank loans and installment payments for engineering vehicles.

He could even easily pay off these debts in the next few months without mobilizing the funds of Hongxing Trading.

So on the way to the Magic Cube Factory, Chen Jue was in a good mood. While approving documents from various departments on DingTalk, he chatted with Lao He, the company's newly assigned driver.

He asked about his salary and treatment, whether he was doing well in Chen Ji, and so on.

"President Chen, the treatment our company provides is absolutely nothing to say."

"I used to drive for my previous company, and I only got eight thousand a month. When I came to our Chen Ji, now the basic salary is twelve thousand a month, and there are also commissions and bonuses based on driving time. Many acquaintances are asking me to ask for connections, asking if our company still needs drivers."

Seeing Chen Jue suddenly asking, Lao He immediately opened his chatterbox, just to leave a good impression of being practical and loyal in front of the new boss.

After all, driving in a large company is also a technical job. If you can serve the boss well, then it is not far from being promoted and getting a raise.

However, when it came to the issue of food and accommodation, Lao He couldn't help but complain about the high prices in Wen City.

Whether it's renting a house or eating, the prices in Wen City are comparable to those in first-tier cities.

Don't think that earning one or two thousand a month is great, but once you spend it with your family, these migrant workers who come to Wen City basically can't save much money all year round.

It's like the joke circulating on the Internet: Make money in big cities, spend money in big cities, don't even think about taking a penny home.

Hearing Lao He's voice as a new employee, Chen Jue also muttered in his heart: "Housing and food problems? Providing food and accommodation is not impossible to solve."

Wanting to be a qualified entrepreneur, Chen Jue found that in addition to paying employees high salaries, he also had to consider their work emotions.

Being from a rural background, he understands the needs of these grassroots people even more.

Coming all the way to Wen City to work hard is not just to seek a stable and happy life, and to find a two-bedroom apartment for their families in the big city.

So after figuring this out, Chen Jue flipped through his address book and contacted Secretary Lin from the municipal government, asking him if he could get a piece of land near Chen Ji's operations headquarters.

He plans to use the resources at hand to build a brand-new residential area for Chen Ji's employees!

This chapter is guaranteed~