How Can I Get Confused with the Top?
Vol 3 Chapter 285: Sales miracle
Dongshi, Nishi, Fuji, and tbs are the four major TV stations in the island country. If you want to comment on the top five, you will add Asahi. There is reason to suspect that it is the top five rated by TV Asahi itself.
Sofina is affiliated to Kao Co., Ltd., a well-known daily-use brand in the island country. It is said that the strong must be strong. In the Forbes Global 2000 released this year, Kao also ranked more than 600.
To put it more bluntly, Kao has money and power, so the az series of lipstick advertisements are broadcast on five TV stations.
Large department stores such as Takashimaya, Isetan and Tobu also put on huge posters.
Offline advertising is very powerful, because girls who go to offline department stores have shopping needs and happen to see advertisements again.
"This... looks good, I mean the lipstick number is great, isn't that a coincidence? I was going to buy lipstick." Said the girl who took her best friend to the street.
"Chu sauce is too suitable for endorsement lipstick. I used to only use make-up, but now I want to buy a set of Sophia." There are also girls who are shopping with their boyfriends and are attracted by the posters.
"Buy two sets, the purchasing power of the fans of the puppets can't be left behind." A group of college female students said.
Fewer women in the island country go shopping alone. The reason seems to be that they are afraid that others will think they "have no friends", and the girls have a sense of shame.
The island girls always have a strange sense of shame, and they don't seem to like going to Yoshino's house alone.
To say that offline is "meeting a poster", the base plate is not too big, so there are too many people watching TV online, or swiping az series lipstick advertisements with their mobile phones.
The key offline advertising laws are very strict, but online is free, especially the two advertisements with exposed waist and exposed collarbone. The director invited by Sofina to shoot the advertisement has a clear goal of "sexual tension" and "appearance".
"With the existence of the puppet, I know that the white fox son, An Pei Qingming, may not be a liar. There is a male demon fox who can rank with the nine-tailed fox Yuzaoqian."
"He is the most ideal singer-type boyfriend of mankind. I ordered a set of lipsticks from the Muppet series."
"The appearance of a perfect human being, I want to use the puppet as the prototype to create a comic, probably the story has a prototype, a private aristocratic academy, there are the heirs of the four major families, others call it the flower quartet, the prototype of the puppet must be four The leader of the group, I'm going to start writing!"
There are sporadic discussions on the Internet about advertisements. If there are specific advertisements in Huaxia, no one will discuss them. However, Japan and South Korea attach great importance to the shooting of advertisements by celebrities. The island country is known as "the transformation of artist's popularity", and a certain person appeared on the way of shooting advertisements. Playing a big name is blocked by the industry.
Chu Zhi's female fans in the island country cover two groups with the strongest purchasing power, female white-collar workers and female students, and they are also the main customer groups of lipsticks. Amway easily searches on the amazon platform and buys a set.
Amazon is a commonly used shopping software in island countries, az lipstick series and Muppet series lipstick, two search keywords are now ranked first and second.
"I am often praised by my grandma for being handsome. My grandma didn't praise other people, but Chu Sang's appearance, I think is the person my grandma will praise handsome." There are also male fans who buy it, and they don't know if they buy it as a gift. , or for your own use.
Don't underestimate the otaku in the island country. The otaku can support the two-dimensional industry and the AV industry by himself, and the future is limitless.
Therefore, many island artists will involve animation dubbing, or sing two-dimensional theme songs, to a large extent to please this group of people.
Chu Zhi is different. He has no contact with the second dimension at all, but he has a song that has sung into the hearts of many otaku.
Especially the lyric "Because the shoelaces are loosened, I am not good at re-tying them, and the same is true of people's ties."
There are many male fans who are willing to spend money for Chu Zhi on weekdays. One az series lipstick, the price is 3100 yen (about 150rmb), a set of six sticks is 18000 yen, five shades and one The lip glaze is not expensive according to the consumption of the island country.
But there is one thing to say, there are really many ways to price the brand in the island country. A single stick is 3100, six pieces are 18000, which seems to be 600 yen cheaper, but some are lip glaze. The price of ordinary lip glaze is only one-third of lipstick, and the actual price is more Expensive, many people buy a full set because the set box has a endorsement card signed by a spokesperson.
Some male fans buy one, and some buy a set, and the latter is estimated to be for signing cards.
Sofina sold over 110,000 sets and 660,000 lipsticks (excluding South Korea's sales) in 18 hours on Amazon.com.
The 50,000 sets sold out offline are really exaggerated.
"This man is horrible."
The counter sister Ozawa Coriander feels her throat is dry, she talks too much today, and too many customers buy puppet series today...
Ah, it's not the Muppets series, it's obviously called the az series.
At the beginning, the customer asked: "Is there any Muppet series of lipsticks in the drugstore? I want to choose two."
"You're talking about Sofina Yuki az lipsticks. We have five colors that match your skin tone and lip shape."
Later, there were many people who asked, and Ozawa Coriander took the initiative to say, "Want to buy the Muppet series lipstick, right?"
One day Ozawa sold more than 380 pieces, breaking her sales record, so she couldn't help but sigh when she saw the poster in the mall.
Ozawa Coriander returned home, and then saw her boyfriend Toshio, standing downstairs, seemingly waiting for a long time.
She trotted over, even though her calf hurt a little: "I'm sorry Junxiong, we're busy today, so I got off work late."
"It's okay, I also know that today is not the time for coriander to rest." Toshio's bag was shaking in front of Ozawa's eyes, and the onomatopoeia yoyoyo (よ) was uttered in his mouth.
"The Christmas present I prepared for you with Coriander, the Muppet series lipstick, I bought it at an extra 1,000 yen." Junxiong said excitedly.
"..." Ozawa Coriander saw the familiar box.
Junxiong's behavior also shows that there are many men who don't know why, when they buy Christmas gifts, they buy this lipstick when they see that the az lipstick is popular, and even many shopping malls are sold out, and they have to buy it at a higher price.
Originally, Sophia, as a sub-brand of Kao, operated independently and occasionally sought help, but was still separated.
On the second day of Christmas, Kao's official website rarely issued a celebration [Sofina az series of lipsticks (muppet series), the first day sales of 2.8 billion yen! Big congratulations, big congratulations. ]
For a while, the media shook.
Sophia, who has been ignored by no one, can have such an exaggerated sales volume.
Just because the female spokesperson was changed to a male star.
"Nissan Economic Daily" analyzed: [Sofina's advertising shooting is completely different from before, not choosing female artists to endorse, nor filming product performance and makeup effects.
Instead, he hired an artist Chu Zhi who didn't match the product at all. He didn't seem to know the correct use of the product. He smeared lipstick on his face and used the lipstick number to turn it into a tattoo on his waist. Everything has nothing to do with the product. , but it can exude the **** that makes people pay for it.
After the miracle happened in the 1990s when Zhezi Uejing endorsed make lipstick, Chu Zhi created another lipstick endorsement miracle. ]
There are a lot of words, but the Nissan Economic News did not say that Zheko Uai is a superstar in the island country, but the endorsement miracle she created has a time factor.
What era was the 1990s for the island nation? In the era of economic take-off, people have a lot of money in their hands, and now from the lost ten years, it is slowly turning into a lost twenty and thirty years...
More importantly, Chu Zhi let people see the fighting power of male stars to endorse women's products.
What is more shocking is not the media, but the capitalists of the island country, who see others spending a lot of money, their eyes are green with envy.
They are very clear that the data released by Kao is clumsy, because Sofina makeup is also sold in South Korea, and Chu Zhi's popularity in South Korea is also strong, and at least 30,000 sets can be sold.
The miracle of Chu Zhi's endorsement continued on the second day...the third day, and the daily sales were still over 20,000 sets.
The renewed popularity gave tbs an opportunity. They spent 25 million yen to purchase the broadcasting rights of "Star Trek" in the island country.
Why is the 30 million yen that was promised earlier reduced?
The islanders are careful and thoughtful, because Star Brigade was Sapporo and Otaru in the early stage, and went to St. Petersburg in the later stage, so TBS only bought the first five issues, so to be precise, because Chu Zhiep proved its appeal, the price was increased in disguise.
Taking the opportunity to arrange a schedule to broadcast, and tbs also named the variety show "Savior? ", a second and vague name.
I don't know what the content is, but it should be named after the fifth issue of saving people during the Ishikari earthquake.
Chu Zhi didn't know that he was famous again in the island country, but his bank card would know that because of the 12% share he signed with Sofina, he would get about 17 soft sister coins for every lipstick sold.
There is not much in the calculation. The three-day share is about 20 million soft sister coins. Chu Zhi and the brokerage team are discussing another matter.
"Or we don't care, no matter how good or bad this matter is, we won't get any benefit, and it's easy to get angry." Niu Jiangxue pondered.
"I personally prefer to ignore it. It's better to find a diplomatic unit than us for this matter." Lao Qian also said.
"No matter what, I will support what Ah Jiu decides." Wang Yuan said.
Reasonable brother Fei, he said, "I think it's okay to try a little bit, not for anything else just because Brother Chu is a leader of young artists."
"Things are a bit complicated, and we don't know much information yet." Qi Qiu suggested that we should learn more about it first~www.readwn.com~ Everyone is discussing, two Huaxia, who were dispatched by the original company to H country as trainees The little boy was bullied by the artist of the same company, and the company of H country didn't care, and then the original company didn't care, just let them endure it.
One of the Huaxia trainees, Guan He, sent a private message to Chu Zhi to ask for help. The content was not a moral kidnapping, but more like going to the doctor in an emergency.
Guan He would send it to Chu Zhi, presumably because Chu Zhi was the most famous star in the H country, and then he didn't help it in vain. In a private message, he explained that he would be grateful to pay the remuneration and so on.
What will make Chu Zhi hesitate is not the reward, but the photo of the wound sent by Guan He, which is too miserable.
------off topic-----
o: Chapter 2 at three o'clock, everyone go to bed first.
o: Don't call anything weird in the group.... This is the first time I've been banned from the group.
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