“ready. cue!”

As the cue sign dropped, the host raised the microphone and spoke.

“hello! Welcome to the broadcast of the SR Electronic Prize Draw!”

I, who was watching it from outside the camera, said to Ahn.

“Are you going out without problems with subtitles?”

“We are monitoring in real time. Don’t worry.”

After all, I am now the owner of a fairly large company, so I don’t have to go to the lottery ceremony myself.

So, I hired a professional studio to broadcast this lottery.

“How many viewers?”

“The number of viewers from all over the world exceeded 100,000, and it continues to rise.”

“There won’t be any server crashes or anything like that, right?”

“It is not a professional studio. We have already created several live rooms to distribute the audience.”

“okay.”

Considering that not long after SR Electronics broke through the overseas route, many of the exported products are being shipped to each country on ships, so the number of viewers alone is staggering.

Then the presenter said.

“Now, I don’t think anyone here wants me to introduce myself and say something, right? Let’s start with the introduction of the giveaway. Show me!”

At the host’s words, a commanding horse, which was plastered with the highest price option in advance, approaches the host with a majestic stride.

“See? What is this dignified posture? Here’s a scavenger hunt that one of you will have with this sweepstakes today!”

Then, all kinds of languages are pouring like crazy into the internet chatting window.

There is Korean among them, but the speed of chatting is so fast that it is difficult to read properly.

The host said while stroking the commanding horse.

“This is really, wow! Sound comes out. I assure you, I can only say that seeing it in real life is many times cooler and more beautiful than seeing it on video.”

The presenter, who caught the mood slightly, moved to the side and approached the newly purchased lottery machine.

“Now, let’s do a lottery, shall we? ah. Just in case, we will tell you how to check the product number again. When you open the product, there will be a sticker with the product name written on it. If you look at the sticker, it says Made in Korea at the bottom, and the number right below that is the product number.”

As there was a prize, that product number was written only on the sticker attached to the product.

It was said that if the wholesaler coveted the prize and wanted to check the product number, he had to break the seal.

And, of course, the moment the seal is broken, it cannot be sold as a new product, so it is a giveaway event only for consumers.

“There is one more good news! You don’t have to be too disappointed that you failed in this lottery. Why? Once purchased, SR Electronics products will provide a total of 12 lottery opportunities for a year!”

It was clear that if we renewed once a month, there would be people who would really buy our products like a lottery ticket, check the lottery, throw it away, and then buy the product again.

Of course, if the product turnover rate increases like that, the immediate sales profit may be high, but in the long run, isn’t it obvious that there will be criticisms for promoting speculation and wasting goods?

In other words, it is an act that damages the brand image.

Therefore, the renewal cycle was set in units of one year.

If you buy a product in January of this year, it will be included in the lottery number until December.

In that case, instead of buying a new one and throwing away the old one to increase the chance of winning, you will continue to buy new SR Electronics products and pile them up at home.

Of course, if that happens, you can’t just pile it up, so you’ll be using SR electronic products even half-forced, and in the process, people will naturally experience a good experience with SR electronic products.

At that time, the host put his hand on the lottery button and said.

“Anyway, let’s talk about this and let’s draw a lottery. ruler! First of all, let’s check which product of SR Electronics will be the winner! Who will be the owner of the ghost horse? Press!”

As soon as the presenter presses the lottery button, one of the balls bouncing in all directions in the lottery machine gets caught in the entrance.

The host who picked up the ball said with a surprised expression.

“This is amazing! As far as I know, this product has the lowest sales volume among the SR electronic lineup. Doesn’t that mean that those who own this product have a very high chance of winning?”

Lowest sales volume?

no way······.

The host showed the camera the part of the letter written on the ball and said.

“This raffle product is a mini vacuum cleaner!”

A mini vacuum cleaner used to suck up the dust on the desk.

Of course, there was not much demand compared to other products, so sales were quite meager.

But even if it did, it would take that.

“That only sold about 40,000 units?”

The host, who caught the words that came out of my mouth without my knowledge, shouted.

“Have you heard what CEO Han Ji-hyeok said? Only 40,000 mini vacuum cleaners sold! 40 thousand! They say the odds of winning the lottery are about 1 in 8 million, but this is a whopping 1 in 40,000 chance!”

Director Ahn and the translators type subtitles in real time, perplexed by the host’s ad lib.

However, thanks to their hard work, the chat window response was truly explosive.

– Crazy, 40,000!?

-I bought all of them and didn’t just buy the mini vacuum cleaner!

-There must be people who bought several, so the probability is not very high!

The presenter smiled brightly and said.

“This is getting more and more fun. So, everyone, don’t miss out on at least one year, and be sure to keep at least one of each type of SR electronic product at home. Who knows which of those products might work? isn’t it?”

Even for the sake of winning, you have to have all of the SR Electronics lineups one by one.

nice

Because all products will sell equally well.

Do you like the presenter?

I need to fix it.

At that time, the host said as he approached the next lottery.

“Now, out of 40,000 products, who will be the lucky winner? A lottery…”

The presenter, who was about to press the button on the lottery machine, suddenly turned around and said.

“before doing! Let’s go see an ad!”

As the director waved his hand at the host’s words, an advertisement prepared in advance for the Internet broadcast came out.

The target of the advertisement is a weight scale and table clock made using the newly purchased license.

In fact, these are also included in the next lottery, so an advertisement at the level of a hard sale to buy in advance.

When the interim advertisement is over, the screen returns to the host.

“Did you see? Weight scale and table clock. Anyway, come on.”

The host shouted while pressing the lottery button.

“Continue drawing numbers!”

*

The final winner is an ordinary head of household in Korea.

The mini vacuum cleaner I bought impulsively from a 1,000 won shop I stopped by for errands was the winner.

The head of the family, who was invited to the prize presentation ceremony and appeared wearing a mask, said with tears in his eyes.

I went to buy only the products written on the note, but I couldn’t overcome the temptation of the event and bought a lot of things, so my wife even hit me on the back, and I didn’t know that it would come back with such great luck.

In any case, the aftermath of the successful awarding of prizes was enormous.

Truly, all products grow together.

As the winner came out of the mini vacuum cleaner that sold the most, sales of the mini vacuum cleaner increased exponentially.

In addition, newly released weight scales and electronic watches are sold like crazy, and sales of all products of SR Electronics are leveling up.

I said with a smirk.

“It means that once released, it will be sold unconditionally.”

It’s like creating an absolute formula for success.

It has reached a level where it is impossible to fail as long as the goods are usable.

Even people think that a commanding horse worth hundreds of millions to billions of dollars is a prize, so it is like a lottery, but the actual cost is tens of millions of won and my mana.

How perfect is it to have such a marketing effect with an amount that even TV commercials can’t do properly?

“under. Money pours in.”

The sales volume increased like crazy, and the daily sales exceeded 1 billion, and even that continued to increase in real time, so it was only a matter of time before SR Electronics grew.

If we include the explosively growing shoe business, which is breaking new records for holding skeletons every month, the estimated monthly sales of Seron is close to 200 billion won.

It was an enormous growth rate that was hard to find in a manufacturer.

“Originally, this was my minimum goal.”

I set a retirement goal of putting trillions of won or tens of billions of won into my pocket every month, so that minimum goal has been achieved.

“Originally, I would have started preparing for retirement soon.”

It must have already taken place, and since it was only necessary to increase the number of skeletons, the management would have been handed over to someone trustworthy.

I said with a sigh.

“A rotten undead army.”

But that target has long since been shattered by the appearance of my undead legion.

Of course, the money I’m aiming for is not even this much.

Considering that the undead army needs to be rebuilt, the minimum target sales is over tens of trillions.

The more money I earned there, the less time I needed to rebuild, so I was in a situation where I had to grow infinitely.

“Let’s earn more.”

After the undead army rebuilding is complete, then you can really rest.

If you add a little hope there, then there will be enough real money to rot, so shouldn’t it be okay to spend money instead of flex?

Then you have to play like crazy.

People are playing so much that they wonder if they can spend money like that.

That time when I licked my lips at the sweet dream of retirement.

“CEO.”

Deokbae Kim knocked and entered.

“Yurim Electronics contacted me saying they would like to speak with the CEO.”

“Yurim Electronics?”

“I did a search and found that it was a medium-sized electronics company with annual sales of 500 billion won, making small air conditioners and humidifiers under its own brand.”

It is said that it is one of the few companies that survived the situation where the Korean electronics market was almost wiped out.

“Ohh.”

It’s from an electronics company.

“Is this an OEM request?”

Even if it’s not as much as the textile industry, electronic products were also a common manufacturing method of OEM.

“Or what, selling discontinued products to get a license?”

I don’t know yet.

But meeting doesn’t cost money, so there’s no need to refuse, right?

Let’s meet sometime, what?

“Please make an appointment.”

“All right. Then I’ll make an appointment right away.”

*

“Nice to meet you, CEO Han.”

Jin In-gi, CEO of Yurim Electronics with annual sales of 500 billion won.

“Nice to meet you too, CEO.”

Jin In-gi said with a bright smile.

“It’s really nice to meet someone I’ve only heard about through rumors.”

“no way. Is there anything special, he’s just a business man.”

“The scale of our business is already bigger than Yurim Electronics, but it’s just that. hahahaha.”

In fact, in terms of sales alone, Seron has already overtaken Yurim Electronics, so it’s not wrong.

“The Commander Prize was really exciting. Making a proven entry-level product at an affordable price and using giveaways to boost sales. I was honestly envious. If I had that kind of ability, I would be able to grow the company even more. But, there’s no point in envying what you don’t have. So I came.”

From now on, the main point.

Jin In-gi said with a serious expression.

“I don’t know if you know, but Yurim Electronics has three factories. One is in Korea and two are in China. In Korea, we mainly produce relatively expensive products such as window air conditioners, and our factories in China produce low-priced products.”

Unlike the 3 major shoe companies that completely withdrew their production plants in Korea, the method of operation is moderately compromised.

“Why didn’t you move everything to China? Even expensive products would be much cheaper if they were produced in China.”

“Of course it is, to be honest, the price of our window air conditioner is close to twice that of imported Chinese products. But as someone with their own brand, sometimes you have to bear the cost.”

Then Jin In-gi smiled and said.

“100% domestic production, the sense of security given by this sentence cannot be ignored.”

Oh oh.

I see

In that one sentence, something seems to be strong, and at the same time, the feeling that A/S will be good comes out.

A completely different sales strategy from SR, which makes entry-level products.

“So, as far as possible, I plan to continue operating the Korean plant. But the problem is the Chinese factory. Low-cost electronic products that can be made cheaply, wherever they are made. Recently, however, China’s economy is growing rapidly, and labor costs are also rising. In other words, the merits of low labor costs are gradually diminishing.”

That’s a good story.

The more China loses its factory status in the world, the more likely it is that Seron will take it.

Just like Yurim Electronics came to visit me.

“Of course, the scale of China’s domestic market has also grown and opportunities have opened up… But to be honest, it’s not easy for foreign companies’ products to survive in China. It’s because Korea’s No. 1 conglomerate is also being pushed out. Because it is a foreign company, we have to pay quite high wages, and in that situation, our price competitiveness with Chinese companies that are growing with government subsidies and bank support is inevitably different.”

“understand.”

“So I was contemplating whether to withdraw from the Chinese factory and go to Southeast Asia…”

Jin In-gi looked at me and said.

“The thing that came to my mind at that time was Seron. In addition to the low labor cost and domestic production, it has the advantage of being able to fully use Korea’s infrastructure, as well as domestic self-produced titles. To be honest, it’s almost pointless to compare it to Southeast Asia. So I would like to suggest. The sales from two factories in China are approximately 200 billion won, and we are planning to move these factories to Korea. How about making the factory a joint venture between Seron and our Yurim?”

joint venture?

Let’s make a joint factory, not an OEM?

“I didn’t expect a collaboration…”

“Because I know very well that Seron doesn’t lend skeletons. But wouldn’t it be possible if it was a joint venture? I will bet Yurim’s name, but Seron’s stake is also there.”

If so, wouldn’t the story be different?

The moment you accept that offer, a factory with a whopping 200 billion won in sales is immediately created.

In addition, Yurim is a company with its own technology that survives China’s low-price offensive and has its own brand, so it will help you learn know-how and technology.

I said with an intrigued look.

“It’s a joint venture…”

In fact, they are successfully launching products under their own brand called SR Electronics, but the limitations are clear.

There are literally thousands or tens of thousands of types of electronic products.

Even the parts that need to be subcontracted to extract the extreme cost performance are made directly, so the number of things is truly staggering.

No matter how much licenses are purchased and hybrid operations are possible with skeletons, it is up to people including me to develop, manage, and coordinate the products in the end.

From that point of view, is it possible for SR Electronics alone to handle all of the many products and the parts necessary for those products?

Even large companies with tens of thousands of employees can’t do it?

It can’t be.

However, the story changes when a joint venture with Yurim opens.

Because Yurim will be in charge of the development and management of low-end products that Yurim is currently making.

In other words, it becomes like the relationship between Seron shoes and the maker.

What SR Electronics can do is made by SR Electronics, and the rest is filled in through joint factories.

It is even more perfect because there is no problem with jobs because it is a replacement for a Chinese factory.

Of course, other companies that focus on domestic demand may complain, but there are only a few such companies, and all of them have factories for low-cost products like Yurim in China, so just ignore them.

But there is one catch.

‘If it’s a joint venture, I mean I can’t spend the money I’ve earned.’

I have to earn a lot of money to rebuild the undead army, but this is not productive at all from the company’s point of view.

There’s no way he could stand by and watch his business partner Yurim spend the company’s money on rebuilding the undead army, which doesn’t even make money.

Of course, Yurim and I have no choice but to collide, and this joint factory will unconditionally become the seed of conflict.

“Aren’t you interested in OEM?”

We make it, and Yurim only puts a brand on it.

However, as expected, Jin In-gi said with a determined expression.

“doesn’t exist. In-house production has been the driving force behind our company’s survival.”

But words are self-made, after all, what a skeleton makes is the same thing.

I thought about it for a while and said.

“If you wear it on your nose, it’s a nose ring, and if you wear it on your ears, it’s an earring. How about just doing this? Think of the skeleton as an automated production machine.”

“yes?”

“When Yurim builds a factory, Seron moves in and receives money in exchange for arranging, operating, and managing an automatic production machine called Skeleton.”

The only difference from OEM is that the place where the skeleton works is different.

But instead, Yurim can maintain the title of self-production, and Seron can save space by placing skeletons in other companies’ factories, so isn’t it a win-win?

“In short, it is a one-factory, two-company system. Collaborative factories, not joint ventures. What do you think?”

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