House Dad’s Literary Life

Chapter 587 Double Eleven spawned by competitors (44, adding more rewards to Fibonacci's rabbit)

Under the timely psychological guidance of her father, the fight did not leave a shadow in Xixi's heart. The little girl still happily carried a small schoolbag to the kindergarten the next day. At noon, Yang Yi went to visit her daughter secretly. It was found that something out of the ordinary happened.

The tail of October passed quietly, and in a blink of an eye came November.

In the past ten months, Yang Yi and Murphy released two songs. The first song Just Met You got the top ten results, but it was still a breath away from reaching the top.

But the second song, You're Marrying Me Today sung by Yang Yi and Murphy, the two of them's wedding song, was longed for by fans a few months ago. The melodious style, sweet and greasy singing, and the theme of happiness, all of a sudden became a star song on the best-selling list!

On the first day of its release, it blasted its own Just Met You out of the top ten, and then just two days later, the song even reached the top of the hot-selling list!

Really first!

Murphy's fifth best-selling song after Love the Way, Across the Ocean to See You, In My Song and Listen to the Sea!

It is not uncommon for a song to top the charts, but the song's topping still shocked the entire entertainment industry.

When Just Met You was the same as the previous song Want to Sing Me to You, because Murphy did not actively participate in the charting program, did not do too much publicity, resulting in a weak follow-up and failed to complete the summit, The media have asserted that the lazy model of Murphy and Yang Yi is impossible to get the first place. Even if the song is good, because of the lack of publicity, it is definitely not as good as other songs that have put a lot of effort into publicity.

Their statement is well-founded, and they don't mean to step on Murphy to support other singers on purpose. Their position is very objective, and their starting point is just to prove that Yang Yi and Murphy are irrational to sing in this extraordinary period. practice.

But who knew that You're Marrying Me Today would explode with such great energy!

And not only stayed at the top of the chart for a while, but the song stayed at the top of the chart for more than half a month, until in mid-November, Ju Jie released his new single - of course, this is what happened later.

The reason why You're Marrying Me Today has been on fire for so long is because it is widely welcomed by young people, especially those who are about to enter the wedding hall!

In the street interviews of the entertainment news of Modu TV, many young people expressed their desire to use this song on their weddings.

The lyrics of this song are so sweet! We can't imagine how romantic it would be if my wife and I sang this song at the wedding venue! said the young people on the street with emotion.

However, although this song has reached the top, Murphy has stopped all work after his second fan meeting in mid-October, whether it is physical or mental work, has stopped, peace of mind to give birth at home.

The due date is in December, and there is only about a month left. During this period, Murphy will go to the coffee shop with Yang Yi at most, and will not go anywhere else. Now that Murphy's stomach is so big, she has to be careful at all times, even in the sleeping bedroom, because she was worried that Xixi's little feet would be kicked when she fell asleep, Murphy moved out of the master bedroom and slept next door.

...

In addition to the song You're Marrying Me Today, which has received a lot of attention, Yang Yi's new book Relieving Worry Grocery Store released on October 10 has also received unprecedented praise!

Compared with Walking in the White Night, it is slightly less popular, and the dark story will make many readers feel uncomfortable. Jiangjie Grocery Store is much warmer, and many readers find it unsatisfactory to read it once, and want to read it again. Only by reading it several times can we carefully sort out the time clues and character relationships that are reflected in the text of these five chapters.

Such a wonderful book, how can you not introduce it to your friends?

As a result, under the spontaneous Amway of readers, Saharan Grocery Store became more and more popular. Not only did many bookstores sell out of stock, but on the official website of Sahara Online Mall, the book almost sold out of stock. Fortunately, Sahara Press The urgent reprint satisfies the purchase desire of book fans.

It is precisely because of this that Jieyou Grocery Store won the first place in the new book bestseller list in October, and it is still far ahead in the beginning of November!

Under this terrible momentum, some media also reported a small farce.

Because of the popularity of this book, the Suspense Mystery Fiction Association and the Internet Fiction Association, as well as several types of novel associations, quarreled over the ownership of this book.

The Suspenseful Mystery Fiction Association was the first to identify The Grocery Store as a book of this type, what's more, in the directory of the Sahara Online Mall, this book is also classified into this type. (Note 1)

Walking in the White Night is also a suspense mystery novel. Yang Yi is a leader among young mystery novel writers. This work he created, whether from the plot or from the logic of the story, has the characteristics of a well-conceived mystery novel! Association The chairman said so.

Yang Yi came from writing online novels. He also said that this novel uses elements of online novels, time travel! And this suspense mode should belong to the category of fantasy novels in online novels! Network Novel Association Not to be outdone, I also want to grab this fragrant bun. (Note 2)

In the end, it didn't matter. After all, no one stipulated that a novel can only belong to one genre, so both novel associations listed Resolving Worries under the name of their associations. However, both sides are reluctant to admit each other's reasonableness!

...

When it comes to the Sahara Online Mall, it has to be said that after the second round of financing, the Sahara Online Mall has been brewing a new big move - a Double Eleven shopping carnival!

This was mentioned by Yang Yi and Fu Jun long ago, and the copyright was registered with the Copyright Office early. Not only those who have registered for Double Eleven, but also the shopping festivals such as Double Twelve, Double Nine, and Double Six have been registered by them. If it is not for traditional festivals, they cannot be registered, otherwise Sahara Online Mall will preemptively register these copyrights.

With this copyright, even if Sahara Online Mall does not engage in Double 12, but only engages in Double 11, other online shopping platforms can only choose some festivals without gimmicks to follow suit, and there is no way to effectively compete with them.

Of course, this big move is also to make Sahara Online Mall open a bigger gap with its competitors.

Now the Sahara online mall is developing rapidly, but it cannot ignore the pursuit of competitors!

After a year of fever reduction, the online shopping platform project has eliminated about 80% of its competitors. Among them, there are followers who run away after making a fortune and cheat investors, and there are those who are ambitious but lose their pants. entrepreneur.

The few remaining online shopping platforms are all powerful competitors!

There is an online shopping platform specializing in the three northeastern provinces. With its geographical advantages, it still has a lot of market share in the Sahara online mall on its site!

There are also two online shopping platforms, which are backed by large-scale venture capital funds that were rejected by Fu Jun before. Although the development is a step slower, they are also building their own logistics networks with strong funds. If Sahara Online Mall If you stand still, it may not take a year or two to be caught up by others!

Among the two, one imitates the operation model of the Saharan online mall, while the other is the Taobao model of Yang Yi's previous life.

It provides a platform for individuals to open online stores!

When Yang Yi first learned about it, he was surprised and paid great attention to it.

However, the Taobao model in this world is not easy to do. Unlike the previous life, individual online stores sell fake and shoddy goods recklessly, and use people's greed for cheap to gather popularity and sales. This world pays too much attention to copyright, and there is basically no way for this kind of online store to survive!

In the absence of counterfeit and shoddy goods, the value of the brand will be reflected. The self-owned brand awareness of individual online stores is too low. Unless innovation is made, it is impossible to compete with well-known products.

Therefore, the Taobao model has not been able to allow this online shopping platform to achieve corner overtaking.

But it has to be said that its existence still promotes the development of individual online stores, and this online shopping platform also occupies a certain market share and becomes a strong competitor of Sahara Online Mall.

To this end, Yang Yi also asked Fu Jun to adjust his strategy, support a group of excellent brands, set up their flagship stores in the Sahara Online Mall, and divide the products into self-operated (similar to agency sales) and third-party sellers.

However, unlike the third party in the previous life, the warehousing and distribution of all goods are operated by Sahara Express, which has already deployed the network nationwide, while third-party sellers need to package the goods to the nearest Sahara Express warehouse, of course. , the third-party customer service and after-sales are all responsible for the third-party seller.

However, unlike the online shopping platform that engages in the C2C model, the Sahara Online Mall is still a B2C model, which avoids the confusion in C2C management and ensures the brand value of the third-party flagship store. Yang Yi believes that the Sahara Online Mall can improve the Management efficiency and guarantee of product quality, even if some market share is inevitably lost in future competition, the original high-quality customer source will still not be lost!

Going back to the Double Eleven Shopping Carnival project, in order to further widen the gap with its competitors, Sahara Online Mall mobilized the backbone and established this project team, which had secretly prepared for Double Eleven six months ago.

After the second round of financing was supported by a large amount of funds from Lanzhou Kai, preparations for the Double Eleven Shopping Festival, whether it is discounts, commodity reserves, or servers to prevent the increase of network traffic jams, are all ready!

In late October, a large number of sailors on the Internet began to hype the concept of Singles' Day. Among them, Yang Yi also instructed Weibo to cooperate fully.

On November 1st, the Sahara Online Mall also launched a comprehensive publicity campaign. The overwhelming TV and print media advertisements, as well as crazy discounts, completely stirred the heartstrings of the people of the whole country.

In November, the most common topic among people was not Have you eaten yet but Did you know that Singles' Day XX items are super cheap online.

This one-hundred-million-dollar publicity has successfully made Sahara Online Mall the center of attention of the people across the country. Everyone is eagerly waiting for the unlucky day of the bachelor to come!

Note 1: On Amazon, Resolving Worries and Walking in the White Night are the No. 1 and No. 2 sales of mystery novels respectively; Note 2: This is a bit far-fetched, but I have to mention that Encyclopedia says Resolving Worries It's a fantasy novel. PS: Regarding the Taobao model that cannot reproduce its glory in another world (note that it is not impossible, but not so successful), this is just a bold assumption of Xiaohan, there must be unreasonable places and loopholes, but everyone If you care too much, it's good to laugh at business affairs.