Hollywood superstars: Start as a child star
Chapter 209
Behind the Oscar Awards
Although there was not much publicity, the box office of “Dallas Buyers Club” has successfully reached the 50 million box office threshold. Investors will have no problem recovering their costs and achieving sustained profits. Moreover, after a movie wins an award, there will be a wave of movie-watching craze. With the aura of the Olympic Awards, it will continue to attract audiences into the cinema and contribute to the box office.
This time, Claire’s ‘Daydream Pictures’, as one of the co-producers of “Dallas Buyers Club”, also naturally obtained the physical DVD sales and rental authorization for the film.
In order to respect the interests of theaters, Netflix, which Claire participates in, will not immediately open the sales and rental business of movies to avoid having an impact on the business of offline theaters. This is a compromise and consensus reached by two interest groups in countless struggles over decades. As a fledgling ‘small entrepreneur’, Claire would naturally not break industry codes in a haphazard manner.
…
“Roxy, tell me, how do you get the Oscar trophy 100% and collect it?” Claire is ready to learn more knowledge in the industry so that she can use the system’s [luck] When using the magnifying glass, you can accurately deliver and strike accurately! These are the key points of experience he summarized the last time he used the [Luck Magnifying Glass].
The last time it was used was during the thrilling rescue of a storm at sea during the filming of “Pirates of the Caribbean”. He discovered that when using props, the more precise and clear the goal in his mind, the more obvious the effect of the [Luck Magnifying Glass] will be!
It can be compared to lighting a fire in a concave mirror. The clearer the focus, the better the ignition effect. Just like back then, he silently made a wish during the shipwreck that he and Keira Knightley could be rescued and survive. This goal was too ambitious and broad, so they experienced many twists and turns, including islands, reefs, and cruise ships, and suffered many hardships before they were rescued with difficulty. Looking back now, at that time, if he could have made it clear that he could be found by rescuers when he made the wish, he would have saved himself a lot of twists and turns.
Therefore, this time, Claire decided to find out the underlying logic of the Oscar awards and use the most accurate method to help her succeed in the tower!
…
“The Oscars has about 6,000 judges. It can be said to be the award with the largest number of judges in the world so far. Because of the large number of judges, it is difficult to be manipulated and is not as notorious as the Golden Globe Awards.”
“It’s difficult to be manipulated, so that means it can still be manipulated, right!” Claire grasped the key point of Roxy’s words.
“Indeed! The Oscars are hosted by the Academy of Motion Picture Arts and Sciences. Each award is nominated and voted on by various associations. For example, the acting awards are handled by the Screen Actors Guild. Although there are more than 6,000 judges, It is divided into 14 associations, and the number of people in each association is roughly 400 to 500. Although the Actors Association may have a relatively larger number of people, only more than 600 people. Now that you hear that there are more than 600 people, do you feel like a public relations person? Is it going to be less difficult?” Roxy asked.
“Well, it’s true!” Claire suddenly realized. “At the beginning, when I heard you said that there were more than 6,000 members, I felt that I had no idea where to start. Now that I have stripped the cocoons like this, the number of members targeted individually has dropped to one. It’s an acceptable number.”
“Indeed. More than 600 people seem to be a lot, but they can indeed operate one or two.” Roxy nodded and said, “As long as you grasp the voting intentions of 23 of the association members, You can influence the awarding of awards!”
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“Then how did the PR company bribe these association members?” Claire asked.
“In everyone’s imagination, the public relations methods of public relations companies seem to be very high-end, but when it comes down to it, they are also very straightforward and simple~haha~” Roxy laughed unconsciously as she spoke.
“Oh? What method? Tell me quickly!”
“You know, these members are not noble Puritans who don’t eat fireworks from the world. They also have their own troubles. Some are highly respected and have no worries about food and clothing; some are in mid-life crisis and career problems. stagnation; some are cash-strapped and looking for fun… To put it bluntly, public relations companies seize the common weaknesses of human beings – treat them to meals, attend banquets, organize travel, send gifts and movie tickets, etc., and use conventional means to deal with them. Break it!”
“Huh? That’s it? It’s too low…” Claire felt like her filters for the Oscars and the public relations industry were about to be shattered.
“Methods are all universal, regardless of high or low. The key point is whether the location is appropriate and whether it is accurate or not. The most important core asset of a public relations company is not these methods, but their first-hand information grasp and analysis of the members of these associations! This is the same as the movie box office analysis company!”
“The methods of the box office analysis company are also very ordinary, just questionnaires, small cards and gifts, but the integration of the collected information is the core capability!” Roxy continued to explain.
“Oh…” Claire may have understood. He thought of the big data of later generations, which also used the same principle.
“Moreover, there is an important blind spot that no one has discovered.” Roxy revealed: “In fact, many association members have not carefully watched the movies on the nomination list and hurriedly sent in their votes! ”
Huh? This…” Claire was stunned.
“If you think about it, there are so many films on the Oscars’ nomination list every year, which spans an entire year. It is impossible to quickly watch the nominated films in a short time and give a fair evaluation. . Many members of the association are very busy and have their own work to do. How can they have free time to watch each movie carefully. Therefore, you can ensure that most of the judges have watched your movie, and then you have the possibility of winning! So, Sending movie tickets to the judges’ doorsteps or sending high-definition Blu-ray DVDs directly to their homes is the best choice!” “Oh my God,
this really subverted my understanding. It turns out that everyone has been thinking about the ideal state. Oscar judges! They think everyone is a sophisticated and rational machine that handles various awards…” ”
But, Claire, don’t underestimate the Oscars. From a horizontal comparison, it is still the most valuable and relatively fair in the world. The film award!” Seeing that Claire had received a bit of a big shock, Roxy hurriedly tried to make up for it, fearing that his thoughts would go to the other extreme.
“Yeah, Roxy. Of course I understand this!”
…
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