The power of brand endorsement

As the official commentator of China, I will not introduce too much, just one sentence. But this also surprised Lin Ning, it was great! Show your face! The official introduction is just one sentence, which is very flattering!

Zhu Shuai is now convinced of this buddy Claire. At just 18 years old, the movie he made became a hit all over the world and ranked among the top ten in the box office list of film history; he participated in swimming competitions and successfully swam into the Olympic Games; his girlfriend is recognized as a beautiful woman in Hollywood…what else is there to be dissatisfied about? What about? A sure winner in life! I can’t accept it, I can’t accept it

In the Olympic arena where superstars gather and are powerful, Claire has to use the [Instant Explosive Power Potion] as a plug-in to win the championship.

Reporter Wu Yanyan finally grabbed the opportunity to interview Claire in the media gathering area after the game. There was no way, there were too many reporters from various countries who wanted to interview Claire, and the news about Claire made reporters rush to her like vicious dogs.

“Hello! Claire, congratulations on winning the men’s 800-meter freestyle world championship! What do you want to say?” Wu Yanyan asked in English.

“Um…” Claire saw the familiar mark on the microphone on her hand and knew it was from China.” I’d better answer your question in Chinese! First of all, thank you all for your enthusiastic attention and support to me…”

Wu Yanyan was stunned. She suddenly remembered that Claire could speak authentic words, and immediately reacted, replying in Chinese: “Then what do you want to say to Hua? Are you talking about it from fans in China? Claire.”

“Well, the National Day is coming soon. I wish my fans a happy National Day! Go to the cinema to support my new movie “Pirates of the Caribbean”! Thank you everyone!” … [Claire

Bar

]

# Oh my god, I actually saw Claire’s personal interview at the Olympics? ? ?

#Are you out of date? Who doesn’t know that Claire is also an Olympic swimming champion!

# So handsome! Great body!

# He wishes us a happy National Day! I’m so touched! He actually knows when China’s National Day is, so considerate!

# He also invested in the movie “Hero” directed by Zhang Yimou. It can be said that he loves our country very much.

# Come and support “Pirates of the Caribbean”! Going both ways with your favorite idol is so happy!

# Let’s go and book the venue now! Address: XXXXX Cinema, Tianjin. Fans nearby can come and watch for free!

#Thank you rich lady!

#…Are there any Claire swimming fans in this group? No one is discussing Claire’s performance in this final?

# Sorry, I can’t understand… There is only one word for feeling: awesome! Two words: awesome!

# Let me talk about something serious. Claire’s jumping and turning movements are still at the world’s top standard, and they are textbook level. The teaching video shown in our school shows Claire’s ‘absolute standard’ turn. ps: Coordinated at Beijing Sports University.

# The great master of BSU? I worship you little one!

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# I am not a great person. All the great minds are competing in the Olympics. How can they be like me in the forum? -_-||

The good news of Claire’s victory also spread back to the United States like a whirlwind.

“Spider-Man wins Olympic championship!” ”

Spider-Man attacked and defended the men’s 800-meter freestyle world championship trophy for the U.S. swimming team” ”

From the World Championships to the Olympics, watch Hollywood actor Claire’s journey to becoming a god”

Roxy and Claire after the game During the phone call, he also said with a smile: “Some people have sent him many movie scripts with sports and competitive themes, and they bluntly said that Claire is the most suitable and qualified person to star in.” “Hahaha, these people’s business acumen is really bright

. Ah, they are very good at catching hot spots!”

“Of course, this is what they rely on to survive!”

As Claire’s only watch endorsement brand at present, Omega is even more ecstatic. Directly bought the advertising space on the largest outdoor billboard in Sydney, the electronic large screen in the city center, to congratulate our brand spokesperson for winning the championship!

And in brand-operated stores around the world, Claire’s humanoid signboards were placed to congratulate her simultaneously.

As the senior vice president of Omega North America, I am even more happy. The deputy position label on his head should be removed. It was because of his keen eyes that he signed Claire a year in advance. Claire’s ‘return’ later can be said to be extremely generous. Completely exceeding the estimates of the Omega PR department.

Of course, there are unhappy people. Lawrence Comeau published a sour article on his blog, which pointedly praised him for focusing on his acting career, with the goal of becoming an old artist who will leave a name in film history. Unlike some people who ‘cover too much’ and are unable to focus, and easily achieve nothing…

These mean words naturally led to a scolding war between Claire’s fans and his fans. Claire shook her head helplessly. You must not pay attention to this kind of person. If you ignore him, he will cling to you like a slug.

Claire is on a sound stage in Sydney.

Roxy also came over from Los Angeles. That’s right, Claire took over the job of Givenchy’s global brand ambassador. Claire has worn Givenchy at some of her previous red carpet events and achieved very good results.

Since Claire’s “Spider-Man” became a hit, invitations from various brands have continued, ranging from cars and clothing to drinks and chewing gum. However, Claire adheres to Roxy’s instructions to cherish feathers and has never accepted any endorsements rashly.

The reason why these large and small brand advertisers are so keen on Claire is not only because of his global popularity, but more importantly because of Claire’s “clean self”, without any messy scandals or drug-related news. Johnny Depp is also very famous, but many brands are afraid to approach him. The main reason is still the same. They are worried that the spokesperson’s own image problem will affect the brand.

Of course, Claire is not so old-fashioned that she doesn’t accept any advertisements. The small money is so delicious. Making money from commercials is easier and more enjoyable than making money from movies, so how can you not make money?

However, Roxy and advertisers agreed to control the scope of advertising. Claire’s advertising endorsements are limited to a certain country, region or continent.

This is also to control one’s own exposure. There is no way that ordinary people in the United States will just do this. As a first-line actor in Hollywood, you have to be aloof, aloof from the world, and can’t be out and about all day long.

If you go shopping in a shopping mall, you will see him on the laundry detergent package on the left, the toothpaste package on the right, and even the biscuit package in the front. This is so out of character. If you want people to buy tickets to watch your performance in the cinema, it won’t work.


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