Hollywood Road

The shooting incident in front of the Chinese Theater in Hollywood can be said to have profoundly changed the film screening industry in North America. All films released this weekend, even films of all ages like Despicable Me 2, audiences are not allowed to wear any Entering the arena in exotic clothes, not to mention wearing helmets or masks, such as Gru's freezing gun toy in the periphery of the movie, also cannot be brought into the arena.

All factors that may involve danger must be isolated from the theater.

As for Dark City, which is still being screened in theaters, the security check is even stricter, and any costumes that are reminiscent of magicians are not allowed to enter.

Affected by the shooting incident in front of the Chinese Theater in Hollywood, the North American box office of Dark City has also continued to decline.

On a weekday before this weekend, the weekday single-day box office of Dark City had slipped below $1 million, which was the first time it had appeared in North America even though it had been screened in North America for twelve weeks.

The negative impact naturally continued to this weekend. With the addition of the weekend effect, the box office revenue of Dark City rose on Friday, earning more than 2.2 million US dollars, but compared to the previous Friday, the drop was as high as Sixty-five percent; on Saturday, Dark City continued its slow growth momentum, with a single-day harvest of nearly 3 million U.S. dollars; on Sunday, it declined normally, closing at 2 million U.S. dollars.

In the three days of the weekend, Dark City earned US$7.22 million in North America, a 63% drop compared to the previous weekend, which also created the largest single week since Dark City was released in North America. Box office declines.

However, Dark City is still ranked fifth in the North American box office list for the time being, and the North American box office has finally passed the threshold of 700 million US dollars, reaching a total of 703.68 million US dollars.

But compared to the box office record of more than 760 million US dollars created by Avatar, there is still a huge gap.

Judging from the current situation, dragged down by the shooting incident at the Chinese Grand Theater in Hollywood, it has almost become an impossible task for Dark City to surpass Avatar at the North American box office.

These sudden and unexpected situations are not within the control of Murphy or any film company. The film industry is always affected by the social and environmental situation.

Fortunately, the negative impact of the shooting incident at the Chinese Grand Theater in Hollywood is the largest in North America, and it is much worse overseas. Except for some countries and regions in Europe, Dark City has not received too much attention in most overseas markets. Dragging down, the market trend is still stable.

The screening market of Dark City outside North America has increased to more than 120 countries and regions. After the first weekend in July, it once again won 21.8 million US dollars from many overseas markets.

Adding in the US$7.22 million earned in North America in the same weekend, the global box office totaled US$2.19374 billion.

This global box office figure finally announced that Dark City surpassed Titanic's US$2.18677 billion, and became the second place in the global box office list just like the North American box office list.

Similarly, City of Darkness is still far from the US$2.77897 billion of Avatar, which ranked No. 1 in the global box office rankings. With the North American market being hit hard, it wants to finish at the global box office. It is also very difficult to surpass Avatar.

Murphy and 20th Century Fox can only hope that in the long-term screening, the box office trend of Dark City can go very steadily, otherwise there is no chance of surpassing Avatar.

In fact, there is one point, Murphy is very clear, if Dark City was filmed using 3D technology, 35% of the screen releases in North America, and overseas regions, especially some countries, fully promote the 3D version, maybe Dark City City may end up surpassing Avatar.

But there is another possibility, because the film's screen style and action design are extremely unsuitable for 3D. Once 3D technology and a large-scale 3D version are adopted, the reputation of Dark City may collapse, which is impossible Draw a god-like box office trend.

Even though it was only possible, Murphy still didn't do it. On the one hand, there is no need for him to raise ticket prices, tarnish his reputation, and lower the so-called style. Compared with the extra box office, Murphy-Stein The word-of-mouth and appeal represented by the brand is more important, and it is more difficult to establish. He has devoted more than ten years to this!

On the other hand, it is secondary, but it also has a certain impact, because Murphy was a victim of this kind of film that was not suitable for using 3D technology, but just made it into 3D in order to increase the ticket price.

Presumably, in that era, people who watched Batman v Superman and Bourne Shadow 5 like him would feel the same way.

Regardless of the content of Batman v Superman, the black screen can be described as a mess after being used in 3D.

If this is tolerable, then when watching Bourne Shadow 5, 3D will bring more than just destruction, and it will make 3D movies stink among senior movie fans.

I remember that when I was in college, he was still obsessed with noir movies. A classmate of a higher grade recommended a spy movie, because that classmate always played games, and thought this movie was very awesome, and it was definitely close to the real spy. I feel that this film is Bourne's Identity. At that time, the domestic translation was called The Bourne.

It was the first time for Murphy to watch the Bourne Shadow series. At that time, he was shocked by the shaking picture and the sound of cracking bones on the screen. It is no exaggeration to say that the shaking of the camera is really comfortable, and he does not feel dizzy at all. However, a movie called Mystery of the Floating City that he watched later was also shot with a handheld, and it shook him so much that he felt nauseous.

It's not just about mood, it's really about physical reactions. I have to admire some directors' shooting skills, which are amazing, but they just don't make you dizzy.

Therefore, when he first entered Hollywood, Murphy also considered the Bourne Bourne series, but he started too late. Hollywood giant companies had no choice but to give up.

The first three parts of this series are absolute classics, masterpieces of hand-held photography commercial films, but the last few parts...

Especially the fifth part, it is simply super speechless.

When the film was released, that classmate had already gone abroad for advanced studies, and the two had only had occasional contact. One day, Murphy suddenly received a message from the other party, and then talked about a bunch of emotional experiences with foreign girls that he didn't care about. , he casually responded with a few words.

Later, when I was about to hang up the phone, the other party suddenly said that he was watching Bourne Shadow 5.

Murphy warned at the time, saying that you should not spoil the spoiler. The classmate said that this is really a comeback, the camera shakes badly, it is definitely in the style of the first trilogy of The Bourne, the shake is so cool when watching the movie, it's so cool that you want to vomit, it's all close-ups.

Murphy asked him, are you watching 3D? Can you feel sick?

The classmate said how could this film have 3D? Funny! There is no 3D version, 2D is a bit nauseous, so cool.

Murphy directly praised it, but he couldn't be more envious. After all, it has to wait a month before it will be released in China. I just hope that the film studio will not make a 3D version.

The classmate said, how could it be possible to get 3D? The 3D version of this film will kill people...

Then, Bourne Shadow 5 was released, and Murphy was about to buy a ticket to watch it immediately. Suddenly, I found out that it was really 3D. I searched all over the city where the school is located, but there was no one The 2D version was shown in the theater, and then I went to the Internet to check another city close to me. There was still no 2D version, but all 3D versions!

He really didn't know what the film studio was thinking. Yes, 3D ticket prices are high, and you can get more money by splitting the bill. After all, Universal Pictures made a 3D version of Fast and Furious 7 and made a lot of money here. But have you considered the filming style of Bourne Shadow? Did you watch it yourself when converting the 3D copy?

This approach by the film studio is simply an insult to the director and the audience. Yes, you have reason to say that you are the full-standard version, as the poster says, but does the theater have 2D film arrangement?

So, looking tired, want to throw up, fall asleep, vomit, very sick, dizzy to death, sick to sleep... The style rhythm of Bourne Shadow can make the audience fall asleep?

Murphy believes that it's not because of the plot, but because of the audience's visual fatigue caused by the wonderful combination of shaking the camera + 3D version. If the camera shakes for 2 hours and plays games without getting dizzy in 3D, even elite fighters can't handle it.

There is a situation, whether it was or is going on now, the development speed of 3D in East Asia far exceeds that in North America!

The number of 3D screens in Asia accounts for more than 70% of the total number of screens, and has been increasing year after year. North America accounts for about 35%. At present, it has reached the bottleneck stage and has a downward trend year by year.

I believe that many people know how the proportion of 3D screens in Asia is so high. I think Murphy was very moved when he wanted to find a screen for 2D movies in the theater when he was in his last year of university. The film crew said 3-4 Online viewers don't want to watch it unless it's in 3D, please don't treat the audience as idiots, okay? He also said that 3D is for anti-piracy. He wanted to ask the person who said this to believe it?

The previous 3D technology ruined all his expectations for the Bourne Shadow series.

Therefore, in films that are not suitable for 3D technology, Murphy will not touch 3D at all.

He will not let the inferior 3D version ruin the famous brand that he has worked so hard to build for decades.

The North American box office of Dark City has experienced a sharp decline. After the shooting at the Chinese Grand Theater in Hollywood, this can be said to be expected by everyone, but there are always some unexpected situations in this world.

On Monday afternoon, Murphy had read the latest North American and overseas statistics of Dark City sent by 20th Century Fox. He was just about to go for a walk in the garden when he received a call from Bill Rosses.

Robert just got the news from the police. He said anxiously, The magician has committed another crime!