Hollywood Lover

Chapter 363: Smashing is throwing money!

  Paul Tabouri, the current president of the NFL, the actual helm of the NFL.

   Want to get next year's Super Bowl rights, his nod is inevitable.

"Mr. Smith, you are a miracle! Let's not talk about movies, your ZDC TV station is very strong now, I think in half a year, the whole of North America will be in your pocket! Haha! Our whole family is you A loyal viewer of the TV station, my son loves watching A Thousand Ways to Die and Who Wants to Be a 100% Millionaire and my wife loves watching The Ellen Show! Mr. Smith brought ZDC TV back to life in just one year and even made it to the top 10 in the US This is really an unbelievable miracle!" Paul relaxed his expression, expressing his love for Zhang Dongcheng very sincerely.

  Facing a real strong man, anyone will involuntarily lower their posture to show their admiration.

   "Mr. Paul has won the award. In fact, the purpose of meeting you this time is to come for my ZDC TV station." Zhang Dongcheng smiled slightly.

"Why, your ZDC TV station wants to get the rights to broadcast the Super Bowl next year?" Paul also smiled, and motioned to the secretary at the side to pour some cups of coffee: "Rose, give our distinguished guest a cup of the best coffee! Bring out your best craft."

  The secretary named Rose responded and took the door out. Although Paul just complimented Zhang Dongcheng just now, when it comes to serious business, he still looks like a smiling old fox.

"The Super Bowl is a good way for a TV station to expand. ZDC TV can pay a price for the broadcast rights. I will make next year's Super Bowl a breakthrough in terms of ratings and influence. Even, I can let Dongcheng Films in This year, NFL-themed sports inspirational movies will be released to help NFL promote it from the side. In addition, if the NFL wants to shoot commercials, I can do it for free. I believe that Mr. Paul has also seen my commercials for Nike, right?" Zhang said Dong Cheng shrugged, throwing out a series of prices.

It is impossible to be in the top position without paying a price, and in order to shorten the development time, it is also advisable to pay a certain price in a short period of time. Zhang Dongcheng is now worth hundreds of millions, billions of dollars, but he will not be willing to pay for tens of millions of dollars. Preoccupied, worrying about gains and losses, and missing opportunities for development.

  Like the old lady who bought vegetables in the vegetable market, she blushed and had a thick neck for a few cents, Zhang Dongcheng didn't need that at all at the moment.

   Smashing is throwing money!

  In order to achieve the goal, it is like letting some beautiful woman lie down, if 10 million is not enough, then 30 million, if 30 million is not enough, then 100 million!

   There is always a standard that makes beauties willingly kneel down.

   As for next year's Super Bowl broadcasting rights, that is the beauties waiting for luck, Zhang Dongcheng vowed to win.

"Mr. Smith's conditions are very satisfying to me!" Paul's eyes lit up. Although the NFL is the largest sports league in the United States, no league will stand still, promote, keep promoting, and turn Americans from three It is the goal and purpose of the NFL to catch all the people from the age of 80 to the 80-year-old.

  By taking advantage of Zhang Dongcheng's huge popularity, it is also excellent for promoting the NFL, but the key point is that the background of ZDC TV station is really poor, although its development is eye-catching.

"Although ZDC TV station is developing very fast, how long will it take to reach the ratings and household registration rate of NBC or ABC TV network in the United States? You must know that it cannot reach the bottom line we require, even if we move to Jinshan, we will not Impossible to agree." Paul pondered, and asked Zhang Dongcheng the question he was most worried about.

"In half a year, we can reach the household registration rate of NBC and ABC in only half a year. In another half year, before next year's Super Bowl broadcast, our ZDC program ratings will leap to No. 1 in the United States, creating a myth again! This year The NFL broadcasting fee in China is about 300 million U.S. dollars. On behalf of ZDC TV, I invested 300 million U.S. dollars to acquire the NFL broadcasting rights for the whole year of 2000. If we fail to achieve these two key points, then I will give up the broadcasting rights for next year, and then transfer I'll pay you, I'll pay the NFL 100 million dollars!" Zhang Dongcheng's words were resounding.

   This is a gamble and a gamble. Zhang Dongcheng's film career is already a matter of course, and the other leg, TV, must expand rapidly in order to be worthy of his status as a super director and entertainment giant.

If you are still wondering why Zhang Dongcheng is so confident in the NFL, and even before ZDC has not reached the hard target of ABC TV station’s household rate, he is crazy about the gambling agreement, do not believe the impact of the Super Bowl on Americans and the subsequent If the huge commercial value generated, then take a look at the following data. The ratings of 47.0% in the 2012 Super Bowl also created the best result of this event in the last 26 years (the historical record is 48.3% in the 20th Super Bowl). Perhaps these data are too abstract, let’s compare it with the NBA, which is more familiar to Chinese people. Last year, the average ratings of the 6 NBA Finals games between the Dallas Mavericks and the Miami Heat in the United States were less than 13%, and the average number of viewers per game was 15 million. Man, that's less than 1/7 of the Super Bowl. The hot ratings data also makes the rights to broadcast NFL games quite sought-after. In September 2011, ESPN completed its contract renewal with the NFL and won the eight-year "Monday Night Football" (Monday Night Football) broadcast rights from 2014 to 2021. The NFL pays $1.9 billion for a staggering $15.2 billion contract total. ESPN is currently executing the contract that began in 2006 at a cost of $1.1 billion per year. In December 2011, the NFL announced that it had successfully renewed its contract with three other broadcast TV stations, CBS, FOX and NBC. It was also an eight-year broadcast contract from 2014. The three TV stations had to pay 620 million U.S. dollars and 7.1 billion and $650 million. Together with the previous ESPN, the four broadcast contracts will bring the NFL astronomical revenue of 39.6 billion U.S. dollars, an average of nearly 5 billion U.S. dollars a year. Last season, the NFL's total revenue was $9.3 billion, nearly half of which was contributed by broadcast contracts. Of course, various TV stations will not do business at a loss. Over the past few decades, the ratings of each Super Bowl have remained above 40%, and the last five Super Bowls have each refreshed the previous record for the number of viewers. The huge amount of attention has also brought huge advertising revenue to the TV stations broadcasting the Super Bowl. During the Super Bowl live broadcast this year, the price of 30-second advertisements ranged from 3.5 million to 4 million U.S. dollars, and only 70 commercials brought in 250 million U.S. dollars for NBC, which broadcast the game.

  When Mango Satellite TV was so happy for a variety show that reached 2.42% national ratings champion, can you imagine a program with a ratings of more than 40%?

  There is a reason for Zhang Dongcheng's crazy efforts.

   This is a golden chicken that can only lay golden eggs!

   Zhang Dongcheng’s words reassured Paul. If Zhang Dongcheng couldn’t agree to move a golden mountain, then Dongcheng Pictures behind him might not be a golden mountain.

   That's a city of gold!

Paul thought about it carefully for a while, touched his head and made a painful decision, rolled his eyes, and said to Zhang Dongcheng: "Mr. Smith, we are honored to invite you to shoot a promotional video for the NFL, and welcome You shoot sports inspirational movies for the NFL, both of which will give you the biggest reputation bonus. But I still have a question to ask, why do you think that the household registration rate within half a year has reached the standard of ABC TV station? , You must know that the 100 million household registration rate is not something that can be achieved by just thinking about it. Now your TV station's household registration rate is 56 million, and the gap is a full 44 million!"

Zhang Dongcheng smiled mysteriously, moved closer to Paul, and said in a very thin voice: "Mr. Paul, this involves the commercial secrets of our ZDC TV station, but I can reveal something to you in advance. Then This year we will launch three super-rating shows, one of which is Monday Night Football in the NFL, of course, if we can get it. The second is trying to become the top three TV series in the United States, "Intern" Grey, I will pay close attention to its growth. The third is the new reality show that is about to enter the stage, "American Idol" that turns ordinary people into superstars."

When talking about American Idol, Zhang Dongcheng seemed to say intentionally or unintentionally: "I heard that Mr. Paul has a young son who is only eighteen or nineteen years old. He has always wanted to be a rock star? Come on, American Idol, I'm going to make sure he's in the top 10 and the girls all over America are screaming for him!"

   A short sentence reveals countless information. Is this considered bribery? Zhang Dongcheng smiled and looked at Paul, who was suddenly covered in sweat, taking a good rest.

"OK, well, since you think so, then I accept your request for ZDC TV station to participate in the bidding next year. However, all data standards must be met!" Paul wiped the sweat from his head, and after a long time of thinking, he finally He clenched his fists fiercely and whispered to Zhang Dongcheng.

   "No problem, it's about 100 million dollars, I will be more nervous than you!" Zhang Dongcheng laughed, stood up, shook hands with Paul, and left gracefully.

Time is always like running water. Once Zhang Dongcheng devotes himself to work, his crazy work attitude will make any workaholic unbearable. This trait of success at all costs must be the most important thing for him to win the favor of the goddess of victory. The root cause.

When everyone is lying on the bed and sleeping with beautiful beauties, when everyone is drinking tea in the sunset and basking in the sun leisurely, when everyone is smoking cigars in bars or casinos While sipping beer, Jang Dong-seong was working, working like crazy.

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