Hollywood: Great Directors Starting with Saw

"I have dreams, my dreams, not you sunspot film critics can erase."

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The familiar tone, so that many people who like to read film reviews will recognize it at a glance, this is the work of the well-known Steve Kevin's loyal fan and well-known film critic Vic.

Although Vic has long been notorious in the circle of film critics, in fact, in the eyes of the audience, he is still a very important film critic.

His film review was instantly recognized by many people, and for a while, the newspaper sales of his newspaper increased by several thousand copies.

Of course, this is really just the situation of Harry Potter, feedback in the newspaper.

The specific situation is actually that Harry Potter set off a wave of magic, so that countless people took the initiative to pay attention to the movie Harry Potter and the Philosopher's Stone.

Thanks to the feedback of the countless publicity that Kevin has operated before, the Harry Potter movie has long become a familiar story and character from the actors to the plot.

This feeling, in the best words, is the same feeling as when Journey to the West was first shown on TV.

It's just that the IP of Journey to the West is more widely circulated and more well-known than Harry Potter.

From the beginning, the audience was full of anticipation for it.

But in the beginning, all kinds of bad reviews dominated their thinking.

In this era when the Internet has not yet become popular, most people are influenced by the media, and the public opinion unanimously criticizes Harry Potter, so that they also begin to have bad ideas about Harry Potter.

The role of these film critics cultivated by Kevin is to let these reviews not form a one-sided situation, so that the audience will not listen to partial beliefs, but enter the cinema by themselves to identify the quality of the movie.

At the same time as these public opinion wars, countless families, at the strong request of their children, entered the cinema and watched the movie Harry Potter and the Philosopher's Stone.

I have to say that the theme of this movie is also taking advantage, a live-action fantasy film, the theme is friendship, which is at this time of the Christmas file, plus the arrangement of the cinema.

It is simply the only choice for countless viewers.

At the same time, the war of public opinion, in fact, is not all bad, it will attract some audiences who were not willing to the cinema.

In such a situation.

The next day's box office was also released.

Major media began to report on Harry Potter's box office news, and negative comments began to decrease significantly.

In the United States, the box office of movies is high, and as long as it is not the kind of movie that deceives the audience into entering the cinema, the reputation is normal, in fact, the tolerance of the public is still very high.

To put it bluntly, the high box office means that it definitely has merit, and the public's eyes are still bright at times.

At the same time, films that rely on marketing to trick audiences into entering the cinema are often subject to backlash.

Among them is a documentary-style film called Blair the Witch, which relied on marketing and grossed more than $100 million.

As a backlash, the two directors of the film have cut off their path as directors in Hollywood.

But the money did not make much, and most of it was earned by the film company.

In fact, it should also be so, relying on marketing to obtain high box office, in fact, is originally the ability of the film company, the director still has to speak from the quality of the film itself.

[Another box office hit directed by Steve Kevin, still remembers the Harry Potter novel, which sold well more than a year ago, when it appeared in the novel market, it shocked the American publishing market and shocked the audience, selling millions of copies in just a few months... This

is typical of the water army of the Morning Light Company, which tries to awaken the audience's memory of Harry Potter by reviewing the road to fame of Harry Potter.

Through more than a year and tens of millions of dollars in marketing expenses, Kevin successfully turned Harry Potter into a classic IP in the United States.

At the same time, Kevin did not stop marketing Harry Potter.

A big IP that can always exist in people's memories also needs to be maintained, and from time to time in various media to spread the plot of Harry Potter, selling points and the like.

Let this IP always exist in the eyes of the masses, this is what the marketing department of Sunrise Film Company has to do.

The existence of a good IP, no amount of effort is worth it.

Of course, other studios can't be as confident as Steve Kevin.

Therefore, they often dare not invest so much in a particular IP.

Only Steve Kevin, so knowing Harry Potter's future achievements in advance, dared to do so, regardless of the cost, which was such a return.

[Top commercial blockbuster director, but he is not a good director, Steve Kevin in my eyes...

This is to disparage Steve Kevin, elevate directors who specialize in niche art films, film critics who get black traffic, and the media.

For these things, Kevin has long been accustomed, just like when he wrote novels in his previous life, readers had encouragement and wild sprays, and he didn't like to delete comments, just if he didn't see it, his psychology had long been extremely strong.

Of course, there are also psychologically fragile authors, who complain to Kevin and spray readers wildly...

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Within the company, watching the reversal of public opinion, Kevin's mood did not fluctuate at all.

Harry Potter, a typical commercial film, is actually relatively easy to copy, and its success is predictable.

More difficult, more risky, but Kevin's adaptation of the Matrix, in Kevin's hands, the Matrix does not have so many allusions to metaphors, but relatively straightforward

, in that case, whether you can achieve good results, Kevin has no bottom in his heart.

"Kevin, today's data is also out."

Dawson delivered the target to Kevin's hand and turned away, he was busy with the second phase of negotiations with the theater line.

As mentioned earlier, the box office share of a movie will gradually decrease with the release, but if the film really sells well, the film company of the producer also has the conditions to negotiate with the theater party.

Harry Potter, this is obviously a big selling data, he can use this data to let the theater side give up more shares, or give some free support.

For example, in the ticket office of the cinema, put up Harry Potter promotional posters, or keep the film in a high row.