Hollywood: Great Directors Starting with Saw

In this way, dear son, Independence Day.

You can only pick up the time that the Matrix does not want.

As for letting them collide with each other, even if the arrangement is half a month apart, Fox does not want to do this kind of thing.

Other films are basically not on their radar.

There is Steve Kevin's Matrix, and other film companies have long avoided this schedule.

Either chose to release it in the second half of the month after the release of Pirates of the Caribbean 2, or avoided the edge early release.

Now, what they have to do is to choose a suitable schedule for their own son, Independence Day.

The Matrix release time, if nothing else, is on July 15.

And the release cycle, in the case of Steve Kevin's reputation, starts in a month without major surprises at the box office.

If the box office data performs well, it may continue to be released for half to a month.

However, during the blockbuster period of the summer file, if there are other blockbusters released later, the Matrix may not be taken offline.

After some internal discussion, the release time of Independence Day was scheduled by them on August 10.

This schedule avoids the most competitive period of the Matrix, and at the same time can eat the last wave of summer benefits.

After arrangement, Fox and Sunrise Movies jointly began the preliminary publicity of the Matrix.

And just as they were promoting it, Kevin came to Sunrise Movies with his own edited promotional film.

....

"Kevin, do you mean to show some of the best content of the movie to the audience in advance and attract them to the cinema?"

"In this way, the audience has already watched the best scenes of the movie, who will buy a ticket to watch a movie in the cinema?"

Dawson listened to Kevin's whimsy, and it was difficult to understand for a moment.

In this era, publicity is generally based on the two aspects of actors and directors.

Take Steve Kevin, for example.

When promoting his movie The Matrix, it is generally titled as the latest sci-fi masterpiece of the best Hollywood director and publicized.

At the same time, because Nicolas Cage is also a popular actor, his name will also be added.

On the whole, playing out flowers is also from the cast of the movie.

The main thing is to say how powerful the director of this film is, how powerful the actors of this movie are.

And if there are no famous directors and actors, it will be from the appearance.

For example, how beautiful the heroine of this movie is.

For film companies, letting the audience know part of the plot in advance is a taboo among taboos.

Dawson couldn't figure out what was the point of editing out the highlights of the film in advance and showing it to the audience.

Isn't this influencing its own box office?

Looking at Dawson's expression, Kevin knew that he was actually not optimistic.

Kevin also understands this.

Giving the audience the wonderful part of the movie for free in advance has never attracted more audiences to enter the cinema, and this propaganda concept was actually popular after the development of the Internet.

At that time, mobile phones had entered the era of smart phones, and it was difficult for cinemas to stop audiences from secretly filming movies on a small scale.

After all, it is not a photographic instrument, small and exquisite mobile phones are easy to carry, and you can't help but let the audience bring their mobile phones in.

Therefore, the film producer thought that since he couldn't prevent the audience from secretly filming a wonderful scene.

Then it's better to simply let it out in advance.

As a result, the effect was actually good.

Especially in the movie, some of the wonderful scenes are very attractive, but the whole is actually the average kind.

Use this trick to cheat the box office.

As soon as this kind of thing was discovered, editing a promotional film in the early stage of the movie gradually became a regular operation.

But this operation, in Hollywood in this era, is an operation against people's ideas.

In people's common consciousness, if the plot is known by the audience, it will only lose the audience, but will not attract more audiences.

This is the common consciousness of both the film company and the audience.

But Kevin knew that this was for movies in general.

Ordinary movies can't have a good reputation, then this kind of movie can only cheat the beginning of the wave of box office, and will only be scolded later and lose more box office.

And the Matrix, such a masterpiece, some wonderful pictures, will only let more audiences enter the cinema, creating an amazing first-day box office, good reputation can also attract more audiences.

That's what Kevin had in mind.

During these times, Kevin, who had no new projects to work on for the time being, thought of this thing after seeing the old publicity methods.

Immediately edited some wonderful aspects in a hurry, and then came to the company.

As for deeper viral marketing, there's more to it, but that's beyond Kevin's knowledge.

At the end of the day, he's always just a director.

Not an all-round person who is even proficient in propaganda.

"Dawson, trust my judgment!"

Kevin just said calmly.

It's too hard to go against people's perceptions and convince them.

Kevin can only use his legendary experience to force them to accept this method.

Listening to Kevin's words, Dawson finally swallowed the words in his mouth even though he had ten thousand puzzles.

Kevin rarely says anything other than directing.

Once it is said, it shows that he has made a good decision.

So what he, the president, has to do is carry out Kevin's orders.

Dawson thought about it for a while, and then said:

"Leave it to me, I will immediately contact several TV stations and submit this two- or three-minute clip to major TV stations as an advertisement to ensure exposure in about half a month."

"Okay, over to you."

Kevin nodded, as for Fox's side, don't worry, even if they have any opinions on this propaganda method, it is impossible to talk to Kevin.

It's nothing more than two or three million dollars in publicity costs.

Once the two sides are divided, multiple millions of publicity investment is only, for two only, this investment is not large.

····

A few days later.

In the stadium of St. Paul's High School, a bunch of high school boys gathered next to basketballs, apparently the group of students who came to the school's stadium to play basketball during the summer.

One of them, a tall boy, danced and said something.

"Rogue, what you said is true?"

Hearing the doubts of others, Rogue suddenly couldn't stand, and quickly vowed:

"Really, it's the new movie played by Nicolas Cage, it seems to be called The Matrix."

"I also saw it on TV, he learned kung fu and then he was able to dodge bullets, which is so cool."

"It's like swimming, you know?"

While saying, Rogue took on a backstroke pose and swung up.

"Sounds so cool, when will the movie come out?"

"Just on the fifteenth of July."