Hollywood: Great Directors Starting with Saw

"We also believe that this is a divine work, a perfect combination of thought, artistry, and commerce."

The remaining viewing managers expressed their opinions.

Listen to the opinions of the film managers.

Robinoff and several executives shared a smile.

Large companies have a lot of heritage, and viewing managers are undoubtedly a vital part of these large film companies.

They are the gatekeepers, each from a different area of expertise, each of which Warner either invests in or is responsible for distribution.

Generally speaking, B-grade reviews are movies that can make money.

As for earning more and earning less, this point, even professionals, there is no way to judge.

But if a movie is rated as a masterpiece, then the ceiling is suddenly high.

According to Warner's internal settings, at least it is going to the top five of the annual North American box office, and this can already ensure that the film company makes a lot of money.

Therefore, after hearing these words, this smile appeared on their faces.

Robinoff walked up to Kevin and said with a smile:

"Kevin, congratulations, Chenxi and Warner seem to be making a lot of money again."

"The next thing to promote in advance will be left to us, the specific finalization and premiere, we will arrange in advance, you can rest for a few days."

Kevin nodded and did not refuse Warner's kindness.

These are the skillful processes that large companies have gone through countless times.

"Publicity fees, or twenty million dollars?"

Kevin asked directly.

Kevin has never believed in any wine aroma and is not afraid of the deep alley, the Internet era has not yet completely arrived, and the cost of publicity does not know how high.

Only the top 20 million dollars can guarantee that the release of Batman's Dark Knight can be seen by all Americans.

His Dark Knight was able to achieve the best results.

On the whole, in fact, Batman's Dark Knight's style is dark, but Batman's IP saves this dark style.

Let people use this IP to calm down and carefully appreciate the deep meaning.

This is also the reason why the original Batman Dark Knight was so successful.

If it is replaced by a simple crime film, it can be a masterpiece, but it is difficult to be a masterpiece.

Robinov nodded, he had already invested so much money, and now that he saw the time of harvest, and the crops were growing well, naturally he would not save these money.

"The propaganda standard is still according to 20 million."

Speaking of this, Kevin briefly discussed the promotional plan of the movie with him.

Compared with the family fun of Pirates of the Caribbean, the audience of the Dark Knight is actually much smaller, but on the other hand, the Dark Knight also has the IP blessing of Batman, the largest IP in the United States.

This is destined, the Dark Knight's attention is much higher than that of Pirates of the Caribbean.

Therefore, what the Dark Knight needs is strong praise from film critics and word of mouth from fans.

It is necessary to establish an absolutely good reputation in public opinion, otherwise.

Even with bipolar reviews, it's hard to say whether the Dark Knight's box office will be affected.

After listening to Kevin's opinion, Robinoff nodded confidently and responded:

"Don't worry about leaving it to us, we are Warner Bros. Pictures, a large company that already existed when Hollywood appeared, and Warner doesn't know how many times Warner has done this."

"If nothing goes wrong, you put it down and deal with other things, and we'll invite you when the movie premieres."

Kevin nodded.

Batman and Pirates of the Caribbean target audiences are different, so similar to Pirates of the Caribbean roadshow publicity, can not be directly applied to Batman.

To be honest, in the non-Internet era, the set of propaganda methods that Kevin knows to invite trolls in the Internet era cannot set off storms for the time being.

At present, when it comes to publicity methods, Kevin is far from being comparable to Warner's experience over the years.

Perhaps some people are all-powerful after being reborn, but Kevin knows very well that he is not.

Professional things are left to professional people to do, as long as he does his best job as a director.

The next timeline was simple, with Kevin going to take care of his own business.

Warner, on the other hand, began to promote Batman.

Word of mouth is established from film critics, so a large-scale screening is essential.

....

A few days later, within Warner, more than twenty film critics with more famous names in the industry, as well as many film critics with a total of less famous names, came to a movie theater owned by Warner.

A Warner executive stood up and said with a warm smile on his face:

"Welcome to the preview screening of Batman's Dark Knight, we have also prepared some gifts for all film critics, you can take them after the movie."

"Now, please watch the Dark Knight two-part series and make a proper review of the movie."

Obviously, there is no mention of money between the lines, but the film critics below smiled one after another.

Generally speaking, film companies hold preview screenings for two purposes, one is to create a good reputation for bad films when they are released, thereby deceiving the audience into entering the cinema.

Although this situation, in general, the subsequent box office decline will be very exaggerated.

But it's a lot more than the money paid to film critics.

It's a big deal.

The other is a really good film, but they need to create a good reputation of the movie in advance to make the premiere box office more beautiful.

These two purposes are actually very easy to distinguish.

Watch the screening scene, whether you have invited a group of the most famous film critics in the industry.

Generally speaking, these famous film critics, who earn a lot, are relatively famous, and will not advocate for bad films.

Otherwise, the reputation will be rotten and the losses will be even greater.

Unless... The film company is willing to pay a huge price for it and add money crazy so that it is possible to make an exception to advocate it once or twice, and this can be barely explained.

After all, the quality of the movie is sometimes a very subjective thing.

Of course, insiders know that in this case, most of them are because of receiving money.

Just like in the previous life, that famous movie, a blood case caused by a steamed bun, was madly advocated by many film critics as a good film when it was just released at that time.

I don't know how much effort the producer behind the movie has put into that movie.

It's a pity that the audience's eyes are snowy, and a bad movie is not good.

As soon as the executive's voice fell, film critics took their seats and began to watch what kind of high-quality movies Warner spent so much on public relations.