Hollywood Director 1992
#178 - Start fighting back
"Link, with Paramount Pictures acting like this, are you still confident you can win the bet?" Tim Robbins asked with a smile at the WMA agency bar.
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"It's hard to win, but there's nothing I can do. Many media outlets have exposed evidence of box office fraud for 'The Firm,' but Paramount Pictures refuses to admit it, and the Motion Picture Association isn't standing up to condemn this behavior. Now, I can only pray that my movie earns more at the box office after its release," Link said.
Sam Haskell said, "You shouldn't have made that bet with them in the first place. You're betting against a group of people from CAA, and Michael Ovitz, the most powerful person in Hollywood. How could you possibly win?"
Link smiled and said, "I was too young. I originally thought we were competing in movie ticket sales, but now I realize we're competing in cheating ability. Based on the initial release of 'The Firm,' the North American box office would have been at most $150 million, but now it's about to hit $200 million. Paramount and the CAA group have abandoned all shame to win the bet."
Tim Robbins said, "Don't be too discouraged. The main reason they're trying so hard to inflate the box office of 'The Firm' is because you're too talented, and your movie has too much potential. They don't dare underestimate your movie, so they're doing this. The higher they push this movie, the more they value you."
"Should I thank them for valuing me?"
Link joked.
Sam Haskell said, "Link, you also need to be careful. They dared to use these methods to inflate the movie when 'The Firm' was released. When your movie is released, they will definitely try to prevent your movie from being a big hit. This time, they are facing you with absolute confidence."
"I understand."
"Link, are you nervous?"
Jennifer Connelly asked, holding his arm.
"Being nervous is useless. What I can do is do a good job of promoting the movie and strive to earn more at the box office when the movie is released," Link said.
Tim Robbins laughed and said, "Link, you're quite open-minded. That's more than seventy million dollars, not seven thousand."
"I'm still young, money is nothing."
Link smiled and started talking about serious matters.
This time, he came to WMA agency to unite with WMA agency and use the media to attack CAA agency for manipulating movie ticket sales, disrupting the movie market, and putting some pressure on CAA.
At the same time, when he makes a movie next time, he will give WMA some resources to deepen cooperation between the two parties.
WMA agreed to help, but also told him that WMA's help in this area is relatively limited. If he wants CAA to stop maliciously inflating the box office of "The Firm", he still needs to think of other ways.
Link also understood that although WMA and CAA are competitors, their competition is mainly concentrated in the field of artist brokerage, and competition in other fields is not very beneficial to them. There is not much benefit even if they win, so they will not put too much effort into this matter.
Link understood this, and still came to WMA to cooperate, the purpose is to find partners. As long as WMA is willing to deal with CAA, even a small contribution is meaningful.
At the same time, he also approached UTA President Marty Baum for a deal. UTA will also use its resources and channels to put pressure on CAA and Paramount Pictures.
As CAA continued to shamelessly inflate the box office of "The Firm", many voices appeared in the media accusing the film distribution company Paramount Pictures, and even people from the Motion Picture Association and the Theater Owners Association stood up to accuse Paramount Pictures.
This also put great pressure on Paramount Pictures.
A spokesperson for Paramount Pictures said at a press conference that there was no problem with the box office data of "The Firm" and that it could accept supervision from the Motion Picture Association and the media.
Although this response was strong, it also indicated that Paramount Pictures was prepared to make concessions on this matter and accept third-party supervision.
Immediately, the Motion Picture Association arranged for people to start investigating the box office problem of "The Firm".
The Motion Picture Association of America (MPAA), founded in 1922, is a trade organization in the film industry. Its main role is to protect American film copyrights, promote the development of film-related industries, regulate film production and distribution, expand overseas markets, and combat piracy and unfair competition.
The main members of the association are the chairmen and presidents of the seven major film and television media giants in the United States. These seven major film and television media giants are Warner Bros., Disney, Universal Pictures, Fox, Columbia, Paramount Pictures, and MGM.
The chairman of Paramount Pictures also belongs to the Motion Picture Association, but Paramount Pictures competes with the other six major film companies.
After the Motion Picture Association announced its intervention, even if Paramount Pictures wanted to continue inflating the movie's box office, it would cost more.
After the Motion Picture Association announced its intervention, the box office performance of "The Firm" quickly declined, from $10.13 million in the eighth week to $1.65 million, a drop of 90%.
The cumulative North American box office was $167 million.
Surpassing "The Blair Witch Project's" $158 million, it became the second-highest-grossing film in the first half of this year, second only to "Jurassic Park."
This box office result is very good.
"The second-highest grossing film of the year, this result is very good. Should we stop investing follow-up funds?"
Kiefer Sutherland said, flipping through the newspaper in the bar.
Robert Downey Jr. looked at Richard Gere, "Is Mr. Michael Ovitz still planning to continue inflating the box office of 'The Firm'? Now that the Motion Picture Association is staring at the box office data of 'The Firm', it may be more difficult to fake it."
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Richard Gere said, "Don't worry, wait for Mr. Ovitz's notification. If he believes that $167 million at the box office can steadily win against Link, follow-up funds may not be added to the box office."
Kiefer Sutherland and the others nodded helplessly. They had just handed in the money when a large number of news reports about box office fraud in "The Firm" suddenly broke out in the media, and then the Motion Picture Association announced an investigation.
Now the money is in Michael Ovitz's hands, and whether or not to add additional investment is up to Ovitz.
They can only wait and see what Ovitz decides.
After the box office of "The Firm" came out, Michael Ovitz was also considering whether to add additional investment to continue inflating the box office data of "The Firm".
Now that the media and the Motion Picture Association are watching, continuing to inflate will cost too much.
If we don't continue to inflate and let the movie's box office grow slowly, the North American box office of this movie will be around $180 million in the end, and it will be difficult to break through $200 million.
Can $180 million at the box office steadily win against Link?
That's a problem.
Michael Ovitz said, "We were still a little too impulsive when we placed the bet. We should have released Link's movie first, and 'The Firm' later, or released them together. There would have been more room for manipulation during that period, but 'The Firm' was released first, and Link's movie was released later, which makes it very passive for us to deal with."
Ron Meyer said, "Don't worry, let alone whether Link's new movie can get $100 million at the box office, even if it can, we can find ways to stop it and suppress its box office when his movie is released. The advantage is still on our side in this bet."
Tom Cruise said, "Even a great movie like 'The Firm' can only get more than $100 million at the box office. Link's new movie can't possibly get more. What we need to pay attention to is preventing Link from faking the box office. His previous three movies were big hits, and there is a high probability that he was faking it."
Michael Ovitz nodded, "Then let's do that. Let's see what happens before deciding whether to increase the publicity for 'The Firm'."
Kiefer Sutherland and others received the news and secretly breathed a sigh of relief. The bet made by borrowing money put them under great pressure, and not continuing to spend money on publicity would also reduce the pressure.
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