Hollywood Director 1992
#111 - Box office subsidies and new incentives
"Daniel, what are your thoughts?"
As the movie ended and the lights came up, Link looked at the producer, Daniel DeVito.
Daniel adjusted his glasses, his expression rather conflicted.
He was an experienced producer, with over a decade in the industry, having participated in the production of films like 'The War of the Roses,' 'Hoover,' and 'Twins.' He considered himself an experienced and highly capable producer.
In his opinion, both 'Paranormal Activity' and 'The Blair Witch Project' were utter garbage.
This 'Blair Witch Project' wasn't even as good as 'Paranormal Activity.'
Watching 'Paranormal Activity' made you break out in a cold sweat, afraid to look at the screen, while this 'Blair Witch Project,' although somewhat startling, was far less effective than 'Paranormal Activity.'
Could this movie be good?
He really wanted to say it wasn't anything special and that no one would watch it after its release.
But last time, the 'Paranormal Activity' he had dismissed became the highest-grossing film of 1992.
Until the box office results for this 'Blair Witch Project' were in, he wasn't prepared to say much.
"It's not bad, quite interesting. We can try releasing it. Maybe it'll get a decent box office return."
Daniel DeVito thought to himself that if this movie made money, he would go back to school and brush up, reassess the current film market, and re-evaluate the audience and their tastes. Otherwise, he would become increasingly distant from the market and the audience, turning into a third-rate producer.
"Jon?"
Link looked at Jon Gordon, the head of the distribution department.
"Boss, I have no objections. As long as it's your movie, regardless of its quality, our distribution department will do its best to distribute it, striving to attract more viewers and earn more at the box office," Jon Gordon said, spreading his hands.
"Okay, how's the joint promotion with 'Weekly World News' on the 'Blair Witch Incident' coming along?"
"It's already started."
Jon Gordon told him that since the beginning of the month, 'Weekly World News' had been publishing 'Blair Witch' related news on the front page of the newspaper for three consecutive weeks, causing some reaction in the United States.
In the next two months, 'Weekly World News' would continue to publish related news, striving to build up the hype around 'Blair Witch.'
"Are you going to hype up paranormal events again? Wait, I remember you saying on a talk show that you wouldn't publicly hype up your next movie, to prove your ability," Sophia said.
"Yes, I haven't forgotten. I also said that I wouldn't put my name on this movie. Putting my name on it would damage the authenticity of the documentary, so this movie doesn't count as my work."
"You're really cunning."
"It's all for the movie."
Link smiled and continued to discuss the publicity work with Jon Gordon.
Joint promotion with 'Weekly World News' alone was not enough.
Because compared to 'Paranormal Activity,' 'The Blair Witch Project' was of a lower quality. The original was a huge success, 90% due to hype and 10% because the movie actually had some merit.
Therefore, if 'The Blair Witch Project' wanted to be a big hit, it had to put a lot of effort into publicity.
He put forward three publicity suggestions.
First, continue to hire the extras from 'The Blair Witch Project' crew, let them live in the small town, cooperate with media reporters' interviews, so that everyone thinks they are locals, which can also improve the authenticity of the film documentary.
Second, publish missing persons news and missing persons notices in more media outlets, trying to let more people know that the prototypes of Renee, Matt Damon, and Ben Affleck are missing.
Third, arrange for people to investigate 'Blair Witch' in Illinois, creating some surprising news.
For example, tourists go missing, children go missing, traces of Blair Witch are found, bounty hunters are hired to capture Blair Witch, locals stand up to deny the existence of witches, someone stands up to claim to be Blair Witch or Blair Witch's daughter, women's groups publicly oppose the capture and persecution of witches, suggestions are made to the government to legislate to protect the human rights of witches, oppose the persecution of witches, and propose that witches run for president, etc., making the witch a real, controversial celebrity.
Sophia was stunned by his publicity plan. Could movie publicity be done like this?
If it was hyped up according to what Link said, even an idiot would be hyped up into a big star.
"We need to hype up 'Blair Witch' like we hyped up 'aliens' and 'Batman Boy,' trying to let more people know about the existence of Blair Witch, know that she is a dangerous, mysterious, and real person. You in the publicity department should develop a publicity plan and see how much it would cost to achieve this level. Like the publicity for 'Paranormal Activity,' I don't care how much it costs, I want results," Link said slowly.
"No problem, boss. When is this movie scheduled to be released? If there's enough time, the publicity effect will be better."
"'Paranormal Activity' hasn't finished its run yet. No new movies will be released in the next two months, so you have plenty of time to prepare."
"Okay."
Jon Gordon wrote down his words in a notebook.
"Link, is it okay to hype it up like this? Aren't you afraid of being scolded?"
One One Wrong First One First Hair One Inside One Rong One At One Look See !
Sophia asked.
"What's there to be afraid of? This is Hollywood. Some people kneel to make money, some people lie down to make money, some people crawl to make money, some people make money by exploitation, and I can make money just by being scolded a few times. It couldn't be easier," Link shrugged.
"You really are an... incredible guy."
"Seeing this side of me, do you feel disappointed?"
"Of course not. I think you're very strong and intelligent, even better than my dad. He only knows how to make movies and doesn't understand publicity and hype at all. The movies he makes are clearly very good, but the box office is a mess after they're released.
If he were as capable as you, he wouldn't need to make movies he doesn't want to make to pay off debts. I'm now increasingly convinced that my decision to learn from you was the right one. I not only need to learn how to make movies from you, but there are also many other areas where I need to learn from you," Sophia said enthusiastically, holding his arm.
"I'm not that great either. Don't overthink it," Link laughed.
[Movie production completed, box office subsidy is being calculated...]
[Host participation rate is 56.3%, movie completion rate is 87.8%, publicity effect is 12%, movie's conformity with the market is 67%]
[Reward: 1.2x box office subsidy; director experience +10%; director physique +5%; movie quality increase +10%]
"1.2x box office subsidy? The system is becoming stricter with its reviews. It won't be so easy to make money from the box office in the future."
"What is the movie quality increase?"
"Could it be that the system's rewards can not only enhance physical fitness but also improve the quality of the movie?"
Link was curious about the system's changes.
After treating Sophia to a meal, Link returned to the company's screening room, took out the movie master tape, and watched it again to see what effect the 10% movie quality increase had.
You'll Also Like
-
Hollywood Director 1992
Chapter 310 18 minute ago -
Reborn in 1977
Chapter 720 3 hours ago -
Chat Group: Gain Saiyan Bloodline at the Beginning
Chapter 153 3 hours ago -
Hogwarts: This Dark Lord is so evil
Chapter 199 7 hours ago -
Astral Cockroach
Chapter 532 7 hours ago -
Enter at the beginning to reach the semi-holy level and summon two great gods and demons
Chapter 680 7 hours ago -
Reborn to dominate technology
Chapter 1166 7 hours ago -
From Baron to Lord
Chapter 926 16 hours ago -
Future Beast World: Pampered by beautiful women, many children and good fortune
Chapter 548 16 hours ago -
Simulating The Cultivation Of Immortals, I Reached The Nascent Soul Stage In Ten Days!
Chapter 255 21 hours ago