Heads Up Hollywood

On January 30, 2000, the 1999 National Football League Finals were held at the Georgia Dome in Atlanta.

The two sides are the St. Louis Rams and the Tennessee Giants.

The whole game will last for more than 4 hours, or even 5 hours. This is the largest joyous event in the United States. In the interval of the game, not only will the advertisements be broadcast on the big screen in the stadium, but also broadcast exclusively on ABC TV station, and the advertisements will also be broadcast on the spot.

An advertisement that can appear in the Super Bowl must be a sign of this era. Stars, ideas, connotations, stories... An advertisement with a high viewing rate will never have the idea of ​​making the audience want to change the channel as soon as the advertisement time arrives.

Statistics show that 39% of Super Bowl viewers are keen to watch commercials, while only 28% of viewers really think the game is good. At least 50 million Americans watch the Super Bowl every year for commercials.

There is a saying here - those who have good taste watch the game, and those who know how to watch the advertisements.

Dunn has a mediocre interest in football. He prefers to communicate with Bill McNick around him, as well as the genius director Steven Soderbergh around him.

In the VIP box, after the greeting, Bill McNick asked with a smile, "Dawn, which team do you support?"

Dunn snorted, "I support the little guy in the middle, I think his mask looks like Spider-Man!"

Bill McNick laughed dumbly, this young man is really inseparable from his line of work!

"Dawn, Steven has a movie project, I'm very optimistic."

"Oh?"

Dunn glanced at him suspiciously.

Bill McNick blushed and told the truth, "The project was originally approved, but because of my departure, the project was shelved."

Dunn nodded and looked at Soderbergh, "Can you be specific?"

Dunn and Bill were talking. With the status of Steven Soderbergh, he was not qualified to intervene. Hearing Dunn's question, he quickly explained the general idea.

As for the vigorous game in the stadium, it is really not the focus of the three of them.

Dunn kept calm and sighed, "Bill, you know, I'm very busy. Dunn Films made 3 movies last year, and this year... there will be at least 5 movies, so I'm too busy!"

Of course Bill McNick knew what he meant, so he glared at him angrily, "Stop talking nonsense, what do you think about this project?"

Tang En smiled bitterly, "You have invited me to watch the Super Bowl, I will definitely sell this face!"

Soderbergh was shocked and flushed with excitement, "Sir, you...you agree to invest in my movie?"

Dunn smiled and nodded, "Agree."

Just kidding, the famous one is like thunder!

At the Oscars the following year, Steven Soderbergh won the Academy Award for Best Director for this film.

Even if such a film fails at the box office, the videotape market will surely recover its cost.

Soderbergh still couldn't believe it, "Sir, this is an investment of over $50 million!"

Bill McNick interrupted him with a wave of his hand, "Okay, Steven, this kid must be optimistic about this project. If he loses money, he will definitely not invest!"

Tang En looked serious and shook his head firmly, "Bill, you are wrong!"

"Isn't it?" Bill McNick pouted.

Tang En said lightly: "I am really optimistic about this project, but you are wrong in the second half of the sentence. Do you really think that I will not invest in movies that are destined to lose money?"

"Woolen cloth?"

"This is a good movie with full marks, and it is destined to go down in film history. If I encounter such a project, I will definitely not refuse it!" Tang En's deep eyes seemed to be able to penetrate the world.

Bill McNick looked at him deeply, "This movie has caused a loss of at least $40 million to Fox!"

The corner of Dunn's mouth twitched, and there was a touch of contempt on the corner of his mouth, "When I first entered the industry, I visited Mr. Francis Coppola, and he made me understand the ethics and perseverance that a filmmaker should have."

He patted his chest, "Bill, outside of the director, I'm a businessman, I run a company, I want to make money. At the end of the day, I'm a director, I'm a filmmaker! From this point of view, I and Spielberg Mr. Ge makes no difference!"

Bill McNick shook his head with a smile, "Dawn, the condition of DreamWorks...it's not very good."

"That's because DreamWorks lacks a truly capable manager, right?" Tang En looked at him with a half-smile.

Bill McNick laughed, "I can't say that, David Finger is the elite, Jeffrey Katzenberg is my old partner, and the ability is also very good."

"But I don't think they are as good as you!"

Dunn continued to make subtle hints.

Bill McNick smiled noncommittally.

Steven Soderbergh always felt that the conversation between the two had a deeper meaning, but he didn't understand it. Seeing that the two were a little cold, he quickly said: "By the way, the original lead actor was Harrison Ford, but because Fox quit He also lost confidence in the project."

Tang En frowned, "Do you want to change the male lead?"

Bill McNick interrupted: "Didn't I say, Kevin Scotner could play it?"

"I asked, and Kevin doesn't have a schedule."

In front of the two bigwigs, Soderbergh was weak.

Dunn looked at him, "Do you have a plan?"

"Well, I contacted Mr. Douglas, it's Michael Douglas, and he agreed to play the role, provided that the female lead would be played by his wife."

Bill McNick snorted, "Michael is as stubborn as his dad!"

Dunn raised his eyebrows, "Catherine Zeta Jones?"

"Yes, that's her." Soderbergh nodded quickly.

Tang En pursed his lips, "It's a beautiful woman!"

The atmosphere in the box immediately froze.

Everyone is a man, and you can hear that Dunn's words are by no means a mere compliment~www.wuxiaspot.com~ Bill McNick's expression changed, and he warned solemnly, "Don, the Douglas family is not small! Old Douglas is alive!"

Dunn frowned, "Where did you think you went?"

"Isn't that so?"

"Of course not!" Dunn snorted coldly, "The Douglas family has established a complete network and circle in Hollywood. Even if I give Michael Douglas a chance, he will not appreciate it. On the contrary, attracting a British actor will help drive the whole British group."

Bill McNick's expression changed, he really didn't expect that Dunn would have such a big ambition!

To win over the entire British community?

is it possible?

Steven Soderbergh didn't know whether to believe it or not, but he understood it anyway, and complimented, "A single movie may not have much effect, but if it accumulates over time, it will definitely form a reputation in the British circle."

"I have to say, Dunn, your ideas are always impressive." Bill McNick exclaimed sincerely.

Dunn smiled secretly, "Maybe in the next movie, I will cooperate with Mel Gibson."

Bill McNick looked stunned and gave him a complicated look, "Anyway, let's watch the trailer first. I've never been optimistic about superhero movies."

Tang En laughed, "Then let's wait and see!"

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