Heads Up Hollywood

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Warner is the New Universal competitor, but not the enemy.

From Hollywood's point of view, the two sides can even become comrades-in-arms.

It is of great significance that Warner wants to use the sale of ultra-low-cost genuine DVDs to gain a living space for a genuine CD in China. If it does, the whole of Hollywood will benefit from it.

If it fails, only Warner will suffer.

Warner in the previous life, of course, failed.

However, Dunn was not aware of the previous Warner's actions in this regard, and had never heard of it. However, based on his knowledge of China, Warner's trip has no chance of success.

From the perspective of their Hollywood counterparts, Dunn is willing to give them some advice.

Going there to promote genuine DVDs is really a waste of money.

Speaking of which, Warner is also a Hollywood giant that entered the mainland very early and started business cooperation.

Hengdian Film and Television Base has made great contributions to the future Chinese film and television market.

However, there are some things Dunn knows, Warner is indeed miserable by the Chinese side!

Genuine DVDs, but very little.

There are even bigger losses.

Because it is a socialist country, China requires foreign capital not to have a controlling stake in mainland movie theaters, with a maximum of 49% of the shares. It is necessary to maintain the "China-led" feature in name. This is the same requirement as the project of the Magic City Theme Park.

However, in September 2003, the General Administration of the People's Republic of China issued a "Interim Regulations on Foreign Investment in Cinemas", which pointed out that foreign investors are not allowed to have a controlling stake in mainland movie theaters, but in seven pilot cities such as the capital and Modu, Foreign shareholding ratio can be relaxed to 75%!

This is exciting news for foreign businessmen.

After Warner heard about it, it immediately took action and officially planned to enter the Chinese theater market. Earlier, they have reached a cooperation agreement with Wanda, and the two parties will cooperate to build 6 5-star movie theaters, called "Warner Wanda Cinemas".

However, after hearing the news, Warner's appetite suddenly increased and increased investment. In addition to the 6 theaters already built, more than 30 multiplex theaters will be jointly built with other investors in 30 cities across the country. .

It's a pity that the fault of the General Administration is that the order of the day changes. This not only caused pain to domestic filmmakers, but also caused huge losses to international investors.

At the end of 2005, the General Administration promulgated the "Several Opinions on the Introduction of Foreign Investment in the Cultural Field" again, which changed the previous policy, and the "pilot cities" were cancelled, and each newly built cinema was required to be "over 51% controlled by the Chinese side or dominated by the Chinese side".

An angry Warner couldn't bear to be humiliated like teasing, and simply gave up 49% of the shares and withdrew its capital completely. Warner Wanda Studios has transformed into the later famous Wanda Studios.

This incident has caused a bad impact on the cooperation between the Chinese and American film industries.

With Dunn's opinion for reference, it would be unrealistic for Warner to further promote the original DVD plan.

Barry Mayer couldn't help sighing deeply, and he was still worried about the huge economic loss of intellectual property rights he suffered.

Tang En kindly reminded: "Barry, if your strategy against China continues to make mistakes, the losses will only increase."

"Um?"

Barry Mayer's expression changed slightly.

Dunn didn't hide it, and said: "New Universal is talking with the Chinese side about the project of the Magic City Real Estate. You must have heard that our competitor is Disney. Fortunately, I met many friends there. You I know, my Chinese is good, and I get along well with them. Some of them have friends who have a lot of power. So I have heard a little about the policy changes over there."

Barry Mayer's eyes were burning, he seemed to realize something, and said eagerly, "What's going on?"

Dunn explained the concept that China will strengthen control over the film market and strengthen China's leadership in the future.

Barry Mayer was stunned, "Dawn, you... are you serious?"

Tang En shrugged, "Many of China's policy opinions are put forward from bottom to top, and then implemented from top to bottom. Recently, the Chinese side will hold two sessions, and I have heard some news that Chinese filmmakers are co-signing them. Letter to oppose foreign capital to seize more market share in the film market.”

"if so……"

Barry Mayer felt the cold sweat break down.

Will their biggest investment in China, Warner Wanda Studios, become a bubble?

Coupled with the policy impact of China's non-market economy, there are still many uncomfortable tricks in the operation of the cinema chain.

If the opportunity to make big money is lost, why does Warner need to go to muddy waters?

Tang En smiled and said, "Of course, that's what I said. I'm not sure about the specifics. It's just a reminder to you and a mental preparation in advance. If the Chinese side really turns its face, you don't have to suffer too much. huge economic loss."

Barry Mayer stood up and shook hands with Dunn and said gratefully: "Don, this news is too important to us! We will investigate and start a new look at the investment environment over there. round of evaluation.”

Tang En said lightly: "From a long-term perspective, the Chinese market is of great significance to Hollywood. Barry, this time...even if the talks with the Chinese side really broke down, I hope you can stop here. , there's really no need to have a relationship with them, especially if it doesn't involve Hollywood as a whole~www.wuxiaspot.com~ Barry Mayer immediately said: "Of course! We have cooperated with China a long time ago, and we have higher expectations for the future of the Chinese market than anyone else. "

"That's good."

Dunn showed a sunny smile.

In the commercial market, there is never a free lunch.

Barry Mayer took a deep look at Dunn, and seemed to be keenly aware of something, and said with a smile: "In order to strengthen the attraction of foreign investment and create a better investment environment, even if there is a policy change, Warner Bros. If the middle-of-the-road market is crowded out, it will definitely take a more lenient approach. If Warner does not suffer too much loss, then... I will give you a word. "

"Oh? What?"

Dunn's heart jumped.

There is an unintentional feeling.

Barry Mayer said: "Warner also has its own theme park, but compared with Disneyland and Universal Studios, there is still a big gap, and there is no opportunity to become bigger and stronger. Compared with Disneyland, we prefer to watch Go to Universal Studios to become bigger and stronger. If possible, I will take advantage of the opportunity to help you push the project of Magic Capital Real Estate.”

Time Warner and Disney are rivals.

Relationships are cold.

Especially in recent years, Time Warner has been deflated in front of Michael Eisner one after another. First, the failure of AOL's merger and acquisition, and then the differences between TV operators, led Warner to openly apologize to Disney and users in front of the media...

Very humiliating!

Helping New Universal to win the project under the Magic Capital Real Estate, on the one hand, is to fight back against Disney, and on the other hand, to repay the favor that Dunn kindly suggested.

Tang En was overjoyed, "If that project is really achieved, I will personally host a banquet for you and Mrs. Mayer!"

It seems that it is really kind and rewarding. ()

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