Great Power Technology
Chapter 94 Asymmetric Strategy
Ye Zhou did not continue the simulation. Judging from the 1% completion rate, he already knew that the simulation plot this time was not something he could easily complete. He might as well collect some necessary information in reality first.
For example, the cause of a nuclear fuel reactor explosion accident, etc., once you understand the general cause, you can handle it better in subsequent simulations.
He exited the simulator. At this time, less than ten minutes had passed in real life. He glanced at the time and was about to wake up Ye Lan, who had slept for nearly 6 hours without taking a bite of food, to have lunch. Thinking of it, she opened the door and walked out of the room.
Seeing Ye Lan's dazed look, Ye Zhou advised with some distress:
"There's no need to be in such a hurry! The later this thing is, the later it will be. It's not a matter of life and death!"
"Then you didn't have the same hard time at the Spark Factory before. The dark circles under your eyes haven't gone away yet, and you still have the nerve to blame me."
".I have a mission. If I don't complete it, something will happen. What mission can you have now?"
Ye Lan rolled her eyes and walked around him, then sat in front of the computer again.
"Didn't I go above and beyond? I didn't mean to stay up late and starve to death. Brother, have you ordered something to eat?"
"You order it yourself. I have to go out now. I have to attend a seminar held by Chen Hao and the others. By the way, I need to ask Chen Hao for help and equipment."
Ye Lan glanced at him in surprise and asked with some confusion:
"I can understand asking for people, but what do you mean by asking for equipment? Doesn't it mean that you can purchase it yourself?"
Ye Zhou shook his head and replied:
"Most of the things I want to make are not available on the market. When asked to purchase them myself, it means that I will allocate funds from the R\u0026D budget. However, the specific supplier companies still have to discuss with them. After all, there are Some of the equipment may involve classified technology.”
"Aeroengine? But I saw that there are also many commercial engine manufacturers. Boeing and the like? No, Boeing is indeed not a real commercial company. Okay, I understand."
Ye Lan studied economics and was well aware of the twists and turns behind these international manufacturers.
How many of today's major international manufacturers, especially major equipment manufacturers, have a clean foundation?
They all had something to do with the military industry, the government, etc. She remembered there was a hell joke about three questions that should never be asked.
You cannot ask a woman's age, you cannot ask a man's salary, and you cannot ask what Volkswagen did from 1933 to 1945.
Like Volkswagen, although Boeing is not a pure-blooded military-industrial company like Lockheed Martin, they do a lot of dirty work.
"It's good if you understand."
Ye Zhou glanced at her, opened the door and left.
The seminar he will participate in today is about how to expand the influence of domestic communication equipment around the world. The core of it is the promotion strategy of lithography machines. At this meeting, he will combine technical theory and business logic for the first time. , to explain your point of view.
If his views can be recognized by the majority, then he can take advantage of the situation and ask Chen Hao for more engine-related resources.
When Ye Zhou rushed to the seminar site, on the other side of the sea, a seminar with an almost identical theme was also underway.
The only difference is that the other party’s topic is “How to prevent the expansion of the influence of communication devices around the world.”
The speaker was a white-haired old man who was once the CEO of Qualcomm. After resigning, he is still active in the manufacturing industry as a consultant.
"If you follow my point of view, the first thing the other party will do after fully mastering the manufacturing technology is to start a price war with us, because ours is about to be launched. They will not give us any chance to breathe, but will Before we could grow, our low prices and abundant supply killed us in the cradle.”
"We have learned many lessons about this before."
"So, my suggestion is that we should, like them, announce the price reduction in advance and lock in some orders in advance. This can at least give us enough breathing space under the other party's price impact."
"As long as there is time and as long as our industry is not directly defeated, then we can regain the initiative with our technological accumulation."
Most people in the venue nodded in agreement, but some people frowned and did not respond.
"However, if we follow your strategy, wouldn't it mean that we have actively entered the other party's price war trap? This is not the result we want at all!"
"In a price war with them, we have never gained even a slight advantage. Have you forgotten about the rare earths? At that time, we thought they had been defeated, but what happens now? It is ourselves who are really being cannibalized! "
"Most of the time, their price wars are just a cover! It's a cover for their ulterior motives!"
A man in a suit retorted righteously.
The white-haired old man sighed and said:
"Richard, everything you said is right. In a price war with them, it is indeed impossible for us to take any advantage. However, this is the opponent's sure-fire weapon. The opponent is indeed not in checkmate, but has already trapped us." If we are not willing to sacrifice our queen now, then we can only watch the king being killed."
"This is our only chance to survive with a broken arm."
After listening to the sad voice of the white-haired old man, the man named Richard became quiet.
What he just said was just out of momentary anger, but in fact, he himself knew very well that a price war in a short period of time was both inevitable and the only opportunity.
Seeing that there was no longer any objection, the white-haired old man nodded to a group of officials.
A few hours later, an unwritten directive was sent to executives at all the companies involved.
The price war for the industry is about to begin.
At 15:00 in the afternoon, the seminar organized by Chen Hao began. The first speakers were various big guys in the field of domestic economic management and related industry personnel. As the actual opinion leader of this meeting, Ye Zhou was placed at the end of the order to give the final speech. .
The suggestions in the previous speeches mainly focused on expansion channels that have been proven to be effective, such as price wars, supporting services, resource exchange for equipment, land for equipment, etc. Although they are very stable, in fact everyone knows that in the chip industry In this unique industry, these strategies may not really achieve the desired results.
Therefore, when it was Ye Zhou's turn to speak, everyone looked at him expectantly, wanting to know what kind of advice he would give.
Ye Zhou took a sip of the mineral water on the table, cleared his throat and said:
"I think the suggestions made by the seniors here are very good and conform to the laws of the market economy. But, to be honest, if we can formulate such a strategy, our opponents can 100% guess it."
“So, from a practical perspective, I don’t think these strategies can bring much advantage to our equipment promotion. What we need is an asymmetric strategy.”
"The most important thing for selling a product is to grasp the pain points of customers. Now, there are only two most painful points in the chip industry, and everyone must know it."
"It's not the price, it's not the volume."
"First, confidentiality, we must ensure that there are no backdoor programs in the chip; second, patent barriers, we must allow the other party to imitate the chip to a limited extent."
"If we engage in a price war, then the other party will indeed have to deal with it, but that will not fundamentally affect their interests."
"Only the two points I mentioned above are the operations that they absolutely cannot follow."
"I have two suggestions."
"First, open patent restrictions and provide chip design authorization to customers who sign exclusive contracts for more than ten years. Note that this is only chip design, and the authorization period is several years later."
“Second, use China Development Bank’s worldwide credit to promise chip confidentiality. If a backdoor is discovered, a huge amount of compensation will be paid in one go.”
After listening to Ye Zhou's words, everyone present was silent for a few seconds.
After a while, someone asked:
"It's understandable to open patent restrictions. After all, we have always been leading in the field of chip design. Authorizing some patents is not a big loss. However, if there is a promise of confidentiality, I don't see any advantages."
"We can make a promise, and the other party can make a promise. It's impossible for customers to detect it anyway. We can only trust them."
Ye Zhou smiled slightly and asked:
"Customers can't detect it, but we can detect it."
The man frowned, shook his head, and continued:
"In most cases, we can't detect it. The backdoor is not that simple. If we want to do it, the other party can't detect it. Wait, I understand what you mean. But what if the other party also uses the same method? What should we do against us?"
Ye Zhou had already thought about the answer to this question, and he answered without hesitation:
"We can prove our innocence. Are you worried about our confidentiality? It's very simple. Those customers who have signed a ten-year exclusive contract with us and need to use our designs to produce their own chips in the future will definitely speak for us."
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