Go back to 1980 and enjoy it

After Bu Dafang's Naye Hotel opened, Naye Hospital also opened in a low-key manner within a week.

After all, the hospital is a place to save lives and heal the wounded. Deng Shirong felt that there was no need to hold an opening ceremony, and he could just open it in a low-key manner.

Anyway, the seven or eight towns close to Shuangwang Town already know what they should know. At present, the source of patients in the hospital is from these seven or eight towns. No matter how much publicity is given, patients from other far away will not come here for treatment.

However, even if it is only these seven or eight towns, the population covered is hundreds of thousands, comparable to the population of some small counties, so there is no need to worry about the lack of patients.

When the hospital opened, Deng Shirong personally led the team to the Beijing Media Center to participate in the CCTV advertising bidding.

Speaking of this bidding meeting, we have to mention a woman.

This woman is none other than the director of the CCTV Advertising Department who created the term "CCTV Bidding King".

At this time, Director Tan, who was standing at the bidding meeting, was also under great pressure. She took over the CCTV Advertising Department last year. At this time, the corporate advertising quotations for CCTV advertising in each time period were unified.

Although there is no such thing as prime time slots in CCTV's premium time slots at this time, this resource has actually become a scarce advertising slot.

After all, everyone is not blind, and everyone knows very well which time slot has good advertising effects and which time slot has poor advertising effects.

For the same price, everyone hopes to be able to broadcast advertisements during CCTV's prime time, but the advertising positions during the prime time are limited, and some company leaders have developed strange ideas, trying to obtain prime time advertising positions by taking shortcuts and crooked ways.

Unfair competition between companies is common. Director Tan receives a large number of commissions and phone calls from acquaintances every day, which can be said to be tiresome. Some business tycoons, seeing that they cannot get convenience from Director Tan, try to get the advertising department's notes from various channels.

For a time, the advertising department received a large number of countless notes, and the purpose of these notes was the same, hoping to obtain the right to broadcast during CCTV's prime time.

Under the influence of this unhealthy competition atmosphere, the work efficiency of CCTV's advertising department has also been greatly reduced, and the staff are busy every day.

As the head of the advertising department, Director Tan realized that this unhealthy phenomenon must be curbed, and the competition model of CCTV advertising also needs to be adjusted. More transparent and fair commercial competition is needed to replace the current business model.

So Director Tan proposed the idea of ​​adjusting the advertising competition model.

She believes that the most fair and transparent competition model is corporate bidding. The customer group of the bidding is major enterprises across the country. Each enterprise bids based on its own ability. In the end, the enterprise with the highest bid can obtain the advertising broadcasting rights during CCTV's prime time.

However, this idea has attracted many people's criticism. After all, this idea is too bold and risky in this era. The adjustment of the advertising model will affect CCTV's profitability. Once the adjustment fails, CCTV will bear huge losses.

Director Tan is under great pressure and repeatedly insists that the current advertising competition model must be adjusted, which is why there is this bidding meeting now.

Once the bidding meeting is successful, Director Tan will naturally be a hero of CCTV, but once the bidding meeting fails, she will not be able to escape responsibility.

Therefore, when the bidding meeting is about to begin, Director Tan is not as confident as she seems on the surface.

However, as the saying goes, if you stick your head out, you will get a knife. If you shrink your head, you will get a knife too. Director Tan did not hesitate too much. After he went on stage and said a few opening remarks and praised the prime-time advertisements, he announced the official start of the advertising bidding.

It is worth mentioning that in the first two years of the CCTV prime-time advertising bidding, the "blind bidding" method was adopted. It was not until the auction house intervened in 1997 that the bid winner was changed from blind bidding to open bidding. Bidders could bid multiple times and gradually increase the bid.

Deng Shirong clearly remembered the price of the first bid winner. As long as it was not a secret operation, it was a sure thing for their Deng Group to win the bid.

This is exactly the case. After a secret competition, the Deng Group won the first CCTV bid winner at a price of 33,333,333 yuan.

This CCTV first bid winner is the focus of everyone's attention. It is to be recorded in the development history of CCTV and will also have a far-reaching impact nationwide, so Deng Shirong chose a very easy-to-remember number.

The Kongfu Yanjiu, which won the first CCTV bid with 30.79 million in the previous life, naturally failed to win the bid.

It is not known whether this is a good thing or a bad thing for Kongfu Yanjiu.

After it won the first bid in the previous life, its sales volume was indeed soaring, and it was indeed prosperous for a while, but due to wrong business decisions, poor structural adjustment and blind expansion, the company soon fell into trouble and eventually went bankrupt in just a few years.

Now that it has failed to win the bid, perhaps it has not blindly expanded, but has developed down-to-earth, and there will be a glimmer of hope.

After the dust settled, Director Tan was excited beyond words. This advertising price of more than 33 million is really a sky-high price in this era, and this sky-high price also proves that her strategy is correct, and there will be no more so many voices of opposition in the advertising department in the future.

…

After dealing with the matter of CCTV's first bid for the title, Deng Shirong did not rush back. It was a rare visit to the capital. He first had a meal with his in-laws, and then went to the seven courtyards to take a look and use his space ability to clean up. Dust or something like that.

After doing this, Deng Shirong returned to his hometown in Guangxi.

…

It was already noon when Deng Shirong returned to Naye Village. Chen Xiaohua, who lived next door to his house, greeted him warmly: "Jiu Gong, you are back. You haven't had lunch yet. I just stewed a pot of taro. Come over and eat." ”

Deng Shirong asked: "Is it black seedling taro?"

Chen Xiaohua smiled and said: "Yes, I stewed it for more than two hours and it is very glutinous."

Deng Shirong nodded, walked over and said, "Of all the taros, my favorite is the black seedling taro."

Chen Xiaohua said: "I also think the black seedling taro is delicious. No other variety of taro tastes as soft and waxy as the black seedling taro. Unfortunately, my mouth is a little itchy after eating it."

Deng Shirong said: "The black seedling taro grown in the yellow mud will make your mouth less itchy after eating it. You can try it next year."

Chen Xiaohua said in surprise: "There is still such a saying, then I will give it a try next year."

While talking, Deng Shirong had already walked into Chen Xiaohua's house.

At this time, a basket of taro was being packed into a bamboo basket in the living room. The taro had been stewed for more than two hours. The skin had cracked, revealing the green meat inside. You could tell this kind of taro just by looking at its appearance. The taste is extremely soft and waxy.

(This is the kind of taro that tastes really glutinous. The author has not eaten it for more than 20 years)

Chen Xiaohua made a sauce plate with drum oil paste, which was smooth and shiny. She also patted some old ginger into it. The taro dipped in the sauce dish gave it a unique flavor.

This taro has the difference between taro mother and taro seed. Naturally, the taste of mother taro is not as good as that of taro. Deng Shirong ate more than a dozen taro seeds in a row and drank a large bowl of rice soup. Then he sighed and said: "I used to be poor." When I was young, there was no oil or water in my stomach, and I felt heartburn when eating this kind of taro. Now I don’t lack oil and water in my stomach, and this taro tastes very delicious.”

Chen Xiaohua smiled and said, "Yes, my dad was afraid of taro before. Since the economic conditions at home improved, he has never touched taro again. No matter how delicious taro is, he will not eat it."

"This is actually normal. There are many such examples in our village. Some people will never touch sweet potatoes again, and some people will never touch cassava again. They were all upset after eating them in the past." Speaking of this, Deng Shirong couldn't help but think of the big man in his previous life. grandson.

That kid's favorite thing to eat was cake. But because he didn't know how to exercise moderation, he ate too much of that cream cake one time. He immediately became nauseous and had diarrhea for several days. From then on, he couldn't smell the cake. He was afraid of the taste, let alone eating it.

Chen Xiaohua said: "I didn't eat these grains less when I was a child, but I still like them now and I don't feel nauseated at all."

"This should also vary from person to person."

At this point, Deng Shirong changed his tone and asked: "Xiaohua, you two have saved a lot of money over the years, right?"

Chen Xiaohua didn't know why Jiu Gong suddenly asked this, but in front of Jiu Gong, she naturally would not hide it, but answered honestly: "I have saved a lot, and my family now has almost half a million." Deposited."

Deng Shirong always remembered the kindness of Chen Xiaohua and his wife in taking care of him in his old age, and pointed out: "It's useless for you to save this money. You can tell Changping later, keep the money you usually spend, and take all the rest." When buying houses or shops in Shenzhen and Guangzhou, you can buy whatever you can.

In just over ten years, the price of the house and shop purchased here can increase at least ten times. If the location is chosen well, it would not be surprising if the price increases dozens of times. It can be regarded as a sure-profit deal. "

Chen Xiaohua's eyes lit up when she heard this and she said, "Thank you Jiu Gong, I will tell him when Changping comes back."

"You are welcome."

Deng Shirong picked up the hookah next to him and said while taking out the shredded tobacco: "In the blink of an eye, your A'bao has grown up. Now that he has graduated from high school, have you parents ever thought about what you want him to do?"

Chen Xiaohua said with some embarrassment: "Jiu Gong, Chang Ping and I only know how to cultivate the fields and have no talent for business. How can we know what to ask him to do!"

Deng Shirong naturally knew the situation of the couple. In fact, he had given them directions several years ago. However, the couple ultimately chose to stay in their hometown in the countryside and had no intention of going out to do business.

These people have their own ambitions, and Deng Shirong will naturally not force them. As the saying goes, contentment is always happy. The couple are not greedy and are content with their current life. He feels that this is good.

After all, whether a person lives happily or not cannot be equated with more money or less.

A contented person can live happily as long as he has enough food and clothing.

And those who are dissatisfied will still not be happy even if they become the richest man in the country one day. They are typical people who think that life is short even if they are 100 years old.

Deng Shirong stuffed tobacco into the mouth of the chimney and asked, "Does your Abao have any thoughts?"

Chen Xiaohua said: "He did have an idea and said he wanted to build an ice rink, but his father and I didn't understand this thing, so we never agreed to invest money for him."

Deng Shirong took the lighter and lit the cigarette with a "pop" sound. He took a few puffs of cigarette and then said: "It seems that your Abao really has some ideas. There is still a way to build an ice rink." , Just invest money to build the venue, buy a batch of skates, and then wait to collect the money.”

Chen Xiaohua showed a surprised expression when she heard this. She didn't expect that her eldest son's idea would be affirmed by Jiu Gong. She couldn't help but pay attention to it and asked: "Jiu Gong, how much does it cost to invest in this skating rink?"

Deng Shirong said: "This depends on where the skating rink will be built and how big it will be. Where does your Abao plan to build the skating rink?"

Chen Xiaohua said: "He said before that he wanted to build an ice rink in the county."

Deng Shirong said: "In the county town, if you can rent a suitable venue, it won't cost much. It is estimated that you can open an ice rink with 10,000 to 20,000 yuan, but if you cannot rent a suitable venue, it will If you want to spend money to build your own skating venue, it’s normal to spend 100,000 to 80,000 yuan.”

Chen Xiaohua exclaimed: "It costs so much money!"

Deng Shirong said with a smile: "There are rough skating rinks, exquisite ones, big ones, small ones, open-air ones, and indoor ones. The prices of different skating rinks are also different. Anyway, this business can indeed be done." , even if you don’t do it in the county town, but do it here in your hometown, you can still make money.”

Chen Xiaohua said in surprise: "Jiu Gong, what kind of skating rink can be built in our village?"

Deng Shirong nodded affirmatively and said: "Of course it can be done. Even if there are no other customers, there are more than 3,000 members of our Yedeng clan alone, plus thousands of medical staff and their families in the hospital. As long as there are 10% of If people are willing to play this, they won’t have to worry about making money.”

Chen Xiaohua said excitedly: "Great, then when my Abao comes back in the afternoon, I will tell him about this matter and let him build an ice rink in the village. If he doesn't understand anything, let him ask Jiu Gong for advice. you."

"Of course that's no problem."

Deng Shirong took a few more puffs of cigarette before putting the chimney aside, standing up and saying, "Then when your Abao comes back, ask him to come over and talk to me about this matter."

"Okay, thank you Jiu Gong."

"You're welcome."

…

After leaving Chen Xiaohua's house, Deng Shirong went to Naye Hospital for a checkup.

Now, Naye Hospital has been open for more than ten days. After the news spread, patients from this township and nearby towns began to come here.

If this person eats whole grains, he will inevitably get sick.

Therefore, no matter what age it is, there will be no shortage of patients.

Nowadays, Naye Hospital continues to have patients coming for treatment. Although the number of patients is not comparable to that of the County People's Hospital, it is also a good start. As long as it is operated for a long time, it proves that the doctors in the hospital are highly skilled and can cure diseases. , there will definitely be more and more patients seeking medical treatment in the future, there is no doubt about it.

Originally, Deng Shirong planned to wait for the opening of Naye Hospital and let his eldest daughter bring her father-in-law and mother-in-law here to recuperate slowly. However, he did not expect that his two in-laws could not survive this year after all. Just a few days ago, both of them died. Gone.

The first person to leave was Mrs. Zhu, who was 77 years old. Mr. Zhu was not in good health at first, so he couldn't bear the stimulation, so he left.

Of course, at their age, Mr. Zhu and Mrs. Zhu can be considered to have longevity in this era. They originally thought that they would not survive seventy, but Mrs. Zhu not only survived seventy, but also lived seven more years.

Needless to say, Mr. Zhu is almost eighty.

This has far exceeded expectations, and over the years, because the younger son Zhu Junjie has been prosperous in officialdom and has been promoted step by step, he is now the county magistrate, and is about to take over the position of county magistrate. The most important thing is that he married Deng Yunzhen, who comes from a virtuous family. She is such a good wife, and the two elders can really make her smile.

According to Bobai's custom, Deng Shirong, as an in-law, would not attend the funeral of his in-laws.

Generally speaking, after a woman dies, in addition to her husband's close relatives, only her brothers and sisters from her mother's family and their children will come. As for other people who are separated by a layer of relationship, such as cousins, etc., generally they will not come. will come.

It's almost the same when a man dies. Apart from his family members, only his wife's brothers, sisters and their children will come.

In Bobai, there are basically no in-laws coming to attend the funeral.

Therefore, when Deng Shirong came back from the capital and learned about the death of his in-laws, he only called to express condolences and had no intention of going to express condolences in person.

After walking around the hospital, Deng Shirong walked to his niece's hotel.

"Uncle, you are back!"

Bu Dafang, who was chatting with her sister-in-law, saw her uncle and said hello quickly, and her sister-in-law Jiang Defeng also said hello.

Deng Shirong hummed and asked, "Dafang, has your hotel been sold in the market since it opened?"

Bu Dafang smiled and said: "It has been sold to the market and has received several customers."

"That's good, it will get better and better in the future,"

After saying that, Deng Shirong looked at Jiang Defeng and asked, "How is my sister-in-law's business?"

Jiang Defeng replied with a smile on his face: "Business is not bad. Uncle, have you had lunch? I will serve you whatever you want to eat."

With the help of her second sister-in-law, she came here to a porridge shop that specializes in selling various kinds of porridge, such as eight-treasure porridge, pig offal porridge, tube bone peanut porridge, potato porridge, etc.

Nowadays, the Naye Deng family are all wealthy people, so of course their spending power goes without saying. After the opening of her porridge shop, the business will not be said to be booming, but it will definitely make money.

Deng Shirong waved his hand and said, "No, I've already eaten it. Work hard and work more on the taste. Business will get better and better in the future."

Jiang Defeng nodded repeatedly and said, "Thank you, uncle, I will work hard."

…

afternoon.

Deng Shirong was lying on the rocking chair at the door of the villa, listening to Deng Sibao talk about his views on the skating rink.

After Deng Sibao encountered ice skating rinks outside, he always wanted to invest in opening an ice rink after graduating from high school. Unfortunately, his parents were always cautious about investment and knew nothing about this thing, so they were reluctant to invest in him.

Deng Sibao doesn't insist on this. The main thing is whether he can make money by building an ice rink. He is not too sure.

Unexpectedly, things took a turn for the worse. Just when I came back from outside today, I heard from my mother that Jiu Zu approved his idea and supported him in opening an ice rink.

After hearing the good news, Deng Sibao instantly became energetic. If he originally opened the skating rink, he was only 50% or 60% sure of making money. With Jiuzu's affirmation, he was 100% sure of making money.

After all, no one in the whole clan knows that the project that the Ninth Ancestor is interested in is 100% profitable.

So, after listening to his mother's words, Deng Sibao immediately came to find Jiuzu, and then poured out his opinions on the skating rink.

After hearing this, Deng Shirong sat up from the rocking chair and said: "Abao, your idea is very good. The ice rink is a place where young people like to play now, but it would be more expensive to open it in the county town, and it can attract more people." There may not be many customers arriving.

But if you open it here in your hometown, it will be a unique business. It will not only attract people from our Yedeng clan to come and play, but also attract young people from the whole town to come and play.

If you can attract hundreds of people to play in a day, even if you only charge 1 yuan per person each time, you can easily earn hundreds of yuan a day. If you charge 2 yuan per person each time, then It is not difficult to make thousands in a day.

This is indeed a very good business. "

"Very good!"

Deng Sibao felt excited when he heard this, and asked: "Jiu Ancestor, where do you think it is better to build this skating rink?"

Deng Shirong said: "The most important thing about this ice rink is to play disco, so that the skaters can get excited with the rhythm of the music. Many young people come to skate and want this passionate atmosphere, so it cannot be built in a hospital. It is best not to build it near residential areas, as this will inevitably disturb people while they are resting.”

Deng Sibao thought for a moment and said, "Jiuzu, if I build the skating rink at Yuanshan, it should be fine, right?"

Deng Shirong nodded and said: "That's no problem. You can't have a cement floor in this skating rink, and you don't want to lay hard floor tiles. It's best to lay a wooden floor, so that even if everyone falls, it won't be so easy. Injuried.

In addition, if you want to build this skating rink, make it bigger. At least it should be able to accommodate a few hundred people to play together. If the money is not enough, I will lend it to you. "

Originally, Deng Changping's family had nearly 500,000 yuan in savings, which would be more than enough to open an ice rink. However, he had already directed the other party to buy a house in Shenzhen or Guangzhou, so the money would probably be a little tight. .

Therefore, he took the initiative to lend money to Deng Sibao.

Deng Sibao said excitedly: "I understand, thank you Jiuzu."

Next, Deng Sibao chatted with Jiuzu in detail for several minutes, and then returned home with a full understanding of the skating rink.

With the support of the Nine Ancestors, Deng Sibao's parents no longer had any worries before, but readily let him go.

As a result, the first ice skating rink in Shuangwang Town entered the preparation stage.

…

PS: Thank you to all relatives for your rewards and monthly votes.