Go back to 1980 and enjoy it

Chapter 442: The drama is aired and sales explode; I spend US dollars and become rich

Lunar New Year's eve.

After serving Grandpa Grandma, Deng Shirong cooked a large table of delicious dishes as usual.

Before starting to eat, Dongzi, who was used to "year-end summaries", imitated her grandfather's tone and said, "Dad, tell me about your development this year!"

"puff…"

Dongzi's serious look made everyone burst into laughter.

Deng Yunhua, who was sitting next to him, reached out and touched his little head and said with a smile: "Dongzi, you are really the pistachio of our family."

Deng Shirong also laughed and said: "Now that we Dongzi have spoken, let's start this year's summary!"

Deng Yuntai also made his son dumbfounded. Seeing his father speak, he said enthusiastically: "After a year of running around this year, I finally successfully completed the goal set last year. Now the number of Yongjia chain supermarkets has reached 50. , this year’s net profit also reached 36 million.

It is expected that even if there are no more new supermarket chains next year, with the existing number of supermarkets, the profit will reach more than 50 million yuan. It can be said that it has truly entered the fast lane of development.

Next year’s goal is to increase the number of supermarket chains to 100, with the focus still on deeply exploring the Guangdong market. Now Guangdong is developing rapidly and is currently the fastest growing province in the country. The number of migrant workers is increasing, and the consumption potential is huge. huge.

In particular, cities such as Shenzhen, Guangzhou, and Dongguan are worthy of vigorous development.

After opening supermarkets throughout Guangdong, we will then expand to neighboring provinces. In short, we have already made a development plan, and all we need to do next is to follow the steps. "

As soon as these words came out, everyone else was just surprised by the speed of development of Big Brother Supermarket, but Pei Qinghua, the new daughter-in-law who just married into the Deng family this year, was really shocked.

Yesterday, her father-in-law was able to receive a dividend of 4 million from the clan a year, which shocked her. She did not expect that her eldest brother and sister-in-law's business would be so big, and their annual profits would be as high as 36 million, and according to her eldest brother's advice Meaning, next year the business will expand rapidly, and the income is likely to double, which is simply unbelievable.

Doesn’t this mean that in just two years, the eldest brother and sister-in-law will become billionaires?

The billionaires of this era are ranked among the highest in the country.

Deng Shirong was very satisfied when he heard this. When he first guided his eldest son to run a supermarket chain, he did not expect him to develop the supermarket into a national supermarket chain. He only needed to become a supermarket giant in one province, and his net worth would already be very considerable.

Today, before those foreign supermarket chain giants have entered the country, the eldest son's supermarket chain has already left Guangxi and quickly entered the national market. If it develops at this pace, it is only a matter of time before it becomes a national supermarket chain giant.

This has greatly exceeded his expectations, and Deng Shirong is naturally very satisfied.

"Well done."

Deng Shirong praised, then looked at his second son and said, "Yunheng, please summarize it too!"

Deng Yunheng smiled and said: "I have nothing to say. My work is going well now. I may be transferred to Fuzhou next year."

Deng Shirong's eyes lit up when he heard this and asked: "What position will you be transferred to?"

Deng Yunsong and Pei Qinghua also cheered up and looked at their second brother.

Deng Yunheng said calmly: "If nothing else happens, he should serve as a full-time deputy secretary."

"Very good!"

Deng Shirong laughed so hard that his eyes almost narrowed.

Although the second son is now one of the elders, he is relatively low in the ranking of elders. However, once he is transferred to this position, his ranking among the elders will be different. He jumps directly from the bottom to the third place and becomes The first of the four deputies.

This is a huge improvement and good preparation for the next promotion.

"Congratulations, second brother."

Deng Yunsong and Pei Qinghua both worked in the system, so they naturally knew the difference between the two positions and congratulated them immediately.

Seeing that his sister-in-law and other brothers also wanted to congratulate him, Deng Yunheng quickly interrupted: "Don't rush to congratulate me yet. The matter has not been settled yet. It will not be too late to congratulate me when I actually take office."

Deng Yuntai smiled and said: "Okay, then we will wait for your good news."

Deng Shirong looked at his third son and said, "Xiao Song, please summarize it too!"

Deng Yunsong looked at Pei Qinghua next to him and said with a smile: "Speaking of which, I have gained quite a lot this year. I have been promoted to deputy director. I have a wife and a child. It can be said that I have achieved a good harvest in my family and career."

Deng Yunhua answered without waiting for questioning: "I'm still the same this year, so I won't say more."

Deng Yunheng echoed: "As a student, I have nothing to say."

Deng Shirong picked up the wine and said, "I wish you a promotion, prosperity and success in your studies in the new year."

The son and daughter-in-law also raised their glasses and said, "Dad, I wish you good health and everything goes well in the new year."

…

The second day of the Lunar New Year.

Two sisters, Deng Yunzhen and Deng Yunzhu, also took their husbands and children back to their parents' home to visit relatives.

Because it was rare for the whole family to get together, Zhang Xiuping was not in a hurry to return to her parents' home, but stayed with her sister-in-law and the others.

On this day, Deng Yunzhu, who likes photography, took many photos, including family photos.

The days of joyful gatherings are always short-lived. On the fourth day of the first lunar month, Zhang Xiuping took her husband and children back to her parents' home to visit relatives, while sisters Deng Yunzhen and Deng Yunzhu also returned home with their husbands and children.

On the sixth day of the first lunar month, Deng Yunheng's family rushed to Fujian with Deng Sister, and Deng Yunsong and his wife also rushed to the capital together with Deng Changfu and his wife.

The originally bustling home suddenly became deserted.

Soon the time came to the tenth day of the first lunar month. This day was the day when the drama "The Legend of White Snake" premiered in mainland China. The tribesmen all knew that their Liquan beer would be advertised on this TV series, so they ate it one by one. After dinner, I turned on the TV and tuned it to CCTV, ready to watch my own beer commercial.

At eight o'clock in the evening, "The New Legend of White Snake" officially debuted.

I have to say that in this era when entertainment is still quite scarce, no one can resist the appeal of "The Legend of White Snake". Once you see this show, you basically can't take your eyes away.

Especially when Bai Suzhen appeared, her appearance was extremely beautiful.

Perhaps, in future generations, people will not think of such an appearance as anything, and it cannot be said to be amazing, but now it is the early 1990s after all, and Zhao Yazhi's appearance is definitely a classic among classics, ranging from the 80-year-old man to the Eight-year-old little brats, at least nine out of ten think she is as beautiful as a fairy.

That frown and smile really captivated so many men.

What is unbelievable is that when Zhao Yazhi played Bai Suzhen, she was already 38 years old.

To be honest, when watching this show, how many people could guess that she was nearly forty years old and a mother of three children?

The tribesmen originally came to see the advertisement, but found that the show was really good, and they were immediately fascinated by it.

Fortunately, advertising in this era never disappoints. Just when the plot is at its most exciting, the advertising finally comes.

The advertising slogan for Liquan Beer this time is very simple, just one sentence: "Drink beer, just drink Liquan Beer, and the white lady will say yes after drinking it."

As the largest sponsor of advertising for this TV series, Liquan Beer naturally received the best advertising treatment. It was advertised six times in two episodes. In an instant, Liquan Beer, which was originally only slightly famous in Guangxi, became famous throughout the country. They all have quite a bit of popularity.

You must know that this drama has a total of 50 episodes, and each subsequent episode will be advertised according to this rhythm. It is difficult for Liquan Beer to become popular!

After all, the highest ratings of 91% are no joke.

As expected, on the second day after "The Legend of the White Snake" was broadcast, Liquan beer across the country became a hot seller. As the ratings of "The Legend of the White Snake" became higher and higher, its influence As the power of Liquan Beer grows, the sales volume of Liquan Beer also increases.

Soon, Liquan beer was completely sold out across the country.

Originally, merchants from all over the country agreed to sell this unknown Liquan beer. The main reason was that the manufacturer of Liquan beer promised that they could return the beer at any time if it could not be sold, and the brewery manufacturer also revealed the news to them. Liquan Beer will be advertised on CCTV.

In this case, merchants are naturally willing to buy a batch and go back to test the water to see if they can sell it.

Some merchants believed that Liquan Beer’s advertising on CCTV would be effective, so they purchased more goods and planned to make a fortune along the way.

Some merchants are taking a wait-and-see attitude towards the advertising effect of Liquan Beer. They are only purchasing some goods to test the waters, and are prepared to increase their purchasing efforts when the beer really sells well.

However, no matter whether it was a merchant who had confidence in Liquan Beer or a merchant who lacked confidence in Liquan Beer, they never expected that Liquan Beer's advertising effect was so good and its sales suddenly exploded.

Merchants who didn't have much stock in the first place sold out instantly.

Even for merchants who have purchased a lot of goods, the sales of Liquan Beer are also decreasing rapidly.

Seeing this scene, the merchants were all surprised and happy, and then they all picked up the phone and wanted to purchase goods in large quantities.

…

Deng Shirong is the one who knows the power of advertising best and knows that the sales volume of advertising broadcasts will definitely explode, so the acquisition of breweries has not stopped. After acquiring Zhujiang Beer, he has also acquired Jinling Beer, Blue Sword Beer, and Shuanglu Beer in the past two months. , Baisha beer, etc.

In fact, the speed of acquiring these breweries is also particular. If you want to acquire it at the best price, it may take a long time to acquire a brewery if both parties go back and forth. But if you are generous, then Acquisitions will become very easy.

Deng Shirong has only one requirement, and that is to establish very large breweries with manufacturers all over the country as quickly as possible.

After all, the transportation cost of beer is still very high. Since Deng's Brewery is targeting the national market, it must have its own breweries in most provinces across the country in order to reduce transportation costs and earn enough profits.

The current progress is obviously very good. The wealthy Deng Group is willing to spend money. Few of these beer brands can withstand the acquisition. The main thing is that Deng's Group acquires these breweries, regardless of whether these breweries are famous or not. All they want is the brewery's site, equipment, workers and brewers. As for the beer brand, it can be completely ignored.

To put it bluntly, this is done to save time. Otherwise, if we build beer branches in various places step by step, the development speed will be too slow.

Originally, there were only Liquan Brewery and Zhujiang Brewery. After the sales volume of Liquan Beer exploded, it was very difficult to supply unlimited supplies to the national market. However, as breweries were acquired one after another across the country, they could be put into production with a little integration. It has greatly eased the supply pressure of Liquan Beer.

After the 50 episodes of "The Legend of White Snake" are finished, Liquan Beer will become the number one beer tap in China.

The next thing to do is to continue to acquire beer brands in various provinces across the country and establish more branches. At the same time, we must try our best to stabilize the current sales. As long as the sales do not fall, it only takes a year and a half to make Liquan Beer famous. , it really became famous all over the country.

When Dun's Beer was developing rapidly, the domestic economy also began to experience overheating, with fixed asset investment nearly doubling year-on-year and inflation exceeding double digits.

Due to the influence of the macroeconomic environment, the exchange rate in the foreign exchange market has fluctuated greatly. US dollar bills are priced at one price a day, or even several times a day. In particular, the price on the black market of foreign exchange has soared, from 1 US dollar to 8 yuan. The exchange rate has risen to more than 10 yuan per US dollar.

The price of private currency exchange in Beijing is lower, about 10 yuan for 1 U.S. dollar, but there is no market.

In the southeast coastal special economic zones, a small amount of foreign exchange can be purchased on the black market at a price of 11 yuan for 1 U.S. dollar. Information frequently comes from overseas that the black market price of foreign exchange in my country will soon reach more than 13 yuan for 1 U.S. dollar.

In an instant, U.S. dollars were being bought and resold by all means.

Deng Shirong had more than 10 million U.S. dollars in banknotes obtained from Big Brother. Naturally, he was always paying attention to this information. Seeing that the price of U.S. dollars in the black market had skyrocketed to the ideal price, he no longer hid it. Instead, they sell the US dollar bills in batches along the southeastern coast.

It took three months for Deng Shirong to finally sell all the US dollars in his hands. The average price was 1 US dollar for 12 yuan.

In an instant, Deng Shirong received 136 million. Adding in the original cash, his cash reached a small target of 1.5 yuan. He was indeed extremely rich.

At the same time, the second son's position was also smoothly adjusted. He left Fuqing, where he had worked for several years, and came to work in Fuzhou as a full-time deputy secretary.

After receiving the news, Deng Shirong happily drank half a bowl of wine. This step was not only a simple improvement in the ranking of elders, but also meant that the second son was truly working with the leader. Needless to say, what this meant was that he had a bright future. .

In the past, Deng Shirong kept 10 to 20 million in cash, mainly for the convenience of using it at any time, but now he has 1.5 small goals on him, which is the biggest waste, because as time goes by, the money will continue to depreciate. .

Therefore, after converting all the US dollars into RMB, Deng Shirong began to purchase land in major cities in Guangdong and Guangxi. The land he chose was located in the gathering places of major universities and middle schools.

The purpose is very simple, to prepare for the next Internet cafe.

The main source of customers of Internet cafes are college students and middle school students.

The reason why they are concentrated in Guangdong and Guangxi is naturally to facilitate management.

In the most prosperous years of Internet cafes in my previous life, the profits were beyond the imagination of ordinary people. The first group of people who opened Internet cafes made a lot of money. They could count money every day until their hands cramped.

Deng Shirong planned to buy the land first, and when the era of Internet cafes came, he could simply build a one- or two-story building to open an Internet cafe. Then he could experience the joy of those Internet cafe owners in his previous life counting money until their hands cramped.

At the same time, the purchased land can appreciate in value, and in the later stages of the Internet cafe, the Internet cafe can be packaged and transferred out, making a huge profit, which can be said to be a way to make money from multiple sources.

Also, to open so many Internet cafes, the number of computers required is also in the tens of thousands. Naturally, this money cannot be earned by others. By then, the fourth son can enter the field of computer assembly. There are so many orders from Internet cafes. Even if Even an idiot can make money.

Deng Shirong was also worried about the development of his fourth son.

After all, the eldest son's annual net profit is now as high as 36 million yuan, while the fourth son's annual net profit from running a home appliance store is hundreds of thousands of yuan. The gap is too big.

Even if Nanning's snack street is left to be managed by the fourth son, such a huge gap cannot be bridged.

Computer assembly was really profitable in the late 1990s and early 2000s. I asked my fourth son to open a shop in Huaqiangbei, Shenzhen, and hire more machine builders. There were so many orders from Internet cafes that my fourth son’s business It's bound to be a hit.

As for the second son, the third son and the youngest son, Deng Shirong will also prepare a family fortune for them in the future. He will not say that the five sons will have a bowl of water, but at least before he leaves this world, he will ensure that among the five sons The economic gap between them will not be too large.

Internet cafes are not only popular in big cities, but also in small counties. Therefore, when Deng Shirong purchases land, he is not limited to big cities. He will also buy some counties with good locations until he spends a little three small goals. , and then stopped.

Deng Shirong kept the remaining 20 million for emergencies.

After finishing all these things, it was already the fifth lunar month, and there was only about half a month left before the third daughter-in-law's due date.

…

Beijing.

Enter the courtyard three times.

Deng Yunsong walked with his wife and asked, "Honey, have you really decided to stay in the capital to have your baby?"

Pei Qinghua sighed and said: "I also want to go back to Nanning to have a baby. The weather is getting hotter and hotter now. The house in Nanning is equipped with central air conditioning. Confinement period will definitely be more comfortable than here in the capital. Unfortunately, I am far away now." There is only half a month left before the due date, so it is not suitable to fly. Taking the train will take several days and nights, which is too much trouble.

Therefore, she could only stay in the capital to give birth to the child. "

Deng Yunsong nodded and said: "It's okay to stay in the capital. If you go back to Nanning to have a baby, I have to work here and can't be with you. That would be a pity. But if you stay in the capital to have a baby, I'll be there when I get back from get off work." I can stay with you."

Pei Qinghua said: "I'm just sorry to trouble my father to come to the capital."

Deng Yunsong smiled and said: "We are all one family, there is nothing to be embarrassed about."

…

Naye Village.

Ah Zhang Qi looked at his second daughter who was eating rice dumplings and explained: "Second sister, you also know that Jiuzu is our family's great benefactor. After you and Jiuzu go to the capital, you must behave well and return Third Po's wife back." Take good care of your children, you know?”

Deng Ermei swallowed the fragrant rice dumplings and said expectantly: "Mom, I understand. Don't worry, I will perform well."

Deng Changchun couldn't help but warned: "Second sister, your third father-in-law and third wife are both officials in the capital. The people you usually interact with must also be officials. If you don't understand anything, just ask. Don't mess with your third father-in-law and third wife." Trouble, you know?"

Deng Ermei nodded and said, "I understand, I will read more and talk less."

Ah Zhang Qi felt sorry for his daughter after all, and continued to explain: "When you arrive in the capital, spend money when you need it. You don't need to be too frugal. Now the family is not short of money. You can keep your own salary and spend it yourself."

Deng Ermei said: "Well, I will spend it when it's time."

…

The next day.

Deng Shirong took Deng Ermei and set out for the capital. The tribesmen who saw this scene all sighed with emotion.

"A Zhang Qi is really lucky!"

"Yes, when she gave birth to five daughters in a row, her mother-in-law despised her to death. Who could have imagined that she would be here today!"

"Her eldest sister has been following Uncle Yunheng and helping him take care of his children. With this relationship, Sister Deng will definitely be no different in the future."

"That's for sure. Whether it's Mr. Jiu or Uncle Yunheng, a little help will be enough for Sister Deng to benefit from."

"Now that Deng Ermei has been favored by Jiu Gong again, she has been taken to the capital to help Uncle Yunsong raise the children. She has a bright future!"

“…”

Although the concept of favoring sons over daughters still exists in the current Naye Deng family, under the influence of Deng Shirong, this concept is no longer as deep-rooted as before, and those who have given birth to daughters are no longer as unable to hold their heads up as before.

Now Ah Zhang Qi has become the envy of many tribesmen.

…

Nanning.

Wuyue Square.

It is worth mentioning that the current Wuyue Plaza has been equipped with elevators.

Deng Shirong took Deng Ermei in a special elevator to the fifth-floor mansion.

There is no doubt that Deng Ermei was amazed by the beautiful decoration. Although she had heard about it from her sister, hearing about it was completely different from seeing it with her own eyes.

After staying in Nanning for one night, Deng Shirong took Deng Ermei on a plane to the capital the next day.

This first time taking a plane was naturally an eye-opener for Deng Ermei. The kind of scene passing above the clouds could only be seen on an airplane.

Starting this year, the country has completely abolished the requirement that a letter of introduction is required to purchase air tickets and train sleeper tickets. As long as passengers have money, they can buy air tickets and train sleeper tickets that were previously unavailable.

But then again, even if a letter of introduction is no longer required to purchase air tickets, there are still only a few people who are qualified to purchase them.

After all, a plane ticket costs hundreds of dollars. In this era, if you are not a wealthy person or a public official who can claim reimbursement, you really can't afford it.

…

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(End of chapter)