Go back to 1980 and enjoy it

1992 was indeed a crucial year for our country.

With the collapse of Big Brother and the end of Deng Xiaoping's southern tour speech, earth-shaking changes have taken place in China.

First, there was a wave of migrant workers. There were too many people who went to Guangdong, the bridgehead of reform, to work this year. Secondly, there was a wave of going into business. The elites in the system responded to the call of the country and either resigned or took a leave of absence to start a business.

In this era of reform, companies from Hong Kong, Macao, Taiwan and abroad have also targeted the mainland market with super potential.

Among them, the instant noodle rival Uni-President Group, which has always been closely watched by Deng Shirong, entered the mainland market at this time.

In the previous life, Master Kong and Uni-President were both Taiwanese companies. The two companies fought in the mainland for more than 30 years, and neither could defeat the other.

In this life, because Deng Shirong took the lead and copied Master Kong's path, the original founder of Master Kong did not have the opportunity to create Master Kong. It is unknown which path the original founder of Master Kong will take in this life.

However, Master Kong has changed, but its rival Uni-President has not changed. What is coming will come.

Although at this time, Master Kong is already the absolute overlord of domestic instant noodles, with a market share of more than 95%, there is really no rival in China.

But Deng Shirong still dare not underestimate Uni-President. Although Uni-President is a company that has just entered the mainland market, it is also a dominant leader in the Taiwanese instant noodle industry, not a little-known little person.

Facing such an opponent, even if Deng Shirong has the memory of his previous life, he dare not guarantee that he can defeat the opponent.

Of course, having said that, Master Kong instant noodles still have a very big advantage now.

First is the market share, which is the absolute overlord, and then the sales channel, which is what Deng Shirong attaches great importance to. In the past few years, he has been tirelessly sending people to open up sales channels, and the results are still very significant.

It is no exaggeration to say that now the Deng Group wants to launch a product and guarantee that it can be bought all over the country within a week. This sales channel is very awesome.

In addition, with the memory of the previous life, if the Uni-President faced Master Kong in this life, it would definitely be beaten to a pulp. Deng Shirong still had confidence in this.

However, despite his confidence, the strength of Uni-President instant noodles had been verified in the previous life, and it was indeed not too much to attach importance to it. So after knowing that Uni-President had entered the mainland market, Deng Shirong went to the headquarters of the Deng Group in Nanning and held a high-level meeting.

After everyone arrived, Deng Shirong did not waste words and directly put the bag of instant noodles in his hand on the table and said: "Everyone, our opponent of Master Kong instant noodles is here!"

The senior executives of the group present basically knew the news.

Lin Zhongjun, deputy general manager of the group, said: "Chairman, according to the latest news, the sales of this fresh shrimp noodle launched by Uni-President Group in the market are very bleak, and it has no impact on the sales of our Master Kong instant noodles."

Marketing manager Li Guanghui showed a confident smile and said: "Although the Uni-President Group is indeed powerful in Taiwan, the domestic market is the territory of our Master Kong instant noodles. It is not easy for it to challenge our authority in the domestic market."

Deng Changpei said: "Several products of our Master Kong instant noodles have long been deeply rooted in the hearts of the people in the domestic market. When it comes to instant noodles, people will think of our Master Kong. It is normal that the instant noodles launched by Uni-President cannot compete with us now."

Others also spoke one after another, and they were full of confidence in their own products.

No wonder they are confident. There are so many manufacturers of instant noodles in the country, and there are dozens of brands if not hundreds of them. But except for the previous Huafeng instant noodles, other instant noodles are vulnerable and were beaten by their Master Kong instant noodles.

The helmsman of Huafeng instant noodles was originally quite powerful. Even in the face of pressure from Master Kong instant noodles, it still occupied a large market share. Unfortunately, it was acquired by foreign capital. After the helmsman sat on the bench, this instant noodle brand was half-wasted.

In the previous life, Huafeng was acquired by foreign capital this year, but in this life, due to the influence of Deng Shirong, a butterfly effect occurred. Foreign capital acquired Huafeng two years in advance. It was this move by foreign capital that made Master Kong instant noodles grow faster and occupy more than 95% of the market share.

Although Uni-President instant noodles are powerful now, the senior executives present are still mysteriously confident in their own instant noodles, especially after the failure of Uni-President's first product. The senior executives did not say that they did not take the other party seriously at all, but at least they would not pay as much attention to it as before.

After all the senior executives spoke, General Manager Deng Changyu said, "Don't underestimate the enemy. The shrimp noodles launched by Uni-President Group did fail, but it was just a small mistake they made. They thought that the taste that was popular in Taiwan would also be liked by the mainland.

When they realize the difference in taste between the two places, they will adjust their strategy and launch corresponding products according to the taste of the mainland. They will not be able to deal with it as easily as this shrimp noodles."

Deng Shirong nodded and said, "Yes, Uni-President Group is the instant noodle overlord in Taiwan after all. They will not make the same mistake twice. The next product launched will definitely meet the public taste. Even if it cannot be compared with our products, it will definitely take away some of our market share.

Moreover, we are not afraid of competitors launching new products to compete with us, but we are afraid that they will not abide by the rules of martial arts and directly copy our products, such as the unified braised beef noodles, the unified spicy beef noodles, etc., which will be troublesome. ”

Lin Zhongjun was stunned and said: "Chairman, this is not the case, the other party is a large group after all, will they do such a despicable thing?"

Deng Shirong said: "As the saying goes, the business world is like a battlefield. As long as we can defeat our opponents and make money, what does copying matter? Anyway, this kind of copying has no cost. Except for some moral reasons, we can't do anything to them legally. ”

"If the other party really does this without regard for their face, it will be a bit disgusting!"

"It is disgusting, but we have to say that if we do this, it will definitely have a significant impact on our instant noodles sales."

"Yes, if even the packaging is copied from us, it will definitely attract some consumers. At that time, even if they are not our opponents, it will affect our sales."

"What can we do? Can we just watch the other party copy? ”

“…”

Hearing everyone’s discussion, Deng Shirong added: “This is not the most disgusting thing. The most disgusting thing is that they copied us and then sold at a lower price. In this way, if we don’t follow the price reduction, it is possible that the sales volume will be surpassed by the other party.”

When this was said, everyone was a little restless.

“If the other party really does this, what should we do? Should we also follow the price reduction?”

“The profit of our instant noodles is okay now, but if we sell at a lower price, the profit will be greatly reduced, which is not a good thing!”

“Don’t worry too much. It took us several years to build up the sales channels of our Master Kong instant noodles bit by bit, and the Uni-President Group has just arrived, and its sales channels can’t compare with ours at all.

There is also the popularity. Our Master Kong instant noodles have long been a household name in China, and although the Uni-President Group is famous in Taiwan, it can’t compare with us in China. Under the same price, the Uni-President Group is definitely not our opponent.”

“That’s right. If the other party reduces the price, then we will follow the price reduction and see who is afraid of whom? ”

“…”

Deng Shirong reached out and knocked on the table. When everyone looked over, he spoke: “Fighting a price war is something that can only be done when it is necessary. I do not advocate a price war. No one will benefit from it. It is likely that both sides will suffer. But if it is really unavoidable, then we will change the way to fight the other party.”

“Change the way to fight the other party?”

Deng Changyu asked expectantly: “Chairman, do you have a good idea?”

Deng Shirong said: “It is not a good idea. If the other party lowers the price, then our sales price will remain unchanged, but a bucket of instant noodles can be given a ham sausage to offset the other party’s price reduction.”

Deng Changpei said: “Chairman, what if the other party also gives away ham sausage on the basis of the price reduction?”

Deng Shirong said: “Let’s set up a ham sausage processing factory first. If the other party also gives away ham sausage on the basis of the price reduction, then we will give away two. In this way, even if instant noodles are not profitable, we can still make money on ham sausage. ”

Lin Zhongjun couldn't help but praise: "Chairman's idea is good. Although the profit of instant noodles is good, if the other party dares to give away two sausages after the price reduction, it will definitely be a loss. If the other party does not follow, then we can not only make money from instant noodles, but also from sausages. Even if the combined profit is not as good as now, it is still profitable. If we continue to fight like this, we will definitely get the advantage. "

Li Guanghui also praised: "Chairman is really far-sighted. Now we are making arrangements in advance, and we will definitely catch the other party off guard. "

Deng Shirong smiled and said: "Now these are just assumptions. No one knows how the other party will make a move. Anyway, we will make some arrangements first, and then wait and see. Let's speak out any ideas, brainstorm, and prepare more response plans. In this way, when the other party makes a move, we can counter it. ”

So, everyone started to speak enthusiastically and put forward various suggestions.

The meeting lasted for more than two hours. Deng Shirong attached great importance to Uni-President Group, but he also knew that after the failure of the first product launched by the other party, it would definitely conduct market research and would not launch the second product so quickly.

Moreover, Uni-President now also has to save face. The second, third and even fourth products should all be original flavors. They will not resort to plagiarism until they can't come up with products that can compete with Master Kong instant noodles.

After all, if there is a chance to defeat the opponent legitimately, no one wants to use such a despicable means.

……

After deciding on a strategy to deal with the Uni-President Group, Deng Shirong boarded a plane to Beijing.

There were two purposes for coming to Beijing this time. One was that the courtyard house reserved for the third son had been renovated, and he came to inspect it; the other was that he had asked a master to choose an auspicious day for the third son and the third daughter-in-law, and this time he came to send the betrothal gifts to the woman's family and set a wedding date for the two of them.

That afternoon, Deng Shirong arrived in Beijing.

Then he rushed to the courtyard house of the third son as soon as possible, and used the perspective of the system space to quickly observe the courtyard house. The more he looked, the more satisfied he was. This decoration team is indeed worthy of being introduced by Dean Huang, and it is indeed capable.

That night, Deng Shirong put out the bed in the system space and rested here for a night.

…

At noon the next day.

In a department of a certain department of the Ministry of Finance.

When Deng Yunsong was sorting out the information, Pei Qinghua came over.

Deng Yunsong put the information away and said with a smile: "Let's go!"

Pei Qinghua smiled and responded, and the two walked out of the office shoulder to shoulder.

Other colleagues were no longer surprised when they saw this. Now the news that Deng Yunsong and Pei Qinghua were dating was no longer a secret in their department, and even the entire department and other departments knew about it.

Those unmarried male colleagues felt envious and jealous of Deng Yunsong.

After all, Pei Qinghua was the "beauty of their department", a goddess with both beauty and wisdom. Such a flower was picked by other men after entering their department for more than a year. Not to mention unmarried male colleagues, even married male colleagues felt a little resentful.

Unfortunately, no matter what they thought in their hearts, they could not change the fact that the flower had a master.

Deng Yunsong and Pei Qinghua walked out of the office building, talking and laughing, and saw Deng Shirong waiting outside.

"Dad, you're here so soon!" Deng Yunsong greeted him with a look of surprise.

"Uncle Deng!" Pei Qinghua also greeted him.

Deng Shirong nodded and said with a smile: "This is not a place to talk. Let's go out for dinner and chat while eating."

Deng Yunsong and Pei Qinghua responded, and then the three of them walked towards the nearby restaurant they had visited.

After ordering dishes at the restaurant and waiting for the waiter to go down, the three of them started chatting.

After chatting about family matters for a while, Deng Shirong talked about business and said: "I have already told you the purpose of my visit to Beijing this time on the phone. In addition, I have also called your parents to make an appointment to meet tomorrow. Your wedding date should be set."

Hearing this, Deng Yunsong and Pei Qinghua looked at each other and saw the joy in each other's eyes.

In this era, chastity is not as casual as in later generations. Although there are still people who eat forbidden fruit before marriage, most girls still pay attention to reputation and generally will not do anything out of line before marriage.

Deng Yunsong and Pei Qinghua love each other. When the feelings are strong, they can't help themselves. Fortunately, they have strong self-control and have not crossed the line so far. But forcibly suppressing their desires is obviously not the right way.

Therefore, both of them are eager to get married as soon as possible, so that they can do what they want with a clear conscience.

Now, the wedding date is finally set, and the two are naturally overjoyed, which means that happy days are already waving to them.

Deng Yunsong asked, "Dad, which auspicious day did you ask the master to choose?"

"I asked the master to choose three auspicious days in total, one is the tenth day of the third lunar month, one is the twenty-second day of the fourth lunar month, and one is the fourteenth day of the fifth lunar month. They are all very good auspicious days. Let Xiao Pei's parents choose an auspicious day as your wedding date tomorrow."

At this point, Deng Shirong looked at them and asked, "Xiao Song, Xiao Pei, are you planning to hold a Western-style wedding or a Chinese-style wedding?"

Deng Yunsong and Pei Qinghua had not discussed this issue yet. When he heard his father ask this, he looked at his "girlfriend" and said, "Qinghua, this is up to you to decide. Do you want to hold a Chinese or Western-style wedding?"

Pei Qinghua said a little embarrassedly, "Uncle Deng, please discuss it with my parents. I can do it whether it is Chinese or Western."

Deng Shirong smiled and said, "Okay, then I will ask your parents for their opinions tomorrow and let them decide!"

At this point, the waiter began to serve the dishes, and the three of them stopped talking and started to eat attentively.

…

The next morning.

Deng Shirong and his son, led by Pei Qinghua, went to the old house of Pei's family with the betrothal gifts.

Pei's father was the leader of a certain department. The family compound where he lived was crowded with people and it was not suitable for the man to send the betrothal gifts there, so the meeting place was set at the old house of Pei's family.

This old house of Pei's family was a quadrangle with two entrances. Because the family often came back to live, all kinds of supporting facilities were still very complete.

Originally, Pei's father and mother planned to hold a wedding for their daughter in the old house. Although this quadrangle with two entrances was not as big as the three-entry courtyard, it was more than enough to set up a few tables of banquets and entertain the guests who came to attend the wedding.

However, before they spoke at the beginning, the man's father said that their family also had a house in Beijing, and they were going to renovate it for Deng Yunsong and Pei Qinghua to get married.

Hearing this, Pei's father and mother were not good at speaking anymore.

Now, after a few months, the man's parents came to Beijing again to discuss their children's wedding date with them, which proved that the house had been renovated. They also wanted to know what the man's house in Beijing looked like and whether it was suitable for holding a wedding.

If it was suitable, it would be the best. If not, then their daughter's wedding could only be held in a hotel.

…

At around ten o'clock, Deng Shirong and his son came to the old house of the Pei family.

The two sides met and greeted each other and said polite words.

The betrothal gifts Deng Shirong sent this time, except for 10,001 yuan in cash, were all ordinary wedding items, so I won't go into details.

After drinking tea and chatting about some family matters, Deng Shirong talked about business: "Dear, I have already decorated the wedding room for Xiaosong and Xiaopei. This time I came here to set a wedding date for them and choose a day to get married."

Pei's father and Pei's mother were quite satisfied after hearing this. The husband's family is far away in Guangxi, and it is not easy to buy a house in the capital. No matter what kind of house they buy, it means that they can decorate it as a wedding room for their daughter. People's sincerity.

Anyway, they were quite satisfied with this son-in-law, so Father Pei had no intention of embarrassing the man. He nodded directly and said, "It's time to set the wedding date. I wonder if you, relative, have asked the master to choose an auspicious date?"

Deng Shirong took out the auspicious days that he had told his third son and prospective third daughter-in-law before, and said: "These three are all very auspicious days. Relatives, you can choose one!"

Pei's father and Pei's mother looked at each other and said thoughtfully: "Then let's set May 14th as an auspicious day. By then, they will probably be able to mention it. It will be a double happiness."

As soon as these words came out, Deng Shirong and his son were all refreshed.

Pei Qinghua was also surprised and said: "Dad, are you helping us operate?"

Father Pei smiled and said: "I said hello to your leader not long ago. In fact, with the talents of the two of you, even if I don't say hello, you should be able to be promoted smoothly in a few months. If I say hello, I'm just trying to help you figure it out.

If nothing else happens, you will be promoted within three months. "

Pei Qinghua smiled happily and said, "Thank you, Dad!"

Deng Yunsong also thanked him and said, "Thank you, uncle."

Although the second brother was basically promoted to deputy director when he was working in the ministry, Deng Yunsong should also have the opportunity to be promoted while stuck in the timeline, but before he is promoted, everything is uncertain, even if his work ability is often improved. With praise from the leader, there is no absolute certainty that one will be promoted in the near future.

But now, his future father-in-law has taken action, and everything has become different.

In the officialdom, every step of promotion is not an easy task. He has to accept the favor of his future father-in-law.

Deng Shirong naturally understood this truth and said politely: "Thank you relatives for helping me."

Father Pei smiled and said, "We are all one family, so there is no need to be so polite."

With this friendly start, the subsequent negotiations between the two parties will go more smoothly.

After setting the wedding date, Deng Shirong asked: "Relatives, do you want to have a Chinese or Western style wedding?"

Mother Pei didn't answer but asked: "Relative, I would like to ask, does this Chinese wedding refer to the wedding in the old days?"

Deng Shirong said: "Not entirely. If you choose a Chinese-style wedding, this era is not suitable for a grand wedding. My suggestion is to simplify the complexity, remove most of the red tape, and only select the essence.

For example, the decoration of the house, the clothes worn by the bride and groom, the worship ceremony, etc. "

Father Pei nodded and said, "I think this Chinese wedding that simplifies the complexity is quite good."

In the Pei family, Father Pei, the head of the family, naturally sticks to his word. He has expressed his position, and Pei's mother naturally agrees.

As for Pei Qinghua, she naturally depends entirely on her parents.

Deng Shirong said: "Okay, then I will prepare a Chinese wedding for them."

Pei's mother asked, "Relative, have you decided on the venue for this wedding?"

Deng Shirong replied: "Now that the couple's wedding room has been decorated, my idea is to hold their wedding in the wedding room. It happens that the wedding room is also a courtyard, which is more suitable for holding a Chinese-style wedding. If it is held in a hotel, then It’s a little bit nondescript.”

Pei's father and Pei's mother's eyes lit up when they heard this. If the wedding room is a courtyard, even if it is just the most ordinary first-entry courtyard, there is still no problem in setting up a few banquets. If it is a second-entry courtyard like their old house, then My daughter’s wedding was even more perfect.

As for entering the hospital for the third time, they have never thought about it.

After all, the price of a three-entry courtyard house was still very expensive in this era. Even with their family's financial conditions, they would have to work hard to afford it if they wanted to buy a three-entry courtyard house.

The Deng family doesn't live in the capital. Even if they buy a house for their son in the capital, they won't be able to buy a three-in courtyard house.