Go back to 1980 and enjoy it
Chapter 354 Customer: Wow, this instant noodle smells so good!
noon.
Yulin Restaurant.
An ordinary blind date is going on.
The men are naturally Deng Shirong, Zhang Xiuping and the main defenders. The female side is Tan’s mother, Tan Yalan and the main protagonist Tan Yafei.
On the table, there are the restaurant's signature dishes: Fried Neng Chicken Noodles, Dog Meat Stewed with Aconite, Yulin Beef, Wok-roasted Duck, Braised Duck, Dry-roasted Fish, etc. The dishes are extremely rich, especially the dog meat stewed with aconite. People can't help but have an appetite.
Deng Shirong praised it while eating: "As expected of Yulin's famous dish, this aconite stewed dog meat tastes really good."
Tan’s mother smiled and said: “It tastes good, but it’s a little too hot and it’s easy to get angry after eating it.”
"Just go back and drink some herbal tea."
Deng Shirong and Tan’s mother chatted while eating. They were about the same age, and their generation’s experience was so rich.
When I was a child, I experienced the Anti-Japanese War, and when I grew up, I experienced the Civil War, and then the founding of New China, and not long after the War to Resist U.S. Aggression and Aid Korea broke out... When they began to take charge of their own country, they ushered in another three years of difficult times, and then our country successfully exploded the atomic bomb, and then The last period that cannot even be mentioned is reform and opening up.
In just a few decades, there are so many things worth talking about.
Throughout the five thousand years of our country's history, no generation has had as rich an experience as theirs.
So the two of them could sit together and chat for a long time on any topic.
Next to her, Zhang Xiuping also chatted with Tan Yalan. Their sons were classmates, so there was no shortage of topics to talk about when they sat together.
After all, once a mother talks about her children, even the most introverted person will have endless things to talk about.
As for the male and female protagonists Zhang Shoujun and Tan Yafei, they were a little restrained at first and spoke with a polite tone. It was not until they talked about their respective jobs that the sense of restraint disappeared, and the more they talked, the more they became more and more speculative.
Since Tan Yafei had to go to work in the afternoon, the meal was finished in just over an hour and did not last too long.
Before the show ended, Zhang Xiuping, the elder sister, took out three red envelopes and handed them to the Tan family mother and daughter one by one according to custom.
After the Tan family's mother and daughter exchanged polite greetings, they accepted the red envelope.
When Deng Shirong saw this, he said, "Sister A Ping, you and Xiaojun go and settle the bill, and I'll have a few words with Mama Tan and the others."
Zhang Xiuping naturally knew that her father-in-law wanted to inquire about the woman's tone, so she smiled and said, "Okay, Xiaojun, come with me."
After the eldest daughter-in-law and her brother went to check out, Deng Shirong looked at the Tan mother and daughter and said with a smile: "Mother Tan, you have also seen this kid Xiaojun. He is a pretty good-looking young man with a good personality and a decent person. He’s smart and his family conditions are good, you think he’s satisfied?”
"He is indeed a pretty good young man. I am quite satisfied."
In front of the matchmaker Deng Shirong, Tan's mother did not hide her thoughts. She even looked at her youngest daughter and asked, "Yafei, what do you think?"
Tan Yafei was a little shy when she heard this, but she didn't dare to be careless about this important matter that was related to her life. She just blushed and said, "Mom, you can do whatever you want. I'll listen to you."
When Deng Shirong heard this, he knew something in his mind. He went straight to the topic and asked, "Mother Tan, regarding the bride price, what are your requirements?"
Tan’s mother was obviously mentally prepared for this, and replied: “As for the bride price, our family doesn’t have too many requirements, just give it according to normal standards. My family, Ya Fei, currently works in a packaging carton factory. If this marriage is successful, If so, what about my Yafei’s job?”
Deng Shirong smiled and said: "Mother Tan, this is a small problem. Xiaojun's family has a factory. If he wants to do things, he can go directly to his own factory. If he wants to do business on his own, his family can also provide financial support. These are all good. discuss."
Tan's mother nodded and said, "If that's the case, then it's no problem."
"Mother Tan, then this matter is settled. I will arrange a time later and then go visit the house, okay?"
"Yes, ok."
…
Both the man and the woman are satisfied, and their families are also satisfied. It is normal for such a couple to get married quickly.
Under Deng Shirong's control, the marriage between Zhang Shoujun and Tan Yafei progressed rapidly. On the third day after meeting, the woman went to the man's house to look after the house, and then the marriage was registered in less than half a month, and the date of the banquet was also It's all decided, and it's so fast that it can be called a flash marriage.
In later generations, examples of flash marriages are not uncommon in reality, let alone in the news.
Especially for those rural people in later generations, there really are not too many men and women who have flash marriages.
However, there is an essential difference between the flash marriages of rural people with poor conditions and the flash marriages of urban people with good conditions.
People in the city have flash marriages, either to pursue excitement, or to fall in love at first sight (feverish), or to antagonize their families...
The reason why rural people have flash marriages is not because of rebellion, nor is it love at first sight, nor is there any need to pursue excitement. They simply know their own business and have no extravagant expectations for marriage. As long as someone is willing to marry, it will be fine. The rest doesn't matter.
After becoming the matchmaker, Deng Shirong set off for the capital again.
This trip to the capital was not to sell fruit, but to find a spokesperson for Master Kong instant noodles.
For this spokesperson, Deng Shirong has already identified his target. This target candidate is none other than Chen Peisi, the famous comedian who became well-known to the audience for his skit "Eating Noodles" on the Spring Festival Gala.
It’s not suitable to write too much about the specific process. In short, it took Deng Shirong nearly a month to complete the advertisement for Master Kong’s instant noodles.
When Deng Shirong returned to Bobai, 1987 officially came to an end.
After returning, Deng Shirong summoned people to hold a meeting and said: "I have finished the promotional advertisement. It will be broadcast on CCTV on the 30th of this month. It cost more than one million in total, but it is definitely worth the effort. ”
Having said this, Deng Shirong handed the contract in his hand to Deng Changyu and said, "This is the contract. You can take a look at it after the meeting is over."
Deng Changyu took the contract and said, "Okay, Mr. Jiu."
Deng Shirong asked again: "I asked you to send people to rent temporary warehouses in cities such as Shanghai, Wuhan, Guangzhou, and Chengdu. Have you finished renting them now?"
Deng Changyu nodded and said, "Jiu Gong, we have already rented everything."
Deng Shirong said: "Now that the lease is settled, the next thing everyone has to do is to quickly distribute the goods. We must transport the instant noodles stored in the warehouse to temporary warehouses in these cities before our advertising is broadcast. stand up.
When merchants who see the advertisement want to purchase goods, when they call our factory, we can send the goods to them as soon as possible. Only in this way can our advertising have the best effect, otherwise the advertising will be half-filled. If customers cannot buy our instant noodles for a month or even a month, then a good development opportunity will be lost. "
Deng Changpei responded: "Okay Jiu Gong, we will start selling goods tomorrow."
…
From the day it was built, Master Kong's instant noodles have been in production day and night, which naturally attracted the attention of the people in the county. At the same time, many county leaders were also very concerned.
People pay attention only because of curiosity, while leaders pay attention not only because of curiosity, but also because of their own interests.
After all, enterprises have to pay taxes. The bigger the business, the more taxes they need to pay. Now the instant noodle factory produces 150,000 packages (barrels) of instant noodles per day. This output is not low. If it can be maintained and produced If the instant noodles can be sold smoothly, it will definitely bring a considerable amount of tax revenue to the county in that year.
As a result, the operations of the instant noodle factory were somewhat confusing to the county leaders.
It has been nearly three months since the factory started production. The instant noodle factory has produced at least 12 million packages (barrels) of instant noodles. As a result, all the instant noodles produced have been stored in the warehouse, and not a single package has been sold for takeout. .
Yes, let alone selling it to other places, it is not even sold locally in the county.
It would be understandable if it was only for ten or eight days, but for nearly three months without taking out a single package, it was really worrying.
Of course, the county leaders all know that the instant noodle factory must have its own sales plan, instead of producing so many instant noodles and putting them in a warehouse to gather dust and wait for them to expire.
Therefore, county leaders suppressed their impatience and waited for the operation of the instant noodle factory.
Finally, after New Year's Day, the instant noodle factory finally made some noise. It stocked up at least 12 million packages (barrels) of instant noodles and began to transport them out one truck after another. Seeing this scene, the county leaders breathed a sigh of relief. If the instant noodle factory didn't Action, they couldn't help but go to the factory to "inspect" and get a feel for the situation.
The person who took over the transportation job of the instant noodle factory was naturally Deng Shirong's second nephew Bu Zhongshi. After so many years of development, with the support of his uncle, he already owned a total of 30 trucks, and he was really making money every day. Big boss.
These instant noodles are destined for the train station.
Today, there is no railway station in Bobai County. It was not until 2016 that Bobai Station was opened for operation.
Of course, just because there is no train station in the county in this era does not mean that there is no train station in Bobai County.
Wendi Town, under the jurisdiction of Bobai, started construction of Bobai's first railway station as early as September 1954. At that time, the Liuzhou Railway Bureau Design Institute was responsible for the construction design of the station, a certain department of the Railway Corps and the railway overhaul The team was responsible for the technical guidance of the main construction, and the local government actively mobilized and organized migrant workers to participate in the construction. It was completed and opened for business on July 1, 1955.
The station covers an area of 165,000 square meters, of which the cargo yard area is about 26,000 square meters and the warehouse area is 1,850 square meters. The annual cargo handling turnover can reach 5 to 7 million tons, which is considered very good.
When the instant noodle factory began to distribute its products to several important cities, Deng Shirong felt that this was a suitable time to sell instant noodles in his own supermarkets.
Before Master Kong's Braised Beef Noodles were produced, in order to stock up on more goods and to keep it secret, all the instant noodles produced were sent to warehouses for storage. They were not even sold in Bobai for the time being, for fear that the instant noodles would spread and attract competitors. If you cut off the beard in advance, you will suffer a big loss.
After all, he could instruct Master Chen to develop sauce buns with almost no difference in taste just because he had eaten a lot of Master Kong's braised beef noodles in his previous life. If others learned from their sauce buns and made sauce buns with similar taste, it would definitely not be the same. It's a difficult thing, it just takes a little time.
This thing, even if Master Kong's Braised Beef Noodles has registered a formula patent, it is useless. Food formulas are not like drug formulas. Drugs have certain corresponding curative effects. Changing the dosage can kill people, but changing food formulas is just a waste of time. Change it, light or heavy, there will always be people who like it if you change it.
The change in the formula is the only way to bypass the other party's patent.
Therefore, food formula patents basically cannot be used against others. This is also the main reason why Master Kong and Uni-President copied each other in the previous life, and then no one could do anything about the other.
There is no need to worry about this now, because the promotional advertisement for instant noodles will be broadcast on CCTV in more than 20 days. In such a short time, it is already impossible for competitors to intercept it.
Therefore, Deng Shirong called his eldest son and asked him to handle the matter.
So, just one day later, Master Kong instant noodles could be seen in both Yongjia Supermarket in Bobai and Yongjia Supermarket in Nanning, and they were placed in the most conspicuous position.
…
Nanning.
Wuyue Square.
Niu Lizhen, who had nothing to do, came here unknowingly.
Nowadays, Wuyue Plaza is well-known in Nanning. The main reason is that Yongjia Supermarket and Lameizi Hotpot in Wuyue Plaza are so famous.
At this time, 40 veterans were training in the wide square. Each of them was strong and powerful. Their training naturally attracted many passers-by to watch.
Niu Lizhen was not very interested in the training of these veterans. She was interested in the spicy hotpot on the second floor of Wuyue Plaza.
Since the opening of La Meizi Hotpot, Niu Lizhen feels like she has become "alive". In the past, unless she was going back to her parents' house, eating at her husband's house was just to fill her stomach, and she couldn't afford the various light dishes. interest of.
But it's different now. You can come to Lameizi Hotpot every ten days and a half to improve your life. With this expectation, Niu Lizhen's energy and spirit have become different.
A week ago, Niu Lizhen came over with her family to have a hot pot meal. The taste became more and more addictive and made people unable to stop. It would be great if they could eat like this every day!
Unfortunately, this kind of good thing can only be thought of. Although their family's conditions are good, they are not good enough to spend money in a hot pot restaurant every day.
However, I can’t eat hot pot, but it’s okay to go to the supermarket and buy something.
So, Niu Lizhen, who had nothing to do, walked into Yongjia Supermarket, planning to buy something to take home.
Since the opening of Yongjia Supermarket, when Niu Lizhen's family needs to buy something, unless the supermarket does not sell it, there is nothing they can do. As long as the supermarket sells it, they must go to the supermarket to buy it. Other department stores and supply and marketing cooperatives, Go to hell!
This is not just the idea of Niu Lizhen's family, many customers actually have the same idea.
The most important thing is the sales service provided by department stores and supply and marketing cooperatives. It is really incomparable with Yongjia Supermarket. More than ten years ago, how many customers were not ignored or scolded by the salespersons of department stores and supply and marketing cooperatives?
There was no other way at that time, so everyone could only accept this nonsense.
Nowadays, Yongjia Supermarket has a complete range of items, you can choose whatever you want, and the service attitude is good. The most important items are not more expensive than department stores or supply and marketing cooperatives. No matter from which point of view, everyone likes to come to Yongjia Supermarket. shopping.
After entering the supermarket, Niu Lizhen immediately saw the food displayed in the most conspicuous position - Master Kong's braised beef noodles.
These words, like magic, firmly attracted Niu Lizhen's eyes, making her walk over unconsciously, and then picked up a pack of Master Kong's braised beef noodles from the shelf and read it, as shown below:
After watching it for more than ten seconds, Niu Lizhen could almost tell that her mouth was watering.
Let’s look at the price again. It’s 5 cents a pack. This price is really not cheap. However, the positioning of instant noodles in this era is different from that in later generations. Today’s instant noodles are for people with good family conditions, and for families with poor conditions. I can’t afford instant noodles.
Niu Lizhen's family conditions allow her to eat high-end foods such as spicy hot pot at least twice a month, so buying a few packs of instant noodles is not a problem.
However, this was the first time she had seen Master Kong's braised beef noodles, and it was also the first time she had bought it to eat. The taste had yet to be verified, so she didn't buy more. She only bought a pack and planned to try it.
If it doesn't taste good, forget it. If it tastes good, just come back tomorrow and buy a few more packs to take home.
So, Niu Lizhen took a pack of Master Kong braised beef noodles, bought some other things, checked out and left.
Niu Lizhen is not the only one who sees Master Kong’s braised beef noodles. Yongjia Supermarket has placed this instant noodles in the most conspicuous position and is a key recommendation. The first thing that everyone who enters the supermarket sees is this instant noodles.
I have to say here that the name of Master Kong’s Braised Beef Noodles is a good one, as it makes people want to eat it at the first glance.
Although it is expensive at 5 cents a pack, it is not so expensive that it is unacceptable.
Therefore, like Niu Lizhen, some customers also picked up a pack after taking a fancy to it, intending to go back and taste it to see if it tastes good.
However, although most customers were somewhat tempted, they ultimately gave up because of the price.
All this was seen by Deng Yuntai and Zhang Xiuping.
Zhang Xiuping thought for a while and asked, "Hubby, are you hungry?"
Deng Yuntai replied subconsciously: "Not hungry yet."
Zhang Xiuping looked at him and said with a smile: "Hubby, I think you must be hungry!"
Deng Yuntai's mind was spinning pretty fast. Hearing what his wife said, he vaguely guessed what she was thinking: "Wife, do you want me to eat instant noodles in public?"
Zhang Xiuping nodded with a smile and said, "Yes, no one knows what this instant noodles taste like now. If you make a bucket of instant noodles on the spot and eat it in front of the customers, the effect should be very good."
"Your method is indeed worth trying. Then I'll make a bucket and eat it."
"Well, you go get a boiling kettle (thermos) and I'll help you soak it."
…
In the supermarket, Meng Xiangmei carefully selected the items she was satisfied with, then walked to the checkout counter to check out and go home.
When she walked to the checkout counter, she suddenly smelled a strong fragrance. Meng Xiangmei twitched her nose and looked around. She soon discovered the source of the fragrance. She saw a man in his twenties holding a cup in one hand. Holding a bucket of instant noodles and a plastic fork in one hand, he kept stirring the noodles.
Meng Xiangmei saw Master Kong's Braised Beef Noodles at the first sight when she entered the supermarket, and even got a little excited. But when she saw that a pack of instant noodles cost 50 cents, she, who had always been economical, was reluctant to buy it in the end.
Now, smelling this strong fragrance, Meng Xiangmei was really shocked.
At the scene, there were dozens of customers who were as shocked as Meng Xiangmei. Again, Master Kong's braised beef noodles were placed so conspicuously. They all saw it the moment they entered the supermarket, and most of them were I was tempted by it, but in the end most customers did not choose to buy it because they were not sure about the taste and the price was slightly expensive.
But now, although the man holding the bucket of instant noodles hasn't started eating yet, the strong fragrance has already made all the customers present greedy. They have never smelled such fragrant instant noodles. .
Under the watchful eyes of all the customers, Deng Yuntai stirred the noodles evenly with a fork, then picked up a big mouthful of noodles and put it into his mouth.
"Suck! Suck!"
When Deng Yuntai starts eating, the sound he makes, coupled with the strong aroma, is really too attractive to customers.
It is no exaggeration to say that some customers swallowed their saliva on the spot, and Meng Xiangmei was one of them.
Even after swallowing a few mouthfuls of saliva, Meng Xiangmei, who was always thrifty, couldn't help it anymore. She walked over and took five packages of Master Kong's braised beef noodles. Of course, she got all the packages in bags. The price of barrels was more expensive than the packaged ones. She couldn't afford to spend twice as much.
There are many customers who make the same choice as Meng Xiangmei, and they buy not just one pack, but several packs or even more than ten packs.
I can't help it, this instant noodles is too fragrant.
In an instant, Master Kong's braised beef noodles that were placed in a conspicuous position were sold out by customers, and those who didn't get them immediately ran to the supermarket because there were also a large number of instant noodles placed in the noodle category.
Seeing this scene, Zhang Xiuping and Deng Yuntai, who was eating instant noodles, were very happy.
Having been in business for so many years, they understand very well what this scene means.
A glimpse tells the whole story. The sales of this braised beef noodle produced by their Master Kong instant noodle factory are expected to explode.
Soon, Deng Yuntai finished the bucket of instant noodles, and the supermarket also sold hundreds of bags of bagged instant noodles, and more than 20 buckets of barreled instant noodles. The advertising effect was really impressive. .
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