Global Movie Emperor

Starting from January 5th, Jiangsu and Zhejiang Blue Channel began to exert efforts. There have been a large number of "Exile" promotional videos on major media, social software, and short video apps, and a large number of first-line celebrities and well-known bloggers from major APPs have emerged Its platform is cheering for the movie that Lu Ze finally returned after many years.

The play volume of the trailer quickly surpassed 100 million in just a few days. This is not the number of play times under the bubble data, but the real data that has been reviewed. After some reports, Mickey and the others finally realized that Lu Ze was in China The power of, can be said to be quite a card.

The movie was released in a hurry, especially the theater lineup has a big problem. January was originally a window period on the eve of the Lunar New Year holiday. What movies to be released to expand the theater line resources and increase the choice of fans, the theater line has long been A decision was made, but no one expected that "Exile", a prehistoric crocodile that once again expanded wildly after frenzied marketing, suddenly entered the box office battle in January.

The theater liners looked at the already set list of films. A total of eleven films were released in January, but the ones that were just made up were not mentioned. The remaining seven were:

Three domestic horror movies with supernatural themes, one deserted village, one recruiting fairy, and one visiting relatives at home .

A low-cost campus love genre film, two rural themed literary films, one of which is a re-released version of "I'm Not the King Mao" that was once online.

Two low-cost vulgar drama films, the kind of film that I consciously decided that I was not worthy of participating in the New Year's War, no, just that, how to choose?

Must make way for "Exile"!

This is the consensus reached by all theaters. If you don’t increase the number of screens for movies that will never lose money, do you really think that audiences will like scary horror movies that play ghosts?

Therefore, after many discussions with Universal Brothers, "Exile" is officially finalized! It will be screened on January 15th for one month, and will take over the Lunar New Year file the next day after offline!

Today, China has more than 16,000 cinema chains. The main market is divided by 13 cinema chains, and the remaining scattered small cinema chains are directly abandoned, otherwise there is no time to discuss cooperation.

The income of these small theaters is extremely low. For example, the non-capital theaters of city cinemas have old facilities, poor environment, and not popularized 3D equipment. Even if the ticket price is low, they will not be chosen by movie fans.

The main core will still be on the cooperation with large groups. Today, nearly 80,000 screens across the country are in their hands. How many rows of films they can give is the top priority!

The final result of the negotiation was very satisfactory to both parties. After all, everyone is sitting here for box office revenue. Therefore, everyone wants to increase the film placement rate as much as possible without violating the law.

Based on the number of screens given by major theaters, the film placement rate of "Exile" in China is 64.7%! Although it is the off-season of movies, and there are 82.6% of the reunion 4 films, and some theaters have even reached the horror data of 100% of the films, Yuzhu is the first, but more than 60% of the films are still amazing. Up.

This means that there are more than 600,000 games during the launch! Covers more than 3.8 million seats! This is the most powerful cinema supply in the history of Lu Ze's actor career!

When Lu Ze negotiated this kind of contract, Mickey and the others were blinded. In China, China is still the world's largest ticket warehouse! Talked about 64% of the film arrangement? This made Mickey's gang thought that they actually died on a passenger plane from Singapore to China Imperial Capital...

After testing that he was indeed alive, the carnival began. Everyone knew in their hearts that "Exile" could not be done like the Avengers IV. The box office during the release period accounted for 99.4% of the box office of the month in the country. But in the future Expect it!

After talking about the theaters, "Exile" was officially released for pre-sale tickets, and more than 1.7 million movie tickets were sold in just three days! Each sells at a price of 49 yuan, which does not include discount coupons, which means that they have not been released yet, they have already won more than 80 million at the box office! The first day's box office is over 100 million, and it's done!

The cost of shooting "Exile" is only 25 million euros. After all, many joints have been opened up because of Gambiano Pictures' shareholding, saving a lot of personnel and venue expenses, according to the current exchange rate of one to seven. , And without considering issues such as sharing, taxation, etc., only three days of pre-sale has recovered nearly half of the shooting cost!

This answer sheet was once again smashed. It was the Mendeleev brothers who released their debut for the first time. All the worries have now disappeared, and the big stone has finally fallen to the ground. After all, the quality of the movie, who still has their clear?

Ever since, the two brothers began to fiddle with their mobile phones all day long, constantly looking at the latest advance ticket sales, and watching an exclamation once, speaking in fluent Chinese, shouting to Lu Ze and not knowing what they are. Where did you learn it.

"Huaxiaying is really awesome!"

This result has made Mickey sour. Mom has made so many movies in this life and has never had such a good pre-sale record. What is even more incomparable is this lineup. Can you still play like this? The more happy he sees the brothers, the more sour his heart is, and he doesn't even eat and sleep anymore.

In the next few days, I was interviewed to cooperate with the promotion. According to the marketing team, a lot of traffic was invited to interview a few people from the main creative team, especially Lu Ze. Basically, as soon as he sent one away, he came to the next one. But later, they gradually stopped interviewing Lu Ze, and even the marketing team invited them to interview Lu Ze, but they didn't do it.

Because the sand sculpture team headed by Mickey next door is more popular with passersby fans, basically every short video interviewing Mickey and them can easily surpass a million~www.readwn.com~ In contrast, the point of interviewing Lu Ze Although the praise is not low, these big Vs always feel a little scared after sitting with Lu Ze. It is derived from Lu Ze's unsmiling and well-known industry background.

Lu Ze himself was unwilling to laugh during interviews. He always had a straight face and looked very serious. They didn't have the guts to make jokes with Lu Ze, so they could only finish the interview questions with one glance, and then immediately said goodbye to Lu Ze. Run away.

Even the big V said after the interview video that Lu Ze’s aura is too strong. After interviewing Lu Ze, he immediately went to the bathroom to wash his hands and changed a pair of socks. His palms and feet were all sweaty, and he even shivered when he raised the microphone. .

After going back and forth, Mickey and the others were also brought on fire. The account registered on the China social networking site soon reached a million fans, which again caused Mickey and the others.

In such a busy time, time passed day by day, and the day finally came to the fifteenth, an hour before the premiere of "Exile".

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