Getting Rich Overnight, Starting From a Multiple-Choice Question

You can wait for the opportunity to open a branch, but the registration of the company is already imminent.

Future expansions and acquisitions must rely on the framework of the company to continue.

Ye Feng's talk this time is just to give Zhao Zhen a vaccination, so that he can be mentally prepared.

Zhao Zhen left. He left for two days and needed to take over the daily operations of Tianda He Di Lao as soon as possible.

In this regard, Ye Feng has already begun to feel powerless. Purchasing, sales, food supply, transportation and logistics are all linked together. If any link goes wrong, the store will not be able to run smoothly.

Zhao Zhen is an expert in this area, he was a store manager, Ye Feng is not good, he is a layman and still needs to learn.

...

On July 27th, Fenglin Company was formally established, without any fanfare or ribbon-cutting, just like countless start-ups.

It sets up and then that's it.

Fenglin meets all the criteria for a start-up, and its business is only Hedilao hot pot, but it is called Fenglin, not Hedilao, which represents Ye Feng's ambition.

That is, starting from hot pot, but not completely doing hot pot.

That night, Ye Feng took Zhao Zhen and Qi Yun to dinner to celebrate the establishment of the company.

At the dinner table, Ye Feng blew a lot, and he wasn't sure if he could do it well.

The next day, early in the morning.

Huanmao Building.

Accompanied by a middle-aged man in a suit, Ye Feng signed a lease agreement.

Lease the west area of ​​the 13th floor of Huanmao Building for a period of one year, 500,000 yuan.

This is an office area of ​​more than 700 square meters. It is well-decorated and you can work with a bag.

...

In the afternoon, accompanied by Zhao Zhen, Ye Feng selected the location of the new store.

Of course, this is only a preliminary investigation, and whether it will be determined in the future remains to be considered.

Ye Feng's expansion plan for Hedilao is divided into five phases. The first phase is to base himself in Lihe and radiate to the surrounding areas. Ye Feng plans to use Lihe as a base to gradually expand to Quancheng and the entire Lu Province.

In the first phase, six branches were established, including Tianda, a total of seven.

These seven stores are basically located near Lihe's commercial street and high-end office buildings.

This plan cannot be said to be bold, and even seems a bit conservative to many people.

Ye Feng didn't think so. He knew very well that with his current ability, his stride was too big and he could easily get caught.

During this period of time, he has been frantically supplementing books on business management. Basically, besides eating and going to the store, he is reading books.

Although it is very tiring, it is also very fulfilling.

Ye Feng finally understood why some entrepreneurs could only sleep four or five hours a day when they started their businesses.

Because when you have a goal in life and have enough motivation to struggle, you really don't feel tired.

Of course, Ye Feng didn't reach four or five hours, he just kept the rhythm of his third year in high school.

...

Ten days later, half a month after Hedilao was established, Zhao Zhen sat in front of Ye Feng with a stack of financial statements.

As of now, Hedilao has 2,300 registered members, mainly due to the large number of new members during the new store event, especially on the last day, when the number of new members reached 432.

Hedilao's new store has been active for three days, and it is expected that the number of member registrations will decline after the event.

The turnover of the day was 20w, the total turnover was 297w, and the net profit was 59w.

This net profit may seem low, but it is not.

Compared with Haidilao's 19-year data, Haidilao's 19-year revenue was 26.5 billion, net profit was 2.34 billion, and the net profit was about 9% (20 years was not selected because of natural disasters and man-made disasters).

Generally speaking, the net profit of large chain brands is relatively low, while that of small stores can be very high. Does it seem strange?

The main reason is that the labor costs of large brands are high, and tax expenditures should also increase accordingly.

The labor cost of Haidilao is about 30%, which is a pretty high figure.

The cost of raw materials accounts for 40%, which is the average level in the industry.

And some other expenses, including personnel travel expenses, administrative management costs, and tax payments, are not available in small shops.

(From 2019, the state exempts individual merchants with monthly sales of less than 10w from value-added tax.)

Therefore, when an enterprise reaches a certain stage, its net profit must decline.

And Ye Feng's Hedilao is still in the category of small and medium-sized stores, and its net profit margin can reach 20%, but as the scale expands, the net profit margin will also shrink to about 10%.

After Zhao Zhen finished speaking, Ye Feng tapped the table lightly.

In other words, the monthly turnover of Hedilao can reach an astonishing 6 million, and the net profit can also reach 120 million. The annual turnover is 60 million, and the profit is 12 million.

Sound tempting?

But as mentioned earlier, as the scale expands, the net profit rate will decrease.

Moreover, the turnover of Tianda store is so high because there is only one store in Quancheng, and other people can only come here if they want to eat. If there are more stores in the future, his turnover will also be diverted.

In the follow-up, it is estimated that the profit for one year can be about 500w.

This is already an achievement that can be envied by dead colleagues.

Now Hedilao has completely established its reputation near Tianda Plaza. Although the initial enthusiasm has faded, it is no longer the scene of queuing all day long, but it is still overcrowded when it comes to meal time.

As for Xinwei on the opposite side——

Good things don't go out, and bad things travel thousands of miles. With Huangmao's troubles, its nickname of jet warrior has become famous.

Although Xinwei's head office immediately dealt with it, including clarification to the outside world, inviting the Administration for Industry and Commerce to inspect, and downgrading store manager Wu to acting store manager, the popularity in Tianda still inevitably dropped a lot.

The current Xinwei, a deserted group, has an average attendance rate of only half, which is due to the large number of people in Tianda Plaza.

It can be said that Xinwei is completely unable to turn over in Tianda.

Boss Ye.

Just as Ye Feng was thinking, Zhao Zhen vomited bitterly, We've made money now, shouldn't it be time to ask for a treasurer?

Now everything is pressing on me, I can still handle a store, but when a branch opens, I really can't stand it alone.

When Ye Feng heard this, he felt a little embarrassed.

He had already thought about the matter of asking for finance, including the establishment of a finance department, a personnel department, a logistics department... and a series of departments that a regular company should have.

But - always forget.

Forget when you are busy, forget when you are learning, in short, for various reasons.

The more specific reason is that because Zhao Zhen can solve the current affairs, Ye Feng is not so concerned.

However, Zhao Zhen can't be squeezed all the time, what if he runs away.

So Ye Feng immediately promised: Before the new store opens, I will definitely arrange all the personnel in place.

Hearing this, Zhao Zhen nodded in satisfaction.

That's fine, then I'll go back to the store first, and Mr. Ye, the stock in the warehouse is not enough.

Before leaving, Zhao Zhen asked Ye Feng another problem.

Although the 10,000 packs of hot pot base ingredients given by the multiple-choice question can still be used for now, it will definitely not be enough when the new store opens.

Although there are several alternative targets for the location of the factory, Ye Feng is not very satisfied with them.