Getting Rich Overnight, Starting From a Multiple-Choice Question

It is impossible to admit defeat. The two lonely old people like to bicker when they have nothing to do. What they enjoy is not the result, but the process.

Gululu...

The bright red hot pot soup turns into waves under heating, just looking at it will whet your appetite.

Old Shen picked up a piece of mutton, dipped it into his mouth with the dipping sauce——

Then his eyes widened.

This... this... this...

The aroma of mutton is released in an instant, mixed with the flavor of spices and peppers, the taste is better than ever.

Can hot pot still be made like this?

Can this be called hot pot?

Old Shen thought that he had tasted hundreds of delicacies, but at this moment, he felt like a beginner who had never seen the world.

The bickering with Lao Zhou has been ignored, and Lao Shen only has one thought in his mind now.

Eat, eat, keep eating.

When Lao Shen raised his head again, he realized that the two plates of beef and one plate of mutton on the table had been eaten.

He wiped his mouth with unfinished intentions, raised his head and saw Lao Zhou staring at him with piercing eyes.

This table... are you going to split it and eat it or cook it?

snort!

Old Shen got up, picked up a toothpick and threw it in his teeth, I plan to let you burn it for me to eat!

Don't admit it?

Lao Zhou was in a hurry.

Didn't you cheat last time?

Old Shen disdains.

Seeing that the two old men were about to start a new round of bickering, they patted Lao Zhou on the shoulder with one hand.

Old Zhou, the place is nice.

A middle-aged man withdrew his hand: I will recommend it to my brothers when I go back.

The other Lao Tie had basically completed the battle at this time, and they all stood up after hearing the words.

That's right, I have to ask my wife to taste it when I go back.

Well, I have the material for the gourmet magazine tomorrow.

...

Watching the group of Lao Tie leave, Lao Zhou thought, maybe I should get a membership card.

Lao Zhou decided to add Hedilao to his daily diet.

Naturally, hot pot can’t be eaten every day, but——“It should be okay to eat hot pot every one, three, five, right?”

There are not a few people who have the same thoughts as Lao Zhou, so Hedilao quickly issued 20 membership cards.

And since this group of old tie are all wealthy people, most of the top-up amount starts at 1,000.

Hearing the sound of swiping the card, Qi Yun's mouth blossomed with joy.

Ye Feng did not see this scene.

Because he is distributing stools and snacks outside.

As time went by, those text messages sent yesterday took effect, so Hedilao is now gradually starting to queue up.

Please sit down. Taking care of a couple to sit down, Ye Feng announced: While everyone is waiting, we can eat any snacks here, unlimited.

This scene was seen by Lao Shen who had just walked out, and he was thoughtful.

...

The little stools and snacks worked surprisingly well, and despite the annoying queues, not many people left.

Perhaps Lao Zhou and others made a good start. After they applied for membership cards on a large scale, more and more people applied for membership cards.

Especially those invited by text message to eat free hot pot, after feeling the service and taste of Hedilao, they started to sell one after another.

As for the passing customers, after seeing that there are not only stools to sit on but also snacks to eat in the line at Hedi Lao, more and more people choose to line up.

At this time, the benefits of a large location are reflected - Hedilao has 20% more tables than Xinwei.

In fact, there can be more, but Ye Feng reduced the number of tables and increased the space between them for the sake of customer experience.

For a while, the entrance of the Hedilao store was bustling with people flocking, even overshadowing the Xinwei next door.

...

Brother, let's line up over there too.

At the door of Xinwei, a well-dressed young man beat his legs: There are stools in line over there.

You idiot!

Another yellow-haired non-mainstream said: We are trustees, can we have a little professionalism!

But. The airy young man said aggrievedly, I've been standing all day, I'm so tired.

That's all right, then let's go and rest for a while, just for a while, they shouldn't find out.

The yellow-haired non-mainstream thought about it, and felt that he was a little tired, so he agreed to this suggestion, but at the same time he still hated the iron and said: You are a piece of shit, a worthless thing, the first time we come out to work part-time you will this?

...

Huang Mao and the young man sat down, and the young man got up to get some snacks.

Click, click, click...

Suffocated!

Huang Mao became anxious again, This is something from our competitor, why can't you eat enough?

Brother, I'm hungry.

The sluggish young man chewed something in his mouth and said vaguely.

damn it……

Huang Mao was about to continue cursing a few more words, when a grunting sound came from his stomach.

The scene was a little embarrassing for a while...

A scent hit, and the breathless young man moved his nose.

Brother, why don't we go eat hot pot.

Brother, it's our turn soon, you see they treat us very well, they give us stools and snacks.

Brother, I'll forget it. The two of us pay 70 each, and then a membership card is enough to eat.

elder brother……

Smelling the scent coming from the hot pot restaurant, Huang Mao stood up and delivered his final speech: Fucking competitors, let's go, let's eat hot pot!

...

In the evening, at 8:30, the Hedilao hot pot restaurant began to close.

Qi Yun, how many people are members now?

In the back kitchen, Ye Feng couldn't wait to ask Qi Yundao.

Qi Yun took a deep breath and said a gratifying number——

There are 137 people, and it is estimated that the last batch of customers will leave more than 150, mainly because our hotpot restaurant has a high proportion of members, as high as 60%.

Boss, I really haven't seen this ratio. You know, the last store I went to couldn't reach 30%!

That's right, our restaurant is delicious and the service is good. There is no reason for customers not to come here. By the way, how many of those who eat free hot pot have recharged their membership?

Ye Feng grinned.

A total of 67 people came today, 54 people chose to recharge, more than 80%!

And the recharge amount is generally above 300.

Qi Yun looked at Ye Feng with admiration, Boss, you send a text message to get free hot pot, it's a genius idea, without this group of people supporting the scene, there won't be so many follow-up membership cards!

You are a marketing genius!

The meaning of supporting the market is that people always have a herd mentality. A restaurant with a booming business will always attract more customers than a restaurant with a cold business.

Ye Feng blushed slightly after being praised by Qi Yun, and quickly waved his hands. Although he said Thank you, thank you, he was happy in his heart.

Those who have experienced the explosion of marketing methods in the previous life understand that the most expensive is the free one.

Of course, this is because Hedilao itself is strong enough, whether it is taste or customer experience, it is first-class, so it can retain so many people.

As for Xinwei next door, Ye Feng estimated that their performance on the first day of opening was just that, and even worse than his own.

Although their customer traffic is almost twice that of Hedilao, it is a chain store after all, and the brand effect is still there.

However, there are many entrusted members, and the member retention rate is low, so the overall number of members may be less than my own.

Ye Feng is not worried about the problem of passenger flow——

Those who eat free hot pot are a seed he prepared, a seed that made Hedilao's reputation explode.

It is foreseeable that many of them will spontaneously promote Hedilao after returning home.

Originally, if there was no free text message, Hedilao's reputation would slowly ferment and eventually explode.

However, it will take a lot of time after all, and Ye Feng's move has increased this speed countless times.

The outbreak of Hedilao has only really begun!