Game Development: I Built a Game Empire

Although Minecraft itself is a pixel game.

But that doesn't mean Minecraft is ugly.

On the contrary, unlike in his previous life, "Minecraft" developed by Chen Xu did not cut corners at all in terms of art.

There's no cost control, the pixels are just art tweaks for the gameplay of the game.

The modeling, lighting and shadows in the game can be said to be all top-notch.

If you look at a single block, it may be difficult to feel it.

It can be made into a large building or a complex, and that feeling comes instantly.

This also shocked countless players on the Internet after watching the video.

Originally, in everyone's impression, "Minecraft" should be an ordinary game with building blocks, at most, it adds elements of survival.

For example, these points revealed from Chen Xu's experience store did not surprise players too much.

At the same time, including Chen Xu, who made a sphinx in the game, did not cause much movement at that time.

After all, what Chen Xu built at that time was not actually very grandiose, and Dingtian was a scale similar to the stone lion at the entrance of the ancient mansion.

It's not that Chen Xu can't make a bigger one, it's just that the materials and time are not enough.

So it didn't give players much of a shock.

But what is shown in the promotional videos of this wave of games is completely different.

What the hell is this!

In the game, the Qingming Riverside Map was created?

and the capital of Lordaeron in Warcraft.

There's even such a thing as a playground!

And there are even moving roller coasters and merry-go-rounds in the playground.

Is this the same building block toy they thought was before?

After the release of this promotional video, countless players have had a heated discussion.

"I'm stupid! This is the Minecraft I saw before?"

"You're not the only one who is stupid, I'm stupid too!"

"Is this really a pixel game?"

"How can pixel games be really top?"

"Suddenly it feels like this game is a little interesting! meaning that we can also build like this in the game then?"

"Please don't use the word "we", because I don't think I'll be able to build it!"

"I can only describe it in two words: tortoise!"

"Awesome and that's it!"

It's not just the players who are stupid, but also the players in the experience store.

In the experience store, Yang Xin and others decided to change their museum to a pyramid.

Looking at the promotional video posted by Chen Xu before, a pair of eyes widened.

They watched the promotional video, and then they looked at the building they had built.

They seriously doubt that this is the same game.

"No, I think we have to strongly ask Mr. Chen to open these archives to us to experience!"

Yang Xin made a suggestion.

The players behind him nodded their heads like chickens pecking rice.

........................

Not only the players who watched the excitement, but also some game designers in the game industry, were all shocked after seeing the promotional video of "Minecraft".

How can a building block game be like this?

This picture, the high-quality modeling itself, with excellent light and shadow effects, aside from the pixel art style, from the perspective of visual performance, it can really be said to be very good.

Everyone thought that Chen Xu's side was a little perfunctory, maybe he didn't fancy "Minecraft", but he never expected that Chen Xu's side was really holding back a big move!

And this ultimate is not an ordinary big move.

For "Minecraft", Chen Xu has a reasonable publicity and promotion model.

The player group has such a reaction, which is not only related to the quality of the game itself, but also related to Chen Xu's preparation in advance.

Soon, game designers in the industry discovered that Chen Xu's game called "Minecraft" created a topic out of the circle again.

and also successfully appeared on the official blog hot search.

The number of views of its promotional videos has skyrocketed.

And in addition to the retweets of various game media, there are even many media that have nothing to do with the game to retweet.

Especially the content of the Qingming Shanghe map at the beginning has been forwarded by countless marketing accounts.

There are also many people in the gaming circle who have come to comment on it.

For example, in "Minecraft", the scenery on both sides of the Bianhe River thousands of years ago is restored.

In fact, a similar situation also appeared in Chen Xu's "The Shore of the Land".

"The Shore of the Land" has actually been successfully out of the circle.

But at that time, it was more of a topic created by Fengyun Games.

There are also some night raids and counter-plots in the back, which are soft out of the circle.

But this kind of out-of-the-circle of "Minecraft" is completely different.

Because one of the contents shown in it is a gameplay of "Minecraft".

So much so that many people who have never played a game know that there is a game that actually reproduces the Qingming Riverside picture thousands of years ago, and it is not a so-called picture.

Rather, it is a three-dimensional scene in the picture scroll.

At the same time, this also aroused people's reverie, since the Qingming Riverside Picture can be reproduced, what about other buildings and scenes?

Actually, it didn't make everyone wait too long.

Because on the second day of this promotional video, Chen Xu uploaded a video on the official blog.

This time it's not a mix of content.

It's a simple scene display, and this time it's showing: the Forbidden City.

The magnificent Forbidden City was displayed in front of the players, which instantly made the players excited again.

But that's just the beginning.

On the third day, Chen Xu still released a video on time, and this time he came: Notre Dame Cathedral.

Then every other day, Chen Xu updated a video on the official blog.

All of them are well-known architectural and cultural sites.

Until the seventh day, Chen Xu released no architectural display video.

Rather, it's a notification that determines when the game will go live.

After so many days of hot promotion, the popularity of "Minecraft" has been completely detonated.

Even the number of fans with Chen Xu's official blog has ushered in another increase, reaching about 4 million.

This number of followers is basically only available to the industry's top game designers.

At the same time, the keyword 'Minecraft' has also been on the hot search for a week.

It's also wowing game designers in the industry.

A pixel building block game, in the publicity, it really played tricks for Chen Xu!