Game company goes bankrupt? I backhand cyberpunk!
Chapter 161 This is what we Zelda players are like
On the first day Zelda was released, all game manufacturers received a gift, a gift called How Games Should Be Made.
Unlike 2077, The Legend of Zelda is not a game that cannot be copied. In 2077, it is impossible for any other domestic manufacturers except Pig and Goose to make it. Even if Pig and Goose want to make it, it will take a lot of effort. courage.
But The Legend of Zelda is different. If you want to make the graphics and effects of The Legend of Zelda, then many domestic manufacturers can do it. But if you want to make the gameplay and games like The Legend of Zelda, Playable content?
Ah.
No domestic manufacturer can do it!
In 2077, Nanxing added the Mewtwo system, thus adding some interesting mini-games to the game. In The Legend of Zelda, Nanxing took this mode to the extreme.
In The Legend of Zelda, the various interesting temples you can challenge prove the ambition of the Southern Star.
So, why is it that only Southern Star can make a game like The Legend of Zelda?
After thinking about it, all the game companies have set their sights on this young man.
He doesn't look like anything special. On important occasions, he is just an ordinary young man who loves to smile. He has an average appearance but has a gentle look. He looks like a male college student who has just graduated.
But it was this guy who completely changed the gaming industry.
Look, look at Zelda's sales of four million copies that day!
On that day, four million copies were sold!
Think about the price of The Legend of Zelda again, haha. All game companies were helpless for a while.
Isn’t it easy for players to earn money?
Yes, it has indeed become harder and harder for players to earn money in the past two years, because players’ awareness of authenticity has increased, and while their demand for games has increased, their requirements for games have also become higher.
but why.
Why is Nanxing's pocket so bulging?
Is it difficult for players to make money?
But why was Nan Xing lying there, and the players took the initiative to walk up to Nan Xing with their wallets in hand, smiling, and then stuffed their money into Nan Xing's pocket?
Damn it. All the money was actually taken away by Nan Xing!
As for the miracle created by The Legend of Zelda, not only did its first-day sales break the domestic game record, but it also created the Tianyou masterpiece list with the highest number of online users that day.
There are many more players playing The Legend of Zelda than in 2077.
The reason is probably because Nanxing has launched a digital version, and the emulator on the PC side is really good. You can play The Legend of Zelda on the Nanxing simulator, even if you don’t have a controller, but you can just use a keyboard and mouse.
Although the experience will not be as comfortable as a controller, after all, the steering in The Legend of Zelda will be smoother with a controller.
Cooperating with Nanxing, a peripheral factory, Ma Xiaofei earned a good reputation because of it. Ma Xiaofei really didn't make much money with the Legend of Zelda series controllers. Even on the day Zelda was released, Ma Xiaofei couldn't even make small profits but quick turnover. , after all, the word small profits but quick turnover for this controller is a joke.
The handle has a technical threshold, and given its special nature, one can be used for two to three years, or even longer, so small profits but quick turnover? What a thin method and how many sales?
But as for Ma Xiaofei, they didn't make much money, but among the player group, Ma Xiaofei successfully opened up a new market of his own.
This made Ma Xiaofei extremely happy. He was even happier than making money.
Because since a few years ago, how to seize the game market for peripherals has been a difficult problem faced by all companies. In times of trouble, companies can’t squeeze into the market even if they spend hundreds or tens of millions, let alone expand the market and tap out New user.
The market share is not large, especially the controller peripheral market.
And now?
Because of The Legend of Zelda, a large number of PC players have bought controllers. This is a new market, a new cake, a cake made by Nanxing, and the first person to eat this cake is Ma Xiaofei.
And 90% of users purchased the Legend of Zelda series controllers owned by Ma Xiaofei.
After all, those PC users originally bought controllers because of The Legend of Zelda, and then Nanxing and Ma Xiaofei cooperated. One guarantees that it will never cheat players, and the other is a famous and big brand. Players are naturally happy to buy the controller from Ma Xiaofei.
Everyone, habits are a terrible thing. This time they bought a controller from Ma Xiaofei. In the future, when it comes to mice, keyboards, headphones, and even computer monitors, Ma Xiaofei is likely to be given priority.
Because of this, in mid-July, Ma Xiaofei's boss Tang gave another gift to Feng Shuyun and Lin Yuan.
The gifts are not very expensive, but they are Ma Xiaofei's exclusive keyboards, a pink keyboard with Princess Zelda on it, and a blue keyboard with Link's print on it.
This is a Zelda series keyboard specially created by Ma Xiaofei. While it is a keyboard for couples, it also has Ma Xiaofei’s exclusive number and the name of the person who gave it to her.
Is this gift expensive?
They are really not expensive. They are only worth one or two thousand yuan at most. As a game company, Feng Shuyun has many of them on hand, such as mechanical keyboards, some of which are more expensive than those sent by Ma Xiaofei.
I don’t know where it’s cheaper than the tea Mr. Tang sent me before.
The tea Mr. Tang sent before cost two to three thousand for a tea cake.
But this kind of intention made Feng Shuyun like him very much.
She was so happy that she changed the keyboard in the office and replaced it with her own fan-made Princess Zelda keyboard.
What surprised Lin Yuan was that Ma Xiaofei did not use this matter to create hype, and did not post the matter of Ma Xiaofei's exclusive keyboard to Lin Yuan and Feng Shuyun on the official website. Instead, he posted it privately and in a very confidential way. Came here without letting the outside world know.
So, is this a good friend signal from Mr. Tang?
He didn't intend to use this matter to create hype, but really wanted to have a good relationship with Lin Yuan and establish a good cooperative relationship with Nan Xing.
After all, it is impossible for game companies and game peripheral companies to conflict.
One makes games and the other serves games. In fact, we all serve players.
He is a peer from the outside world.
Lin Yuan felt a little funny about this.
At this moment, he was typing on his new keyboard.
In fact, Lin Yuan likes simpler keyboards. The one from the company he used before was very good, and Lin Yuan was comfortable with it, but he couldn't resist Feng Shuyun's liking. So Lin Yuan was forced to use this one. Couple keyboard.
And now, the company's executives are watching the boss and the boss using a couple's keyboard. When these guys' eyes meet, they can't hide the cunning and smiles inside them!
What a lovely love. When do you think they will get married, boss?
You can discuss the boss's matters? Don't you want the job? Do you want to be demoted? I think it will be soon.
It's definitely going to be soon. We're going to have a great wedding banquet then!
Will the boss invite us?
What are you two talking about in the meeting? But I think the boss will let us go.
Lin Yuan watched silently as these guys discussed as if no one was around.
The sound was not loud, but it could be heard by him, but not to the extent that Feng Shuyun could hear it.
It's a meeting, Li Lin, why are you joining in the fun? Lin Yuan looked at Li Lin with an unkind look, knocked on the table and said.
Feng Shuyun looked over. She was looking at the statistics from the data department, which recorded the 24-hour sales volume of The Legend of Zelda and the feedback from overseas users.
I, Feng Shuyun, am not a mascot boss!
I'm also very useful, right?
It’s not only useful when making money!
Lin Ce, aren't we curious? Okay, okay, so are you. We are in a meeting now. Please be serious. Li Lin said immediately.
When several guys saw Lin Yuan click out, they all smiled and closed their mouths.
This is Nanxing. If the people above don’t have a sample, then naturally don’t expect the people below to have a sample.
The senior management team is like this
Damn it, Lin Yuan couldn't imagine what the employee team was like.
Hey, maybe it’s just the senior management team? Maybe the staff team is very honest?
Hmm. Lin Yuan thought to himself to comfort himself.
The executive in charge of the speech saw Lin Yuan's look, indicating that he could start, so he nodded, pressed the button in his hand, and said while the screen appeared behind him:
The first point, regarding Nanxing's summary of the first half of this year, is the project that Manager Xu is responsible for.
Xu Xiao straightened his back.
In the past, Nanxing rarely conducted summaries in the middle of the year, but this year the situation is different.
Werewolf made too much money.
In fact, when Lin Yuan became a werewolf, he really didn't want to make money, but he couldn't resist the fact that players like to top up money.
In the Werewolf of Nanxing, there is no membership, no money to plug in the microphone, and no money to buy status.
The game environment is mainly about fairness and justice, and RMB players cannot affect the balance of the game!
Therefore, the only consumption method in Werewolf of South Star is in-game fashions, special card backs, and titles. However, these will not damage the ranking balance of the game at all. They only have good-looking attributes and pretentious attributes. It made a lot of players spend money.
Should it be called a social game?
The reason why players spend money is not to become stronger at all, but to become good-looking and show off.
The monthly sales of Werewolf in the first half of the year exceeded 120 million, and the activity of users on various channels exceeded one billion times. This was a very exaggerated figure, and it was something that Lin Yuan had not expected at all.
He was doing Werewolf. It just suddenly came to his mind during the show. Because Werewolf disappeared from the public eye in later generations and became a niche game, Lin Yuan did not expect Werewolf to make money.
But it was obvious that Lin Yuan had no idea how popular Werewolf was in its early stages, let alone how simple and crude the method of attracting new users was in the early stages of the game.
Other games provide official benefits, allowing players to invite friends, family, and classmates around them to expand new users.
But what about werewolf killing players?
We take the initiative!
What should I do if I can’t organize the game?
Call and shake people!
What should I do if the person who comes here doesn’t know how to play?
It doesn’t matter, you’ll get used to it after playing a few games!
The current Werewolf environment does not exclude new games at all. Everyone is new to the game, not to mention that everyone will play more naturally in the acquaintance game.
Everyone, if your friend dislikes you for being a newbie in a game like Werewolf, and then scolds you or insults you, then it’s okay not to make friends with him.
No, it’s best to scold him back, block him and delete him!
what!
Therefore, the cost of Werewolf is far beyond Lin Yuan's imagination. You must know that the production cost of this game is not as high as that of Night of the Full Moon. With Nanxing's existing resources and technology, plus time, it is not a waste of time. To be honest, Werewolf Is there a production budget of 300,000 yuan for Killing?
Not talking about the subsequent server maintenance and management team, customer service team, update content, etc., we only talk about the initial production cost of game production, which definitely does not exceed 300,000.
Um.
It’s such a game with a production budget of less than 300,000 yuan, but its monthly revenue has exceeded 100 million yuan.
How can we not have a meeting?
Oh, by the way, not all werewolves can achieve this result.
For example, among the werewolves on the market now, the most popular one and the one played by the most people is naturally the South Star Werewolf.
And for the rest, there are Werewolf in the Pig Farm, which claims to be the official version, Daily Werewolf that is social and fun, and Silent Werewolf that can make money.
But the other Werewolf games have less than one-fifth of the users of Nanxing.
The revenue of Overwatch in one and a half years is 6.4 billion, the revenue of Animal Party is 2.3 billion, and the revenue of Stardew Valley is
Xu Xiao's back became straighter and straighter.
Damn it, three years ago, before graduating from college, who would have thought that the project he was responsible for could generate tens of billions a year?
Although the salary is dead wages, but the bonus...hehe, the boss has never been stingy!
This is also the reason why Xu Xiao and others are loyal to Feng Shuyun.
Although they knew that without Lin Ce, no one else except Brother Li would be able to achieve such results, but the problem was that after practicing with Lin Yuan for three years and being responsible for so many projects, how much He was also infected with Lin Ce's talent.
Looking at the entire gaming industry, they are all high-level talents. No company is poaching them?
How could it be that we just couldn’t dig it out!
After all, no matter how high your salary is, it is not as important as two good bosses.
Changing jobs is a temporary pleasure, but following Feng Shuyun and Lin Yuan is a lifelong pleasure!
How could they not settle this account?
Feng Shuyun blinked, Xu Xiao, does your team earn so much?
No, no, no, it's all thanks to Lin Ce, Brother Li, and the boss. I'm just responsible for the operation. Xu Xiao said modestly, but the smile on his face could not be hidden at all.
On the side, Luoyang, who returned to the headquarters, was speechless and pushed Xu Xiao in disgust.
Luoyang doesn't have any projects that can be launched at the moment, but Luoyang is not inferior to Xu Xiao at all, because Feng Shuyun has already spent more than a billion on him.
If the Nanxing branch wants to gain a foothold in the Magic City, money is indispensable, and Luoyang also used this money to establish the Nanxing branch in the Science and Technology Park of the Magic City, and it is currently developing very well.
The number of people in the branch is not inferior to that of the Los Angeles headquarters!
Listening to the explanation, the pride on everyone's faces became more intense.
But then, the executive in charge of the speech showed a complicated expression, then coughed and said.
Next up is a piece about The Legend of Zelda.
The Legend of Zelda was released one day and sales exceeded 4 million copies that day. We made our money back in one day and expect sales to exceed 15 million copies in the first week.
Hong Kong, Macao, and overseas are still being counted.
But a large number of players have spoken out and expressed serious criticism and condemnation of us on behalf of Princess Zelda.
Everyone present was stunned, including Lin Yuan and Feng Shuyun.
The executive continued:
The Princess Zelda Fans Association sent in comments. I've been playing for more than ten hours. Why do I not want to save the princess at all? Isn't the princess waiting for me? What does the princess look like? Princess her.
Finally, the summary is -
Link will do anything but save the princess.
Lin Yuan was listening beside him, and he was so happy that his teeth came out.
This content was collected and put into the meeting. Ha, is it to liven up the atmosphere?
Well, that should be it, right?
But, but!
Lin Yuan said loudly:
Yes, that's what we Zelda players are like!
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