Game company goes bankrupt? I backhand cyberpunk!

The gameplay of the demo of The Legend of Zelda is directly maximized, because what Lin Yuan asked Li Lin to design was to be able to experience the vast map of The Legend of Zelda to the greatest extent, but at the same time, a lot of gameplay was deleted, and Just the map and some small designs are enough for players to play for several days.

Will you get tired of it?

Of course you will get tired of it. After all, it is just a demo. If there is too much content, what if the official version will not look amazing when it comes out? Therefore, a large amount of core gameplay was not included, but even so, The Legend of Zelda only took two days to become a core topic in the current gaming circle.

On February 13th, the equipment factory previously acquired by Nanxing also successfully produced a batch of controllers suitable for The Legend of Zelda.

“What kind of price is better to set?”

In the office, Li Lin, Lin Yuan, and Feng Shuyun gathered together and fell into deep thought while looking at the pure white handle mailed to them on the table.

The handle in front of you is Nanxing's first handle. It has a pure white appearance with a bit of gold edging. The handle is concave and easy to hold. The buttons are not much different from the handles on the market. There is a cross on the left. There is a small joystick on the right side of the button, with a push-down button on the top. The touch feels comfortable and has a matte feel. Overall, Lin Yuan thinks this controller is very good.

The appearance is beautiful, and the materials used for the buttons are also mid- to upper-class materials on the market. They have a long service life and good feedback.

But the selling price of the controller is because a lot of small thoughts have been added, such as making it easier for players to use shields and counterattacks in the game, vibration feedback processing, and every detail of the controller. A lot of effort has been spent on this batch of controllers. The price of this batch of controllers , if it is set at 299, Nanxing will make some small money, but the price of the first controller is 299?

To be honest, this is not much different from the price of controllers sold by some major manufacturers. As a game company, Nanxing sells controllers at a price of 299, which is somewhat unreasonable. At least, at the moment, Nanxing’s controllers do not have The brand effect is sold at this price, so naturally, users are more willing to spend money to buy handles produced by major manufacturers.

After all, the controllers are all the same, and it is nothing more than a compatibility issue. The Legend of Zelda produced by Nanxing does not have its own console, so there is no compatibility issue.

so.

If it's below 250, we won't make much money because of the loss of employees, materials, and machines. We'll lose a lot of money. Li Lin touched his chin and started thinking.

Although he is a programmer, Li Lin is a top student who graduated from Shuimu!

Having been in this industry for so long, Li Lin certainly knows something about controllers as a branch of the gaming industry.

His brains are not blown!

If it's higher than 250 yuan, then if you're lucky, you can make small profits but quick turnover, but if it's lower than 250 yuan, no matter how much you sell, in general, we will still make some small losses. Li Lin finally said.

But this controller sells for more than 250 yuan, will anyone really be willing to buy it? Feng Shuyun sniffed. Domestic players are more accustomed to playing games on PC. Since the Legend of Zelda emulator can run perfectly, and the frame rate is The data can be stabilized at around 40 frames, so it seems that it doesn’t need a host.

Is it just an issue with picture quality and possible lags in some places?

But compared to thousands or even tens of thousands of hosts, these don’t seem to be big problems?

After all, it’s impossible for domestic players to buy a console just to play The Legend of Zelda, right?

Therefore, even if a Bluetooth controller can be connected to a computer, there will still be a large number of players using keyboards. In this case, if the price of the controller is still high, 80% of players will not buy it.

Because there are only a small number of domestic console users, most players do not need a controller at all. The keyboard can satisfy everything, although some games are really fun to play with a controller.

How about showing the costs and profits to the players? Tell the players that we really didn't make any money? Lin Yuan thought for a while and said.

Instead of worrying about whether players will buy it or not, it would be better to leave the question to the players.

Let me tell players that although the price of our controller is not much different from that of first-tier manufacturers, we really don’t make any money from you. In this case, do you want to buy it?

Will this cause trouble?

No way, the price of handles on the market varies, some are expensive, some are moderately cheap.

There are two biggest problems leading to this.

First, it’s a technical issue. Expensive handles are technically far superior to cheap handles. If you ask a small factory to make a handle made by a big factory, they really can’t make it. It’s not just a matter of money, it’s also a matter of technology. Threshold is the biggest problem.

Second, there is the issue of brand. As a high-end and valuable electronic product in the gaming industry, controllers are produced by major manufacturers, so the quality is naturally guaranteed. The brand effect has greatly increased the price of the controller. In fact, in Lin Yuan’s opinion , after understanding it, you will find that the prices in this industry are extremely high.

Therefore, even if Nanxing announces the cost profit of its own controllers, it will not affect the prices of existing controllers on the market. After all, some controllers are labeled as same model and replacement, but they are cheaper than controllers made by large manufacturers. It's several times cheaper, but I don't see big manufacturers bothering them.

And even if Nanxing does this and it really affects the market, so what?

Is there anything wrong with me publishing my costs and profits? I didn’t publish yours!

As for the boycott?

Hey, hey, hey, we are a company that makes games. Making controllers is just for fun. What’s the use of boycotting us? If the controller really cannot be sold, then we at Nanxing will find a third party to cooperate, authorize the cooperation, and then produce the Legend of Zelda series controllers and so on!

For those who have IPs, to be honest, Lin Yuan really doesn’t know what to do to lose after holding so many excellent IPs.

Will everything be transparent and disclosed to users? Li Lin thought for a while and nodded: Then if we do this, we can only make a profit at the cost price.

I didn't originally intend to use the controller to make money. Isn't the original intention of making the controller so that players can better experience the Legend of Zelda Breath of the Wild? Lin Yuan said to Li Lin with a smile.

Li Lin also felt funny after hearing this.

Listen, which game company makes a game and buys a software vendor to personally design a controller?

It’s just us, Nanxing!

So Lin Ce, how about pricing like this? As for the price of the controller, I think the price of 288 is very good. At this price, we will not lose money. The controller factory can get some blood back, and the game on Tianyou sells the digital version. Are you sure it's 128? The price of the classic model is 248? Li Lin asked.

The pricing of the digital version of The Legend of Zelda seems to be very low compared to 2077, but the problem is that the subsequent DLC of this game will not be cheap. In Lin Ze’s words, buying the DLC of this game is equivalent to Bought a new mode and a new game! So the price will not be cheap at all!

The price of the digital standard version is 128, the classic version is 248, and the deluxe version is 328.

But in fact, you can play the digital version if you buy it. The subsequent 248 and 328 are all for Brother Fu to play. The purpose of buying them is besides being a collection, having a number, and some special gifts that will not affect the direction of the game. Doesn't seem to work?

On the host platform, Nanxing decided to cooperate with PS in North America. The price of the cassette will be higher. That is because of the cost of the cassette. In addition, the pricing is determined by the company there. Nanxing is responsible for dividing the money.

Therefore, in fact, the price of The Legend of Zelda is not lower than 2077, and even exceeds 2077.

After deciding everything, Nanxing also officially uploaded the news about the controller on his own channel, as well as the release date of the controller.

After Tianyou learned about this, they changed the homepage recommendation page of their platform that day, directly to a promotional image of the Nanxing controller, and also gave their own platform's evaluation of the Nanxing controller.

As the largest game platform in China, Tianyou’s forum naturally has ratings and summaries of equipment and software. As for Nanxing’s controller, Tianyou officials directly gave unanimous praise.

What? Is this a shady story?

Shady, you are so big, Shady!

I, Tianyou, and Nan Xing wear the same pair of pants. Hasn’t everyone known about this a long time ago?

My eldest brother Nanxing launched the controller. As a younger brother, if he doesn’t support it, wouldn’t it be rebellious?

But Tianyou never rebels!

If it's shady, let it be shady. You can shout whatever you want!

Flying Pony, a domestic first-line controller manufacturer, is one of the first equipment manufacturers to capture the possibilities of the console market. Flying Pony's success comes from the keen vision of its boss.

In the era when it was still a red and white machine, Boss Ma, the founder of Flying Pony, began to develop his own controllers and consoles. Although the idea of ​​developing a console later failed to succeed, Flying Pony has successfully occupied the domestic market. In the controller market, its controllers have been launched to the 13th generation, and the price is also ridiculously expensive.

While most small-manufacturer controllers on the market are priced at RMB 100 or RMB 200, the cheapest controller from Fei Xiaoma is RMB 400, and the high-end price is directly over four digits.

Just like the latest 13th generation Pegasus Thor series controller, this controller can perfectly control the consoles of major manufacturers, with compatibility, operability and feel, which is very good.

In terms of price, Fei Xiaoma is always about 20% lower than that of major manufacturers. Just like a controller recently launched by Downey, the PS5play elite controller, the price is set at 1,499. Fei Xiaoma immediately sold its own controller. The Thor Elite is priced at 1188, which is hundreds of dollars cheaper, but can be used directly as a replacement handle.

Even in terms of hand feel, it’s better than ps5

Using this method, coupled with Pegasus's reputation in China, do you think users will buy PS5 or Pegasus Thor series?

Of course, most users will buy the latter, because Fei Pony is still very reliable in China. It has been a big manufacturer for more than 20 years, so it still has this reputation.

At the moment, the vice president of Pegasus was holding a handle and looking at it. The handle was white with gold edges. It looked good and was comfortable to hold. Next to Tang Sicheng were members of the technical and marketing departments.

How much do you think this controller from Nanxing will sell for?

Will it affect us? Also, can we use the ship of Legend of Sedar to launch our own controller?

Vice President Tang Sicheng asked.

Someone on the side immediately replied: The materials used in this controller are very good, and the vibration and button feedback are very comfortable. I think it should be priced in the mid-range, and it will probably sell for about 400 to 500 yuan? If it is lower than this price, The profits will be very small.”

Yes, Mr. Tang, we use the seventh-generation controller, which is perfectly compatible with Nanxing's simulator. Except for some unclear feedback, there are no general problems. In terms of price, our seventh-generation controller The controller is 319 yuan, which is definitely lower than the controller launched by Nanxing, and we can definitely compete for it.”

How much inventory does the seventh-generation controller have? Tang Sicheng asked again.

Only a few small factories in Seventh Generation are still producing, and the quantity is probably around four thousand. Mr. Tang, do you need to make more urgently?

Tang Sicheng was about to agree, but for some reason, he suddenly thought of something, and then suddenly fell silent.

Some time ago, a website where Tang Sicheng often read novels launched a reading month activity. The books on the rankings were free to read. Although Tang Sicheng was not short of money, he would be happy if he could have sex for free.

Prostitution for free is the happiness in human genes!

But Tang Sicheng also understood the reason. As a fan of novels for many years, he knew the concept of free viewing of books on the rankings. It was no different from the website burning money, and it could not get much traffic.

The result of the investigation is that the novel network is trying to deal with Nanxing Chinese Network, and several major novel networks have jointly boycotted Nanxing Chinese Network, except for the free Tomato novels.

But the result?

As a result, several of them resisted until they almost died.

Because Nanxing is not short of money at all, people do not expect to make money from novels when they set up a novel website. It is just a line of Nanxing to complete their own industrial chain and to operate their own IP.

For example, 2077 fan fiction, Pokémon fan fiction, and even elven literature are now popular in cities. Isn’t this all changing the direction of promoting Pokémon and the game 2077?

Therefore, from the very beginning, several novel websites took the wrong direction.

Let's wait and see first. Tang Sicheng finally said.

The employees below were a little puzzled.

Even if we don’t rush the production, we still need to sell the inventory first!

But what Tang Sicheng said next made everyone even more stunned.

What about that? The seventh-generation controllers are no longer produced. Contact the manufacturers who are still producing the seventh-generation controllers and ask them to change the series. Then we will sell all the more than 4,000 seventh-generation controllers in stock at a discounted price.

Mr. Tang? What are you doing?

Just listen to me. Tang Sicheng said seriously.

The more I think about it, the more I am shocked

Those who make controllers will naturally pay attention to companies that make games. After all, controllers serve games. Therefore, Tang Sicheng knows Nanxing.

After thinking carefully about Nan Xing's journey, Tang Sicheng was suddenly shocked.

Nanxing has always made money through games!

What kind of animations, comics, and novels they create, and they even link up with TV series and movies, are just a waste of money!

Even the games Nanxing made during this period were not in the direction of making money!

Overwatch is so popular! There are tens of millions of daily active users across the country, but Overwatch’s quarterly revenue cannot even compete with some mobile games. What’s the reason? The reason is that Nanxing has not set up a player payment channel!

What Overwatch earns is the cost price. The pass can only guarantee that Overwatch does not lose money, but it does not make much money at all!

With a department of hundreds of people, plus updates and maintenance, new maps, new games, etc., the money from the season pass can only ensure that the department does not lose money!

So where does Overwatch make money?

What makes money is the money earned from subsequent cooperation with third parties!

Tang Sicheng suddenly thought about it and became extremely frightened!

Damn it, Nanxing really doesn’t make money from players!

When Nanxing makes money, it’s money from rich guys! They really don’t pick out the poor guys’ pockets!

So look at it this way.

Tang Sicheng believes that Nanxing’s new controller will be priced at 350!

Oh my god, Nanxing is here to cause trouble to the market again!

It’s not enough to destroy the novel market and comic market, but now it’s also destroying the peripheral market!

But Tang Sicheng forgot that when Nanxing was working in the novel market, as a user, he enjoyed it for a long time!

The seventh generation is discounted to 228 yuan, and it is labeled as running the Legend of Zelda perfectly. All will be sold as soon as possible!

Tang Sicheng gave the order.

Although the people below had many questions, they still carried out the order honestly in the end.

On that day, the homepage of Pegasus' official online store was uniformly replaced with the Seventh Generation discount interface, and there were also instructions for perfectly running The Legend of Zelda.

That night, more than 3,000 units were sold, and the inventory was greatly emptied.

The reason for this is because the popularity of The Legend of Zelda is really explosive right now. Pegasus carries the label of The Legend of Zelda. Secondly, the controller originally priced at 319 is now sold at 228, which is a big bargain. .

This move by Pegasus also confused several other domestic controller manufacturers.

Flying Pony. What are you doing?

Have you eaten too much?

Or is it that Pegasus and Nanxing are collaborating?

That’s not right. There are no reports in the industry that Nanxing and Flying Pony are collaborating!

And if there was to be cooperation, why would Nan Xing make the controller himself? !

Such problems did not arise until an advertisement appeared on Nanxing's official website three days later.

Flying pony——

Tang Sicheng looked at the admiring eyes of the people under his hands, sweat dripping from his forehead.

Oh shit

The price of Nanxing’s handle is 288!

The workmanship, technology and material of this handle are only sold by Nanxing for 288, right? !

Isn’t this the fucking cost price? !

Oh, it’s really not the cost price, because the cost price of this handle is 262 yuan!

Nanxing marked the cost price of this handle!

In other words, Nanxing only made a profit of more than ten yuan by selling the controller!

No, what does this mean?

Are you really doing charity?

Tang Sicheng was also speechless at the adoring looks of the employees.

He really doesn't have a long-term vision.

He simply knows Nan Xing too well!

Damn it.

Nanxing, it’s true that trouble has come to the peripheral circle!