Fenglin Tianxia – Queen with a Thousand Pets
Chapter 937 Silver Tower
Looking at the dazzling array of jade pieces, Ling Qingyu, who was seriously deprived of sleep (thinking that he was finally fine today and had already started to be eaten for half the night), had stars in front of his eyes. With a puzzled expression, he looked at Hua Dong and said: I said to Hua'er, wouldn't it be good if you and Leilei settled this matter? In short, it's enough to be more or less settled.
A piece of jade can cost as little as dozens or as many as hundreds of thousands (those worth millions are treasures, rarely seen, and will not be sold on a large scale). They come from the same type of jade and the same jade material. Because of the carving skills, Either the price is completely different depending on the location, or because everyone has different preferences, the positioning of jade is also different, and this is especially true for high-end goods under 10,000 yuan.
Experts know how to collect high-end jade pieces, because jade pieces in those places actually have no preservation value, but laymen just watch the excitement. Sometimes, it is the sales positioning and eye contact that determine whether to buy or not.
The initial positioning of Ling's Silver House was mid-to-high-end, because the jade materials sold were all of excellent quality, and the cheapest jade items sold cost tens of thousands. However, because Xiang Dongxi supported his girlfriend, he gave The floor is a hypermarket with thousands of square meters...
Therefore, Shadow Thirteen could only urgently change its strategy. It divided a VIP exhibition hall in the store specifically for mid-to-high-end customers, while the outside area was opened to mid- to low-end guest rooms, and urgently asked Mo Leilei to collect tens of thousands of jade pieces in Yunnan. To fill the container, the time was too tight and the quantity was too large. Mo Leilei recruited Hu Ye to help, but it was inevitable that the good and the bad would be mixed. The varieties ranged from a few hundred to tens of thousands, and the price ranges varied greatly, so the work of marking prices was extremely difficult. When it gets complicated, there are many oversights.
Although he knew very well that Ling Qingyu would never have any objections to him for those mistakes, Hua Dong still felt a little uncomfortable overhearing those words.
Brothers settle accounts clearly, and some things should be made clear in advance to avoid flaws in the relationship between the two in the future. A little flaw will accumulate slowly and one day it will collapse.
Taking a breath, Huadong said: These are your properties. Although these goods only cost tens of millions, I think there still needs to be a charter. Otherwise...
After looking deeply at the flowers for a while, Ling Qingyu pulled aside all the jade pieces worth less than two thousand yuan on the table and said: These will be roughly reorganized into third grade according to quality, and put in a special section as gifts. They will not be sold, only used as gifts. The genuine gifts purchased, the jade pieces we sell, the minimum selling price is 5,000, if the price is 5,000 to 10,000, you will get one gift, if the price is 10,000 to 50,000, you will get two to five gifts, and if it is more than 50,000, you will get two gifts. Pulling aside the jade items ranging from one thousand to five thousand yuan, Ling Qingyu said: I will give you two of these gifts, and they will increase in proportion to the value. All gifts are not marked, and the guests can choose them themselves.
Hua Dong raised his eyebrows, Okay, half of it was removed with this pull.
Ling Qingyu picked up a few pieces of jade worth more than 5,000 yuan, looked at them, and said, The rest of the area is divided into counters of less than 10,000 yuan and placed in units of 2,000 yuan. Our goods are divided into three counters: five thousand, seven thousand, and nine thousand. All the jade pieces inside are priced at the same price, allowing customers to choose at will. The items above 10,000 yuan are priced individually. However, the counters are also arranged according to the range, so that goods of the same grade are put together, allowing customers to choose and see for themselves. At the same time, our management is much simpler.”
Hua Dong glanced at the items below 10,000. In this way, 80% of them were removed, and the workload for the remaining jade items was much less. Moreover, because the higher-end jade items are actually easier to identify, the chance of making mistakes will be less. a lot of.
He breathed a sigh of relief, leaned back on the sofa, and said, That's good.
Yes, this is much simpler. In other words, our positioning is still mid-to-high-end, and we will not consider low-end customers. Mo Leilei said with a hint of restraint on her face. She was responsible for purchasing goods. She was mostly responsible for this mistake. She felt very uneasy and began to retreat. After hearing Ling Qingyu's words, she was back to her original ways. In this way, she would only have to focus on those mid- to high-end products. Jade, especially those jade products sold by her own family, is good. She is really not afraid of just those, because she keeps an eye on those venues every day. When a piece comes out, she has already set the basic price. After getting it, she just needs to go there again. If you look at other shopping malls, the prices are pretty much the same.
Well, we are taking the high-quality route. We have just opened now, and we cannot turn away customers all at once. When the time comes, we will only make jade pieces worth more than 10,000 yuan. People need to know that, as long as they are given away It is a jade piece belonging to our Ling family, so it must be a valuable thing. We must realize this concept. Ling Qingyu pointed his finger on the table and said: The fault this time is not yours, but mine, as the leader. , I didn’t explain these clearly, nor did I make corresponding instructions according to the changes in the situation. It’s my fault, but it doesn’t matter. If you haven’t experienced it, you won’t know how many pitfalls there are. We will encounter more pitfalls in the future. , but again, Hua'er, Leilei, I want to make it clear that we are friends, and even more, collaborators! It's not scary to have problems, as long as we find out the problems honestly and solve them, but we must not have any worries in our hearts. Gard, no matter what others say, you two must know in your hearts that we are one, and you must not be instigated by others' words!
Hua Dong and Mo Leilei looked at each other with a bit of sarcasm on their faces. Hua Dong said: That...
I don't know about you yet? And Leilei, you two are very simple and serious people. Don't you have any thoughts in what I said? The reason why you take this matter so seriously and don't even say anything Yes, it’s definitely not what you thought of on your own. Tell me, what did you hear? Who said it?”
When Ling Qingyu was speaking, Ying Shisan had quietly stood up. When she asked sternly, he glanced at Ling Qingyu and saw her nodding slightly, then opened the door and walked to the office outside.
Xiangdongxi supported Huadong not only with the facade on the first and second floors, but also rented out the entire five-story building in the bustling city center to them. The first and second floors are the facade, and the third floor is the VIP room (preferably The goods will not be placed on the counter) The fourth floor is the office, and the fifth floor is the warehouse and production room.
The entire fourth floor is more than 700 square meters. Xiang Dongxi decorated his girlfriend's general manager's room with a suite, and Ling Qingyu also built a president's room with a suite for the remaining friendship, plus a tasting room. room and two conference rooms, and the rest is a large common room equipped with a pantry.
Ling Qingyu and the others were in Hua Dong's office (the largest one), Yan San was standing behind her, while Ye Eleven and Ying Jiu stayed in the reception room outside.
After looking at Ye Shiyi who was standing by the window, and then at Yang Biru who had not left after bringing tea in again, Ying Shisan's brows frowned slightly.
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