Exploiting Hollywood 1980

"This person is not worth mentioning. He just left the Donkey Party and registered as the Elephant Party. He also said that the platform of the Donkey Party is not good. The Donkey Party's National Committee is now furious, but he really wants to deal with someone to reverse the decline."

A fat man with sparse hair, swollen facial features, and a bit like Donald Duck said to Ronald, George and others, and let them rest assured.

The campaign consultant who came with George was Roger Ailes, who Barbara valued very much and hired to join her husband's campaign team.

He helped the current president to be re-elected in 1984 and made contributions. Before that, Ailes was a senior TV producer in Philadelphia and had produced a talk show hosted by Hollywood's popular star Michael Douglas.

As soon as he opened his mouth, he denied the competitiveness of the real estate developer who Ronald saw participating in Larry King's talk show.

"No way? I think this person's political views are quite sharp." Ronald handed Roger + Ailes a full-page advertisement that he paid for himself in three of the largest circulation newspapers in America.

Ronald saw the complete political views and felt that this person would be the biggest primary competitor for the vice president, so he called George to discuss it anxiously.

"It not only adheres to the good points of the president, being tough on the Soviet Union, but also raises the fiscal deficit in the past seven years, the weakness towards Japan, and the widening gap between the rich and the poor. I think it is very popular with the people."

Ronald flattened the three newspapers. Every sentence on them made sense and should not be taken lightly.

"Well, you are a movie director. I see that you know nothing about television media... This person's strategy is completely wrong. Starting from the political views, he is doomed to fail."

Roger Ailes did not say the sarcasm on his lips. Although he was deeply appreciated by Barbara, her eldest son seemed to trust the two friends in New York State in front of him very much. If he learned anything at the Philadelphia TV station, it was that the relatives of the boss should not be underestimated, even if their ideas were stupid.

"Let me ask you a question, Ronald." Ailes changed to a better attitude.

"Well, go ahead." Ronald didn't feel offended. People with ability have the right to be proud.

"Wait a minute..."

Roger Ailes took out a handkerchief, covered his nose, and sneezed twice very carefully. "I have to be careful. There are all kinds of allergens in New York in the autumn, and I have hemophilia. A heavy sneeze can kill me."

Ailes carefully folded the handkerchief with red blood stains and put it away, then continued:

"Let me ask you a question: If there are two people on the Broadway stage.

One person said in front of the microphone, "I have a solution to the Middle East problem";

The other person walked to the center of the stage and fell directly into the orchestra pit. Who do you think will appear on the evening news?"

"Of course it's the one who fell in the orchestra pit." Ronald had no doubt.

"So what about the federal deficit and a pastor who got 3 million voters' signatures?" Roger Ailes smiled. This Ronald was okay, not very stupid. After saying that, he glanced at the silly little George next to him.

"Fuck, I get it." Ronald suddenly realized that Ailes was indeed a TV media master who knew the public's psychology very well.

Tax cuts lead to too much fiscal deficit, the Japanese do not open up the market, and the defense budget is too high. Except for those who are directly related to these things, who among the American civilians would care about these things?

Of course, it is still an evangelical charlatan who collected 3 million signatures of support from believers across the country in a short period of time. It is interesting to challenge the election of the president.

"So this New York congressman, Jack Kemp, who looks like Kennedy, has a stupid campaign manager. If he directly uses the gimmick of 'Kennedy of the Elephant Party', wouldn't it be much better than emphasizing his poor political experience?

As for that Yin Lino Yin's Rumsfeld and former Secretary of State Haig, they all look very boring and have no gimmicks for hype. The Elephant Party National Committee can easily force them out at that time.

Our main enemy is still Robertson, the charlatan. Others may get a little voice, but in the long run, only he can continue to attract the attention of the media."

"George, do you have any ideas?" Roger Ailes looked at George Jr., who was nominally the election manager of the New York area and the person in charge of the campaign team.

Looking at the few people who were silent and could only act as students and listen to his opinions obediently, Roger Ailes was very happy. If there is no other way, he can only rely on himself. If he can defeat Robertson in New York, his position in the campaign team can be established quickly.

"Ronald made an advertising plan," George Jr. remembered something and handed the marketing plan of Ronald's image of a retired veteran to Roger Ailes.

"Veteran image, very good." Roger Ailes read one page and felt that this plan had a great orchestra effect.

A World War II veteran who was almost eaten alive by Japanese soldiers came to run for president, which was much more attractive to voters than those boring policies.

It seems that Ronald is not that stupid, but...

"Our biggest competitor, Pat Robertson, has created himself as a Korean veteran. Although George's image as a World War II veteran is more positive, people can only remember one name in a symbol on TV media.

He is one step ahead of us and has occupied the category of retired veterans. We have to think of another image."

"Robertson, his self-boasted combat experience is all lies." George Jr. interrupted. He finally found the marketing plan that Ronald came up with, but it was rejected by Roger Ailes. He didn't want to be just a mixed-up qualification in the eyes of his mother Barbara.

"Really?" Roger Ailes turned around and stared at Ronald. If this was true, then George's campaign plan could start by exposing Robertson's false experience. Then he would take the image of the retired veteran who had been tested by the market and was very useful for himself.

"What makes you say that? Do you know his real experience?"

"I've seen too many people like this in Hollywood, bragging about one point of experience as ten points. You can check his resume. His eyes are wandering and unfocused, and he is making it up. I am too familiar with it. Michael Cimino, the director of The Deer Hunter, and he are just cut from the same mold."

Ronald recalled the close-up of Robertson on TV, and it was obvious at a glance that he relied on acting rather than real memories of the past. Well, it was still a relatively poor acting.

"You are damn right." Roger Ailes didn't expect to have an unexpected inspiration when he came to New York. He called Barbara immediately.

"We have a new plan, and we need to use some of George's old connections... Yes, find his colleagues who claimed to have served in North Korea."

"Are you sure? George has left the CIA for a long time. I will use him when I am sure..."

"Well, I promise I am sure. It's a good idea that your son George came up with. His friend Ronald is very experienced in Hollywood. He is very good at judging people and said that Robertson is likely to be lying. He is a big director and knows the quality of acting very well."

"Okay, then do it. Is Ronald here? I'll talk to him." Barbara was very direct on the phone.

"Barbara, hello. Yes, it was George's inspiration. He has a good intuition about the campaign. We young people in New York like him."

Hearing Ronald praise himself in front of his mother, George blushed with excitement. He was rarely valued by Barbara. It seems that coming to New York to find Ronald for cooperation this time is indeed a wise choice. His mother likes Ronald very much.

"Well done!" Roger Ailes gave Ronald a thumbs up. This person has some level, and it is not all luck.

"It's a pleasure to work with you." Ronald stepped forward and shook hands with Ayers. Although this man was a little arrogant, the "Orchestra Pit Law" he mentioned was indeed very inspiring. I have to study it carefully and see how to use it in the marketing of the movie.

"Will you shoot an advertisement for my father, Ronald?" Little George looked at Ronald, eagerly wanting him to continue to create an image for his father and give himself more points in front of his mother Barbara.

Ronald thought that such a simple advertisement did not need to be done by himself. But the other party was an outsider and did not understand these things. He must think that it was best to do it himself. If Ronald disagreed, maybe this young man would have some other ideas.

But Ronald was prepared, "I have a better candidate, George. This image advertisement is similar to a personal documentary. I found an Oscar-winning documentary director to shoot for your father."

"Oh? Who is it? Can you invite an Oscar winner?" Sure enough, George's eyes shone. Ronald was really awesome. He was an Oscar winner. That's right. Old George's military experience is very legendary. This personal advertisement is actually similar to a very short documentary.

"His name is Emil Adolino. He is the first director signed by my Daydream Company besides me. His documentary won an Oscar in 1983."

Ronald pushed Emil, who was his assistant in "Dirty Dancing", to be responsible for the filming of this campaign advertisement.

"That's a very powerful talent." Roger Ailes certainly knew Ronald's trick, but he was not stupid enough to expose it. "The Oscar for Best Documentary is a very rare honor. Unlike ordinary movies, there are awards for director, screenwriter, and editing. The Best Documentary has only one person, the director. This person is a versatile person."

"I don't know how to thank you, Ronald." After hearing Ailes' praise, George really thought that Emil Adolino was a great man. He hurriedly came up to thank him.

"After you shoot the advertisement, just wait for the news from me. Once we get the evidence that Robertson lied, we will go all out." Roger Ailes put the bloody handkerchief in his pocket and said goodbye to everyone.

…

"How are you going to shoot our deputy commander?" Ronald asked Emil Adolino in the room. He came to New York and planned to go to Washington DC to shoot a documentary campaign advertisement for the deputy commander after discussing with Ronald.

"I plan to shoot him with the same lighting used in Hollywood to shoot Gary Cooper. The facial lines and heights of these two people are similar."

Emile Adolino was confident. Ronald gave him a chance this time. If everyone was satisfied with the campaign ads, he would choose the script and start shooting his own movie.

"Hahaha, you're right." Ronald laughed happily. Such shooting techniques, coupled with the legendary experience of the deputy commander escaping from the brutality of the Japanese army and being blessed by God, would not make female voters spread the word of mouth like watching Gary Cooper's movies?

"Before you shoot the deputy commander's ads, help me shoot a few celebrity marketing videos for "Moonlight Temptation". I just need a documentary talent here. They are all in New York, so it only takes half a day."

Ronald accepted the advice of Michael Gray, a film marketing expert. He filmed a review of the movie for several main actors of "Moonlight Temptation", including Cher, Nicolas Cage, Olympia Dukakis, etc.

Then, a three-minute trailer and some behind-the-scenes footage were cut into a videotape. At that time, this videotape will be distributed in large quantities to members of the Directors Guild, film critics, and small movie theater owners, persuading them to increase the screening channels and give Ronald some support in the Oscar nomination.

"No problem," Emil Adolino put the materials into his bag and began to plan Ronald's marketing plan. He can make his own movie next year, and now he is full of fighting spirit.

"These are some plot shots I drew." Emil Adolino handed Ronald a few drawings he drew and asked him to review them.

"Very good," Ronald looked at a few of them and knew that the other party had made good preparations. He didn't plan to look at the rest, believing in his ability.

"My method will definitely succeed. Using this kind of electronic marketing package of video plus poster combination to compete with other movies' paper promotional materials plus a few photos is simply adults bullying children." Michael Gray, who also came from Los Angeles, was very happy to see that his innovative ideas were fully adopted by Ronald.

Many Hollywood film companies do not trust this innovative approach. A large number of marketing personnel who can only copy old materials do not want his innovative approach to really set off a reform in Hollywood. Otherwise, many of them who do not have new skills can only work hard to learn new knowledge, or retire early or be fired.

If Ronald's "Moonlight" can achieve a breakthrough with the blessing of his new marketing method, Michael Gray feels that his new company will also have continuous business.

"That's right. Confucius once said that we have already won before the enemy enters the battlefield." Ronald also has great hopes for this method.

However, after listening to the "Orchestra Pit Theory" of Roger Ailes, a senior TV and campaign expert, Ronald wants to add some elements to this marketing plan to make the audience who sees the advertisement also have a strong interest in the movie.

"Do you think that the gossip about the actor in my "Moonlight" will arouse the audience's enthusiasm?"

Ronald thought about the cast of "Moonlight" and then looked at the people present. In addition to director Emil and marketing consultant Gray, there is also Ronald's agent Richard, and general manager Eddie who specially prepares the marketing food for "Moonlight".

"Cher. Except for her, no one else is well-known enough." Richard is very clear about the star status of these people in Hollywood. Some audiences know Nicolas Cage, but he doesn't have many fans.

The Broadway gang headed by Olympia Dukowski is famous only in a small theater circle in New York. When they appear on TV news, they have to be introduced with background information to know them.

Only Cher, as a movie actor, although she has only been nominated for an Oscar for Best Supporting Actress, she is much more famous as a singer. Many people grew up listening to her songs.

"I'm a little worried about whether Cher still has many fans now? Her new album doesn't seem to sell well. Those most popular songs of hers were all sung by her and her ex-husband Sonny Bono in the 1960s and 1970s.

"Is that so? If you have doubts about Cher's popularity, you might as well try the new business launched by Easre. "Eddie remembered something.

"What new business?"

"It is to measure the status of a star in the minds of passers-by. They will randomly sample audiences in various places across the country, ask them to recall the star's masterpieces, and then ask them whether they will go to see his or her movie because of the star's performance." Richard rushed to answer.

"Why, is this business very famous?" Ronald seemed to have never heard of this new business before coming to New York.

"Notorious, CAA stars hate this evaluation." Richard explained with a smile.

This evaluation is more objective and asks very definite questions, such as whether you will go to see his new movie because of a certain star.

It is completely different from the traditional Q score system that has been used in the marketing industry for 20 years. Q score uses subjective scores to evaluate the popularity of a star. The investigators ask passers-by to rate a star, from very famous to very unknown, divided into five levels.

Such a sampling survey can easily make the audience's score move significantly in the direction the company hopes under the design of the questions or the influence of the investigators.

Easre's new scoring system asks clear questions, with only two options: yes or no. In comparison, the possibility of manipulation is much smaller.

That’s why celebrities hate easre’s new rating system. There are only a few people who can get high scores in this evaluation system. This kind of reputation is very detrimental to their pay.

"So easre's evaluation is completely confidential and is only open to the production company." Eddie added.

"Okay, give them a call and we'll do a survey on Xue'er's popularity."

After a busy day, Ronald returned to the hotel.

The apartment on Fifth Avenue still needs to go through transfer of ownership by a lawyer, evaluation by a designer, and finally renovation before it can be moved in...

Thinking of properties on Fifth Avenue, news about that developer appeared on TV.

"I think his political views are more like those of the Donkey Party." A politician wearing a blue tie was commenting on him on TV.

"Pfft", Ronald saw the guest clearly

Roger Ailes's prediction skills are really great. Mr. Chairman of the National Committee of the Donkey Party, after learning that this gentleman scolded the Donkey Party in the media, left the Elephant Party, and wanted to run for the leadership, he immediately took action. TV gave him a stab in the back.

The chairman of the National Committee analyzed his political opinions point by point in the interview, all of which were borrowed from the greatest leader of the Donkey Party, Franklin Jr.

"I have received a report and will launch an investigation into the tax issues regarding the sale valuation of apartments above the 30th floor of the Fifth Avenue building." New York Mayor Ed Koch, who also belongs to the Donkey Party, also began to fight back in the media.

"May I ask, Mr. Mayor, are you targeting him specifically? He repaired the ice rink that you had not repaired for six years in less than six months, and only used one-twentieth of your budget." The New York reporter's question was very strange.

"No, no, this has nothing to do with him fixing the Wollman Ice Rink and publicly humiliating me on TV. What he calls low cost is actually the result of the city government having spent a lot of money to build the foundation. . And we suspect that the price was fraudulent. Both parties deliberately lowered the project price in order to evade taxes, and then gave the contractor several billboards for free to compensate for the contractor's losses. "

"I never said I wanted to run for leadership..."

Ronald looked at his embarrassed appearance during the interview on TV. The real estate businessman's dream of entering politics, which he had not yet started, seemed to be coming to an end. "

Ronald admired Roger Ailes's judgment very much. As expected, there was no need to take action against the boss of the Donkey Party. The Donkey Party was prepared to kill such a traitor who broke away in a high-profile manner.

Since the defeat in the 1980 presidential election, the economy has developed rapidly under the leadership, the stock market has risen rapidly, and the battle for hegemony has gradually given America the upper hand.

The cohesion of the Donkey Party is very problematic. If they allow such a high-profile traitor to make false claims in the media and say that the Elephant Party is the future of America, I am afraid that the Donkey Party will never be able to elect a leader in the future.

Soon, the time entered into the night. Ronald saw his old friend David Letterman's late night show begin to play.

“A female singer who holds the record for being the oldest person to have a number one single on the charts, let’s welcome Grace Slick, frontwoman of Starship!”

“Dongdongdongdong…

looking into your eyes,

I saw heaven..."

To the sound of a live band, Grace Slick, singer of the theme song to the movie Ronald produced, "Beautiful," waved hello to the audience as she appeared on The Late Show with David Letterman.

The two talked a lot about Grace's mental journey. On the eve of the disbandment of Starship, Grace achieved her best performance in recent years. And her failed marriage and the impact on her children. Her daughter's name is A, and she is also a TV host.

"How old is your daughter A?" Laitman asked.

"16 now."

"Oh, you didn't tell me that I didn't even notice how old you are. Your daughter is already 16?"

"You have to be 16 to be a TV show host," Grace Slick pretended to be unhappy and hit David Laitman.

Ronald saw that the two people must have discussed it. The old tree blooms new flowers, and the singer in his 40s regains the top spot on the singles chart. This is a typical American dream story. How gossipy is it? How contagious.

"Um?"

Ronald suddenly thought of a broadcast incident. Didn't Cher, the heroine of his upcoming new film "Moonlight", call him an axxhole on Laitman's late-night talk show last year?

Isn't this more topical? More gossip?

Ronald immediately picked up the phone, found his agent Richard, and asked him to get through to Laitman's live broadcast room no matter what.

After the live broadcast, David Letterman called as scheduled, "Ronald, what, have you figured it out and want to be a guest on my talk show?"

"Hahaha, I'm afraid you'll dislike me for lowering the ratings of your show." Ronald laughed, "No, I thought of someone who can significantly increase your ratings.

"I'm Listening," David Letterman's show is now very stable in ratings, consistently about half as much as those of his master, Johnny Carson.

"What do you think, let Xueer appear on your show again and reconcile with you? Is there any gimmick?"

"dxn it! Of course it's good, will you take care of Xue'er?"

"I'll call you when I have some clues."