Exploiting Hollywood 1980

"The Super Bowl ad you made for Pepsi was so successful that the new president of Coca-Cola now brings up your ad every day at their senior management meetings.

'Only those who drink Coca-Cola can pick up girls. This is the essence of our Coca-Cola's decades-long marketing spirit. This ad should have belonged to us.' These are his original words. So this time, Coca-Cola must invite you to shoot their ad no matter what."

Ronald's old friend, Darcy Maguire, the creative director of an advertising company, led a team to visit Ronald and told him why Coca-Cola specifically asked him to direct the ad.

"I think it's because you strongly recommended me to them? Coffee? Tea?" Ronald met with Darcy Maguire in his office. This strong woman is now more and more like a Madison Street elite.

"Coffee, black," Darcy said to his assistant with a smile, "Actually, my recommendation was unnecessary. They showed us the commercial shot by Michael J. Fox and Helen Slater during last year's Super Bowl. In order to meet the new female neighbor, they climbed down the fire escape, crossed the traffic, and sold Pepsi Diet Coke under the watchful eyes of the motorcycle gang. Ah, thank you for my black coffee."

Darcy Maguire took the coffee and took a sip, "Ah, I need this. How about it? The people at Coca-Cola said that you have to shoot a few more effective commercials for them. Then they can willingly subsidize your videotapes."

"How many?" Ronald was surprised. Isn't it just one commercial?

"No, Coca-Cola spends as much money on advertising as Pepsi every year. They hope to reawaken the public's awareness of the Coca-Cola brand. In the industry survey between them and Pepsi last year, their brand awareness fell behind Pepsi for the first time. Who else is more suitable than you to do this?

After all, good advertisers borrow, and smart advertisers plagiarize. Finding the original artist and letting him plagiarize your work is even better, hahaha..."

"Hahaha, yeah, who else is more suitable than me?" Ronald also laughed. He bought Coca-Cola stocks with the money he earned from shooting commercials for Pepsi. He made a lot of money, so he had to give back to Coca-Cola anyway.

"You agreed?" Darcy Maguire was overjoyed. After all, Ronald is already a big director in Hollywood, and this time "Dirty Dancing" is released by himself, which will make a lot of money. The marketing director of Coca-Cola who originally proposed this idea was afraid that Ronald had lost interest in small projects.

"Two questions." Ronald put two fingers together and tapped the table twice.

"Please speak, I'll listen with both ears." Maguire took out a notebook and pen very seriously to record.

"First, you said you want to surpass the effect of Pepsi. This is difficult to achieve. Either we find a more famous actor than Michael J. Fox, which is almost impossible. No one will be more popular than him who just finished filming Back to the Future.

Or find a more beautiful and well-known female star who has acted in more movies and TV series to play the heroine. This is actually very difficult. Movie stars are generally not willing to appear in commercials in China, which will make their image spread too widely and stereotyped.

The last way is to increase the difficulty to overcome, so that it is more difficult for the male protagonist to break through the difficulties, but this requires a more expensive action special effects team.

So, I need financial support from Coca-Cola. The budget for these commercials will not be cheap."

Ronald said the first requirement with a smile.

You said you want to surpass Pepsi, so take out a production budget that exceeds Pepsi, let me have a good time, and then make some money with some actors.

"Of course, no problem. As long as we come up with good ideas, Coca-Cola will be happy to pay." Darcy Maguire smiled. For a director like Ronald, money is not a problem. Ronald still doesn't know what Coca-Cola is.

"Well, the second question. I assume that I have some recommendation and decision-making power to invite stars? For example, some female roles?"

"Eon, Ronald. You know, Pepsi and Coca-Cola are enemies. They can't let Helen Slater, who starred in Pepsi commercials, star in Coca-Cola commercials again."

"Uh... not her." Ronald touched his nose.

"Ah... then no problem, who do you want to use?"

"Diane, Diane Lane, do you think it's okay?" Ronald recommended Diane. She hasn't had any response from the film industry for several movies, and he doesn't have any role suitable for her for the time being. Anyway, she doesn't have any role to remember now. It's better to shoot some commercials to earn some extra money than to have people watching.

"Is it the red-haired girl in 'The Naughty Boys'? She's very pretty. I think there's no problem with her in the male version of the ad."

"That's her. What do you mean by male version?" Ronald smiled. If he could help Diane, he would.

"Haha, look at this." Darcy Maguire handed over two folders.

"This is our proposal to Coca-Cola. The story of Pepsi is about a boy who buys Pepsi in order to get a girl's appreciation. We want to make two versions. Not only can boys take risks for girls, but girls can also take risks for boys..."

"Good idea!" Ronald smiled and read it.

He knew that Darcy Maguire had been troubled by discrimination in the workplace because of her gender. Now Coca-Cola has proposed to surpass last year's Pepsi advertisement in all aspects, so what can be better than shooting an extra advertisement with gender-changing characters?

Who says that girls can't take the risk of drinking a can of Coke for the man they like?

"This is still your inspiration for "Dirty Dancing". I am very happy to watch this movie. Hollywood should have more directors like you and shoot more movies with women as the protagonists and unfolding stories from a female perspective.

You know, even the heroines in Hollywood are mostly vases and foils for male protagonists. This is why I particularly like your and James Cameron's movies. You two particularly like to tell stories from a female perspective. I think such movies should occupy half of Hollywood movies in the future."

"I strongly agree with this point of view." Ronald looked at the storyboard and smiled. Two advertisements, don't they make double the money?

"Well, I'll report to Coca-Cola now, and we'll meet again then."

"I have another question." Ronald said to Maguire who was getting up to leave.

"Speak!"

"Why can you accept advertisements from two competitors? Don't you also have to abide by the principle of avoidance?"

"Hahaha, because I know you. Who can have an advantage over me to invite you? If I invite Ridley Scott's company, I will have no chance."

"Is that so?" Ronald felt that this flattery was very high-level and was very happy in his heart, but he knew that this could not be the whole reason.

"Of course, there are other reasons. Pepsi has left us and found another advertising company. And Coca-Cola found out that I was the creative director of Pepsi last year. This is a battle of revenge for both me and them."

"Understood, let's play together again." Ronald made an OK gesture.

"Very good", Darcy Maguire sorted out the documents and happily went to Coca-Cola to report the good news.

Ronald picked up the phone and called Diane:

"Diane, I found a short-term job for you. Are you interested? Be the heroine for Coca-Cola's Super Bowl commercial.

Um...ah...yes, it's the 60-second commercial with a plot like last year's Pepsi-Cola. Yes, it's about the same as Helen's role."

"Hehe," Diane laughed on the phone, "Thank you for thinking of me. I made a good profit from the commercials I shot in Japan. But my dad is nagging me again. He told me not to take commercials."

"Or should I talk to him? This is not the past era. Taking commercials can also increase your popularity. Look, Michael J. Fox was the number one male star last year, but he also took commercials."

"Okay, I'll tell Bert that it was you who recommended it." Diane was leaning on the sofa on the other end of the phone, playing with the phone line in her hand, while answering.

"Do you want to shoot the male version or the female version?" Ronald roughly described the plots of the two commercials.

"What do you think?"

"It depends on you. The female version has more scenes, but the risk of being stereotyped may be high. Your appearance is actually more suitable for American women with traditional values. If you ask me, it's not bad to play the woman in red in the female version. A sexy image will help you get new script invitations.

Besides, the pay for the two versions is the same."

"I'll listen to you. Burt must have similar ideas anyway."

The two chatted on the phone for a long time before Diane reluctantly put down the phone.

"Ring, ring, ring..." The phone rang again.

"Ronald, they agreed. They all agreed to your request. I have an appointment with the marketing director of Coca-Cola to meet tomorrow. Can you come and discuss the casting with us?" Maguire made a long phone call before he got through to Ronald.

"No problem. We will determine the details and tone of the story tomorrow, how to surpass Pepsi, and then we can release the audition information. I hope to complete the filming as soon as possible. You know I'm very busy."

...

"This is my idea. It is difficult to surpass Michael J. Fox in terms of actor popularity and audience favorability. We just need to be on par with him.

It is more convenient to increase the difficulty of overcoming difficulties in the plot, so that the audience can remember the advertisement and feel more impressed than last year's advertisement."

In front of the Coca-Cola team and Darcy Maguire, Ronald talked about the storyboard drawn on the whiteboard.

"Pa, pa, pa..."

After Ronald finished talking about the idea, the director of Coca-Cola took the lead in applauding.

"Impressive, Director Li, very impressive."

"You are the one who can explain things most clearly among all the advertising directors I have dealt with. Many directors are very good, but we don't quite understand their ideas. You can make us understand from a business perspective that the money spent on filming is spent on the most useful place. I applaud you."

"Thank you! Who are the actors?"

"Diane is very suitable for the male version of the advertisement. As for the male version and the male lead, and the female version of the female lead, we still hope to have a star with the same fame as Michael J. Fox."

"I'm listening with both ears." Ronald was very satisfied when he heard that the people at Coca-Cola agreed to Diane. But it's almost impossible to be as popular as Michael J. Fox in the year Back to the Future was released. A star like Tom Cruise would never agree to shoot an advertisement. Fox was also a big star trying for the first time.

"Fox was remembered by the public for shooting TV series, so this time we are also looking for stars in TV series."

It turned out that they were talking about TV series with the same position. Ronald understood. This Coca-Cola marketing director is a talent who is proficient in corporate politics. If he can't invite a star as famous as Fox, he will change the angle and secretly change the standard.

Before playing "Back to the Future", Michael J. Fox was famous for playing the eldest son in the TV series "The Bond of Family". Anyway, TV stars are not opposed to shooting commercials, so they can explain it.

"Who do you want?"

"Bruce Willis, the male lead of Moonlight."

"Oh, it's him."

Ronald remembered this comedy star with a high hairline. Fox also starred in a sitcom, and Willis also starred in a sitcom. From this point of view, they are evenly matched.

"What about the female lead?"

"That's more troublesome. There is a lack of such female stars that the audience likes in TV series now. We tried to contact Sybil Shepherd, the female lead of Moonlight, but she refused."

"Maybe she still wants to be a movie star." Ronald nodded. This vixen who broke up many marriages has the ambition to be a movie star.

"So, we are also open to Hollywood for auditions. Do you have any recommendations?"

"I'm afraid I can't say I have any." Ronald sighed. The female version needs to perform a lot of action scenes and be very beautiful. There is really no one he knows.

"Then we will slowly select."

...

Soon, the news that Coca-Cola wanted a well-known female star to play their big advertisement spread in Hollywood.

The income of Hollywood female stars is very low now, especially compared with the male stars who were raised to 5 million US dollars by Stallone, their pay has been widened by 10 times.

Shooting such an advertisement can almost equal the pay of half a movie, and it also has a high broadcast rate. Many female stars who have not yet climbed to the top, regardless of the convention that movie stars do not shoot advertisements, began to attack everywhere under the urging of their agents.

Ronald's agent also received many calls from the agents of female stars who recommended themselves. The news that Ronald would direct this advertisement quickly spread in Hollywood, where there are no secrets.

Nicita and Richard blocked all the requests for him and sent the list to Ronald. If Ronald is interested, they can contact him further.

"I'm not interested, this role is not easy to choose, and I don't want to delay things." Ronald didn't even look at the list. Female stars who can do dangerous actions and are photogenic are also rare in Hollywood. In Hong Kong, you can still see a lot of them.

"Hello..." Ronald told Richard who came to deliver the list, and then continued to dial the overseas call. "

"Jiaojie? Is Brother Long there? I'm Xiao Luo from Hollywood."

"Director Luo, I'll go call Aaron right away." Jiaojie on the other end of the phone quickly went up to call Jackie who was washing socks, "Aaron, Director Luo from Hollywood wants to see you. Didn't you say last time that you wanted to work with him in Hollywood?"

Jackie has mysophobia, and when his socks get dirty, he washes them immediately. He washed his hands and went downstairs with Jiaojie. "So soon? Xiao Luo really does what he says, and he has the style of our martial arts."

"What style? Go and answer the phone quickly, he's a big director in Hollywood, you have to be polite."

"I know, hello, Director Luo? What do you want to see me about?"

"Brother Long, I need an action team here. Coca-Cola asked me to shoot an advertisement, and specifically asked for the scene to be more exciting than Stallone's. I thought about it, only you can do it! ”

“Brother, you are flattering me. No doubt, who do you want? I will send them to you right away.”

“Please recommend someone. I want to shoot a shot like your ‘food truck’, where it falls from a high altitude onto the awning and then lands smoothly.”

“Is that so? Corey Yuen is the most suitable. He has been working with me on the stunt shooting method. He knows all the tips for that shot. Besides, he has the best English among our martial arts. You just need to take care of him when you get to Hollywood. We are all uneducated and afraid of being bullied.”

“When we get to Los Angeles, I will take care of everything. Don’t worry. In addition, I need female stunt doubles. Can you help me find two?”

“Those who can fight?”

“No, I want a female star to shoot that shot.”

“You are really good. I will find the best female martial arts for you.”

“Then it’s settled. You can report your name when the time comes. I will be responsible for all the expenses here and give them the highest salary for action actors in Hollywood.” ”

“That’s too polite. They just want to see the world.”

“It has to be high. How can your team look great if it’s not high?”

“Ahahahaha…”

Ronald and Jackie finalized the matter after a few words. If they want to break through the action level of Pepsi Cola and be unique in Hollywood, Ronald thought of those stuntmen who didn't care about their lives.

It's time to let Americans see what real stunts are like.

"When the fax comes, please help me arrange the airport pick-up and accommodation, both of which must be the best." Ronald said to Richard.

"Got it."

"Do you have a candidate for the heroine of the female companion advertisement?"

"Do you have any recommendations?" Ronald looked at Richard.

"No, Rick (Nicita) and I have been looking through the actor's information at CAA for a long time today, and there is no suitable one. Either they are not beautiful enough, or they can't shoot action scenes."

"Okay, if it doesn't work, I'll go ask Cameron. The heroines of his two movies are all good fighters, and I don't know if they are willing to shoot commercials." Ronald sighed. They are all movie stars, and there are not many who are willing to lower their posture to shoot commercials.

"Ring, ring, ring," Ronald's phone rang.

"Hello, this is Ronald."

"Ronald, I remember you said you owed me one." A hoarse, sexy voice came from the phone.

Ronald certainly remembered that this was Demi Moore's voice. She had passed on the news that her boyfriend Emilio Estevez wanted to discredit her, and she had also helped Don Simpson pass on the key information of "Top Gun" in the drug rehabilitation center. Although he had helped her several times, he couldn't say that he had completely returned the favor.

"Tell me, what do you want?"

"I want to audition for the female lead in the Coca-Cola ad." Demi Moore was glad that she had Ronald's private phone number, and she didn't have to ask her agent to convey the other party's agent like other actresses.

"Well, I don't have the final say, but I can certainly help you get the audition. But I have to tell you in advance that this ad has some action scenes, and even if there is a double, you have to shoot some shots yourself."

"I heard that there are two versions of this ad. Does the heroine have fewer actions in that version?" Demi Moore continued to bargain.

"But you don't have much screen time, I think you're not just doing it for the pay?" Ronald thought to himself that I had already promised that role to Diane.

"Okay, you're right." Demi Moore thought about it and it was right. Although she also needed the pay, the "Wisdom" she shot with Emilio was a mess, and her daily expenses were high. But the ultimate goal was still to see the terrifying number of Coca-Cola ads.

As an actress, don't start acting like a star before you become famous. It's better to have this opportunity to be familiar to the audience than to shoot five bad movies.

"Okay, I'll mention your name to them."

"Thank you, Ronald." Demi Moore's voice was lazy after her worries were gone, which made Ronald feel itchy. Demi is really a partner who understands men very well.

"Are you still in the old place? I want to see you and thank you in person!" Demi Moore deliberately emphasized the word thank you.

"You and Emilio?" Ronald didn't want to have a scandal with someone who had a formal boyfriend.

"Oh, Shxt!" Demi cursed directly over there, "He screwed me over so badly, and now it's revealed that he has a Latina girlfriend who gave birth to two children for him, making me look like a fool in front of the media.

These Latinas are really interesting. In their world, it seems that they can have a formal white girlfriend, and then add a few informal Latina girlfriends, and they still expect me to be at peace with this."

"Isn't it because he has no use for you?" Ronald secretly complained, "Demi must have known about this before, but just pretended not to see it. Now Emilio's self-directed and self-acted movie failed, and all the bad things have now become crimes.

"He really went too far", of course Ronald still stood on Demi's side, anyway, Emilio was a bad guy, and it was just a relief to sink like this.

"He and I broke up a long time ago, you must not read the newspaper much. Then I'll come over now. "Demi said to Ronald excitedly.

Ronald has always been known for fair dealings in Hollywood and generous rewards to women. She has also experienced his kindness. It would be great to be able to connect with him again after kicking Emilio.

"Well, it's good for you to come. Let me tell you about the play. The difficulty of shooting this advertisement is no less than that of an action movie. Maybe you can become a female action star in the future."

"Oh, Ronald, you are kidding me again," Demi's tone of voice became more and more seductive.

Ronald put down the phone and looked at his agent Richard, "It's Demi Moore. She wants an audition opportunity." Ronald did not shy away from the agent for this kind of thing. On the contrary, he had to report it to them.

"I heard it. Demi knows the limit. I will contact her agent. You had a good time tonight..." Richard smiled and left.

"Ronald..."

An hour later, a luxury car brought Demi Moore to Ronald's room with a fragrant breeze.

"You smell good," Ronald opened the door and ushered Demi in. After a few years, Demi's feminine charm became more profound. Today she was wearing a professional women's suit, long black wavy hair, bright red lipstick, a low-key black and white professional suit, black stockings and high heels on her feet.

After taking her hat and hanging it on the coat hook, Ronald also noticed that Demi's black high heels had a red bottom. When she walked over, a hint of red appeared on the bottom of the shoes, which was very sexy.

"I saw your careful preparation. As an actor who has not read the script, you are very well prepared." Ronald handed over a cup of Coca-Cola.

"This is also part of the audition, right?" Demi walked over twisting and turning, picked up the Coke and poured it into her mouth. The Coke slowly entered her lips, as if she was very honored to be integrated with the beauty.

After drinking it, Demi Moore put the cup on the table, leaving a bright red lip print on it.

"You did it perfectly." Ronald praised sincerely. Demi is such a vibrant and vital woman. Drinking Coke like this really shows the attraction of Coca-Cola. The bright red can and Demi's high heels also echoed the color.

"So, do you have anything else to teach me?" Demi hugged Ronald and began to draw circles on his chest.

"No, just keep it like this. I think your acting has improved a lot."

"Really?" Demi glanced at Ronald very seductively, "Let me show you how I've improved in other areas."

"Oh oh..." Ronald was aroused and excited. He really improved a lot. Just one look made him feel refreshed.

He took a deep breath. The smell of Demi's body, under her active attack, smelled more and more wild, like a center of temptation, waiting for his exploration.

"You smell good too, Ronald."

"Oh", hearing this, Ronald picked up Demi Moore, "Let's take more time to get to know each other again."

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