Exploiting Hollywood 1980
Chapter 374: Got sponsorship
The old lady who suffered from heatstroke this time plays a thief who steals things at a resort, named Mrs. Schumacher. She dresses like a rich person, but she and her husband steal valuables and clothes from tourists.
This also resulted in Johnny being framed as a thief, losing his job at the resort hotel, and being kicked out of the baby's life.
Originally, the screenwriter Eleanor asked Dr. Ruth, the famous late-night radio host in New York, to play this role.
Ruth Westheimer was a German-Jewish psychologist who escaped the Holocaust during World War II and came to America. In the early 1980s, when she was 55 years old, she opened a late-night radio show in New York. A sex talk show where female and male listeners answer all kinds of intimate questions that they are too embarrassed to ask their friends.
She was well-known on the East Coast and throughout America, and people loved her for speaking out for women. Safety measures should be used, girls should make decisions about their own bodies, do not have one-night stands but have sex with the person they love, etc... Her views are very popular with girls working in big cities.
Of course, in the conservative south, she was treated as a joke. He also nicknamed her Female Floyd.
But when she learned that Ronald had asked her to play a thief, Dr. Ruth withdrew. Ronald had no choice but to find this old lady who had been acting on Broadway all her life.
After learning that she was fine, Ronald continued filming.
Jennifer Gray is still like that, giving Sweets the back of her head before the shot, and then the back of her head after the shot.
Ronald tried many methods, including private conversations with Gray and Sweets, and asking Cynthia Rhodes and screenwriter Eleanor to persuade them privately, but all to no avail.
At a loss, Ronald even thought of changing roles. The lead actress, Jennifer Gray, was replaced by Sarah Jessica Parker, who was eliminated in the final round of auditions.
Not long after this thought came up, he was extinguished by the bill he received from the Shanhu Resort Hotel.
In order to prevent heat stroke, Ronald ordered some extra ice cubes and ice-cold drinks, and the Mountain Lake Hotel offered the retail price of the hotel in the peak season.
Looking at the numbers at the end, Ronald crumpled the bill into a ball and threw it viciously on the ground.
"This is robbery, robbery!" Ronald looked at the serious cost overruns. The first half million of the reserve fund had been spent, and he had already begun to use the second half million reserve fund.
A total of 1.5 million reserve funds had to be maintained until the filming was completed, which was very dangerous. Maybe the funds originally used for issuance will have to be used.
"Eon", Niceta picked up the bill from the floor, slowly opened it, and then smoothed it on the table.
"You're past the last possible point. It's almost a week into filming, and you've shot a lot of Grey's and Sweets footage, and you're going to have to do it all over again, plus the cost of relocation, and all the actors and work. The time it takes for the crew to reshoot scenes with you will probably double your filming costs.”
"Fuck, I knew Jennifer Gray was unreliable, how could she be like this?"
Ronald was so angry that he took the iced Coke handed to him by Niceta and drank it with one tilt of his neck.
"You have only two choices now, either bite the bullet and finish filming, or simply stop, stop this project, and admit your apology."
"I..." Ronald's anger, which had just subsided, was aroused again, "No, never!"
"Well, you have to find a way to get Gray to cooperate."
Niceta put the smoothed bill back on the table, "I'm here to bring you good news."
"Oh? What's the good news?" Ronald crushed the Coke bottle, then smashed it into a flat piece of aluminum and threw it into the trash can.
"I found a corporate sponsor for you. If they have a product placement in the movie, they can give you a million dollars in advertising fees."
"ha!"
Ronald smiled broadly. This was great news. It solved his big problem.
"Who likes me so much? I put a big close-up on their products."
"It's Procter \u0026 Gamble's Clear Ying Acne Cream." Niceta visited many companies in Hollywood and finally found a suitable sponsor for Ronald's project.
They heard about Ronald's new film and were surprised that there was no product placement. However, after learning that Ronald invested and distributed the movie himself, he understood the problem.
However, after internal discussions within the company, their marketing director defied all odds and decided to invest in Ronald's new film.
This is because the marketing director is a fan of Ronald's movie. He also asked Ronald's old friend Maguire, the creative director of the advertising company, and knew that Ronald's previous product placement ads had a very high return on investment. He had also directed a series of commercials for Burger King, so he agreed to write the check.
"They hope there will be a close-up shot of the protagonist or a major supporting character using the Keliying acne cream in front of the mirror. The close-up of the trademark must not be less than two seconds."
"No problem, I'll write a new paragraph for them right now, add more drama, more drama."
With money as a backer, Ronald's brain returned to normal operation.
"In this case, you call Jennifer's father, Joel Gray. Ask him to guest star as the liar Mr. Schumacher. During Jennifer's audition, she clearly showed that she was a good daughter of her father. We asked Joel to put some pressure on her. , let her behave more professionally.”
Ronald immediately came up with an idea to make Jennifer Gray act more professional.
Nicita nodded with satisfaction, "This is the Ronald I know. You do your best here. I have to rush back to Los Angeles to find new sponsors for you."
Joel Grey is a three-dimensional star who has won Oscars, Grammys, and Tony Awards. He is only one Emmy Award away from the Grand Slam.
His arrival really put a lot of pressure on Jennifer. On the set, she no longer dared to be petty and hit the director and the actors with her. But there was still no eye contact between her and Patrick Swayze.
After Joel finished filming his cameo, he found Ronald to apologize for his daughter.
"I'm sorry. After I divorced her mother, I agreed to everything Jennifer asked for and spoiled her. She is already 26 years old, but she still has the mind of a child. We all hope that she will find a Jewish boyfriend and marry him as soon as possible, so that she will become more mature."
"Uh, okay." Ronald thought to himself, what kind of old-fashioned ideas are these? No wonder Jennifer Grey looks a bit like the protagonist Baby. It seems that her family background also hopes that she will marry a man of the same ethnicity. She and Baby share the same feelings.
"Jennifer sometimes needs someone to guide her. I have told her my views on the professionalism of acting. Thank you for your treatment of the script, so that she will not be criticized by the industry for playing a Jewish girl dating an Irish girl."
"Goodbye, Mr. Gray."
"Goodbye, director. Emil, can you take me to the airport?" Joel Grey still has to rush back to New York.
...
"How did I perform, director?" Screenwriter Eleanor, at her own strong request, finally played a guest and danced with Patrick Swayze in the hall.
At this time, Baby, played by Jennifer Grey, came to find them because she found Penny, played by Cynthia Rhodes, crying silently in the kitchen.
In the darkness, a beam of light hit the opposite wall, and Cynthia's close-up appeared in the frame. Even with tears streaming down her face, she looked very beautiful and moving.
Penny cried here because she was good friends with a young man who was a preview in the hotel and sponsored him to go to college. But the young man was unwilling to use safety measures, which caused Penny to get pregnant. In the conservative 1961, this was undoubtedly a big scandal.
At that time, Roe v. Wade had not yet been decided by the Supreme Court, so it was illegal.
Penny asked her boyfriend for money for the operation, but was ruthlessly rejected by her boyfriend and took the opportunity to break up with her.
As a dancer and dance coach, she gave all the money she saved to her ex-boyfriend, and Penny had no savings at all. She couldn't even afford a private doctor. She had to cry secretly in the kitchen.
"Cut!" Ronald nodded with satisfaction. This is a good performance and a good actor.
"You acted very well, go and wipe it."
Ronald handed over a hot towel.
When Cynthia acted in a crying scene, she didn't use eye drops, but acted out with true feelings and powerful imagination.
"Thank you," Cynthia glanced at Ronald. When she was acting just now, she was actually borrowing the mood when she was filming Dragon Flying and Phoenix Dance when she was harassed by Stallone's brother Frank and Ronald intervened and rescued her.
As long as she mobilized that memory, she would immediately shed tears.
"Okay, we'll take a break and start filming next Monday." Ronald had filmed for six days and finally welcomed the first weekend.
"Don't forget the ban, it will still be in effect on weekends."
Ronald remembered the ban on contact between men and women and emphasized it. In fact, if they go to find a hotel to book a room by themselves, he can't do anything about it, but most actors are reluctant to book another room in this hotel that charges peak season prices.
After packing up, Ronald picked up the folding chair with his name on it and returned to the room. In the evening, he still has to watch the sample film, prepare for next week's filming, and arrange the transition.
Also, Helen will come to visit during the weekend.
Now I can relax my tense nerves a little.
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