Exploiting Hollywood 1980

"Wait a minute." Terry stopped Ronald and whispered as he walked out with him. "I want you to understand that Brooke is a model first and a rising star actor second. Any endorsement she makes needs to be carefully considered.”

"I understand, Ms. Shields," Ronald understood the implication of Terry's words, "Calvin Klein jeans, I just sent samples, the real cooperation will be discussed by you and Calvin, I just listened to you Just the person who ordered and directed the filming."

"As for the leg warmers, they are just a small gift. They are a warm accessory worn by dancers during rehearsals and are not suitable for any other outdoor or indoor occasions. I will not photograph any Pidgeot with leg warmers together Photos appear."

"Can I believe you? Ronald, I don't see the link between Brooke and leg warmers anywhere."

"You can rest assured, Ms. Shields. It's just a niche product sold to dance students. J.C. Penney rejected us. We only have a small store next to the Academy of Performing Arts. We can't afford it." Qi Boji shoots advertisements, and such a small market doesn’t need advertisements.”

Brooke Shields' mother Terry didn't quite understand the business logic here. She only understood one thing. Ronald's leg warmers were a small business. She couldn't afford to hire her daughter to shoot commercials, and she wouldn't take photos of Brooke Shields wearing the warmers. Photos of leg warmers.

"We also hope to make a decision on Kelvin Klein jeans after June." Terry is very cautious about his daughter's appearance.

"I know that Brooke's new movie 'The Blue Lagoon' will be released in June, and you don't want to make any decisions before that to avoid affecting her commercial value." Ronald said.

"How did you know?"

"In addition to directing commercials, I also take audition photos in the casting studio. I know that the Endless Love crew is also inviting Miss Brooke Shields." Ronald said about his other identity.

"Finally someone can understand me." Terry breathed out. "Actually, in addition to the movie, Brooke will also appear on the cover of "Vogue" magazine next month. She is the first person under the age of 15 to appear on the cover of "Vogue" Magazine model.

Terry took the business card handed over by Ronald and exchanged one of his own, "You can send the jeans and leg warmers to this address. Remember to call me before."

Back in the big lounge where Antonia and the others were, the audience at the door had already been satisfied with getting autographs and photos from many of the leading actors.

Even some people are still muttering, "It's obviously Hillary, why is the signature Antonia?"

"And LeRoy, he signed Gene Ray, stroke for stroke."

Ronald stepped forward and knocked on the door. "I am Ronald, let me in."

Gene opened the door and said happily: "Hi, Ronald, we have really become stars."

"Yeah, you have to practice your signature. I heard some viewers said that your signature was too formal."

"What were you talking about just now? What were the girls in the bathroom talking about?" Ronald found Antonia and asked about the content of the chat she heard.

"Mainly talking about leg warmers, girls think they look very good and don't know where to buy them." Antonia said with a smile.

Ronald thought, maybe there were many art school students coming to watch the premiere? Ordinary people can’t wear this if they buy it? Like wearing it over jeans?

Ronald felt that he gave up this weird idea.

"Ronald, do you know where I can buy leg warmers?" Diane Lane jumped over and asked, "Antonia said you know where to buy them."

"It's a store opened by my aunt Karen, another salesperson, Theresa and her husband." Ronald introduced with a smile, "It's in the East Village not far from the Performing Arts Academy. If you like, you can go and see Look, it’s all on my account.”

The dancers all wore leg warmers, knowing that they would enhance their beauty when dancing, and they all wanted to take advantage of Ronald.

"Okay, okay, each person will get three pieces for free, and the extra ones will be 20% off. Effective today." Ronald announced the preferential policy, which attracted a burst of cheers.

"Do I get three for free too?" Diane Lane asked.

"No, like Brooke Shields, I will pick it up for you and send it to Bert." Ronald replied, "You, like Brooke Shields, are both famous stars. It is easy for others to take photos of you. I misunderstood that you were advertising for us.”

"But I want to pick it myself." Diane began to show off her acting skills, showing a pitiful look.

"That only requires Bert's consent." Ronald had just witnessed Terry's full control over the commercial value of his daughter Brooke Shields.

"It's okay, I'll go with you. Just don't use Diane's photos for commercial purposes." Burt is more doting on his daughter now, after all, he just lost his daughter to a movie heroine who may become popular.

Ronald agreed and first called his aunt Karen who was looking after the store to prepare the camera. He also asked Teresa and her husband to prepare enough products for everyone to choose from.

Finally, he said hello to producer David da Silva. Da Silva later heard about Ronald’s failed sales pitch to J.C. Penney and knew that this was nothing more than a niche product only for dance students, so he treated it as I sold a favor to Ronald and called the crew's van to send the actors there together.

"Aunt Karen, let me introduce you to the world-famous producer Mr. David Da Silva."

"I often hear Ronald talking about you. You are really a model American woman." Da Silva had a Latin demeanor and made his aunt happy.

"This is Gene Ray. He is friends with Bud, the son of my uncle's comrade-in-arms."

"Hello, aunt." Gene hugged Karen. "Bud is doing well now. He also said he wants to go to high school and work for Ronald in the future."

"This is Diane Lane. She is already a movie star. She came with her father and also wants to pick two leg warmers."

"Hello, Karen." Diane and her father Bert greeted their aunt.

"Okay, okay, I have a lot of styles here, above the knee, below the knee, and short ones. You can choose whatever you want. Theresa, Theresa? You should introduce them."

The small dance store was crowded. Ronald picked up the camera and was busy taking pictures of everyone. Every famous actor took a photo with Aunt Karen and himself. Finally, everyone took a big photo with partner Theresa Kate.

Of course, Ronald carefully avoided Diane Lane's camera. After all, she was already a celebrity on the cover of Time magazine. Even if she was hung in the store, he couldn't afford the cost.

"I want to take a photo with you too." Diane liked the leg warmers very much. She tried several styles on her feet. When she saw everyone taking photos, she also wanted to come.

Ronald looked at Bert, who nodded helplessly. Ronald then changed a new roll of film and took photos of Diane.

Ronald also added her to the group photo, and then asked her to take photos with Aunt Kate, Theresa, and himself. He also asked her to pose with the leg warmers and take some photos with the store's sign.

Seeing that Diane's interest had faded, Ronald took out the film and put it in Burt's hand, "Please develop this roll of film."

Burt took the film with satisfaction, "I will give you her photo. In fact, I don't mind you using Diane's photo in the store. She is also very satisfied with this new accessory."

"No, ours is just a niche product. It is impossible to afford to advertise in magazines or on TV. So our store also tries to get close to the target customers, dance students in art schools..." Ronald explained his business logic.

"I said the same thing to Brooke Shields. Her mother also asked me to send two pieces. I also need to discuss the advertising of CK jeans with her."

"Why do you want Brooke Shields to advertise?" Diane heard what Ronald said and pouted.

"Because Calvin Klein's first choice is her, and she has a high support among college students." Ronald replied.

He immediately responded, "If you also want to advertise CK jeans, I can mention it to Calvin. Diane has just filmed a western movie, and jeans are a selling point."

"No, I don't shoot commercials. I'm an actress, not a model like Brooke." Diane Lane commented on her competitor Brooke Shields, and then ran away.

"Why? It seems to be quite common for celebrities to shoot commercials for products now?" Ronald asked old Bert.

"In order to maintain their own image and to make the characters they portray in the movie credible, old Hollywood movie stars only shoot commercials that match their screen images." Bert replied.

"Character actors simply don't shoot commercials to prevent the audience from associating their advertising images with their own images, and not being able to get into the movie, and even laughing in serious cases."

"And Diane is only 15 years old, and she hasn't established her image on the big screen yet, so I don't let her take commercials. Although there are fewer exposure opportunities, it will be of great benefit to her acting career."

"That makes sense. I see that Dustin Hoffman and Mel Streep don't shoot commercials very often." Ronald pointed to the actors and actresses of "Kramer vs. Kramer," the movie with the highest Oscar voices today.

"Yes, Diane performed in a Broadway play when she was a child, and she worked with Mel. I hope she can become an acting school like Mel in the future."

...

After sending off the actors who received various leg warmers, Ronald finally had time to stay with Antonia. Antonia was about to go to the New York City Ballet for training, and neither of them wanted to waste time.

"Why did you give several sets to each person? That must cost a lot of money, right?" Antonia asked, "I always feel that you have a deep intention."

"Yes, on the one hand, it's because everyone became friends after the photo shoot. On the other hand, I also want to take a gamble. If Mingyangsihai sells well, I will hang these group photos in the store, and then our store will be the most authentic Mingyangsihai-style leg warmer store in New York and even the whole country. Only in our store can you buy the most authentic ones."

"It's not ours, it's yours and your aunt, Theresa." Antonia corrected.

"I said that my 60% shares will have your 5%," Ronald said, "Don't refuse it yet. This is not a big fortune, but it will give you some subsidies and make your way on the ballet road smoother."