Exploiting Hollywood 1980

Chapter 435: American Christmas Gift

At the beginning of the month, Mikhail only had influence over the Kremlin and some places in Moscow. After meeting with Boris, he proposed to transfer the ownership of the Kremlin, resign, and hand over the armed forces and the most important briefcase - the one with the nuclear codes.

Boris applied to the United Nations for Russia to inherit the seat and power of the original alliance.

Although the Orthodox Christmas is in early January every year, I don’t know if it’s a coincidence or Boris wants to give Americans a gift. On Christmas Eve, the 24th, American time, a handover ceremony was held.

The live broadcast of TV witnessed all this happening.

George, the general who picked up a big wallet, made a TV speech during the prime time in the evening. He reviewed the course of the Cold War and told everyone that the cloud of nuclear war hanging over the heads of Americans has been greatly dissipated.

After nine generals, he finally realized his wish during his term. He also expressed personal gratitude to Mikhail, the general of the alliance, on behalf of the American people...thanking him for his wisdom, foresight and courage.

But George Sr. changed the subject and said that the country was also facing an economic recession. He also knew that Americans were also facing difficult times. He promised that he would be committed to solving domestic problems as he was to solving international problems.

Finally, he returned to the significance of this historic moment. He said that the newly independent countries and the children of America would live in a better world.

"On this special day of peace on earth, express goodwill to all mankind. May God continue to bless the people of America. Merry Christmas."

"Oh..." This evening's conversation may be the most dramatic speech ever made by a president. Aunt Karen experienced the peak of the Cold War. Her husband also died in a local conflict during the Cold War. She was moved to tears by this speech.

Ronald hugged his aunt tightly, and Donna and Doug took the opportunity to say that they would get married next year, which made his aunt cry again. After that, everyone set off fireworks on the lawn, and the whole family happily took a family photo.

"It's really terrible. The PR of these award-winning films is just useless now."

After all, the Cold War that lasted for more than 40 years has ended. Ordinary Americans are looking for some fun to celebrate in the economic recession. Although bank deposits and pensions are expected to continue to fall, maybe the economy will turn prosperous in the future? Eastern Europe and the former allied countries are both places waiting to be developed commercially...

So the PR effects of several previous films aiming for the Oscars were very poor. Especially "The Prince of Tides", which was released on the same day as the disintegration of the alliance, could not find any influence in newspapers and television media.

"Barbra Streisand is so angry that all the PR actions are in vain..." Michael Gray, Ronald's PR consultant, handed Ronald the compiled report brief.

Barbra Streisand did a lot of things. First of all, Pat Conroy, the original author of the movie, publicly gave Streisand a copy of the original book and wrote a congratulatory message on it:

"To Barbra Streisand - Queen of Tides... You are many things, but you are also a great teacher... One of the greatest teachers in my life. I respect great teachers, and they exist in my works... I am honored that you treat me with such seriousness and love. Thank you very much, I will never forget that you gave me the gift of "Prince of Tides" (referring to the movie) as a gift."

Originally, Pat Conroy was a very famous writer. This time his collection of hardcover editions is being published. It was a good opportunity for the two to flatter each other, but unfortunately no one cares about the bestseller list now.

However, the box office of this movie is not bad, surpassing the assassination of JFK, and only ranked behind Disney's "Beauty and the Beast", "Captain Hook" which worked day and night to complete the special effects, and the comedy "Father of the Bride", ranking

After all, there are still many hot performances by Barbra Streisand, which are still attractive to some audiences.

Among the movies that are competing for the Oscars, this one is a decent box office. Although it is still a gap compared to blockbuster works like "The Silence of the Lambs", it is still much better than Warren Beatty's "The Silence of the Lambs".

The Oscars are different from the big studio era, when several studios in the industry held an annual inventory of awards. At that time, most of the nominated movies were box office hits. Now it is more of an award based on the taste of the largest number of actor judges. In the past ten years, the box office of the winning movies has been high and low, and it is no longer a very important indicator.

The awards season has begun, Ronald

They asked Ronald in advance whether he would attend the awards ceremony. If he was willing to show up, they would include "other people's money" in the list of best movies and best actor and actress.

This award, which earns advertising fees by exchanging the attendance of stars for broadcast ratings, is now becoming more and more direct. As long as you are willing to attend or pay, there is nothing that cannot be "manipulated".

Ronald originally wanted to decline, but Diane said that although she had won a Golden Globe Award, it was awarded for a TV series, and she had not yet won a Golden Globe Award for a movie.

Sometimes if a woman feels something is wrong, there is nothing she can do to convince her. Ronald tried ineffectively for a while, but Diane insisted on going, and had no choice but to agree.

"I don't know why she wants to receive this award? Didn't I fully support her Oscar for Best Supporting Actress?" When Ronald went to Armani to make clothes, he was still talking about this with his agent Richard. thing.

Both he and Diane had a relationship with Giorgio Armani when they were filming "Streets of Rage", and they have been using their clothes as awards dresses for so many years. Originally, I had already made my Oscar dress, but now I had to make it all over again. Otherwise, if the media saw me wearing the same dress for two award ceremonies, I don't know what unpleasant remarks would be made out of it.

It happened that Diane was slowly trying on clothes inside, and Ronald had to wait boredly in the lounge.

"Ronald..."

Kevin Huwen, who had been Ronald's temporary manager, hurried over and whispered in Ronald's ear:

"I came here from Niceta. City Hillbilly was also nominated for the Golden Globe Awards, both Best Actor and Best Supporting Actor. Miss Helen Slater was also invited to participate..."

"shxt! She is a supporting actress and has no chance of winning. Why invite her?"

Ronald understood immediately, and Diane’s agent Paula Wagner must have also gotten the news. Originally, the two women were stationed in Los Angeles and New York, and they had a tacit understanding that they would not meet each other. Why did they attend the Golden Globe Awards at the same time this time?

On purpose, it must be intentional. Where did I make an oversight?

"Paula, what's the matter with you? Why do you want Diane to attend the Golden Globe Awards?" Ronald called Paula Wagner angrily.

"What can I do? The news she got from Laura Dern and the record you got for Helen Slater also reached her ears. If I hadn't been clever, I could have figured it out Did I tell you that I was her agent? Should I tell her that you don’t want to go?”

"This...is not impossible..."

"I'm so angry. Come on, Rick, tell your clients that this is a broker's behavior."

"Ronald, maybe things are not so bad after all..." Niceta took the phone and called Ronald.

"No, they are both going to the Golden Globe Awards, where there is a round table, and they are going to cause something. Do you want the American audience to watch my gossip?"

"Calm down, Ronald, we will do our best to ensure that this kind of thing doesn't happen. You call Helen first and see if you can convince her..."

"Hey, honey, what are your plans for January?" Ronald had no choice but to call Helen quickly to find out what she was talking about.

"I want to accompany my father on a trip to China. He was very interested in the last trip and had the idea of ​​cooperating with their TV station. I will go and help him..." Helen

·Slater helped as the host of a PBS documentary last time, and this time he will accompany his father to explore potential markets.

"Ah, well, I don't mean that it's a pity. I originally wanted to meet you in the New Year..." Ronald wiped his sweat with a handkerchief.

"Haha, I miss you too, my dear. But it doesn't matter, I will come back to attend the Golden Globe Awards on January 18th. My role in 'City Hillbilly' received three nominations, and the organizing committee specially invited me go……"

"No, can you not... no, I mean... there's nothing interesting about the Golden Globe Awards. How about you find a place where we can travel?"

Ronald was sweating again. These two women were usually very gentle, but the more they were like this, the more afraid they were of making a big fuss. If you were noisily asking for something, you wouldn't be so worried.

"Honey, I'm going to have a party with Helen Hunt when I come back to talk about our drama troupe. How about this? You miss me so much. After the Golden Globe Awards, where do we plan to go..."

Ronald was self-defeating and had to hang up the phone. It seemed that there was no way to prevent them from attending.

"Honey……"

Diane's voice came from behind.

"ah……"

Ronald was startled, why did he quietly give him a "surprise"?

"What's wrong with you? You're sweating profusely. Is there something wrong?" Diane looked at him with a smile.

"I'm fine. I suddenly felt a little uncomfortable just now. I'm fine now..."

"Ah, it's okay, that's good. How about I wear this one? Or this one?" Diane showed off her clothes.

"Both are good, both are good, I want both..." How can Ronald still think about which one is better? Of course I bought them all.

"The main thing is that their two best friends are instigating it. You got Miss Helen Slater an album, which made Diane jealous. This is treatment you never gave her. And you got Diane the Best Actress The public relations battle also made Helen feel uncomfortable, after all, she is mainly an actor."

After an emergency meeting, Niceta, Paula Wagner and Richard went to Ronald to report the problem.

"I...", Ronald thought to himself, I have tried my best to give them the same treatment. But I couldn't help but my best friend was encouraging me.

"For the current plan, you'd better find a public relations expert first, just to be prepared." Niceta was also helpless. He didn't expect that one of his clients who was the least involved in gossip would now have to find a public relations expert for crisis management. .

"I have a public relations consultant..." Ronald instinctively didn't want more people to know his privacy.

"This is not ordinary public relations, this is a specialized celebrity personal crisis public relations expert. It is a specialized industry. You have to believe in professionalism, Ronald." Paula Wagner also advised him, "This is what all Hollywood stars have. The experts in this industry have been tested for a long time. Just trust the person we choose for you. She is the best.”

"Hello, I'm Kingsley, you can call me Pat..."

The public relations expert recommended by Paula Wagner is a female, an expert from an old public relations crisis management company, and now she has opened a company by herself.

"Hello, Pat..." Ronald signed a cooperation confidentiality agreement with her, and now they can discuss the problem.

"First of all, what I want to say is that with us joining, you don't have to worry. Just continue your comfortable life. Among my clients, you are considered to be very moral, even the stars of old Hollywood Not as good as you.

Let the matters between the two of them be handled by professionals. You just need to continue with your life and continue to produce good-looking movies. "

"Is that all?" Ronald saw her speaking calmly. If something happens at the awards show, it will be broadcast live on NBC.

"Don't worry, Doris Day got married twice, and Frank Sinatra had woman problems every six months. Have you heard any gossip?" Pat Kingsley asked confidently.

"No, he

Do you have any gossip? I do not know how? "Ronald heard about Doris Day.

"That's right, because I am...you can call my clients to confirm my strength." Pat Kingsley conveyed a strong sense of security.

Ronald saw that there were people like Joan Crawford and Charlie Chaplin on her client list. They were all as wealthy and influential as herself. They could ensure that their scandals would not be exposed and would be exposed to the public. By maintaining a good image in front of others, I have a lot less worries.

"I think you convinced me..." Ronald felt that this was the right expert.

"Very well, you are the wisest and calmest of my clients, and I am glad to have the opportunity to work with you.

The key is not to remediate the crisis after the fact, but to establish a long-term road map and strictly limit the exposure of gossip about you. You have to build a fence, a steel wall against the paparazzi who come to investigate. "

"Well..." Ronald is not afraid of the paparazzi. He is a member of the media himself. This time it was just because the live broadcast was out of control...

But this Pat Kingsley is very powerful. According to her plan, Ronald feels that her relationship with the major media is not generally good, and any leaks may be remedied.

Although I have already entered the rich and powerful class of Hollywood, my foundation is still shallow. I still need to know more about these powerful tool people...

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