Exploiting Hollywood 1980

“The Judgment Day of Mario Casal…the shocking gamble of a Hollywood lunatic!”

"With a huge gamble of 100 million yuan, can the most expensive movie in history hit the prize pool?"

"James Caan, the actor in the movie Godfather, said that Hollywood now relies on body muscles, not acting skills."

James Cameron finally finished editing the "Terminator 2: Judgment Day" movie before the scheduled time. Samsung Cinemas worked overtime in three shifts at flying speed, producing more than 2,000 copies and sending them to all parts of the country.

Of course, the first copy arrived at the CeplexOdeon Century Plaza Theater in Los Angeles before it was officially released, preparing for its national premiere here.

"Why did Jimmy Caan say that about us? Do we want to fight back?"

Mario Casal of Carocco was a little nervous. He pointed at these reports in the newspaper and tried to refute each one.

"He was talking about last year's movie and it has nothing to do with us. He was not blaming us for Terminator 2." Ronald explained a few words for the Italian-born actor. Last year, he starred in "Ten Days of Danger", which was well-received but not well-received.

Although it won several Oscars, coupled with overseas distribution, the film did not earn as much at the box office as the poorly-finished fifth Rocky film.

"But the Hollywood media doesn't care about this. They just like to take quotes out of context and make assumptions. Look, what does this say?" Casal was a little angry. The film is about the success or failure of Carloco and his own adventure. Why are the media so unanimous in looking down on evil?

"It's natural for the media to take quotes out of context. How can they earn advertising fees if they don't take quotes out of context?" Although Ronald invested some money, he didn't have success or failure like Casal, so he had room to look at it calmly.

"But you are right. Such overwhelming criticism of this movie must be because I did not expect Jim to make this movie so wonderful..." Ronald said with a smile. After watching the finished film, As a director, I feel that the visual effects of this movie are really incredible.

With such a wonderful movie in hand, there is no need to pay attention to these snobs. They thought that with a production fee of 100 million US dollars, they would definitely lose money like "Heaven's Gate" back then. Who would have thought that Cameron could let you see on the screen where every penny was spent. .

Roger Corman's film philosophy is not to avoid big productions, but to get value for money. In a sense, Cameron is also inheriting Coleman's spirit.

You want the audience to enjoy watching and see something they can’t see elsewhere...

"Then let them scold us like this? Although they will definitely change their views after the movie is released, why am I a little unhappy?" Mario Casal also watched the trial on the big screen. Sometimes, one's heart can completely let go. The shock the audience feels when watching a movie like this is unparalleled.

"Why should we blame them? We can take this opportunity to use the free space of the media to stir up the heat, and let them do marketing for us for free. Isn't it good?"

Ronald smiled and took out the marketing plan created by Michael Gray and handed it to Casal and the distribution manager of TriStar Pictures.

"Damn, every one of them here makes me feel good, okay, let's do it." Mario Casal was overjoyed. Ronald seemed to know where the itch was on his whole body, and every one of it was just right. Scratched.

"Hahaha, how about it? I still learned this hype technique from Sean Young..."

…

The premiere was held in the large screening room of CeplexOdeon Century Plaza Cinema, which can accommodate more than 700 spectators. The reporters at the door were all smiling. It felt like today was like a reporter stationed in the White House during the Gulf War. Every moment there was something that could make entertainment headlines. news.

"Jimmy, Jimmy, what do you think of the movie? I heard you've seen the preview?"

"I've seen it. It's really, really good. I've never seen a movie like this in my life. It's really good. You see, I'm here to watch it again..."

James Caan also has a badge pinned to his clothes, which shows the iconic image of Schwarzenegger sitting on a Harley-Davidson motorcycle with one hand raising a shotgun. Everyone who came to the premiere was given a badge and a black T-shirt with the same stills printed on the chest, allowing the guests to choose.

Just because this movie was evaluated by internal test screenings as the best-looking R-rated movie in Hollywood history, many stars came to get some space. Most of the audience were fans of the first Terminator movie and came to the premiere with enthusiasm. Almost all of them put on T-shirts.

"Sylvester! Sylvester!"

The reporters shouted again, and another big name came over there. It's the muscular man who is as famous as Schwarzenegger, action movie star Stallone and his new girlfriend.

"Hello, hello..." In fact, fans of these action stars are not like those idol stars who only like a certain star. As for other idol stars, they are basically in a state of rejection.

Most action movie stars won't watch Stallone or Schwarzenegger, or vice versa.

Stallone regained his self-esteem in the aisle and signed autographs for several fans. Schwarzenegger's salary and script offers are already ahead of him, and often he can only get script roles that Schwarzenegger doesn't want.

But hey, what the heck, there were a lot of fans at the premiere of his movie anyway. And today he said that he wanted to talk to himself. I don’t know what he had in mind. Did he want to cooperate with him?

People are still coming here, and almost all Hollywood action movie stars came to attend the premiere. There are also Nicolas Cage, Michael Douglas, Billy Crystal and others.

Everyone appeared for a few minutes and answered reporters' questions generously. Perhaps only a purely commercial blockbuster like this would allow them to answer questions so easily. Rather than carrying the burden of praising or criticizing a film that affects relationships within the industry.

When Stallone finished his media time and walked into the VIP lounge of the screening hall, he saw Schwarzenegger and Ronald talking together. In a sense, these are the two people he hates most in Hollywood.

So he pretended to go to the side to talk to James Caan, who came first, and listened carefully to what was being said over there.

"What a premiere, Ronald. But are you really not going to join this cause? I saw Keith Barish's business plan, and it's very convincing. You know what's hot on Wall Street right now This is a chain restaurant entrepreneurial project. There are very few such opportunities. As long as you can endorse the restaurant, they will reward you with shares. When it develops into a restaurant like McDonald's, these shares will be worth a lot of money. I am Only best friends would tell them about this project.”

Schwarzenegger and his wife Mary Shriver chatted with Ronald and Diane Lane. Wherever he goes now, he uses the same rhetoric and tries his best to get Hollywood celebrities to invest in the restaurant chain, "Planet Hollywood" with him.

This restaurant specializes in Hollywood stars. The dishes can be said to be a smorgasbord, pasta, pizza, blue corn chips, and bacon cheeseburgers...and of course, Coke and French fries.

But they are full of confidence. With the blessing of Hollywood stars, they can surpass McDonald's, beat Burger King, and become the number one fast food chain in the United States...

"I only invest in stocks in the secondary market, Arnold..." Ronald refused with a smile, thinking, if I hadn't bought stocks in McDonald's and Coca-Cola, I would have been deceived by you.

Fast food means the most orders are made during the meal hours. If you want to make money, you must have simple dishes, order them right away, and eat them right away. Only in this way can you sell the most fast food during the meal. Planet Hollywood, with a menu like this, it looks like the food is being served very slowly. After finishing the burger, the shrimp may not be served yet... At first glance, it looks like a loser.

This is all the business knowledge that Ronald and Warren Buffy learned. Being by his side did not mean playing bridge with him in vain.

"Okay, if you change your mind and want to try angel investment in startups..." Schwarzenegger was happy. If Ronald didn't invest, he would immediately turn to other candidates.

"Hey, Bruce...do you want to get some original shares of an unlisted company?"

Bruce Willis is also here, and Demi Moore is pregnant with her second child and is about to give birth.

"What's the good thing?" Bruce Willis also heard Ronald talking to him.

"I'm telling you, it's a Planet Hollywood restaurant chain. Do you know why new restaurants can't beat McDonald's and Burger King?"

"I really do not know……"

"That's because they don't have low-cost marketing methods, but we are different. With the reputation of Hollywood movie stars, many fans will go there to eat. And they give us equity incentives, which saves the money where it should be used... …This is the power of stardom!”

"I don't know, just endorse them and they can get the stock?"

"That's pretty much it. This is Keith Barish, a Hollywood producer. He is now in charge of the marketing of Planet Hollywood. He came up with this idea. Isn't he a genius? We will pay some image rights. Authorization, and then shoot two commercials... and finally wait to get the stock. "

"If you say so, I'm interested."

When Bruce Willis heard about this good thing, he immediately exchanged business cards with Keith Barish.

As soon as Bruce Willis left, Stallone walked over quietly and said, "Arnold...the one you were talking about..."

"Sylvester, if you are willing, we three of the biggest action stars in Hollywood are going to become a team. What can't be done? If you are willing, I will ask Keith Barish to come later. Looking for you..."

Schwarzenegger saw Michael Douglas coming over there, and quickly sent Stallone, whose popularity was seriously declining, to talk about endorsements with the real actor.

…

The two-hour movie has constant climaxes. The audience experienced motorcycles fighting trucks, liquid metal robots transforming, Gatling fighting helicopters, and other thrilling scenes. The final battle started in the steel factory, which happened to be the end of the first part. Echoes of the T800 Terminator that was crushed at the factory.

"Crack...bang! Click...bang!"

Sarah Connor, played by Linda Hamilton, loaded the shotgun hard and shot holes all over the T1000 liquid metal robot that was pretending to be her to deceive John Connor.

But the T1000's amazing recovery ability allowed him to recover quickly, and Sarah Connor was out of bullets. Just when everyone was closing their eyes and waiting to die, a T800 played by Schwarzenegger, whose eyes were punched out of the metal skull inside, came up from the conveyor belt, blew up the T1000 with one shot, lost his balance and fell into the steel-making furnace. .

All the people T1000 imitated reappeared in him one by one, and were finally evaporated to death by the heat of molten steel.

However, there is another AI chip of Skynet, which is in the brain of the good T800 that came to protect John Connor this time. In the end, he would rather sacrifice himself and destroy himself to change history. It will no longer bring the catastrophe of nuclear war to mankind.

"Dong dong...dong dong..."

When the Terminator theme song and the rhythmic drum beat came, all the audience burst into tears. This movie made their emotions feel like they were on a roller coaster. Watching the intense adrenaline secretion.

Who knew that at the end, there would be this very sensational scene that would make the audience feel complete. Some viewers cried.

"Wow, wow, wow..." Ronald stood up happily and took the lead in applauding. The warm applause lasted for a while. The scenes with the T1000 robot are simply dreamlike. It’s so beautiful!

"Today's premiere ends here...please exit in an orderly manner..."

The premiere of Terminator 2 Judgment Day was very unconventional. There was no post-screening interaction between the starring actors and the audience. It was just like an ordinary movie ending, just letting the audience out.

And the stars, like the audience, came out one by one from the CeplexOdeon theater in Century City.

On the long way out, the media reporters had already been notified by Samsung Pictures and were waiting for the stars here to ask them to express their feelings.

"Michael, Michael...is the movie good?"

Michael Douglas was not convinced by Schwarzenegger. He did not want to invest in that Planet Hollywood restaurant. Especially after talking about it with Ronald, he still knew who to follow, so he came out first to avoid touching it again. To those three action stars.

"It's so beautiful, the special effects are great." Douglas, wearing a sea soul striped casual shirt and a pair of red sunglasses with a bohemian style, kept praising the movie.

"How beautiful is it?"

"Good enough to make actors nervous (replaced by special effects)"

"Oh!" The reporters' flashlights kept flashing, it was a good day. Michael Douglas also felt the crisis of being replaced by special effects!

"Diane, Diane..."

Diane Lane also exited the show to the parking lot with her good friend Laura Dern. Ronald was pestered by Casal again, so she asked her friend who was watching the movie to get in the car first.

"Ask Laura, I can't express my opinion." Dane said nothing. Her husband is one of the investors of the film.

"Every character is beautiful. It's a very exciting movie to watch. I love this movie so much. Hahaha." Laura Dern's face was still red. This movie made people's hearts beat faster and their whole body was paralyzed. …

"Sylvester!"

Stallone did not get the qualification to have dinner with Schwarzenegger and Bruce Willis. He and his girlfriend left the show. However, for a big project like Planet Hollywood, he must get the qualification to exchange endorsements for equity.

"I have to talk to my agent about why I didn't get it...seriously, it's really good..."

After that, Nic Cage, Billy Crystal and others also praised the movie for how good it was. Reporters are very satisfied with Samsung Pictures this time. It has created many opportunities for celebrities to express their feelings about watching movies like ordinary people. After such scenes are broadcast, the ratings will increase significantly!

Finally, Ronald, Casal, director Cameron, starring Linda Hamilton and others arrived belatedly, and they were the last batch to come out. Reporters surrounded them, asking them to express their opinions.

The big guys are always more reserved. Ronald and Cameron wear sunglasses and look like they have everything under control.

Only Cassar smiled excitedly and turned into a flower. "What can I say? You have all seen it. I suggest you buy a ticket now..."

"IceT, what do you think of this movie?"

Just when everyone thought the celebrity interview was over, another thin black man came, holding the hand of a woman with a strong butt. He wore a baseball cap, a leather jacket, and a big gold chain hanging around his neck. The end of the gold chain was A large gold watch is tied to it.

"Who is this?" Casal didn't know him.

"Shxt, this is IceT, the foul-mouthed rapper..."

Ronald recognized it immediately. This was the rapper who played the live DJ in the basement dance scene during the filming of "Break Dance". Now he has a stage name called IceT and has released his own record.

Half of that record was filled with swear words, which prompted the Recording Industry Association to assign a rating to his record, giving his record a "dirty label," a black mark that suggested parental guidance.

IceT didn't speak, he just smiled and maintained his image as a rapper.

"You didn't come just because the movie fits your new song, right?" A black reporter, who is familiar with IceT's songs, immediately asked.

"What's his new song?" Ronald felt something was wrong and asked the assistant next to him.

"I don't know, I don't listen to rap..."

"Which song are you talking about? Is it CopKiller? Hehehe..." IceT smiled evilly.

"Fuck, this can't be broadcast..."

CopKiller, I don't know what the content of this song is, but judging from the title, it is very offensive to the LAPD and the PD forces across the country. It just so happens that in Terminator 2 Judgment Day, there is indeed a plot where T1000 kills the LAPD, and he also turns into the appearance of the detective he killed.

This matter cannot be seen in the media. The disadvantage of this low-cost marketing is that it is not very controllable and unexpected situations may occur at any time.

In a hurry, Ronald immediately asked his assistant to communicate with the media, and he personally walked in front of IceT:

"IceT, long time no see..." Ronald shook his arm, and before the reporter could react, he twisted him to his rented Cadillac, "Be careful, don't say anything nonsense..."