Exploiting Hollywood 1980

The two owners of Ivar's Seafood Restaurant flew to New York specially to meet Ronald. When they arrived in Manhattan, they learned that Ronald had gone to Staten Island for Christmas. The two of them had to rush to the island overnight to plead for mercy. However, the ferries between Staten Island and Manhattan were also suspended on Christmas Day. They had no choice but to go to Staten Island for Christmas. After spending a difficult night in the hotel, after the holiday

"Does this look like the house in the Godfather movie?"

"That's the building. My God, he is worthy of being a great director in Hollywood. If he had known it, if he had known how good we would beg him, Ovitz, that liar, can only say some nice big words."

"Hey, who says it's not the case, Godfather?

They knocked on the door, and under the leadership of the housekeeper, they found the house where the godfather received outsiders in the movie and waited.

The butler came out and walked around a few times before finding Ronald and telling him the news of the guest's arrival. He was temporarily invited by Douglas Jr. from his own home to prepare the house, so he was not familiar with the structure of the house. However, being able to serve as a temporary housekeeper for the godfather for a few days is also something that can be discussed with the children in the future.

"Well, the box office of Dances with Wolves is still the same, neither rising nor falling. The audience for this kind of movie is still relatively fixed."

Ronald was talking to Richard about the film's box office success, which had been lukewarm since its massive release. Ranked on the box office charts for four consecutive weeks

But competitors are also on the rise, and Dances with Wolves' box office ranking will undoubtedly fall outside the top five.

In front of him are the new films "Edward Scissorhands" starring the quirky actress Winona Ryder, Coppola's money-making blockbusters, and the Godfather series.

What is more surprising is that this is also a sequel to a children's film, although it still found the original cast, John Travolta, Christy Ehle, and gold medal supporting actor Olympia Dukakis.

Even the male baby is voiced by the original star Bruce Willis, while the new girl is voiced by Roseanne Barr, who is known for her sharp tongue.

The same recipe, the same chef, but the meal tastes unwelcome. The Christmas box office did not rise but fell, falling by more than 30%.

Of course, this has something to do with the fact that the first two movies targeted the same customer base and were both of higher quality than this sequel.

From this point of view, Schwarzenegger's sense of smell and judgment far exceed that of his biggest competitor Stallone. A few years ago, he switched to action and comedy genre films, such as Red Square, Dragon Brothers and Rat Brothers. He is much more comfortable walking on two legs than Stallone, who only relies on action movies.

Ronald felt that this was not a crime of war. The box office for Christmas and New Year is limited. Any movie that encounters this monster will only be defeated in the battle for film scheduling. It is really not something that can be saved by human power.

Ronald specifically called Amy Heckerling to tell her that the film was not a bad one on her part and that he would support her if she continued to make films.

"Mr. Li..." The two restaurant owners were brought in and apologized sincerely to Luo Jian'e. They said that Ovitz's advertising business manager proposed the idea to them, and then won them over with a relatively cheap production cost. of orders.

"Then you can't just shoot this kind of commercial just because it's cheap..." Ronald sat behind the desk and said to them with a smile.

"Isn't it? We have never filmed an advertisement with this kind of movie quality, and we were deceived by him. We all wanted to make a small profit, but in the end, Ovitz forced us to pay a huge creative fee. Did he have any in the beginning? Just tell me how much it will cost, and if it works, the lion will start talking. I’ve finally been fooled by these Jews.”

"Pfft..." The person taking notes for Ronald next to him was Claudia Wells from the marketing department. Looking at the expression of Richard, the Jewish agent next to me, I couldn't help but laugh.

"Don't say such racially charged words, I think you have learned your lesson." Ronald could only tell them to shut up.

In fact, he doesn't have much dislike for this Ivar Seafood Restaurant. Since Dances with Wolves counterattacked, it has gained a lot of free publicity space. Now that the other party has surrendered, there is no chance for it to appear in newspapers or on TV.

"Actually, if you want to shoot an advertisement that pays tribute to Dances with Wolves, why don't you come to us directly? You can get official authorization and then shoot an advertisement that does not conflict with the values ​​​​of the movie. I don't think the effect will be better than This version of your advertisement is bad.”

Michelle Cannold pushed up her glasses and suddenly interjected.

"A good idea, please think about it. During the day, we clearly mark our prices. We will not lure you with free offers and then quote high prices. All prices are clearly listed on the surface, and there are no hidden charges." Rona De smiled and answered, that's right. Now that the movie has been released for five weeks, there has not been much movement. If the other party is willing to change its ways, another advertisement will definitely become the news that the media is chasing.

"Ah...is it really okay?" The two bosses didn't expect a surprise.

"You can communicate with our company's vice president, Michelle, but don't take up too much of his time. In theory, he is still on vacation. Hahaha."

Ronald smiled and settled the matter, and the two restaurant owners happily thanked and left. Ronald took Michelle Cannold's hand and told him to give him a super low price. Even if the advertisement was shot at a loss, the marketing expenses for Dances with Wolves will be saved.

"You don't have to worry, our production costs are not high." Michelle Cannold came to the side to interview the two bosses. "As long as you get back half of the creative fee paid to the other party, you can cover the new advertisement. of filming costs.”

"Here, can we get the creative fee back?"

"Hey, it seems that you really don't understand. There is a principle of integrity in this industry. If the other party deliberately makes malicious ideas and causes the advertisement to have counter-effects, the advertising company can be held accountable. You can file a complaint with the National Advertising Association understand situation."

The two bosses immediately found the best lawyers in the industry (under the cue of Daydreaming) and obtained the agency contract. The lawyers quickly sent a legal letter to Ovitz's advertising company.

And the two Indians in "Dances with Wolves"

Daydream quickly came up with ideas and rewrote a version of the Dances With Wolves licensed commercial. Two seals

And they found that this restaurant only serves fresh clams, which fully fits the Sioux seal.

At Ronald's instigation, the restaurant owner happily signed the contract and returned to Seattle to prepare a lawsuit against Michael Ovitz, asking him to return the huge advertising fee. The lawyer told them that Ovitz's company was not an advertising agency and that many of his practices did not comply with the regulations of the advertising industry association.

"What, a lawsuit? What can they sue for? If they don't pay the balance, I will still sue them. I will sue their butts..."

Ovitz, who was practicing Aikido at home, suddenly forgot that his coach Steve Siegel taught him that only by being calm can you win. All of a sudden, he yelled and cursed on the phone angrily.

"Calm down..." Steve Siegel, who was very tall, quickly comforted Ovitz.

"Calm down..." Ovitz was really angry. This lawyer's letter came at the wrong time. Originally, Ovitz was a very strong businessman, and no one could take advantage of him.

But now is the critical moment for him to win Coca-Cola's sky-high advertising orders. He has also gathered many emerging Jewish directors to shoot advertisements for Coca-Cola. For example, the Coen brothers, who filmed "Raising Arizona," and David Fincher, who recently filmed many pop singers.

If this lawsuit is really submitted to the court, then the news media will definitely come out to expose it. Even if the news media is not interested, someone will instigate it to make them interested.

"We'd better agree to their request. In the current situation, don't settle the small accounts, settle the big accounts." Ovitz's lawyer also understood that his new ambition was to become an advertising company, so what if such a small amount of money was returned? Woolen cloth?

"Then you can't return everything. What are the regulations of the National Advertising Association? Don't suffer a loss."

Ovitz was furious and wanted to return only the minimum percentage of creative fees in accordance with the association's regulations.

The lawyer and the restaurant went back and forth for several rounds, and finally settled on returning 50% of the creative fee. This money was used for the production cost of the new version of the advertisement, which was filmed on an expedited basis between the end of Christmas and the New Year. .

After the New Year's holiday, the "Other People's Money" crew returned to New York to begin filming the remaining content.

"a!"

The camera slowly pans in behind Garfield, played by Tom Hanks, sitting on a leather couch in the mansion.

Tom Hanks was wearing a red sweater and glasses and was reading a newspaper. This is the "New York Daily News" owned by Ronald. The advertising price is much cheaper than that of the New York Times. It is a full-page advertisement. Several New England cable factory workers, together with their children and wives, are advertising him. Make gestures begging for mercy.

Take it away! "

"Why……"

Tom Hanks sighed. Although the character Garfield is a very sane banker, he is not a cold-blooded animal after all. A successful man who came out of the slums of the Bronx still knows that the poor people have lost their jobs. What a miserable situation it would be.

Tom Hanks stood up and walked to the window. Outside the window was a sea of ​​lights. He called the home number of Kate Sullivan, played by Diane, but no one answered.

"Arthur, Arthur, prepare the car." Garfield was too lonely alone and decided to go see Sullivan. Talk to her about business and personal matters.

The next shot was shot at the concierge of the apartment in this rented old house. This is the house where Kate Sullivan lives in the plot.

"a!"

Garfield asked Arthur, the butler, to keep calling the Sullivans' phone number at the concierge, but no one answered. Tom Hanks was walking back and forth in the foyer, very anxious. At this time, the old elevator bell rang, and Kate, played by Diane, walked out in surprise.

Diane wore a green low-cut skirt with a black fur cover. It was obvious that she had been carefully prepared. She also held a small black bag in her hand. Diamond earrings showed that she was also successful in her career.

Tom Hanks' eyes immediately lit up, but he immediately began to feel depressed, because walking out of the elevator with her was a tall, handsome guy with dark blond hair. He was wearing a black Armani formal suit and a He was wearing a bow tie and a windbreaker made by a London tailor. His arm was held by Kate, who was obviously her boyfriend.

"Uh, sorry Bart, this is one of my clients." Kate, played by Diane, had a stunned expression on her face. She didn't expect Garfield to come to her home to look for her at an important time.

"Who is this guy named Bart?" Hanks forgot all the business and grabbed Kate's hand.

"What are you doing here?" Diane's eyes were complicated, and she acted out Kate's complex emotions very well. She actually had a good impression of Garfield, but because her clients were hostile to him and she had a fixed boyfriend, she didn't dare to move forward.

"I have something urgent to do with you..."

"You should call first, I have something to do too."

"Ah..." Kate, played by Diane, was pulled forward by Tom Hanks, and had to turn back and make a helpless expression to the actor who played Bart.

"You look beautiful tonight, and who is this guy?" Tom Hanks played an overconfident banker who didn't care what Kate thought and said what he wanted to say. Then he asked about Bart's true identity.

The camera gave Bart, who stood gracefully, giving Kate some time to deal with the relationship with the client. But when she heard Garfield mention her twice, she felt very strange and frowned.

"Cut!"

"Pah, pah, pah..." The shooting effect was good, and all the staff applauded enthusiastically, giving Bart an appreciative applause.

"How did I act?" Bart walked in front of Diane and Hanks.

"Honey, you acted great... I felt like you were a jealous boyfriend, hahahaha..." Diane laughed happily, holding the hand of Ronald, who played Bart, and couldn't stop laughing.

"Whatever you say, I think I did a good job." Ronald felt that this kind of true-to-life performance should not be a problem. If he devoted a year to it, he might be nominated for an Oscar for Best Supporting Actor.

"Uh, director, you didn't stand in the right position just now. Fortunately, the director of photography was quick, so you didn't go out of the frame."

Sandra Bullock, the assistant of the crew, hurried over to remind Ronald.

"Ah?" Ronald looked back and saw a cross mark on the ground with tape. It seemed that he was standing a little off. If the director of photography was not experienced, he would have been out of the frame and almost made a low-level mistake.

"Everything is different...hmm..." Ronald thought to himself. It seems that his dream of winning the Oscar for Best Actor will have to be postponed...

During the break between shooting, Ronald

"The new ad was on TV and the effect was very good. This ad promotes the Sioux Indians.