Exploiting Hollywood 1980

Chapter 333: The award ceremony with the highest ratings

On Monday noon, Ronald was eating at the table in a white T-shirt. Today was the Oscars. He habitually picked up the newspaper beside the table and read the review of "Pretty Woman".

"This movie is obviously aimed at the fantasy of yuppie audiences, but the film's gorgeous comedy plot, excellent soundtrack, and precise casting can overcome people's doubts..."

Ronald looked at one after another, and there were very few good reviews. Most of them only gave C+ or B-. There was also a D:

"The heroine is a strong streetwalker, and the movie can be used as a feminist version of Cinderella fantasy. The movie pretends to be about how love transcends money, but "in fact, it is obsessed with the magic brought by money..."

"This is too badly written..." Ronald looked at the name of the reporter, Irving Lieberman, which is obviously a Jewish name, "Huh, these Jews are so shameless to criticize this kind of non-Jewish movie that the audience likes to watch... and pretend to be an intellectual perspective..."

"Ha... It seems that what my father said is right, don't play the role of a streetwalker in the movie, otherwise the film review will make you feel bad..." Diane also took two bites of breakfast and said something that didn't mean what she said.

Although the movie was not highly evaluated, "Pretty Woman" earned 12 million in two days over the weekend and rushed to the top of the box office list. Moreover, the male and female protagonists quickly became popular, and for a time, the two actors were constantly interviewed on TV.

"Here's a good one..." Diane handed over a Los Angeles Times, which clearly said: "A very good 10-point movie..."

Ronald took it and looked at it, laughing happily, "Honey, that's the advertisement we made..."

Diane took it back and flipped through it herself, and also burst out laughing. It was indeed an advertisement disguised as a movie review.

Title

"A charming movie, a delightful comedy!"

"Touching, gentle, and a little sexy..."

"Pretty Woman is not just beautiful, she is simply wonderful and completely delightful!"

"Relaxed, cheerful, and full of romance..."

To the right of this thing that looks like a "movie review", there is still a quarter-page poster, which can be said to be very effective in misleading the audience...

"Well... It's kicking me again, can't wait to come out..." Diane laughed while touching her belly.

"Honey, I'll come back to accompany you after the party..."

...

After settling down at home and resting until the afternoon, Ronald put on a complicated dress, picked up the Kurosawa family, and drove to Dorothy Chandler Hall.

After 1988, the venue of the awards ceremony moved from Dorothy Chandler Hall to the Shrine Auditorium. However, the awards ceremony held there had big problems, with low ratings and reviews.

The main problem was that the venue was too large, and the previous host was unable to mobilize the emotions of the audience, and it was not intimate enough. So this year, the new president of the Academy insisted on moving the venue back to the previous Dorothy Chandler Hall.

The venue here is smaller, the interaction between the stage and the audience is closer, and the sound reverberation effect is better, which is suitable for television broadcast.

But there are pros and cons. The number of spectators in this venue is not enough, and many Hollywood people cannot get tickets to enter. In addition, the facilities here are relatively old and there is not enough parking. Most guests need to get off the car in advance and walk across the road before entering the venue.

Only Ronald's car drove directly into the internal parking lot, which was still due to the light of Mr. Kurosawa. Academy President Karl Malden was already waiting there, and immediately invited Kurosawa to come over, and started chatting with his daughter Kazuko's translation.

Ronald took the opportunity to run out and greeted his friends in front.

The fragile and beautiful Michelle Pfeiffer, the thin but strong Jodie Foster, the charming Kim Basinger, the mature and charming Jessica Lange, the actresses captured by the camera this year are very distinctive and have their own characteristics. And the camera only gave the female stars themselves.

This is also the result of communication and coordination between Ronald and ABC, which is responsible for the broadcast. The audience watched the Oscars ceremony to see these handsome men and beautiful women. Who wants to see the boyfriend of a female star?

Of course, the same is true in reverse. The spirited young man Tom Cruise, the long-haired poet Daniel Day-Lewis, and the quirky Tom Hanks, the camera only took pictures of the male stars, and the beauties next to them were ignored.

Ronald, who was welcoming guests at the gate, greeted them one by one. This year, the process of stars walking on the red carpet has been simplified. All people just need to walk across the road and let ABC shoot a section of their best state, and then they can enter a shed built with flowers. Once they come in, they can relax a little.

The stars all liked this thoughtful arrangement and expressed their gratitude to Ronald.

Only Kiefer Sutherland, the boyfriend of Julia Roberts, who came in last, was dissatisfied. The TV cameras were only facing Roberts along the way. He was cleverly moved away by the camera several times when he approached, which made him feel bad.

"Julia..."

"Ronald..."

The two hugged for a little longer, and Sutherland started to act weird again, trying to say something to Ronald to save face, just like a male gorilla showing off his muscles in front of a female...

"Ronald..."

"Steven..."

Ronald ignored him at all and didn't even hear what he said clearly. He had already walked down the steps and hugged the director Spielberg who came over.

"You..." Sutherland punched the air and glared.

"Forget it, forget it..." Roberts pulled her boyfriend in and looked back at Spielberg.

"Has Mr. Kurosawa arrived yet?" Spielberg asked at the beginning.

"We're already here. We're chatting with Mr. President. Do you want to go over?" Ronald saw that Spielberg was dressed very solemnly today and even had his hair styled specially. He knew that Spielberg was really interested in awarding Akira Kurosawa the award. of importance.

"Okay, I'll go in first. Thank you very much..." Spielberg saw Julia Roberts' back in front and couldn't help but take a look.

"A great female star with a strong screen appeal, but no acting skills..." Ronald knew that the director had an occupational disease and immediately introduced him, "How is Kate?"

"It's inconvenient for her to rest at home." Spielberg's girlfriend Kate Capshaw is also pregnant. "Where's Diane?"

"Same..." When Ronald mentioned Diane, he grinned, showing his white teeth, and smiled very happily.

The two chatted for a while, and then there was a sound at the door. Ronald quickly said goodbye to Spielberg, and then greeted him out. The second guest at this Oscar who was over eighty years old came outside - " The heroine of "Driving Miss Daisy", Ms. Jessica Tandy, this year's Oscar nominee for Best Actress.

"Ronald, thank you for everything you have done. The last time I was nominated for a serious award was in 1962..."

Jessica Tandy has filmed two "Cocoon" movies in the past few years, and she has been nominated for two Saturn Awards for Best Actress. But that was an award specifically given to science fiction movies. She used to be an unknown British film actor. In her career of more than 40 years, she only received one Golden Globe nomination.

However, her performance went well on Broadway, and she won a Tony Award for her role in the original play of "A Streetcar Named Desire" (but she lost to Vivien Leigh in the casting for the film version).

"The main thing is that you have been recognized by all your peers..." Ronald had a good impression of this old man. After she turned 70 in the 1980s, she began to play the role of a grandmother again, and the box office results were very good.

"Thank you..." Jessica Tandy received unprecedented respect today, and she was full of gratitude to Ronald, the organizer of the awards show. The other party didn't come up with the nominations himself, so he didn't take it seriously. He still gave himself enough camera time, and also gave himself and her husband good seats.

"Ladies and gentlemen... President of the Academy of Motion Picture Technology and Arts, Mr. Karl Malden..."

The narration began, the curtain rose, and the awards ceremony officially began. Karl Malden, the president of the college, stood on the stage...

"I'm not just here for the Oscars today, but for a meaning beyond the Oscar itself. Just like many such nights, the meaning of a word exceeds philosophical dreams..."

"What the hell?" Ronald was not qualified to review Mr. President's speech. Seeing that he was using a Shakespearean accent and talking nonsense with no meaning, he quickly waved to the staff and whispered a few instructions.

"So, a strong voice appeared on the horizon in the last decade of the twentieth century..."

The scheduled three minutes had passed, and President Malden was still saying clichés that no one could understand. Ronald made a gesture, and a large screen slowly lowered from behind him, and the theme music started.

Malden's mouth was still moving, but no one could hear what he was saying clearly. In desperation, he had no choice but to end his lengthy speech and said after the music stopped, "No matter where you are watching, I wish you a happy evening... To those who are nominated, I wish you good luck..."

Seeing that he was going to talk nonsense again, Ronald waved his hand again, the music started, and the audience started applauding, knocking the president down.

"Give me camera No. 2..." The director responsible for the ABC broadcast was very happy. The most disgusting thing about the Oscars every year is the president's speech. The audience has the biggest objection to this. It delays things. If you have this time, sing a song or dance...

The music started, and the scene in Kubrick's 2001: A Space Odyssey, where the ape threw the bone, appeared on the screen. Then Judy Garland in The Wizard of Oz looked up, as if looking at the bone, and then the camera cut. In Gone with the Wind, Clark Gable stood on the stairs with a charming smile, and finally, the alien spaceship in Close Encounters of the Third Kind appeared.

"Hey, the editing is really interesting..." The director liked the picture very much after seeing it. He re-edited these classic Hollywood movies and led the audience to review the history of Hollywood from silent to sound, from black and white to color...

What finally appeared were faces full of tension, joy, anger, sorrow, and joy. Ronald cut out scenes of the male and female protagonists kissing from several of his movies, which can be regarded as a small selfish move.

Finally, this opening ends with a montage of Peter O'Toole striking a match in "Lawrence of Arabia."

There were all filmmakers present, and they all applauded vigorously for such an exciting film editing.

"Everyone, everyone..."

Host Billy Crystal ran out, and the audience continued to applaud. He was already a little behind schedule, so he got straight to the point and joked with the audience.

"Is the applause a welcome for me? Or do you think it's Snow White?"

The audience was...

"Okay..." Ronald clenched his fist, and the first joke was heard, which was very smooth.

"Or do you think she will dance Lombard this year - the forbidden dance?"

"Hahaha..." The audience laughed again. The B-level movie by Menahan Golan was ridiculous in content, but the dance was good.

"Let me tell you, last year was the best year for Hollywood in the past decade. Hollywood shot a total of 330 movies, and it is estimated that the global output value of the film and television industry is 5 billion US dollars...

5 billion US dollars is less than half of what Jack Nicholson made last year (this is a joke about him making a lot of money because of Batman)..., he is so rich that he bought a piece of land in Japan (this is a joke about the Japanese saying that the value of Tokyo's real estate can buy half of America), he is so rich that Morgan Freeman drove him here today (this is a joke about Morgan Freeman's role as a driver in Driving Miss Daisy... "

"Hey, it's done..." Ronald's heart was half relieved. This year's award ceremony was optimized for TV broadcast. A few minutes of video was played at the beginning, and then the host appeared. Leigh Crystal's shots were all close-ups, which made the TV audiences feel much better than last year's disastrous broadcast where Snow White danced in a distant long-range shot, and people couldn't even be seen clearly.

"The audience share has exceeded 40%... a very good start..."

Ronald finally put his mind at ease after hearing the news from his assistant. This year, the Oscars ceremony he hosted was finally fine.

"Today, we first welcome Ms. Jessica Tandy, who was nominated for Best Actress for her role in Driving Miss Daisy."

The camera gave another close-up of Jessica Tandy. This year was the first time that someone with rich film and television director experience produced the awards ceremony. The on-site scheduling was indeed a big step up from previous years.

"She was nominated for Best Actress at the age of 80, which made She became the second oldest actress nominee in history, second only to Shirley MacLaine. She is about 915 years old including her past life (joking about Shirley MacLaine's belief in aliens and past lives)..."

"The audience share is still rising, 45%..." A trembling voice came from the headset of the live director of ABC TV station responsible for the broadcast. NBC has been the number one in the audience share for 67 consecutive weeks. Is it going to knock it down today?

"And Spike Lee, his movie was nominated for Best Original Screenplay..."

Billy Crystal made witty remarks and laughed about every five seconds. Neighbors laughed and friends called. More viewers switched to the broadcast of the Oscars. ABC's ratings were rising. Rising...

"Today's first award, Best Supporting Actor, is the most difficult to decide. Among the five nominated actors, there are two former Oscar nominees and one double Oscar winner (Marlon Brando)"

According to convention, the first award is Best Supporting Actor, which was presented by Geena Davis, the Best Supporting Actress of the previous year.

Wearing a red low-cut long dress, Geena Davis introduced the five nominees, the nominated movies and roles.

The big screen at the scene and the broadcasting organization began to play the clips prepared by Ronald in advance. This is also a pioneering move this year. When the nominations are announced, the most attractive clips from their nominated movies are cut in.

In this way, the audience at the scene and on TV will know what kind of performance the nominees have won recognition for. After all, let alone the audience, even among the audience at the scene, there are not many people who have watched all the nominated movies for the acting award in full.

"The winner is... Denzel Washington, Glory!"

"Beep..." The music for accepting the award sounded, and Denzel Washington stood up and kissed and hugged his wife. The close-up shots of the whole process were captured tightly. This is the result of the joint efforts of the TV broadcast and the on-site team.

"Surpassed NBC!" The ABC broadcasting team was jubilant.

NBC did not have any exciting live broadcasts of the three major professional sports today, only professional wrestling. NBC, which had been at the top of the ratings list for more than a year without any challenge, was finally driven down.

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