Era: Starting from Modu Translation Studio

However, just when Huimei Advertising Company taught the White Rabbit candy factory how to adapt to the capital market with a tough service attitude.

In another VIP reception room of Huimei Advertising.

The three major divisions, the Marketing Department, the Design Department, and the Production Department, are presenting their carefully crafted advertising samples to the big customers in front of them.

This major customer in Xiangjiang who enjoys super benefits is the Xingfu Mailisu brand who often travels in and out of the world.

Compared with Mai Lisu, which only appeared in the mainland in 1986, comrades in Xiangjiang have already eaten it earlier.

After all, the poisoned people in the entire world are waiting for it to rescue them!

Although Xiangjiang City is small in area, its status in the world has always been high.

In the 1980s, Hong Kong was a place comparable to New York.

The prosperous market has also led to the continuous growth of the scale and team of advertising companies.

There are not only top 4A advertising companies such as Ogilvy, Huimei and Saatchi \u0026 Saatchi, but also unique local advertising studios.

Among them, Huang and Lin was established in 1975.

Huang and Lin advertising company not only brings together two copywriting masters, Huang Zhan and Lin Yanni.

Later, another copywriting talent was added, Lin Zhenqiang, one of the top ten lyricists in Xiangjiang.

This Mr. Lin, like Huang Zhan, while busy working in an advertising agency, also found time to write classics such as Qian Qian Que Song, Love You More Every Day, and Autumn Goes and Autumn Comes.

In the gilded era of flashing neon lights and an influx of talented people, these advertising companies in Hong Kong were very popular.

Even if they later entered the mainland and established branches, most of them served foreign-funded or Hong Kong and Macao brands.

Most of these advertising companies that join 4A or pursue 4A standards have one characteristic: wherever their big clients go, they will follow them.

[The so-called 4A advertising is the abbreviation of the American Association of Advertising Agencies: American Association of Advertising Agencies. The operation of the 4A Association mainly relies on membership fees and fees for providing services. It is an organization that most advertising companies dream of joining. 】

In the early 1990s, the mainland economy entered a period of rapid development, and Ogilvy Advertising Company followed Unilever in setting up its first branch in Shanghai.

The second big customer they served after coming to the mainland was the Volkswagen Santana, which no car could reach at the time.

During that time, Santana advertisements were overwhelming and could be seen almost everywhere.

In order to match the high advertising fees paid by the other party, these 4A companies often provide top-notch services.

Every time they meet with Party A, the advertising company of Party B will send out a mighty fleet of vehicles.

Often a large customer will dispatch 6 or 7 departments to jointly assist in services.

The Huimei advertisement is now for the Happiness brand Mai Lisu, and the three docking departments arranged at the same time are beginning to move closer to the scale of 4A advertising.

At this moment, the newly completed commercial demo was playing on the TV in the VIP room.

The big red Malinois tin box on the screen is following the footsteps of TVB actress Zhuang Wenqing, constantly appearing in desk drawers, the passenger seat of Mercedes-Benz cars, children's birthday parties, and New Year's Eve dinner tables. superior.

Finally, an advertising slogan jumped on the screen: Mai Lisu, good gift giving, and the gift is heart-warming.

This is the souvenir route that brings good luck and good luck.

Judging from the atmosphere in the VIP room, Party A seems to be very satisfied with the creativity of this advertisement.

However, compared to the happiness on this side, the staff of the White Rabbit Milk Candy Factory pushed the quotation on the table at the last moment.

Since you have repeatedly suggested that we try other advertising companies, then... let's accept this suggestion!

Manager Bai, who no longer needed to stay any longer, stood up to say goodbye and prepare to leave.

Do you really want to leave?

Huimei's reception team obviously didn't expect that the other party would listen to the advice like this:

If you want to come back after asking about the price, maybe it won't be this price.

Ah,

Manager Bai laughed. He originally thought that the other party would hold back at the last moment, but what he didn't expect to receive was a warning!

If it had been last year, as the person in charge of the White Rabbit office in Hong Kong, he would not have been able to turn around and leave.

Because, if there is no Western advertisement, there is no way to occupy a place in the candy market in Hong Kong.

At that time, they could only follow the design route of Xiangjiang Advertising Company.

But, this year is different.

Before coming to Huimei, the factory leaders of Pujiang had already explained it to Manager Bai.

If Huimei wants to plan a high-tech animated live-action advertisement again, she should leave immediately.

It's good now, not to mention the production fee, even the design fee has gone up.

According to the instructions from his superiors, Manager Bai will definitely have to leave now.

However, just as they walked out of the conference room door, the voices in the conference room floated out.

It's okay to leave. The company has never done a ten-second commercial before.

We don't care either!

What content can be contained in ten seconds? Look at the Happy Mailisu next door. The constantly switching pictures are the best advertising.

That's what they are, they're still too poor.

You're so petty!

If it's too expensive, just go back to the mainland. I heard that the design fee there is as low as 5,000 yuan.

No way, so few?

Have you ever seen the advertisement over there? There is no design at all.

But the small commercial for 'White Cat Laundry Detergent' designed by a mainland advertising company is very good. It only lasts 5 seconds.

That was purely an accident. Many well-known advertising designers have already said that celebrities and high-tech advertising are the general trend.

Yes, many advertising people only have one masterpiece in their lifetime.

“If White Rabbit still insists on limiting the duration to less than 10 seconds, it will be impossible to get another successful small advertisement like White Cat laundry detergent.”

…

Pujiang, Oriental Metropolis Newspaper.

Comrade Jiang Shan, who has no design to speak of at all, is immersed in signing a carte blanche publicity contract with Liao Mingzu of Pacific Video.

Chief Jiang,

After exchanging the contract, Liao Mingzu held Jiang Shan's hand tightly, as if grasping a life-saving straw:

I leave Pacific Ocean and Zhu Fengbo completely to you.

Don't worry, we at Chunfengdu will be responsible for them.

So, what should I do next?

First of all, you have to seize the time to complete the admission procedures at Xinhua Bookstores in major cities.

It's easy to talk about in Guangdong, but it's almost the same here in Pujiang. It's just on the record counter of the bookstore.

A box of tapes takes up no space at all. Liao Mingzu had already asked his subordinates to go through the procedures with a letter of introduction issued by Guangdong Radio and Television:

But even the local bookstore in Guangzhou is only willing to keep a hundred boxes.

It doesn't matter how much. Jiang Shan felt that the most important thing was: Whether there are customers or not is the most important thing.

As the number of customers increases, the number of orders will naturally follow.

Yes, these sales units now place orders because of the reputation of the radio and television.

Does anyone buy it?

Yes, there are, but not many, Liao Mingzu smiled awkwardly: In fact, Teresa Teng's tapes have been popular over there for a long time. As for Zhu Fengbo's songs...

He didn't say any more, but the meaning was already very obvious.

It seems to be similar to the situation in Xiangjiang, Jiang Shan locked the contract in the drawer: So, if we want to sell 800,000 boxes of Rose Blooms Everywhere, we have to rely on the people of the central region.

So... what should I do first? This time I came to Pujiang, I also brought a few people with me,

Liao Mingzu is a restless person, and he will not be a hands-off shopkeeper.

The purpose of signing the contract with Jiangshan was not to get compensation, but to sell all the tapes.

Because only in this way can Pacific Video continue to survive.

How about I take someone out to sell the tape?

Um?

Jiang Shan glanced at Liao Mingzu in surprise. After all, he was a comrade from a coastal city, and his awareness of taking the initiative was stronger than here.

It seems that the sea in Pujiang River is not rough enough!

Only then did Jiang Shan remember that in the Pacific Video's fortune diary, he clearly recorded that paragraph.

[After returning to the mainland, Liao Mingzu and his colleagues visited major shopping malls every day, but still did not sell the tape...]

You are the general manager of Pacific Company,

Jiang Shan quickly encouraged the other party's arrogance: How can you go to the streets and sell tapes?

What general manager? Liao Mingzu waved his hand nonchalantly: If we don't sell the tapes, the company may not be able to survive.

I know you're anxious. If you want to sell, go ahead and sell it.

Jiang Shan no longer stops the other party. If you don't let the other party experience some things, you won't be able to show your ability:

Tomorrow I have an appointment with Teacher Zhu Fengbo to take promotional photos. If you are free, come and take a look!

Have you already met Zhu Fengbo? Liao Mingzu didn't expect that the other party was quite fast: What? The previous promotional photo in Xiangjiang didn't work?

Okay, but if the promotional photos are richer, the effect will be better.

Jiang Shan had seen the promotional photo. Among the lush green leaves, Zhu Fengbo, wearing a floral shirt, smiled relaxedly and happily.

It's up to you. Liao Mingzu also felt that it made sense: Just tell me how much publicity fees you should pay.

Don't worry, it will all be included in the cost.

Liao Mingzu smiled and said nothing more.

He knew in his heart that compared with EMI's publicity expenses, the mainland was just a drop in the bucket!

Just when Jiang Shan sent Liao Mingzu out of the newspaper office, less than half of the day's pre-editorial meeting in the editor-in-chief's office was already underway.

The cold wind outside did not affect the literary atmosphere in the office at all.

Oh, after being the editor-in-chief for so many years, this is the first time I have seen a manuscript written by a singer.

Not many years, Cai Wensheng reminded with a smile.

Comrade Jiang Hai then looked at him deeply: Have you seen him?

I haven't seen it either.

Editor-in-chief Jiang, who was holding a cigarette, flicked the two manuscripts in his hand: This is the first one in the country.

Then... Rong Bin couldn't help but ask: Shall we send it?

It must be published, Cai Wensheng said quickly: This is a manuscript that the two female singers handed to Section Chief Jiang personally. They had also approached several newspapers before this, but no one else dared to publish it.

Rong Bin: Does our newspaper office dare to do that?

Do not worry,

The cigarette in Editor-in-Chief Jiang's hand was rising sharply: Jiang Shan has already inquired about it, and Wen Wei Po and Liberation Daily will follow up.

Upon hearing this, Rong Bin, who pursed his lips, immediately understood. It seemed that Section Chief Jiang was still the same as before.

Not only is he keeping an eye on the cards played by his opponent, but he can also know a thing or two about the cards in his opponent's hand.

This is the advantage of having many friends!

Soon, the typesetting editor, who had always been curious, finally saw the manuscripts of two famous singers: We Want to Sing a New Song of the Times and A breath-style singing method about nostalgia.

These two articles, which were originally supposed to appear in the second half of 1980, appeared on the pages of Oriental Metropolis Daily in advance.

Anything else you want to say?

After Jiang Hai signed the remaining press releases, he threw them directly to the typesetting editor.

One more thing,

Cai Wensheng pulled out a stack of manuscripts from his document bag.

Jiangshan asked me to contact a reporter from the army some time ago. Here are some interview transcripts he sent. Cai Wensheng paused for a moment: Let's take a look at it together.

As pages of manuscripts were passed to each other, there was gradually no sound in the editor-in-chief's office.

It wasn't until the kettle was boiling on the stove that Cai Wensheng got up and picked it up.

There was a loud snap.

Editor-in-Chief Jiang’s palms turned red at the sight:

His grandma raised a wolf cub, Jiang Hai gritted his teeth and said, How can we have any discipline with these guys? Are they worthy of it?

A large number of permanent fortifications have been built on the border a long time ago. The machine gun holes of the bunker are all aimed at our side. Didn't we notice at all?

“If we find out, we can still send them so many supplies.

We are tightening our belts and living just to provide them with food and guns?

So, this battle is still too light. Some people actually raised objections last year!

Whoever objects will be allowed to move there.

Then... Cai Wensheng looked around the circle filled with indignation: Can we publish these manuscripts?

With one sentence, the entire office became silent again.

The clock is ticking on an unchangeable track.

Comrade Jiang Hai, who had been smoking heavily, was staring at the manuscript in his hand.

From the moment the counterattack began, the Propaganda Department's guidelines were distributed to newspapers and periodicals.

All news reports coming from the front line must go through strict screening.

This is the safest approach to follow the main newspaper closely.

Some news must be published as soon as possible, while many others are: delayed, deleted, or missing.

Just when everyone was lamenting that they did not have strong strength, Comrade Jiang Shan, who had been jogging all the way, finally opened the door of the office.

what happened?

Jiang Shan, who had just entered the house, looked around: Why do you have this expression?

It's not all about the manuscripts you are looking for. Jiang Hai clicked on a few pages on the table.

When Jiang Shan picked up the manuscript, he was surprised to find the signature of 'Li Cunbao': Okay, Lao Cai, Reporter Li has sent the manuscript to you.

What's the use of sending it, Cai Wensheng couldn't help but sigh: I don't dare to publish it for him!

At this time, the several interview transcripts in Jiangshan's hands will form a well-known novel two years later.

It is the Garland Under the Mountain that later single-handedly increased the pensions of frontline soldiers five times in one fell swoop.