Era: Starting from Modu Translation Studio

At the Municipal Light Industry Bureau in the afternoon, there were quite a few cars coming in and out.

Light industry is not Qingshui Yamen, especially the light industry bureau in Pujiang.

However, there are naturally many queues for things that require them to take care of themselves.

In recent years, needless to say.

Since Director Xu can personally investigate the Pujiang Synthetic Detergent Factory, it shows how much the Bureau attaches great importance to the factory.

From this, we can also see how influential the white cat is.

In 1959, Yongxing Soap Factory, which had not yet changed its name, produced my country's first package of synthetic laundry detergent, Gongnong Brand laundry detergent.

Since then, the factory has created countless firsts.

Later, until the early 1970s, White Cat's status as the leader in the cleaning and chemical industry has been unrivaled.

As the leading product of Pujiang's export industry, Japan, South Korea, Singapore and other countries were once loyal fans of white cats.

However, this kind of glory began to lose its stamina in the mid-to-late 1970s.

Of course, after switching to domestic sales, there is no medicine to cure it.

Director Xu,

Jiang Shan, who had already sat down in the office, decided to go straight to the topic: I will follow two steps for the promotion plan of White Cat this time.

Director Xu crossed his fingers on the table: Tell me more about it.

Jiang Shan and Huang Hua looked at each other.

Huang Hua nodded and spread a large roll of white paper on the desk with his backhand.

Director Xu was stunned for a moment, then stood up.

He put his hands behind his back, looked at the table and said, Is this your two-step move?

At this moment, Deputy Director Ma of White Cat also came over.

Leaders, please take a look,

There was an extra pen in Jiang Shan's hand: The first step of the plan is to focus on hot spots. May I ask the two leaders, what is the hottest topic in Xiangjiang today?

At this time, Xu Ju's eyes and ears were not idle.

He quickly browsed the drawing paper in front of him while listening to Jiang Shan's explanation.

The hottest topic? As Bureau Xu in charge of import and export trade, he certainly knows: Tell me about it.

When Xu Bureau looked at him, Huang Hua, with a smile on his face, said slowly: The hottest topic at this stage is naturally Miss Xiangjiang.

Before today, Huang Hua's connection with Jiang Shan had never been broken.

He already knew something about Jiangshan's thoughts.

At this time, Huang Hua had finished his answer, but there seemed to be no reaction from the people at the desk.

At this moment, everyone, including himself, stared intently at Jiang Shan's drawing paper.

Round cats with different fur colors and expressions sit on the drawing paper.

Or wearing a crown, or wearing a cape, sunglasses, or a swimsuit... and one even had an Elvis Presley hairdo.

The originally serious and anxious atmosphere of the meeting immediately became much more cheerful.

The afternoon sun streamed in through the window, and the whole office felt warm.

This painting is interesting, Xu Ju, still holding his hands behind his back, looked at Jiang Shan and said with a smile, Isn't Manager Huang right?

That's right, Jiang Shan nodded: The hottest topic in Xiangjiang nowadays is undoubtedly Miss Xiangjiang, so that's what we want to talk about.

Director Xu and Deputy Director Ma looked at each other.

Afterwards, Director Xu asked, Xiao Jiang, if you have any ideas, you might as well tell me.

The so-called advertising is nothing more than to expand the popularity of the product, Jiang Shan said bluntly: But the white cat does not lack popularity in Xiangjiang. What it lacks now is attention.

Yeah~ Director Xu and Deputy Director Ma nodded at the same time.

There is another problem that must be faced, Jiang Shan paused for a moment: In the eyes of some residents in Xiangjiang, the packaging of imported washing powder is also more foreign-style.

You mean, Deputy Factory Director Ma asked, the outer packaging of white cats also needs to be improved?

Yes, Jiang Shan confirmed: Manager Huang has made detailed statistics on this. The annual packaging and publicity expenses of White Cat's competitors are three times higher than those of you.

As soon as he finished speaking, Huang Hua had already sent the two investigation materials to the hands of the two leaders.

Originally, he also knew that foreign businessmen were not stingy in advertising investment.

But when Jiang Shan asked him to inquire, he was still shocked.

So damn willing!

So much? Director Xu looked at the investigation report in his hand: Can this still make money?

Their current plan is not to make money. Jiang Shan pointed out the most incomprehensible aspect of contemporary enterprises.

Not to make money? Deputy Director Ma was confused: Then why?

Of course it's to drive you out of the market.

Jiang Shan said so unceremoniously that the two leaders present immediately felt their throats were a little dry.

At this time, he reached out and lifted up the warm cat's nine-square grid, and a deduction chart was immediately displayed on the table.

We can assume, Jiang Shan pointed to the first step of the deduction diagram: White Cat has adopted preferential promotion activities in the competition...

Yeah, Deputy Director Ma nodded. What they are currently adopting is preferential promotion.

Jiang Shan continued: The other party also adopted the same preferential activities.

I'm telling you, Deputy Factory Manager Ma shook his head with a wry smile: Kao and Tide have already started to cut prices.

Then the White Cat lowered again, Jiang Shan continued to deduce: The opponents also continued to advance further, and they even lowered more than us... Another one,

In addition to the price war, both parties also have to invest a considerable amount of advertising fees, Jiangshan gradually led them:

Just like the white cat animation commercial not long ago. The production fee is not that small, right?

You still have to spend the advertising money, Deputy Director Ma said with great enthusiasm, But if it doesn't work, let's talk about it differently.

You are right, Jiang Shan nodded heavily: Originally, there is no profit from the price war. If we waste a huge amount of advertising money...

The longer the battle line drags on, this is also the reason why Deputy Factory Director Ma wants to stop the decline in sales as soon as possible: It will be very detrimental to us white cats!

Hiss... Director Xu said with a heavy face: Is this possible?

It's really hard to say, Huang Hua promptly introduced: As far as I know, the competition in the daily chemical industry is quite cruel.

After thinking for a moment, Director Xu raised his head and looked at Jiang Shan: According to your picture, the white cat has no chance of survival.

So, we must do this, Jiang Shan took off another piece of drawing paper: Promotion and publicity go hand in hand.

In the third picture, there is nothing superfluous.

Just a few lines of eye-catching text.

Isn't this what we are doing now, Deputy Director Ma couldn't help but take out the cigarettes: The advertisement was also on, but it was ineffective. The price was also discounted, but others are also discounting it.

After saying that, he looked at Jiangshan, his frown deepening.

If I had known this person was so unreliable, I shouldn't have waited so many days in vain.

Director Xu didn't speak at this moment, but his face was gloomy, which was self-evident.

Jiang Shan didn't seem to be affected. Seeing that the other party had no intention of handing over the cigarette, he lit the cigarette himself.

The publicity and promotions that have been standardized in the market are of course useless,

The first cat picture was put on the table again: There are many ways to promote, but it doesn't mean lowering the price.

No one answered, it was quiet.

However, Deputy Director Ma's cigarette trembled.

As I said before, Jiang Shan put down a photo of Miss Xiangjiang: White Cat does not lack popularity, what it lacks is attention. If White Cat and Miss Xiangjiang are connected...

Um?

Deputy Director Ma couldn't help it anymore. He looked at a few cats and then at four photos of Hong Kong sisters: You mean...to make a commercial between them and the white cat?

Your idea is right, but it's not attractive enough, Jiang Shan asked with a smile: Has Vice Factory Director Ma paid attention to the prize-winning Q\u0026A activities of the Industrial and Commercial Daily recently?

Of course I do. When he mentioned this, Deputy Director Ma also smiled: Everyone in Pujiang probably knows about this!

How is this kind of attention? Jiang Shan then stopped smiling: Is it attractive enough?

Nothing to say, Deputy Factory Director Ma had already shouted: The Industrial and Commercial Newspaper's move is indeed brilliant.

Deputy Director Ma, Huang Hua said with a warm smile, Comrade Xiao Jiang came up with the idea of ​​giving prizes for quizzes!

Seriously? This shocked Deputy Director Ma: Director Xu, this is true.

Director Xu nodded slightly: Xiao Jiang was recommended to me by Director Dai.

Oh, Deputy Director Ma slapped his thigh: That's great. To be honest, Comrade Xiao Jiang, after watching the prize-winning Q\u0026A activity in the Industrial and Commercial News, I was a little tempted.

What? Jiang Shan guessed: You want the white cat to play like this?

Isn't it appropriate?

Of course it's not appropriate!

Oh, Deputy Factory Ma sighed, The quiz with prizes... is such a good idea!

You don't have to be envious, Jiang Shan changed the topic: The advice I gave you is no worse than that!

Deputy Director Ma: Oh?

Xu Bureau: Speak quickly.

Cat beauty pageant, Jiang Shan pointed at the drawing and said, While Miss Hong Kong's success is still there, we will also hold a pet beauty pageant.

Pet Beauty Contest? Several people in the office turned their attention to the drawing paper again.

Jiang Shan continued: This picture is the solicitation order I designed for The King of Cats.

Just like the prize-winning quiz in the Industrial and Commercial Daily, Xiangjiang was first informed that White Cat was going to hold a beauty contest.

Like Miss Xiangjiang, we also set up first, second and third prizes for it...

At this moment, Deputy Director Ma had already heard some clues: Then, set up different bonuses for the first, second, and third prizes.

You are so smart, Jiang Shan took the time to praise: You can also set up some small prizes like the Industrial and Commercial News, and the prizes can just be washing powder.

Yes, Huang Hua said with a smile, This is also a kind of propaganda.

Jiang Shan nodded: The last selected cat will shoot a white cat laundry detergent commercial with this year's Miss Hong Kong.

This is a good idea, Director Xu finally smiled at this moment: Since we want to take advantage of Hong Kong's sister, we should shoot an advertisement with her!

The key to this advertisement is that there is only one person and one cat, Jiang Shan said: There is no shooting technology, our local advertising company can complete it, right Manager Huang?

The fee paid to Xiangjiang Advertising Company last time was too high, Huang Hua felt distressed just thinking about it: This time I just need to pay Miss Hong Kong's appearance fee.

But, Deputy Director Ma didn't seem to care about the cost at all: Xiao Jiang, I see these cats you drew have all kinds of fur colors.

Yes, Director Xu also thought about it at this moment: This is all down to the final step. Choosing a black cat or a tabby cat will not be in line with the white cat's trademark!

Why don't we just allow white cats to compete?

No, Jiang Shan refused: There must be no restrictions on the color and variety. Only in this way can we attract more attention.

In the current market, the number of shit shoveling officers cannot be compared with that of later generations.

If the suits are further restricted, there will be no more fun.

As for the selection, Jiang Shan had already thought about it: It must be fair. Whichever one should be selected!

Can……

We can refer to Miss Hong Kong's beauty pageant title and set up a white cat image spokesperson award.

Oh~ Several people in the room suddenly realized!

Xiao Jiang, Director Xu looked at the cat picture for a while and suddenly felt better: Your collection order is well designed, it looks very interesting!

It's indeed interesting, Huang Hua said with a smile on her face, I almost got a cat after seeing it.

The cats on the drawing paper are more clumsy than the other.

One of the civet cats looked impatient, but it only had a small crown on its head.

What makes them most interesting is that there is a line of text next to each cat:

[The world is big, I want to go out and see it. 】

[My mother always says I'm cute. Why am I missing from this beauty pageant? 】

[What’s wrong with your big face? I didn’t eat your little fish. 】

[The first step to eating your own fish is to participate in a beauty pageant. 】

【……】

Vice Factory Director Ma became more and more delighted as he watched, and deduced Jiangshan's plan step by step in his mind.

First tell the world, and then use bonuses to attract cat owners to participate.

Such an interesting event will definitely attract the attention of the general public.

According to Jiangshan's plan, the competition will be divided into preliminary rounds, 100-to-10 rounds, and 10-to-3 rounds.

By the way, Deputy Director Ma suddenly thought of a question: Which Hong Kong girl should we invite to shoot the advertisement?

After hearing his question, several people turned their attention to the four photos of Hong Kong ladies.

Bureau Xu, Deputy Factory Director Ma felt that Bureau Xu should choose first: Who do you want to choose?

Why are you asking me about this? Director Xu immediately refused: I don't know these lesbians.

The beauties in the photo made Deputy Director Ma frown: How about... just choose the winner?

Xiao Jiang, Director Xu looked at Jiang Shan: In your opinion, who is more suitable?

Xu Ju, this was not a matter of humility, Jiang Shan said directly: In my opinion, this Zhong Chuhong is the most suitable.

fourth place?

Even though she is ranked fourth, this Miss Zhong also won the title of the most photogenic Hong Kong sister. Jiang Shan strongly recommended Honggu: It will be perfect to ask her to shoot an advertisement for us.

She is the fourth one, Huang Hua said, seeing that Jiang Shan liked her so much, Even if we sign a one-year endorsement contract with her, it won't cost much.

Okay, Xu Ju was in a particularly good mood at this moment: As far as Yi Jiangshan is concerned, let's invite Zhong...

Zhong Chuhong.

Yes, please invite Zhong Chuhong!

Beauty pageants for cats and dogs were all played by cat and dog food manufacturers in later generations.

This cute activity will be fun even for families without pets.

Although the publicity activities arranged by Jiangshan for White Cat are not as continuously attractive as the quizzes with prizes.

But just one issue is enough for White Cat to make money for a long time.

The series of topics he talked about after the game, as well as the wonderful photos on the field, are all materials that can be used in the future.

In short, Jiangshan hopes that this time the white cat will not have to follow the old path of being forced to retreat.