Era: Starting from Modu Translation Studio

Faced with Deputy Factory Director Ma's anxious eyes, everyone in the reception room of the Light Industry Bureau suddenly fell silent.

He's right, there's no point in studying the effectiveness of advertising anymore.

The key is to find a way to prevent the sales of White Cat Laundry Detergent from continuing to decline.

Huang Hua, the manager of this advertising agency, was slowly wiping his glasses.

He decided that just like before, he would do whatever the leader said.

Fortunately, the advertisement designed by his company did not catch the other person's eyes, otherwise he would have been criticized and educated at this moment.

In the past year, the lives of upper-level leaders have been similar.

When I go abroad for inspection, the more I examine, the brighter my eyes become, and the more I look at it, the more energetic I become.

But once I returned to my country and faced the real situation, I didn’t know where to start.

Many times, reforms that follow imitated examples often fail to achieve the expected results.

Before they could find time to sum up their experience and wipe out the ten years, the national finance department forced them to organize the sale of state-owned enterprises.

There is no other way. Since you want to benefit from it, you have to help people solve problems in the factory.

To say that the companies that have been forced the most by local finance are the large steel companies and textile companies.

After researching for almost two hours, I still haven’t solved anything.

All the way back to the office, Director Xu wanted to glare at everyone he saw.

Xu Ju, you're back, the person below asked with a trembling voice.

Director Xu sat down on the chair, pinched the bridge of his nose and asked calmly: Did nothing happen while I was away?

That's not the case, it's just that... Director Dai from the Municipal Industrial and Commercial Bureau has called you several times.

Industrial and Commercial Bureau? Director Xu put down his hand: Did he say something?

I didn't say anything. I just asked you to call him when you come back.

Director Xu nodded and directly picked up the phone on the table.

In Dai Bureau's office at this moment, the moment the phone rang, he picked it up: Hello?

... Director Xu on the other end of the phone was stunned for a moment: It's me, Lao Dai.

You still know how to call me back? Dai Ju finally breathed a sigh of relief: I've been waiting all afternoon.

Director Xu was heartbroken when he heard this: What? What happened?

It's not a big deal, Director Dai said slowly, The main thing is that it's a bit urgent!

What on earth is going on?

Have you ever dealt with the second garment factory in our city?

This is not nonsense.

Today's matter is related to them...

After listening to a few words, Director Xu roughly understood the other party's intention.

That's it?

That's it!

What do I think? Director Xu nodded directly: This matter is easy to handle. As you said, now we have to support foreign businessmen...

Then it's settled, Dai Ju confirmed again: I'll get back to you shortly.

no problem.

Oh, by the way, Director Dai remembered Jiang Shan's words in time: Don't forget to say hello to the second factory. This order will be assigned to the fourth workshop to complete.

... Director Xu suddenly asked curiously: Old Dai, who are you helping?

Do you remember Jiang Shan? He was the one who helped us solve the colored soap issue.

It's him. No wonder Director Xu sounded familiar: The person you know is a talented person. The trade fair was also his idea, right?

Yes, that's him, Director Dai nodded and smiled, I was just trying to get him to help solicit some advertisements for the Industrial and Commercial Daily, but I didn't expect that he came to me first.

Oh? Director Xu felt that the other party was luckier than him: Then he helped you with advice again this time?

Haha, Dai Ju was really unsure for a moment: It's hard to say, it gives me a headache just thinking about it.

Oops, Xu Ju on the other side also rubbed his forehead: I have a headache too!

When it was time to get off work, the sky in Pujiang was obviously getting darker.

It always feels like there is a heavy rain, wrapped in the clouds.

Jiang Zhuangzhuang and Ding Lingling had already put their bags on their backs.

When the bell rang, all the comrades in the advertising department stood up immediately.

But at this moment, Jiangshan, who had not yet stepped out of the door, was tripped up by the sound of the phone ringing.

Hello, Jiang Shan answered the phone: Oriental Metropolis Daily...

Is it Xiao Jiang? Director Dai's voice came from the phone.

Director Dai? Jiang Shan said decisively, I'm about to call you!

When he received a call from Dai Ju at this moment, Jiang Shan estimated that his matter was almost done!

Sure enough, after getting a very positive reply from the other party, Jiang Shan was excited and gave Dai Ju a big gift.

…

It was another sunny morning when Director Wu of the Second Garment Factory watched Jiang Shan walk out of the door of the director's office.

Still couldn't help but look outside a few more times: Lao Jiang, since your son has this kind of relationship, why didn't you tell him earlier?

Don't tell me it's you, I just found out about it, Jiang Xiangnan, who was still in the office, couldn't help but laugh: I guess... it should be related to a foreign-funded company.

Yeah, Director Wu nodded: I think so.

After speaking, he looked at the clothing order just signed on the table again.

November 1

Just when Yanjing's Market News, which was full of advertisements, was once again on the market, Pujiang's Industrial and Commercial News also appeared on various newsstands.

The few copies are not much more than before. After all, it is not a best-selling newspaper.

At this moment, Director Hong of the Red Star Chemical Plant picked up the bimonthly issue of the Industrial and Commercial News as usual.

Originally I only planned to glance at it as a routine, but I never thought that I would be unable to move away after just one look.

Q\u0026A with prizes? A piece of news in front of him firmly locked his eyes:

In order to thank our readers, after research by this newspaper, we have decided to launch a large-scale Q\u0026A event with prizes. Three first prizes will be awarded...a black and white TV set, oh!

At the same time, many leaders of factory units saw the news in the Industrial and Commercial News.

[In order to encourage the general public to actively understand the outstanding enterprises in our city, the scope of the prize Q\u0026A will mainly focus on major factories and enterprises in the city... Readers are welcome to actively participate. 】

After they read the news carefully, they saw two articles introducing Pujiang enterprise units.

Hey, this...isn't this the scope of the prize quiz?

No, the more I read these two introductions, the more they look like corporate advertisements!

...

In addition to leading cadres of many companies, many factory workers also noticed the news from the Industrial and Commercial Daily.

In one moment, one message spreads to ten, a hundred spreads to thousands...

Did I read that correctly? You will actually be rewarded with a TV set?

Look, the second prize is not small!

Ten second prizes will be awarded with a bicycle... I don't want a TV set. If I can get a bicycle, I will be satisfied.

Fifty third prize winners will be awarded a Double Happiness brand enamel basin, and 500 third prize winners will be awarded a Chinese brand toothpaste.

It's good to get a toothpaste. How can I participate in this event?

An answer sheet for prize-winning Q\u0026A will be published in the next issue of the Industrial and Commercial News...

When is the next issue?

The Industrial and Commercial News is a bimonthly publication, and there is another issue in the middle of the month.

Yes, on the 15th.

…

In just one morning, there was no trace of the Industrial and Commercial Daily in the newsstands across the city.

Despite this, there are still many people who flock to the newsstand to learn about the Q\u0026A rules.

I clamored to buy a copy of Industrial and Commercial Daily.

When Director Dai, who was full of shock, listened to the report from his subordinates,

After a while, he finally realized: If I had known earlier, I should have listened to Xiao Jiang's advice and printed a hundred thousand copies of the newspaper.

That's right, our newspaper usually takes half a month to sell! This time it was better, it was sold out in one day.

I really didn't expect it, Director Dai smiled bitterly and shook his head: Fortunately, 20,000 more copies were printed, otherwise it would be even more unfair.

Dai Ju, how about... let's print some more?

No need, Director Dai smiled: Oriental Metropolis Daily will also help us publicize it for three days.

Forget about this issue, the key is the issue in the middle of the month.

Anyone who wants to participate in the quiz with prizes will buy a copy of the Industrial and Commercial News.

The rules make it very clear, draw the list of winners from the answer sheet.

Then, according to the home address filled in by the reader, a notification of winning the prize will be sent.

Anyone with a little bit of brain would think that if they fill out more answer sheets, they will have one more chance to draw a lottery.

If you meet someone who is wishful thinking, you might fill out dozens of answer sheets at once.

If this continues, how terrible will the circulation of Industrial and Commercial Daily be?

At this moment, Director Dai is getting more and more excited the more he thinks about it!

When I first heard the idea given by Jiang Shan, I was confused for a while: Why doesn't your newspaper company do such a good idea?

Oriental Metropolis Daily is a daily newspaper. It's okay to do this once or twice, but it won't be effective if it happens too often. You can't do it like this. Your Industrial and Commercial Daily will be different.

The main reason is that I am afraid that if I take too big steps, I will be given small shoes.

However, Pujiang Industrial and Commercial Bureau does not have this trouble.

Then... Director Dai frowned and asked, Where do you get the prize for this quiz?

The bureau will definitely not give this money.

Jiang Shan continued to explain: It will be deducted from the advertising fee.

According to Director Dai’s original expectation, he would be satisfied as long as he can attract 2 to 30 advertising agencies!

Jiang Shan counted with him on his fingers:

If 30 companies are really recruited, based on the current minimum advertising fee of 500 yuan, each issue will be equivalent to 15,000 yuan in advertising fees.

Even if you spend 3,000 yuan to buy the prize, it's still a good deal! Jiang Shan stated the truth earnestly.

To be honest, if he hadn't thought about having to deal with the Industrial and Commercial Bureau in the future, he would have been reluctant to give up his unique skill of quiz-and-prize.

Of course, if any manufacturer is willing to sponsor it for free, Jiang Shan continued, that would be great.

Is there any manufacturer willing to sponsor for free? Director Dai felt that Jiang Shan was still awake: Where can I find such a good thing?

This is a lot of good things, Jiang Shan said with a smile: If you don't believe it, you can try it, and then you will say this...

Before Jiang Shan finished speaking, Director Dai understood.

Soon, he followed Jiangshan's method to attract two sponsors: Shuangxi brand enamel basin and Zhonghua brand toothpaste.

The reason is simple. Even compared with the lowest advertising fee, these sponsoring manufacturers are taking advantage of it.

An enamel basin only costs 2 yuan, how much does it cost to sponsor 50 of them per issue?

And the price of a toothpaste is even cheaper.

Thirty-five cents a piece, 500 pieces are less than 200 yuan.

It is estimated that in the future, manufacturers will rush to provide sponsorship gifts to the Industrial and Commercial Daily.

Although the two awards have not yet attracted sponsors, Dai Bureau also listened to Jiangshan's suggestion and did not brand the two awards.

According to Comrade Xiao Jiang’s original words: Advertising space is for rent.

For a moment, thinking about today's record-breaking circulation of the Industrial and Commercial Daily, Director Dai once again thought of Jiang Shan's eloquent talk.

This Xiao Jiang, he couldn't help but laugh: He got everything right!

If everything goes as smoothly as he said...then I've really found a treasure.

In the Light Industry Bureau, which also had a government sign, Director Xu carefully read the news in the Industrial and Commercial News over and over again.

Q\u0026A with prizes? After taking off his glasses and placing them on the table, he couldn't help but glance at the headline: Can we still do this?

A few minutes later, the phone on Director Dai's desk rang.

Lao Dai, Director Xu asked directly on the phone: Let me ask you, who came up with the idea of ​​giving prizes to the quiz?

Who else could it be? Director Dai said without hiding it: It's the country I mentioned that day!

It's really him, Director Xu had already had a premonition: Old Dai, can you give me a message...

Previously it was an animated advertisement for a trade fair and Colored Soap, and now it is a prize-winning Q\u0026A in the Industrial and Commercial Daily.

Although there are not many advertising consultation calls to the Industrial and Commercial News this time, Bureau Xu believes that Director Dai’s advertising expectations of 20 or 30 companies will be realized soon.

Faced with such marketing talents, Director Xu could not let him go.

Therefore, when Huang Hua was called into the reception room of the Light Industry Bureau again, he actually saw Jiangshan whom he had not seen for a long time.

Xiao Jiang, Huang Hua was really happy: Why are you here?

I still want to ask you, Jiang Shan said with eyes full of surprise: It's been a long time since we last met.

how?

Director Xu on the side asked, Have you two known each other before?

You don't know, Director Xu, Huang Hua said with pride, Jiang Shan and I are old friends.

This saves trouble, Director Xu looked at Deputy Factory Director Ma and said with a smile, I don't need any introduction.

Deputy Director Ma smiled and nodded: Then... let's get started!

Before Huang Hua arrived, Deputy Director Ma had already introduced the specific situation to Jiangshan.

After everyone sat down for a while, more and more detailed information became available.

Jiang Shan nodded slightly while listening.

Unable to hold it back, his thoughts drifted away again.

The earliest white cat laundry detergent advertisement that I remember was indeed produced by an advertising company in Xiangjiang.

The cheap and high-quality White Cat washing powder has not only been proud in Hong Kong for nearly ten years, but also left the best memory for Li Ka-shing.

Otherwise, he would not have spent huge sums of money to acquire White Cat 20 years later.

Unfortunately, it still ended in defeat.

Talking back to the current White Cat laundry advertisements, Jiang Shan still vaguely remembers a Cantonese advertising slogan: White Cat washing powder helps you.

This 30-second live-action animated commercial only lasted for 10 seconds after it returned to Pujiang TV Station.

This is all to support the budding advertising industry in China.

Otherwise, Pujiang Synthetic Detergent Factory would have omitted even these 10 seconds of advertising.

Because at that time, the main market for White Cat washing powder was Hong Kong and Macao.

After all, in this inland market, you still have to get a ticket to buy a bar of soap.

At this moment, Huang Hua was still introducing the new advertisement of White Cat.

After Jiang Shan came back to his senses, he said something that the other party liked to hear: It sounds like this advertisement is pretty good.

The commercial is nothing to say, said Comrade Huang Hua, who was also very pragmatic: However, other foreign laundry detergent advertisements don't look weak either.

Advertising, after all, it only serves a publicity function, Jiang Shan said with a smile: After all these years, do you think there are still people in Xiangjiang who don't know about White Cat washing powder?

That's what you mean, Deputy Factory Director Ma said doubtfully, There's no need to publicize a product that everyone knows!

Of course we need to publicize it, especially after competing products appear, we need to increase publicity efforts,

Jiang Shan said with certainty: But, we have to give it some tricks!