Era: Starting from Modu Translation Studio

The next day, all newspapers in Shanghai, large and small, without exception, published news about the No. 26 trolleybus rollover accident.

On the shelves of various newsstands in Pujiang City, there is still a large stack of Oriental Metropolis Daily placed in the middle position.

There is no way, the front page of this newspaper is the most eye-catching.

At this moment, in the office of the Director of the Propaganda Department, Director Zhang also held up a copy of Oriental Metropolis Daily.

One-half of the front page was devoted to a long follow-up report on the Trolleybus No. 26 accident.

The large number of pictures displayed immediately caught Director Zhang's attention.

The leaders of our city expressed their most sincere condolences to the injured people on the No. 26 bus, and personally went to the hospital to send them... Haha,

After reading a sentence or two softly, Director Zhang couldn't help but laugh: Jiang Hai, Jiang Hai, I really have you.

The city leaders in the accompanying picture are smiling and caring.

However, the staff following him were each wearing a vest, and the large characters Oriental Metropolis Daily on it were clearly photographed.

Around the 1980s, most domestic factories and companies only focused on economic benefits, but neglected the promotion and maintenance of their own brands.

In contrast, some foreign companies have gone to an almost crazy level in promoting their own brands.

As early as 1978, Coca-Cola began to study channels for entering my country.

Finally, this guy finally got his wish.

Although I have been told that I can only set up stalls in foreign-related stores and sell to foreign guests only.

However, it did not affect this guy's ambition at all.

The promotional behavior of going out and handing out word balloons on Sundays continued until it could be sold publicly in China.

The radar watch is even better.

As a world-famous watch manufacturer, its current status is not just based on its own excellent quality.

Radar has dreamed of entering the Chinese market from the beginning, and has always believed that China is a huge potential market for high-end watches.

Moreover, if you want to open this market, you must use advertising to knock on the door.

As early as 1974, Swiss industry held an expo in Yanjing, and radar also came.

Although no order was produced in the following four years, it did not give it any intention of quitting.

By 1979, the spring breeze of advertising finally blew.

Radar Watch not only quickly placed a large advertisement in Wenhui Daily, but also rented the windows of all state-owned watch shops on Nanjing Road.

The strange thing is that despite the vigorous advertising campaign, there has not been any watch display cabinet in China.

The hungry sales practice of only advertising and not selling goods has been going on for four years.

If you say you don't want to sell it, then you won't sell it, but it's not satisfied with just advertising.

During these four years, Radar Company successively set up special radar watch customer service centers in Yanjing, Shanghai, Guangzhou, and Fuzhou.

It is said that it wants to provide perfect customer service for the radar watches brought back by overseas Chinese from abroad.

This coquettish operation attracted a large number of people who were eager to go abroad.

This long process lasted until 1982, when Chinese people finally saw the long-legendary Swiss watch - Radar in a department store.

Such an expensive watch sold more than 700 pieces in Shanghai on the first day.

The advertising expenses that had been spent for four years without any rain were collected back with interest in a short time.

Otherwise, it must be capitalism’s cunningness!

At this time, the arrival of Comrade Jiang Shan also brought about the appearance of vest advertising by a full 20 years.

At this moment, Director Zhang was not the only one paying attention to the photos in Oriental Metropolis Daily.

Zhang Bureau, a staff member from the Propaganda Department walked in: Two copy machines are already on their way to the newspaper office.

Very good, Director Zhang nodded:

As far as I know, Oriental Metropolis Daily is not willing to buy a copy machine yet. This reward from the Propaganda Department should be a gift to them!

Well...I heard that the city just sent a...car to Oriental Metropolis Daily!

Huh? Director Zhang's mouth trembled: Car?

I heard it too, but I don't know if it's true or not.

Zhang Ju thought for a moment: It's not impossible.

Now Comrade Jiang Hai will laugh out of his dreams.

This is what people deserve.

Yes Yes.

In other words, Oriental Metropolis Daily should also have a car. If there are any urgent interviews in the future, it will not fall behind others.

Director Zhang smiled and looked at the phone on the table.

I don't know what Comrade Jiang Hai's expression will be when he sees the reward sent by the Propaganda Department.

These two electrostatic copiers produced in China are still on their way to Oriental Metropolis Daily.

However, the Pujiang brand car of the municipal party committee had already entered the door of the newspaper office early.

Director Wang not only allocated a car to the newspaper office, but also sent Comrade Jiang Hai an official driver.

To say that this driver named Jin is really a familiar person.

As soon as I arrived at my new unit, I quickly asked the leaders to sit on it and try it out.

Editor-in-chief Jiang, Master Jin opened the car door: I know the performance of this car very well. You can sit on it and try it. It will be safe and sound.

Really?

This morning, Jiang Hai, who was still in the editor's office inquiring about the newspaper's sales, suddenly received a call from Director Wang of the Municipal Party Committee.

Not long after, Editor-in-Chief Jiang, who was still in a dazed state, saw the large reward mentioned on the phone at his newspaper office.

Um,

With his hands behind his back, Jiang Hai walked slowly around the car, the smile on his face never dimming.

Rong Bin and Cai Wensheng, who were following behind, looked even more excited than him.

Looking at Jiang Shan again, he had already leaned half of his body into the passenger seat.

Jiang Hai looked back at the people behind him, smiled slowly and said, How about... let's sit on it and go for a walk together?

Come on, Jiang Shan was the first to get into the passenger seat: Boss, you are a senior official, so you have to sit in the back row.

Don't come here. Jiang Hai didn't want to compete with him in the front row: Who doesn't know which seat is the most comfortable?

Cai Wensheng laughed: That's right!

Forget it, let him be the youngest. Rong Bin knew very well at this time that if it weren't for Jiang Shan's suggestion of a condolence gift, it was really unclear whether the newspaper would have been able to get the car.

The car quickly drove out of the newspaper office, and the feeling of driving in the fast lane was indeed different.

Everyone in the car was looking out the window.

One by one, everyone is considering the convenience of using the bus for their work.

Jiang Shan watched Master Jin's every move closely: Master Jin, your driving experience seems to be quite long, right?

Driving experience? Oh, Master Jin looked forward and smiled: Five years ago, my employer sent me to learn how to drive, and I have been in the driving class since then.

If you say that, you are quite lucky!

Haha, it's just a coincidence. Master Jin was in a particularly good mood when he mentioned this, What? You want to learn too?

I think I just don't know if it's difficult or not? Jiang Shan knows how liberating it is to drive by yourself.

It's easy, I guarantee you can learn it.

Then I have to thank you very much.

Let me tell you, Master Jin thought carefully: The space inside the newspaper office is just right for learning to drive.

That's it, Editor-in-Chief Jiang, will you learn?

Learn, why don't you learn? Let's learn together when we have time.

It’s so easy to learn now that the company has a car, but I don’t know when I can get my driver’s license.

There is no such thing as a driving school in this era. Individuals who want to take the driving license test need to be affiliated with an employer. Without a certificate from the employer, they cannot take the test.

Just when the editorial comrades of Oriental Metropolis Daily were strolling down the street in their cars.

Director Li from the Municipal Party Committee Office was looking at that day's Oriental Metropolis Daily with a smile.

Old Wang, go and get some more of these photos later, Bureau Li pointed at the newspaper and said:

Then select some and put them into the report materials, so that the superiors can understand the true situation of the accident.

Director Wang had this intention: Okay, I'll do it right away.

Looking at the news report on the front page, Director Li finally breathed a sigh of relief.

He never expected that a troublesome accident could be solved so satisfactorily.

Starting today, Director Li decided to add a copy of Oriental Metropolis Daily to his office.

Looking at it face to face, it’s really interesting.

At this moment, his eyes fell on the supplement page.

An article titled Movies Prepared for Twenty Years immediately caught Director Li's attention.

Taking advantage of the popularity of the past two days, Jiangshan quickly published the article by the Nine Colored Deer production team.

After reading them line by line, Director Li couldn't help but sigh.

When it comes to the most glorious moments for domestic movie box office, who can compare to the time around the 1980s?

Take this year as an example, China Film Group has grossed more than 900 million in box office revenue.

However, there are still many works with excellent themes that cannot be made into films.

Funding for major film studios is also being squeezed again and again.

In contrast, China Film Group prefers to import older translated films from abroad.

Because the box office revenue collected is far from enough to cover the expenses.

In the past few years, China Film's income from releasing movies has left aside part of the filming expenses for the coming year.

Most were turned over to the cultural department.

Because the Ministry of Culture needs to use the money to repair theaters, libraries, museums, and major cultural attractions.

A lot of waste is waiting to be revitalized, and the business is short of money.

Promoting culture through movies has become the norm in recent years.

In order to bring a large number of historical and cultural attractions back to life as soon as possible, the government simply has no extra money to allocate money back to the film industry.

Director Li knew very well that it was impossible for the Ministry of Culture to approve the film project of Nine Colored Deer just because of an article published in a newspaper.

Of course Jiang Shan knew this, how could he think of things so simply.

Rice must be eaten one bite at a time.

Of course, things have to be done step by step.

Master Jin, Jiang Shan pointed to the department store in front of him and said, Please pull over and stop the car. I'll go do something.

I won't repay the club, Jiang Hai asked, looking at the third child.

You guys go back first, Jiang Shan opened the door and got out of the car: I'm going to buy a few things.

Comrade Liu Xiaoqing’s wardrobe hasn’t been purchased yet!

Before setting off, Jiangshan must get this done.

Then be careful, Jiang Hai thought for a moment and then said, If you need a car, just call my office.

okay.

The people in the car all had smiling faces, as cheerful as if they had a new Italian gun.

There was a sound of engine, and the black car was on the road again.

Look at this loser, he's still the backbone of a cultural unit. Jiang Shan looked at the exhaust and smiled: Well, it feels great to have a car.

Compared to the jubilation on their side.

At this moment, Wu Jian, the leader of the National Propaganda Department, who was sitting in Lanzhou Yellow River Theater, had a gloomy look on his face.

On the stage, the cast members of Flowers on the Silk Road who have just completed their first performance, look at me, I look at her...

They all looked at a loss.

Head Hu of the Gansu Song and Dance Troupe, who was sitting in the audience, quietly glanced at the disappointed expressions of the leaders around him and swallowed nervously.

Commander Wu, Commander Hu asked bravely, If you have any opinions about our group's performance, feel free to mention it.

Wu Jian, who had a serious face, did not speak immediately.

At this moment, his thoughts had drifted to a few months ago.

I remember when I saw that the program submitted by the Gansu Song and Dance Troupe was Ode to the Sun, it was his objection:

Twenty-eight provinces are rehearsing this play. Is it going to be like a national play again? Gansu and Gansu have many themes to express, and the Dunhuang murals are very good...

Nowadays, people have obviously done so, but why doesn't it have the effect that it was originally thought of?

Thank you for your hard work,

Wu Jian looked at the actors on the stage and smiled and said: Overall, you performed well, but there are still many areas for improvement in this musical...

Speaking of this, he quietly communicated with Chen Shun, the director of the Provincial Propaganda Department next to him:

How much do you know about Dunhuang murals?

Chen Shun shook his head: It's probably not much more than you!

So, you are also a layman?

What? Chen Shun smiled bitterly: Do you think I am an expert?

It seems that neither you nor I can get a word in.

Then...what should we do with this musical? We can't just forget about it.

Of course not, Wu Jian thought for a moment: Do you think this is a good idea? I'll go back to Yanjing first and find some experts for you to come and give guidance.

Chen Shun was stunned when he heard this, and immediately turned back to look at the leader of the song and dance troupe, Hu.

These two people really didn't expect that the National Propaganda Department would pay so much attention to this musical in their province.

Invite experts from Yanjing to come and provide guidance? Chen Shun tried to ask: Who do you want to invite?

Since we want to invite, Wu Jian looked at the stage calmly: Let's invite the top ones.

Chen Shun and Captain Hu looked at each other: The top one?

Yes, I will go and ask them personally, Minister Wu Jian seemed to have made some determination:

Dunhuang is one of the first tourist attractions in my country to be opened to the outside world. If your song and dance drama can become an instant hit, it will definitely become the best publicity for Dunhuang.

What a coincidence!

At this time, Jiangshan, who was far away in the magic city, also had the same idea.

You must find a recommender for your upcoming work.

Since you are looking for someone, you must be the top one.