Entrepreneurial God, I have tens of millions of employees
Chapter 51: Lucky General
Zhao Liying was a little confused.
But she soon discussed the current situation in the entertainment industry with Chen Pingsheng.
Let’s not talk about movies first. The situation in the TV industry is also closely related to the current Internet.
At present, the three major Internet hegemons are all trying to seize mobile traffic, and mobile video has become a must-fight place for these three hegemons.
Penguin invested in Penguin Video, Ali acquired Youku, and Baidu is supporting iQiyi.
The video websites supported by these three hegemons have also become the main force of investment in the TV industry.
In the past, TV series mainly made money by selling to TV stations, and TV stations made money through advertising.
It is worth mentioning that TV stations cannot do too many loss-making businesses.
In other words, they will not spend too much on the purchase of TV series.
The three video websites supported by BTA are different. Internet platforms are used to playing with money.
For them, as long as they can kill the other two, losing tens of billions or even hundreds of billions a year is a small matter.
It will not hurt their bones at all.
After all, BTA is really rich.
This has led to the fact that TV series have been filmed longer and longer since 2010.
Moreover, the pay of those traffic stars is getting higher and higher.
There are even female stars who have no acting skills at all, who can openly say such brazen words as "I am worth 90 million".
The main reason behind this is that BTA is competing.
That is, they raise the pay of traffic stars, and at the same time, they also promote traffic stars.
As for the so-called traffic stars, most of them are falsifying data.
For example, they have hundreds of millions of fans at any time, and hundreds of millions of reposts on Weibo.
Anyone with a discerning eye can actually see that this is to create a false phenomenon of explosion.
The purpose behind it is nothing more than to increase the value, endorsement, pay, etc.
For example, from 2000 to 2010, the TV series of that period were mainly 20 episodes.
Thirty episodes are considered very long.
And now TV series, they often start with 40 episodes, and 50 episodes are considered short.
Sixty episodes are the basis, and 70 episodes are the standard.
Compared with the previous TV series, these are undoubtedly much more watery.
The dozens of episodes in the middle are often just boring and meaningless water.
These people shoot them just to make more money.
This was not something that could be imagined before, after all, TV stations are not stupid enough to pay for these water dramas.
It is worth mentioning that TV dramas are quoted by the number of episodes, and so are the actors' pay.
Zhao Liying explained: "Brother Chen, there has been such a drawback in the TV circle in the past two years. In fact, most viewers are complaining, but there is nothing they can do. After all, they cannot change capital and cannot change the competition of BTA."
To put it bluntly, if it were not for the competition of BTA in the mobile video end, the TV circle would never have seen the chaos of traffic dominance for so many years.
The ones who are hurt behind this are actually those viewers who like to watch TV dramas.
Chen Pingsheng nodded, "You mean, if we can change this phenomenon, then our company will be popular?"
"Of course, we can. Focusing on quality is the way to survive in the long run."
Zhao Liying gave him another example to explain that Korean style has been very popular in recent years.
The film and television industry in Kimchi is also famous all over the world.
This is certainly due to the reasons of review and subject matter restrictions, but the key is that Kimchi shoots TV dramas there.
The screenwriter is the first priority. In order to ensure the core quality of the TV series, the screenwriter can not only choose actors at will.
They can also change the director directly, which is unimaginable in China.
In China, investors have the greatest power.
Even if they don't understand it at all, they can assign the heroine at will.
What's even more exaggerated is that these actresses can arbitrarily direct the screenwriter to change the play when they arrive on the set.
This leads to the fact that the editor cannot guarantee the integrity and quality of the script at all.
After all, they have the least power on the set.
A good script is often changed beyond recognition in the middle because of the actors supported by capital.
Chen Pingsheng also invested in two TV series, although both were low-cost.
The best point is that he never participated in the creation of the script, which is very rare.
Zhao Liying is also reminding him that if you want to make a really good TV series, the position of editor is actually very important.
It even really determines the fate of the show.
This is also the reason why the editors in Kimchi have such great power, and why their TV series are really good.
If you compare the domestic dramas with those in Kimchi, you will know how big the gap is.
The ones there are generally more than ten or twenty episodes.
Every episode has its highlights, but it's different here in China.
Often the first few episodes are good, but the middle ones are all water.
Later on, all kinds of unimportant supporting roles start to steal the show.
It really does force feed shit to the audience.
Chen Pingsheng chatted with her for a whole morning, and barely understood the current situation of the drama circle.
He also had a general direction in his mind.
"After Lu Zhen finished filming, do you have any plans for the next step!"
"Of course."
Zhao Liying said: "The ancient idol fairy drama is the most popular now. I saw a novel online, which is mainly about the forbidden love between a master and an apprentice. The story is very touching. I feel that if this can be filmed authentically, it will definitely be very attractive."
"Is there a name of the novel? Let me take a look."
"Yes, it's called Hua Qiangu."
Chen Pingsheng nodded, and after taking the book from her, he planned to test it with his golden finger.
It is worth mentioning that his entertainment industry investment analysis function has certain limitations.
It can only be used once a day, and there is a saying since ancient times that investing in TV dramas will result in nine losses.
Really good TV dramas are definitely scarce resources.
Every time he uses it, it can be said to be quite precious.
"Target analysis: Hua Qiangu."
"Target analysis in progress: please wait."
One second, two seconds, three seconds passed.
A golden panel appeared in front of him again.
"Target analysis completed."
"Drama name: Hua Qiangu."
"Filming cycle: one year."
"Total investment: 100 million."
"Return on investment: 1000%, no upper limit, super hit."
? ? ?
This fucking super lucky general.
What a god-like vision for choosing dramas.
One thousand percent, this is a tenfold return on investment.
And the more important thing is that it is marked with no upper limit and super hit.
These two words are very extraordinary, right?
Can she be brought to the status of a first-line actress in one wave?
Like Yang Da Mi?
Can he also pull Tengying directly to a first-class entertainment company?
Chen Pingsheng has no doubt that Hua Qiangu is likely to do all of the above.
What is a super hit?
The 1986 version of Journey to the West, the 1998 version of My Fair Princess, the later Kangxi Dynasty, Bright Sword, and The Legend of Sword and Fairy, etc.
Only those that cannot be surpassed in a field can be called super hits.
He just founded Tengying Entertainment, and he has the opportunity to invest in a super hit drama.
What kind of luck is this?
No, let me slow down.
Don't rush in all at once.
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