Entertainment Empire System

As a young and promising director, Director Li is quite idealistic. What he yearns for is a particularly literary and artistic life.

After hearing this, Director Li felt a little embarrassed and said: "Well, what about the work unit? Are you sure we can get it done after we spend the money? If you think about it again, we can get it done with the money." If so, then I have some doubts about whether it is one of the three major film festivals in the world.

The Berlin Film Festival is world-famous, so you can't just say that I can get things done by just spending some money. There are still requirements for artistry and so on. I think you can get things done by spending money. This matter more or less makes people feel that they are looking down on the Berlin Film Festival.

It seems to be full of pain. You must know that this is art. Real art is priceless and cannot be measured by money. Now you tell me, we can solve the problem with money and public relations.

Besides, what if we spend money on PR and we don’t win? right? If you don't win, the money spent will be wasted. "

Of course, what Director Li said means that Director Li is more idealistic. He believes that fair competition is the best when it comes to awards. Whoever has the ability can win the award. Whoever has no ability deserves it. Just pack up and fight. Finished returning home.

However, he said these words, and on the other hand, there are people who don’t have money in their pockets. As a result, if he had money in his pocket, he wouldn’t care about the public relations expenses, but it is true that the crew really doesn’t have any money in their pockets. what money.

At this time, he is asked to spend money on public relations. One reason is that he is not willing to do so, because in terms of his own understanding of art, he believes that art is clean and cannot be corroded by the smell of copper. .

Another thing is that he really has no money. The entire crew really has no money to do public relations now?

There is also the fact that the Berlin Film Festival is one of the top three films in Li Daoyan's mind. It is very high-level. Now I probably tell him that as long as he has money to go to public relations, there will be no problem. This is more or less Let him be a little disappointed.

Of course, he himself hopes to win the award, but what if the PR fails to win the award in the future?

Since I spent money without winning an award, it is equivalent to wasting the money, so this is where Director Li feels uncomfortable.

Or maybe it seems to him that he doesn't have money for public relations, but do his competitors, the other crews, have money for public relations?

After all, the crew has no money. It may be said that they are the only one in the movie. The other movies are probably of the relatively wealthy kind. It is very normal to spend money on public relations.

Because after he came to Berlin, he did see a lot of films participating in the film festival being promoted in full swing, but there was really not much publicity about the black frame, so if spending money on public relations is useful, then at this time Director Li If you think you don't have money to do public relations, then the probability of winning this time will be very small.

This is also an area where he is dissatisfied.

David immediately said solemnly: "Director Li, we have to make it clear, right? I have been in this industry for many years, and I have also been in this industry for many years in your capital city. , I am half a Chinese expert.

So, according to your old Chinese saying, someone will see you if you work hard. If you don’t work hard, you won’t even know about the chance?

I dare not say that if you do public relations and publicity, then we will definitely win the award. No one can guarantee this. Even if you are the boss of the Berlin Film Festival, you cannot guarantee 100%. Award winning.

Because after all, movies still have to rely on quality to speak for themselves. But, you have to think about it this way, right?

Just like the 6 films that are currently participating, we have entered the finals. Why did the jury let you win the award?

If you haven't left enough impression on the judges on the jury, then why would others let you win the award?

Do you think this is the case? If you are a judge on the jury and there are 6 movies, two of them are familiar to you and have a deep impression on you. The remaining four have not been passed. Due to special publicity and public relations, your knowledge of these four movies is limited to the movies themselves and does not leave a deep impression. So in such a situation, what will you do when voting?

Would you vote for the two movies that you are already very familiar with, or would you vote for the other 4 movies that you are not very familiar with.

I believe such a question is very easy to answer.

This does not mean that art must have nothing to do with money. Art is not completely independent of money and material existence.

Art is also based on money and material things. For example, if we promote it now, it will definitely leave a good impression on the judges. If we do public relations, then this Then our chances of winning will be much greater, which is very normal. right?

If it were me, I would definitely vote for movies that make me feel more comfortable.

Of course, this does not mean that the three major film festivals have no bottom line. The Berlin Film Festival is one of the three major film festivals. It is a true palace of art, and it certainly does not mean that you can get it by spending money.

The public relations and publicity I am talking about are based on the quality of the film. I am very optimistic about the film Black Mine. If the film Black Mine can enter the finals and pass the preliminary round, it represents his The artistry is quite high, yes. This is a very important aspect of our public relations and publicity. If the quality of our film is very poor, let alone public relations and publicity, we will not even have the chance to be shortlisted for the Berlin Film Festival.

So since we have been shortlisted for the Berlin Film Festival, it means that we and the other five films should be at the same level artistically. At least the jury members think that our film can be shortlisted for the Berlin Film Festival. The persistence of the Berlin Film Festival is definitely artistic.

But can our film be much higher artistically than the other five participating films? This may not be true or not, everyone should be at almost the same artistic level.

If we have to say who is higher and who is lower, it’s really hard to say. It probably depends on the judges’ own preferences and impressions. Therefore, in such a situation, public relations is very important, as is publicity. Quite important.

If you can make the film Black Frame famous at the Berlin Film Festival and make it known to everyone, then you can use a little public relations to help the judges to leave a good impression on the film Black Mine. If so, then it’s time for the final vote. If the same criteria are used to influence the Berlin Film Festival, who will the judges vote for? right?

This is human nature. If we do a good job in publicity and public relations, and let almost everyone at the Berlin Film Festival know about the movie Black Frame and have seen the movie Black Mine, then what do you want, director? I think the judges will definitely favor us when voting, right?

Then our probability of winning will be very, very high, so our public relations and publicity are based on the artistic standards of our films. Without these, we would not be qualified to come here at all. Now that we are here, then I I personally think it would be better for us to do some publicity and public relations.

Because you don’t do public relations or publicity, then your film is only at the Berlin Film Festival and has no reputation. You are not an internationally renowned director, right?

If you are one of the big directors in your country, such as Director Zhang, you don’t need to do publicity. You and the judges are old friends and they only care about your Director Zhang’s face, so you will definitely know how to vote. But you are not one of those directors. You are a new director, right?

You are a young director, you have no reputation, and the judges have no friendship with you. It is impossible for people to vote based on the director's face. Therefore, in such a situation, we must make the film "He Fu" by ourselves. We need to be more famous so that the judges will be more impressed by our film.

In this way, we will have more advantages in the final voting.

You think this thing is art and cannot be measured by money. I admit that this is indeed the case with art. Art is priceless, and I also admit it.

As a filmmaker, I also have very strict standards for the quality of movies.

Let me give you an example. Many years ago, everyone should know that there was a movie called Blair Witch in Hollywood. It was said that that movie only cost about 30 to 40 million US dollars? Forgot, anyway, I only occasionally saw that the production cost of that movie can be said to be almost negligible.

But, in the end, it seems that the box office received was probably more than 200 million.

They say this is a standard dark horse movie, but think about it, a movie that costs 30,000 to 40,000 yuan, which is almost negligible compared to a movie with a box office of close to 500 million yuan, has a return on investment of more than 7,000 yuan. Times, why can it achieve such high box office?

Don't look at other people's film production costs. The production costs of this film are indeed negligible.

What we are going to see is about Blair Witch. After the film company finally bought the rights, how much money they spent on publicity. Do you know how much they spent on the later publicity of Blair Witch?

For this movie, the film company not only spent a lot of time setting up a puzzle that would surprise everyone, but also spent more than 20 million yuan on publicity. The entire later publicity basically spent more than 20 million yuan.

Oh, think about it, if it weren't for all this publicity by Blair the box office might have been that high? That is absolutely impossible, so you can see that later publicity is very important.

Since our film has reached the Berlin Film Festival this time, we should do some publicity and public relations at this time, and then, we should not leave any regrets for ourselves. I think this is also very important.

Moreover, we are the first to arrive now. If we do publicity first, it will be the first of the six movies to impress everyone. In this case, we will have an advantage. After all, if one person Once a first impression is made, it is very difficult to change it.

We were the first to come among the six shortlisted films in the Berlin Film Festival's main competition section. So once we take the initiative at this time, it will be of great benefit to us in the end.

So I think publicity is quite important.

I also went to inquire about it before. In fact, many of my friends are quite optimistic about this movie. They think it is a very realistic movie and reflects the life of contemporary miners. It is a thought-provoking question about life and The paradoxical topic of money.

In other words, this movie is quite shocking in terms of its examination of human nature, so many of my friends are also quite optimistic about this movie.

So our film has the foundation to win awards. It is precisely because our film has such a foundation that I think we can spend money on public relations and publicity.

Otherwise, what are we doing for publicity? We didn’t even get a chance to come to Berlin Forestry, right?

If it means that the judges and other people in the organizing committee can see the strength of our crew, then no one will underestimate us.

Don’t think that Westerners look down on those oil tycoons and think they are just old haters. But Westerners recognize money. There is no doubt about this. As long as you have money, you will be respected, at least on the surface. There is respect.

When we meet for the first time, if you can make people think that our crew is rich and wealthy, and if the publicity can reach every corner of the Berlin Film Festival, then our crew will at least get the respect they deserve.

I think people in Europe, America, and even the whole world have trouble with all kinds of things, and the reasons are all kinds of weird, but I haven't heard of anyone who has trouble with money.

Publicity is very important, public relations is also very important, because we don't know what the judges like.

Maybe they like money, maybe they like art, maybe they like women, or even men. These are all possible, but we don’t know these, but people from public relations companies will definitely know, and they are professionals in this area.

And these all require money. "

What producer David said is of course quite reasonable.

If everyone is on the same starting line, then whoever impresses me deeply will be the one I will vote for when voting. This is a choice that basically ordinary people can make.

Moreover, if we make great publicity, the people in the organizing committee will think that our crew is very powerful. In a place like the West, you should know very well that the most respected people are those who are rich and wealthy. A person of strength.