Entertainment Empire System
Chapter 1,404 How can you invite a playboy?
[The capital is already thousands of mountains away, and the Weizhou boat is wandering in the sunny night. The harmonious words are spoken together, and the autumn wind comes with the sound of the pipa - Reading Pipa Line]
Therefore, at this time, one thing that Rob Cohen actually has to do is to successfully hold this press conference and give the Fast and Furious movie a good start. Therefore, when it comes to a matter like this, he pays great attention to the media. The media coming this time are indeed relatively powerful, including the Times in Europe, Cannes Film and Television Weekly and other media. Came here.
As for the Chinese media, although Robert Cohen does not pay much attention to matters in China, he is able to come to the United States at his own expense to attend a press conference. At least one thing is very certain, and that is in such a matter. Above, at this time, these media outlets are all rich and have no shortage of money. In fact, the status of the media often depends on the strength of the media. People who are not short of money will always be welcomed, such as the rich people in the Middle East, although there are many Westerners, Asians, etc. Some of them look down on people in the Middle East, but they will not look down on the wealthy people in the Middle East. After all, when it comes to such an issue, money is the last word.
Therefore, Rob Cohen is still very satisfied with these wealthy Chinese media. At least in terms of spectacle, the press conference for his movie is quite gratifying. So many media, at least fully explained The importance of your own movies.
But just when Rob Cohen felt that this thing was very gratifying, at this moment, he suddenly saw a media [Playboy] that he had not expected. It was actually Playboy. How did this media get in? Could it be that I hired reporters and photographers from Playboy?
This completely confused Rob Cohen. This incident was simply unbearable for him. It is true that Playboy is quite famous throughout the West, especially popular among single men. Therefore, when it comes to which magazine is more accepted by people of different nationalities, countries and languages, Probably only Playboy.
However, although this playboy is very famous, it does not mean that this kind of fame can truly make him a mainstream media. Yes, although Playboy is very profitable, it is indeed excluded from the mainstream media. Generally, Playboy will not be invited to participate in such press conferences in Hollywood.
Think about a press conference for a movie. It is said that a media like Playboy is attending. So what kind of movie is your movie? Is it a restricted movie for adults? This matter is really difficult to write down clearly.
Therefore, bringing in Playboy makes Rob Cohen look a bit confused. Rob Cohen pointed at a media outlet on the screen in confusion and said, "Ye Ming, what on earth is going on? Playboy reporters and photographers actually said they would come to our press conference. At the meeting, I said I didn’t remember to invite such a media person to attend.”
This is originally an adult magazine. Although it is said that Rob Cohen also likes to read Playboy very much and is a loyal reader of Playboy, but in such a question, it does not mean that he will invite Playboy to his press conference. A reason for reporters to come. Therefore, at this moment, Rob Cohen pointed at the camera and asked something like this.
Ye Ming actually looked disapproving at this time, and said with a smile: "Playboy? I invited you here. If you use it to promote us, it is a pretty good channel."
Robert Cohen doesn't understand this very well. If we talk about the New York Times, The Times, the Asahi Shimbun, or even China's CCTV, which has always been a bad fan of paying attention to Hollywood entertainment affairs, They have dispatched powerful media. However, at this moment, Ye Ming actually said that he specially invited Playboy here. What kind of thing is this? Is this a provocation?
Rob Cohen immediately said: "What kind of propaganda is this? We are a regular movie, a movie that can be played in theaters, not ****. You have to remember this. At this time, ask the reporter from Playboy Come on, people thought we were filming an adult movie."
This, of course, makes Rob Cohen complain that his movie is not an adult movie.
Therefore, at this time, Rob Cohen was actually very depressed about the arrival of Playboy. This made his colleagues in Hollywood think of him. Other movie press conferences are dominated by mainstream media, big names from TV stations, etc., but my own movie press conference is actually attended by people from Playboy. This is Chi Guoguo's hatred-inducing rhythm. ah.
When Ye Ming heard this, he laughed and said: "Director, you think like this. It's a bit unfounded. If you think about it in the West, your worries are unnecessary.
There is a saying in the Chinese entertainment industry that there are only small actors and no small roles. Even if a role only lasts for more than ten seconds, some may even pass by in a flash, but some can become classics. There are only small roles, no small actors.
In the same way, these media are just media. Although there are differences in influence according to influence, these media are media after all. Therefore, when it comes to such a thing, Playboy is actually a good media. , and you think they are willing to come over. It was me who invited people from Playboy out through my connections, and then they came to our press conference. Do you think otherwise, that Playboy press conference would be possible? "
Yes, after Ye Ming's explanation, at this time, Rob Cohen said without hesitation: "It's basically saying that there is no need to do this. After all, it means that ours is mainstream at this time. A movie, not an adult movie. We saw that there were Playboy reporters and photographers at our press conference, but no matter what it was, the media around them already knew that it was Playboy, so, It’s time to sit back and watch our jokes again. If this matter is not handled well, then it’s hard to say what the outcome will be.”
What the media likes very much is the kind of gossiping, not to mention the media in the entertainment industry, they like to add fuel to the fire and gossip. The Fast and the Furious is a road movie, an exciting road movie that makes people excited, not an adult movie that makes people excited.
Playboy was invited, in front of so many news media in the world, even media in Latin America. Being noticed by these reporters helped them find a selling point. The crew of The Fast and the Furious have a very good relationship with Playboy, which is very reminiscent.
Ye Ming said disdainfully to this kind of thing: "You are the only one who cares about this because you are poor. In fact, from my perspective, it is not a big deal. After all, it is about this issue." Above, even the media in the Arab world have invited us through the relationship of Huihuang.com. We must tolerate a Playboy.
Moreover, the relationship between our movie and Playboy is relatively large. Therefore, it is very useful to invite this media to deal with such an issue. "
Some media from Latin America, the Middle East and other regions were indeed invited by the relationship between Huihuang.com. Huihuang.com is backed by many world-class capitals such as Quantum Fund. This website has blossomed everywhere. Basically, except for a few countries such as San Pang and Lao Ka, as long as it has access to the Internet, Basically, they are all branches of Houhuihuang.com.
Therefore, Ye Ming was able to invite media from these countries through Huihuang.com, which was considered a platform for himself. You Hollywood people don't look down on our Fast and Furious crew and wait to see the joke. You think that even if our crew holds a press conference at this time, it is impossible for many people to come to this matter.
But this time, Ye Ming wanted to make a splash. At this time, he wanted to invite media from all over the world to support himself. Rob Cohen didn't say anything about this. After all, it was a promotional movie. For her as a director, this was also an opportunity to become famous.
But inviting a playboy was somewhat unacceptable to him, and there were some things he could not do. For example, there are many people who are willing to buy from Playboy, but if you ask this magazine to promote it seriously at this time, generally except for some adult-level movies, other movies will not do this.
Ye Ming said very definitely: "Director, I think this is a problem. You are obsessed with it. Some things are not as simple as you think. You said that we have nothing to do with Playboy magazine. , let me ask you, who are the people who are willing to buy Playboy?"
This question made Rob Cohen stunned because of the similarity. He hesitated and said, "There are more single men, right?"
This is almost certain. In fact, if you are not a single man, then if you are talking about marriage, your life will be happy and happy. There are also many people who are willing to buy Huahua Company, and that is, in this situation At one time, it was not impossible for even those men with happy families to spend money on Playboy on such an issue.
After all, the Chinese old saying goes well, food and sex are good, and even saints are not exempt from this. Therefore, in such a thing, men do occupy the absolute main force in purchasing.
Ye Ming nodded without hesitation and said: "That's right, the mainstream is men, to be precise, the rich, white-collar workers, civil servants, lawyers, etc. These single men with money and status are more likely to buy this kind of magazine. , Clinton made no mistake about Levinsky, let alone someone else.
Therefore, in fact, the market positioning of Playboy is very simple. Men who are not short of money naturally have many of these people who like cars, and they have the time, interest, and ability to go to the movies. This can also be done It is a means of increasing our box office.
Therefore, in fact, for such a matter, it is not a big deal for us to invite Playboy over and let them help us promote the beauty in the car. At this point, it is the ultimate destination for many people. dream. Therefore, in fact, Playboy should have made a certain contribution to our box office.
After all, the foundation of our movies is not very solid. There are still many people who don’t like our movies.
Therefore, on this issue, no matter what we say, we must find various ways to promote our movies. Well, speaking of it, there is no problem with TV stations, radio stations, and newspapers. Anyone I can contact will definitely contact them for publicity. Needless to say, online media. I will let Huihuang.com better cooperate with our movie promotion. .
Therefore, at this time, more generally speaking, what we should look for most is other publicity channels. Playboy is our attempt. At this time, if we contact more fashion magazines and so on, we can promote it. "
Ye Ming is a filmmaker who came out of China. He does not have the rules and regulations of Hollywood. People in Hollywood are professional in doing things, but there is one thing, that is, they are relatively rigid. No matter what the proof, they are very rigid. That kind of thing. Therefore, when it comes to issues like this, in fact, more generally speaking, when it comes to things like publicity, they are also relatively rigid and rely more on power and money.
But Ye Ming is different. Ye Ming has experienced too many things in China. Things like intrigue and intrigue are too common in the Chinese entertainment industry. Therefore, Ye Ming seems to be relatively diplomatic when looking at the problem. As long as it can promote himself, he will agree to do it no matter what he says on an issue like this.
And he said that he would try his best to do such a thing. Ye Ming values more the results. As long as there are results, as for the process of saying it, this can be ignored for the time being.
At least it seems like using Playboy to promote it doesn't seem like anything to Ye Ming. Anyway, Playboy is legal in the United States. Since it is legal, there is no problem. Even with this, Ye Ming is not very satisfied and is thinking of recruiting some fashion magazines to promote his movie. (To be continued)
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