Entertainment Empire System
Chapter 1,778 Naming Rights of Running Man
What is not available is the most beautiful thing, and looking forward to Shu, this kind of thing is actually the current portrayal of Mango TV. These people in the advertising department are finally proud and proud for once.
Run, brother, the price of this advertisement was set by Ye Ming. Ye Ming has already said that if the ratings of this program do not exceed 2, then Brilliant Film and Television will not pay a penny, but if it exceeds, then it will According to the contract. In the contract, 30% of the revenue from this advertisement is to be transferred to Huihuang Film and Television. This is something that Mango Channel is very unwilling to see.
But things have reached a point like this, and in such a situation, even if they don't want to admit it, it's impossible.
Ye Ming is not a fuel-efficient lamp. If many people are not optimistic about it, if he can increase the ratings of this show to such a point, that is also very remarkable.
Therefore, the people in the advertising department are also deeply proud of such an achievement. They are all people from Mango TV. Naturally, they feel proud at this moment. Even the price Ye Ming had set for the advertisement before seemed relatively low now.
The director of Shangou Balcony has already issued an order. The naming rights of five million yuan, which was before death, are now starting from six million. Moreover, whoever pays the higher price will have the naming rights. At this point, people can see the domineering aspect of Mango Terrace.
However, Director Huang from the advertising department of Mango Channel believes that this is normal and that this is the domineering nature of Mango Channel.
Director Huang drank tea and looked like he was sitting firmly on the Diaoyutai. He knew very well that the silence at this time was temporary. When the ratings of Running Brothers reached this level, even if they said they would wait at home, they would still be waiting. There will be many manufacturers coming to your door.
As a businessman, what he pursues is the interests of Chi Guoguo. Businessmen value profits over separation. This sentence is absolutely correct. If there is a 100% benefit, then the businessman will dare to take risks. What's more, this time Naming rights are probably not as simple as 100% profit.
The first episode of "Running Brothers" has already set a record in ratings. Under such circumstances, the following programs will definitely create an even more glorious history.
In fact, no matter how you say it, the people in the Mango TV advertising department have enough reasons to be proud of this matter. A subordinate came over and said: "Director, do we need to prepare this morning?" Preparation naturally means preparing to receive those Manufacturer.
Some time ago, I was advertising for the running brothers. I was happy. Some manufacturers like Bididi didn't give any face at all and kicked out their own people quite directly. Now Director Huang has turned around directly. .
Therefore, Director Huang said with a smile: "Such a thing is not a big deal. I believe that after those people get the news, they will pounce directly like sharks smelling blood.
Therefore, I think we need to prepare. By the way, if Lehehe and Bididi's people are coming, let them wait first. If they dare to drive our people out, they will obviously not give us face. . "
Director Huang is a person who is determined to retaliate. Therefore, wherever his subordinates fall, Director Huang plans to have his subordinates get up somewhere.
His subordinates immediately said happily: "Director, you are still smart. It depends on me. I will let those people remember this lesson."
The cheerful Manager Han and Bididi’s Manager Zhou both came out in person and went straight to the Mango Channel advertising department, and they both arrived at almost the same time.
At this time, the two of them also knew very well that among the people who came recently, they were the two most competitive in the food chop. Therefore, these two people don't have a good face.
Manager Han glanced at the person on Bididi's side and said with a smile: "Isn't this Lao Zhou? I haven't seen you for a while. I heard that you went abroad for study and inspection recently. I didn't expect that. , you came back quite quickly."
Manager Zhou went abroad for study tours. Everyone was doing this. Manager Han naturally said that he understood very well that this kind of open-ended study was actually a free trip. It's a benefit for the company.
Therefore, in such a situation, Manager Han was satirizing Manager Zhou for being duplicitous.
This can be considered a moderate attack. From this point, it can be seen that Manager Han and Manager Zhou are not in a situation where good friends meet by chance and cannot stab each other in person.
In fact, Manager Zhou was not to be outdone, and said with an air of Pi Liyangqiu: "Didn't I just get the news and come back directly? Even the company's money must be used in a planned way. I'm not like some people. If you hold a year-end commendation meeting, you can go to Singapore, Malaysia, and Thailand, and don’t treat your company’s money as money.”
Manager Zhou did travel abroad and enjoyed a lot of company benefits, but Manager Han is actually not a particularly clean person. During the year-end bonus last year, there was a meeting between China, Malaysia and Thailand. What kind of thing was this? It's almost a way to harm the public and enrich one's private life.
Therefore, these words gave Manager Han a pause, but he immediately put on a cheerful smile and said, "To each other."
He knew very well in his heart that if there was a quarrel here, if Zhou revealed some of the things he had done in the company, his colleagues would laugh at him, and it would affect his position as a manager. They all said that they would be subject to certain threats.
Therefore, he was unwilling to continue the topic. Manager Zhou is actually an old fox here. Burning said he understands very clearly that losing both sides is not what he wants to see.
At this moment, he also said lazily: "You're welcome."
This was the end of the first confrontation between the two people. They knew very well in their hearts that since they had already reached Mango Terrace at this time, under such a situation, things could not be settled so easily. Between Lehehe and Bididi The struggle, this is just the beginning.
At this moment, the teams on both sides are really at war with each other. They are all holding their breath and waiting for a big fight. Of course, now that it is not time to fight, everyone is relatively restrained when meeting each other.
They knew very well that it would not be just the two of them coming to Yuci, there would still be other companies coming. But if there is power to compete for the naming rights, then they are the only two.
Director Huang had already expected this. Manager Han and Manager Zhou came to the advertising department of Mango Station. It was said that a waiter directly brought tea. This was a very simple and polite reception.
In fact, if we talk about normal times, when the cheerful Manager Han and Manager Zhou from Bididi come here, at least Director Huang will come here, and it is said that in such a situation, a The deputy director didn’t say it was impossible.
After all, Lehehe and Bididi are both large companies, and TV stations rely on these large companies to undertake advertising. However, this time, the performance of Mango Channel was very obvious. I was just angry and I just took advantage of it.
Although Manager Han and Manager Zhou were both very angry and thought that the Mango Channel advertising department was a little unreasonable. However, he scolded himself for being at fault first, so he could only endure the matter for the time being.
In fact, no matter how it is said, being able to compete for the naming rights is the ultimate goal of Manager Han and Manager Zhou.
At this moment, Director Ou Balcony is sitting steadily in the office, happy, comfortable, and so beautiful in his heart. Today, in front of all the members of the leadership team, the director directly presented such a program with record ratings I praised him and suggested that the leaders of Mango Channel should learn from the leader of Ouyang TV Station, learn this forward-thinking vision, and not stick to the old rules and live by the old calendar.
Anyway, the show was a success.
The director was very happy and no amount of praise was excessive.
Therefore, the head of Ouyang balcony is naturally very happy at this moment. But some of the other leaders have a bad taste in their hearts. In fact, under such a situation, they themselves are very helpless and want to do something new and unconventional. This is what they want to do, but they dare not do it.
When it comes to TV shows, everyone knows very well that stability is the most important thing. Being unconventional doesn’t mean you can’t do it, but in a situation like this, if you find an unconventional program at this time, you have to take risks. If you take a gamble, you will face two results. Take a gamble and take a gamble on whether this show will be a big hit or whether it will be a complete failure.
A program like "Running Brothers" has created historical ratings. In fact, in such a situation, there are very few people who can actually achieve this. It doesn't mean that everyone can do it. I was so lucky to meet Ye Ming. Ye Ming is unique in China and the Asia-Pacific region and cannot be copied.
therefore. For example, if Ouyang Yang is so lucky, then this is quite enviable.
What they really want to do is to do something like this. They want to meet a program that is afraid of making history like Brothers. But that doesn't mean that everyone has the influence of Ye Ming.
Therefore, even if Te Ming really wants to reform, it is still difficult to say whether he has the courage to do such a thing.
At this moment, Mr. Ou Balcony was sitting in his office, happily looking at today's plans and arrangements. He felt comfortable. Even now, he had a feeling of elation.
At this moment, someone knocked on the door. Head Ou Balcony straightened his posture to let the person outside the door in. It's Director Huang from the advertising department, and he can be considered someone from the president's side of Ouyang Terrace.
After Director Huang walked in, Director Ou Balcony said slowly: "Old Huang, is Ye Ming going back?"
Director Huang immediately said: "I'm back. I personally took people to the airport. It seems that there are Koreans in Beijing who have something to do with Ye Ming. He left in a hurry."
Director Ou Balcony said with a smile: "It's okay to leave. We need to pay attention to the methods and methods when dealing with those manufacturers. After all, they are our food and clothing parents. Our advertising fees and some necessary and reasonable expenses are all required." Relying on them.
Just hit it appropriately, don't go too far? "
At this time, it was not the time to break up, so Ouyang Taichang naturally understood very clearly.
Director Huang said very modestly: "Don't worry, Station Manager. I know this kind of thing well and have already arranged it. I gave them a beating at this time, but I didn't stop having low-level contact with them."
The two biggest companies coming now, Lehehe and Bididi, quoted 7.5 million and 7 million respectively, but Bididi revealed that if we can win, they will give We were given three ounces of brand new Bididi commercial vehicles for a test drive. "
This news made Mr. Ouyang Yang's eyes light up. Bididi was indeed up to something.
It is said to be a test drive. In fact, in a situation like this, everyone knows very well that a test drive is just an excuse. For a real test drive, you don’t need to find someone from the TV station, but if you find one, then That is to say, if I lend you the car and you drive it yourself, if you drive it for three to five years, everyone will forget about this matter.
This is actually a gift in disguise.
Director Huang immediately said: "Manager Zhou of Bididi is also an old friend of ours."
Ouyang Yang glanced at Director Huang and knew that this guy worked so hard to help Bididi speak, so he must have received a gift.
At such a time, Captain Ouyang Yang actually did not take such a problem into his mind. After all, in such a clear environment, if the water is clear, there will be no fish. He will always let his men work hard. It is necessary to give them the opportunity to gain benefits. As long as they can handle their own affairs more beautifully at this time, there is no problem in receiving some benefits at this time.
At this moment, Director Ouyang nodded and said: "The director's son has graduated from college. I heard that he has just started working. Young people are good-looking. If they don't have a decent car, they will be looked down upon. We are his subordinates." , you should think more about your tie.
If Lehehe doesn't make any other moves, then this contract can be contacted by Bididi. "
Seven hundred and five hundred thousand does not necessarily mean that it is better than seven million, because Bi Didi knows better how to do things in a place like China so that it can truly take into account the public and private sectors. and private interests.
Only if the interests of both parties are taken care of, then in such a situation, can one truly feel at home in the advertising industry.
These days, the people who come out to hang out are all very cunning, and there are people who are honest and do things down-to-earth. But if such people want to be the top, it will take a lot of luck.
This opportunity is like winning a lottery, with a chance of only 1 in 10,000.
Just saying "Don't be naive" will destroy most of these naive and honest people. (To be continued)
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