As soon as the trailer of “Your Name” was released on the Internet, it immediately aroused heated discussions among netizens.
“What a beautiful meteor, director, how can you shoot it so beautifully.”
“I have never seen a meteor, is it really as beautiful as in the video?”
“I think too much, can you shoot with the meteor? It is obviously a special effect, but the special effect is really good.”
“The special effects of a youth love movie are better than those special effects blockbusters I have seen. What on earth were those people shooting in the past?”
“Yifei’s school uniform is so beautiful, where is this school uniform? Why haven’t I seen it before?”
“This is specially designed by Director Cao. He also gave two sets of clothes to each person in our school. It’s really beautiful.” The netizen whose IP is Haixi replied.
“Wow, I’m crying with envy. I want to wear such a school uniform.”
“Please put it on the shelves, please put it on the shelves.”
“It’s over. Yifei looks so good in a school uniform. I’m going to fall for her.”
“The male and female body swap is such an interesting setting. I have to watch it now.”
“Hahaha, Hu Ge’s little girl is so charming. I seriously doubt his mental state when acting.”
“It’s over. I want to watch this too. What should I do? I’m so entangled.”
This trailer gives people a feeling of being beautiful and pretty at a glance.
“What’s the use of beauty? Movies are about stories. If you really want to see beautiful scenery, why don’t I go watch documentaries? It’s free.”
“It’s just a few meteors. What a mess. My brother is operating the Magic City Cannon. The mechanical feeling is invincible.”
At this time, Guo Xiaoai’s “Magic City Fortress” also released a trailer. This trailer focuses on the process of firing the Magic City Cannon in the movie. It can be seen that it really took some effort.
After the trailer was released, the actors in Your Name also went to watch it.
After watching it, everyone sent messages to Cao An, praising how he shot it so beautifully.
Among them, Fang Haoli, the general manager of Fanxing Film and Television, also sent an email to Cao An.
This made Cao An a little curious. The copyright cooperation of Tiga has been on the right track. Various stationery, school bags, clothing, and toys printed with Tiga will soon enter the market, bringing Cao An a steady stream of income.
There should be nothing wrong now. Even if there is something, Cao An will give Fang Haoli great power to let her deal with it on her own.
After opening the email and reading the content, Cao An was stunned.
“My movie hasn’t been released yet, and the school uniforms I designed have become popular.”
It turned out that after the trailer of “Your Name” was released, the audience immediately liked the two sets of school uniforms designed by Cao An.
They are the school uniforms of Magic City School and Meteorite Middle School.
These two sets of school uniforms not only have the advantages of good-looking photos, but also have the characteristics of being comfortable and practical to wear.
The perfect combination of modern and traditional, simple, beautiful, practical, it is hard not to like.
So many schools and clothing factories sent emails to Cao An’s Fanxing Films to inquire about cooperation authorization.
When Fang Haoli saw these messages, she was also confused. She had no right to deal with such matters, so she could only ask Cao An.
Because there were too many people asking, Cao An announced his decision directly on the official website of Fanxing Films after careful consideration.
And published articles on major platforms.
[Thank you for your love for my clothing design. I was flattered when many students wanted to wear the school uniforms I designed.
I didn’t think about this at the beginning of the shooting, but I was very happy to see that everyone liked it so much.
I decided to open the authorization to all schools, all students, and all clothing manufacturers for free, and everyone can produce these two sets of clothing.
But the price of clothing should comply with market rules and should not be deliberately raised, so I will limit the price of each set of clothing.
The price of a summer suit cannot exceed 400 yuan per set; the price of a winter suit cannot exceed 800 yuan per set.
If an individual or manufacturer is found to sell above these two price limits, they will no longer be authorized and will be held legally responsible.
—— Respectfully from Cao An, director of “Your Name”. 】
Once Cao An’s message was released, it immediately triggered people who were paying attention to this matter.
Several actors who played students in “Your Name” also forwarded Cao An’s message after seeing it.
And attached photos of themselves wearing school uniforms, all of them were youthful and beautiful, handsome men and beautiful women.
It also pushed this topic to the top of the hot search.
#The movie “Your Name” has not been released yet, and school uniforms are popular#
Whether it is netizens, students, schools, or major clothing manufacturers, they all cheered after seeing this news.
“Director Cao is awesome, I will definitely buy tickets to support the movie when it is released.”
“Modu Xingye Garment Factory is inI will take everyone in the factory to see the movie when it is released.”
“Wow, Director Cao is so nice. I just received a notice that our school will start changing school uniforms next semester.”
“What is a pattern? This is a pattern. Director Cao is generous.”
“Now I have to watch “Your Name.”
…
Looking at the comments on the Internet saying that they would go to the cinema to support Cao An and “Your Name”, Cao An smiled slightly. This is the effect he wanted.
He thought about charging for authorization, but after careful consideration, he found that if he charged for authorization, he would not be able to collect much authorization fee.
Although these two sets of clothing have independent copyrights and are protected by law, their copyright protection is not as convenient as that of Tiga. Others only need to make a slight modification to claim that they are their own.
And charging for clothing will definitely cause the price of clothing to rise. At that time, it is not certain how many schools will change this kind of school uniform.
If it is not a large-scale It is difficult for a single person to wear it without changing the model.
At that time, it will lead to low sales, lack of interest from manufacturers, and lower licensing fees.
Now Cao An directly opens the copyright, allowing everyone to produce it at will, and many manufacturers and schools will follow up at that time.
Let Cao An leave a good impression in the hearts of the audience.
These are all free publicity for Cao An and “Your Name”.
And not only “Your Name”, everyone will remember Cao An as a person, and will be the first to support any movie or TV series he shoots in the future.
This is the benefit of having a good reputation among the audience, without publicity and bringing traffic.
Cao An’s inference It was quickly verified.
Several identical terms appeared on the hot searches of major platforms.
#《Your Name》 same school uniforms free open authorization#
# Many colleges and universities announced that they would change school uniforms in the next semester. Is your school among them? #
# Domestic school uniforms may change because of a movie#
In addition to the hot searches, the number of votes for 《Your Name》 on the list of people who want to watch during the Spring Festival has increased rapidly.
In just a few hours, the number of votes has increased from more than 10,000 to more than 1 million, which shows how much everyone likes Cao An’s decision.
Although there is still a certain distance from the first place of 6 million votes (an increase of hundreds of thousands), it will be released before the release. It is not without a chance to surpass.
Being quickly surpassed by “Your Name”, Bi Xiaofei, the director of “Dreaming in the Entertainment Circle”, could not sit still. He shouted on the Internet that Cao An’s operation was illegal and reported to the official of the competition.
In response, the official of the National Youth Directors Competition quickly responded.
Cao An’s operation was reasonable and compliant, and did not violate the rules of the competition.
Bi Xiaofei, who was rejected, was not discouraged. Instead, he took advantage of the traffic and said that his movie criticized this bad style.
Don’t say it, this operation really worked, but only a little.
Bi Xiaofei’s operation helped his “Dreaming in the Entertainment Circle” get more than 10,000 tickets.
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