Dominate South Asia

Chapter 265 Volkswagen

The negotiations in China ended, and Mhamad and his party returned to Pakistan.

Today, Pakistan is already a prosperous scene. The project cooperation with Austria is smooth. The civilian truck project is located in the suburbs of Islamabad. This project has driven a large number of related industries. At the same time, areas controlled by the Afghan Liberal Party government have also mined A large amount of ore can fully meet various needs.

The planned railway line has also begun to be surveyed and site selected. The Pakistani government has invested heavily in industrial transformation. With the start of various factories, a large number of agricultural people have begun to transform into industrial people.

In order to adapt to industrialization, Pakistan's domestic education has also begun to reform. In basic education schools, more and more courses teach modern civilization knowledge. At the same time, the number of secondary and higher education institutions and technical schools has also begun to increase significantly.

All this has made Pakistan gradually feel that it cannot make ends meet. Even if the gold it obtained from India last time was put into the international market and benefited from investment, it still cannot pay for the increasing input demand.

Moreover, there is also huge investment in the military industry.

The negotiations with Germany went very smoothly. When the turret bra made from Eastern countries was shipped to Germany for testing, it fully possessed the resistance performance of 500 mm homogeneous armor, which made the Germans ecstatic.

As a result, the Germans exported a 1,500-horsepower engine production line to Pakistan, and transformed Pakistan's 59 Tank Overhaul Factory to produce such engines and assemble German Leopard 2 tanks.

At the same time, Pakistan attached an agreement requiring the introduction of a gearbox matching this engine. It is not enough to only have an engine, a gearbox must be available. Only when it becomes a power system can it have practical value.

As a subsidiary of the agreement, Pakistan will entrust a German company to transform Pakistan's 59 tanks and upgrade the fire control system. In the face of huge interests, the German company finally agreed.

Looking at the huge order, Mercedes-Benz Motor Company finally became jealous, but it was a pity. The top management of Mercedes-Benz Car Company was still slow to respond. Before Mercedes-Benz Car Company came up with a plan, another German company had already come to Islamabad with their products.

Volkswagen of Germany!

Volkswagen came from Hitler. At that time, he hoped that every German family could own a car and named it Volkswagen. To achieve this goal, he directed the Nazi organization of the "Labor Front" to take charge, in Wolfsburg. Volkswagen began to build a factory. However, this factory never produced Volkswagen cars from beginning to end. All the production capacity was used by the Nazis for military production, and the early cars were also used for military use.

until after World War II. This car company has just begun to enter the field of civilian cars and has designed classic Beetle, Golf and other models. However, the real development of this car company came after the joint venture with Huaxia. Huaxia's market accounted for half of Volkswagen's products. above.

And now. Volkswagen is competing with Dodge in the United States in China, and they will not give up any opportunity in Brazil or Argentina. Even in island countries, factories have been built.

There is a blank here in South Asia. Because all countries in South Asia are agricultural countries, and now, seeing that Pakistan is working towards the goal of becoming an industrialized country at full speed, the public is immediately tempted.

Leonard, Volkswagen's senior president in charge of Asian affairs, personally brought Volkswagen's products to Islamabad.

Seeing several bright cars parked in the open space outside the Presidential Palace, Mhamad shook his head, delivered to his door? That's going to take a lot of beating.

Hamad first put the Germans aside, but Lilith ran out excitedly.

"Dear Madam President, these are our company's products, I hope you like them." Leonard said to Lilith.

As a girl, no one can resist the temptation of the Beetle. Lilith sat on it, looking at the dashboard in front and the surrounding interiors, and she didn't want to leave at all.

Leonard explained the function of each operating part to Lilith. Lilith had already started the car and drove the car several times in the courtyard of the Presidential Palace.

"Since Madam likes it so much, our Volkswagen company will give this car to you." Leonard said.

In order to expand the market, not to mention one car, Leonard would give away a hundred cars without even frowning.

"No, President Hamad is very strict. I cannot do this kind of bribery." Lilith said, "How much does this car cost? I can buy it."

"Then just one mark," Leonard said.

Looking at the blue-eyed German, Lilith smiled and said, "Sir, you really know how to joke."

"Mr. Leonard, our president asks you to come in." At this moment, an official said to Leonard.

The opportunity has come! Leonard was very happy. Originally, he thought he would negotiate with the Pakistani minister in charge of industry first, or negotiate with an assistant below. Now, he directly met the president of the other party. It can be seen that this negotiation on our side has a lot of potential. Very confident!

Although the titular president of Pakistan is still Zia-ul-Haq, he has long since retreated to the second line. Almost all affairs are decided by President Hamad. You don’t need to look at anything else, just look at the Pakistan Army. It doesn’t matter who the chief of general staff is.

In the large office, Hamad met with Leonard.

"Dear Mr. President, we come from Europe with sincerity, just to bring a national car to Pakistan." Leonard said to Mhamad, he spoke standard English, the official language of Pakistan .

"Well, what car are you going to bring?" Mhamad asked.

"Golf, Passat and Beetle." Leonard said: "These three cars are our main sales in Europe. They have high engine horsepower, comfortable rides and large space."

Mhamad shook his head: "Mr. Leonard, have you considered the national conditions? The prices of these three cars are too high. For us in Pakistan, ordinary people cannot afford them."

Ordinary people consume? That can only be said in developed countries such as the United States and island countries. Pakistan is still an agricultural country after all. It will take ten or twenty years before ordinary people can afford it, right?

Just like in Eastern countries, when Volkswagen first introduced them, they were mainly official cars. Ordinary people would be happy if they could buy a bicycle. At that time, a Santana cost the same as a 100-square-meter house in Shanghai.

Leonard came to promote these cars, mainly targeting the official market of Pakistan. The Passat, with its majestic appearance, is very suitable as an official car, while the Golf and Beetle are very suitable as cars for rich people.

"Then what do you want?" Leonard asked.

"A real national car." Mhamad said: "For example, Jetta."

The Jetta was launched in Europe in 1979, including 1.3 and 1.5-liter gasoline engines and a 1.5-liter diesel engine. At this time, due to the Golf, the sales volume of this car was not high. At the same time, the price was also higher than that of the Golf. Be low.

"Okay, then we will introduce Jetta." Leonard said: "We can set up a joint venture with you to build a factory in Pakistan, so that the price can be lower."

In fact, the introduction of a car is also under Mhamad's consideration. After all, with the development of Pakistan's industrialization, people's lives will gradually become richer. At the same time, the roads are constantly improving, and the people's desire to own a car , will be realized within a few years.

At this time, in neighboring wealthy countries, such as Saudi Arabia and Iraq, it is no longer news that citizens own cars.

The sturdy and durable Jetta is a good choice for Pakistan. Of course, this is only the early stage. In the future, if Pakistan wants to develop its own automobile industry, it will be necessary to start with introduction.

Of course, Pakistan is now extremely poor and it is impossible for the Pakistani government to take money.

"We have applied for a loan from the bank. As long as your country agrees, the initial cost of building the factory will be paid by the German Central Bank. Later, when the production of cars gradually increases, we can gradually repay the bank loan and achieve profitability. As for We both hold half of the shares.”

The Germans are very shrewd. They came to sell the car and knew that the Pakistani government was unwilling to pay. So the bank first provided loans. As long as the cars were produced, there would be income.

Moreover, Volkswagen is now the first car company to enter Pakistan. In this way, it will occupy the Pakistani market in the future and exchange the market for technology. This is a necessary choice for Pakistan.

For such a temptation, Mhammad cannot refuse. As for the current situation in Eastern countries in the later period, the First Automobile Works and the Second Automobile Works have all become joint ventures. He can't build anything. That is entirely a problem of the system. This will allow something like this to happen in Pakistan. Mhammad has already had an idea for the later plans. The country will not invest more funds to completely allow enterprises to adapt to the market. At the same time, it will introduce a competition mechanism. If it is not done well, Then go bankrupt!

"I agree in principle." Mhammad said: "For the rest, your company can negotiate with the Ministry of Industry. As for the factory location, it will be next to our heavy truck base. However, I have only one request."

A request? Ten requirements can be met! Leonard thought to himself.

"We in Pakistan require a 51% shareholding," said Mhamad.

How can you agree to this request? Leonard was immediately mute. (To be continued ~^~)

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