Disaster Artist

"I don't want to laugh anymore."

A netizen left such a comment on the official account of "Tomson has something to say", vividly interpreting the feelings of the majority of netizens on this episode.

The explosive reaction swept the entire network.

For a long time, "Tomson has something to say" is a program that netizens are keen to discuss. Even if they don't watch the premiere, related topics can also attract attention on social networking platforms.

The sparkling collision between Tomson and Lu Qian coincided with the birth of "Unfriending", which unsurprisingly aroused the enthusiasm and excitement of netizens. It occupies three hashtags, which makes people deeply feel the crazy popularity of the show.

Mighty!

Vigorous!

It really makes people experience what it means to be "hot", as if the rolling heat wave is enough to ignite the air.

However, this is just the beginning.

In the third week of July, the major theaters ushered in the premieres of three works, but considering the momentum of "Dinosaur Planet" the previous week, the film companies slightly avoided the head-to-head contest when arranging the schedule. All the works are lightweight, and the investment cost is basically around 200 million.

A comedy, an animation, and a thriller.

finally! There is finally a thriller movie in the market that competes with "unfriend".

However, the reality is cruel. This low-cost thriller produced by Qiyang Media was completely submerged in the wave of "unfriending", and the box office of the premiere did not even cross the threshold of 50 million. There is no heat, it goes online silently, and it is silently submerged.

But I don't know what Qiyang Media is like.

The only thing that is certain is that when the six major theaters successively announced that they were about to release "Unfriend", they were very angry, very very, even furious, but there was no way to know that they were even more angry about Ji Xu's vain and vexatious snakes, Still more angry that he missed "unfriend".

Rumor has it that the manager of the film selection department was severely scolded by the CEO at the company's high-level meeting.

However, the rumors are just rumors, and only Qiyang Media knows what happened.

In any case, the premieres of the three lightweight films were all squibs. Regardless of the quality of the films, they really had no traffic at all in the face of the heat wave on the Internet. Even though the film companies were hoarsely promoting them, they didn’t smash them out. Any splash can only be said to be unlucky to choose the wrong time.

"Unfriending" VS "Dinosaur Planet", this is still the main theme of this week.

However, the difference is very obvious.

The box office of "Dinosaur Planet" plummeted by 51% on the weekend of the second week, and the number shrank directly to 220 million. The cumulative box office for two weeks after its release successfully exceeded 800 million. It is not far from recovering the book cost, but if you want to make a profit, there are more A long road to conquer is definitely not an easy task.

In fact, "Dinosaur Planet" has a good reputation, not only from the media, but also from the public. However, like the "mutant team", the popcorn index is not high, and the general audience is not interested, so it is not well received, which is really impressive Sorrow.

More importantly, "Dinosaur Planet" met "Unfriend", the biggest monster in this summer's vacation.

This week, "Unfriending" received the blessing of "Tomson has something to say", and its awareness and spread reached a new high again, attracting a large number of ordinary audiences who were not so interested in movies into the cinema, which also made the movie weekend. The box office once again handed over a stunning answer—

480 million, compared to the weekend box office of the previous week, a drop of only 8%, which is a performance against the sky.

It is worth noting that this data ranks fifth in the history of the box office in the sixth week of its release in the history of the global movie box office!

unbelievable!

Miracle!

From the desperate situation of unknown origin and no one who cares about it, to reaching the top of the global film history list, "Unfriending" has written a magical box office curve, and it can still break out 480 million in the sixth week of its release. Box-office figures, even terrifying, are not enough to describe the explosion of the media.

Myth!

This is indeed an "urban myth". Looking back carefully at this time, the novel computer desktop narrative, the propaganda that breaks the boundary between the film and the reality, the exclusive screening beyond the cinema line unintentionally caused the hunger marketing, the "tragic hero" Hashtags, "Tomson has something to say" and other factors unexpectedly collided, which created such a situation.

Without any link, I am afraid that the film cannot reach such a high level.

Then, an astonishing scene appeared in the global movie box office—

"Unfriend", champion.

Three consecutive championships!

The amazing thing is that this is the first three consecutive championships this summer! None of the high-profile super blockbusters have been able to achieve such a high level, even "Heroes Expedition 2" has not been able to achieve it, because the competition in the summer season is really fierce, and new opponents will be ushered in every week.

However, "Unfriend" did it!

Moreover, the cumulative box office of the movie is already sprinting towards the 2 billion level, and it may even become a strong contender for the box office championship this summer.

Incredible!

Really incredible!

Who would have thought that such a situation would appear this summer?

Until the fourth week of July, "Unfriending" finally revealed a bit of a downturn. UU reading www.uukanshu.com

This is also expected.

Thriller/horror movies are not a family-friendly genre after all. Some people just strongly refuse to watch such movies. Even if the publicity is lively, even if the discussion is heated, they refuse to watch it. This is the inherent disadvantage of genre movies, that is to say, the market Depth is limited.

As a result, the weekend box office of "Unfriending" saw a sharp drop for the first time after its full release. The 35% drop is a bit scary, but for a thriller movie, this data is a performance worthy of applause and celebration. Better than most commercial films.

What's more, this is the seventh week of the movie's release.

Although "Unfriend" finally gave up the championship, it still held on to the runner-up position, and its performance of 300 million at the weekend box office was still eye-catching—

Anyone else remember?

Streamer Films' summer blockbuster blockbuster "Super Power Legion" had a box office of 300 million in its opening weekend.

But they don't know how they feel when they see the weekend box office numbers of the seventh week of "Unfriending".

Thanks to the re-explosion of the weekend box office, the cumulative box office of "Unfriending" so far has successfully exceeded 2 billion, and it is undoubtedly one of the biggest winners of this summer's season. If the production cost of the film is considered, It is even more amazing if there is a distribution model in which the film and the theater chain cooperate directly.

Compared with the box office figures, the film's yield is the most terrifying.

Now it can be confirmed that the four investors who "unfriended" quickly became billionaires after investing in one movie.

At the same time, the continuous accumulation of "Unfriending" at the box office has not stopped, and no one can know where the limit of this movie is.