Disaster Artist

So, how many surprises does the Echo have?

"Cinematic" rating? Cancel rating? Weakening the list? Weekly recommendation? Watching suggestions? And then... refuse to disclose the on-demand rate?

Normally, when a work explodes, the producer must use loudspeakers to promote it everywhere, and the official announcements are scattered all over the sky, wishing the whole world would know—

It's like "The Raid 2".

Achievement publicity, breakthrough celebration, celebration party... These actions themselves have publicity significance, just like "the fragrance of wine is afraid of deep alleys", they need to let people know that the work has been successful and gain recognition, only in this way can a chain be formed The effect continues to detonate.

Looking at the overwhelming discussion of "Stranger Things", you can know with your knees that the on-demand rate of this work must be astonishing, but Echo actually refused to publish it?

This basically amounts to the Echo giving up any further propaganda for "Stranger Things", so what's going on here?

But the Echo refused to publish, and the industry insiders were at a loss?

of course not!

How can a third-party professional organization in the industry that is responsible for statistics of audience ratings, click-through rates and other related traffic data remain silent?

The survey report was released on May 15. The statistical time was from May 2 to May 9. The specific data is divided into two parts:

First, viewing intention or actual viewing, in simple terms, that is, "wanting to see" or "seeing".

The data of "Stranger Things" is approaching 70 million, surpassing the current major TV stations and popular TV series currently being broadcast, occupying the top position.

As a reference, the second-ranked drama "Throne" has been the king of global ratings and topic discussion in the past five years, and it has been soft to win awards. From popularity to awards to word of mouth, it has always been the audience. their top pick, but this time, it relegated to the runner-up spot.

The first time ever!

Moreover, the data of "Throne" was actually widened by a gap, "only" only 59 million, which also proved the fanaticism of "strange things".

Phenomenon! Phenomenon! Phenomenon!

In addition, the data of "Schmidt's Bay" reached 23 million, and it also ranked in the top ten in this list, ranking seventh, and its performance was also good.

Second, the click-through rate/viewing volume, that is, the audience who actually watched the episode --

Watch for at least ten minutes to be included in the statistics.

The first season of "Stranger Things" averaged an incredible 27 million viewers, with the first episode topping the list with 47 million views.

The first season of "Schmidt's Bay" also reached an excellent average of 13 million viewers, and the highest number was also the first episode, reaching 23 million.

Once upon a time, in the golden age of television, it was not uncommon for viewers to exceed 30 million viewers, and it should be regarded as a measure of popular popularity.

But now, with the full rise of the Internet age, the number of viewers of dramas is generally declining, TV stations are in decline, streaming platforms are in the ascendant, and the diversification of entertainment means makes audiences scattered in the corners of the Internet, and it seems that it is no longer difficult to gather together. Naturally, the overall downturn.

Including TV stations and streaming media headed by Residential, there are very few who can now have ratings higher than 15 million, and even the threshold of 10 million has become out of reach.

Of course, streaming media will be slightly better, but it is still in the early stage of development, not yet fully popularized, and the number of viewers has never been able to break the shackles.

The special thing is that streaming media does not distinguish between premieres and rebroadcasts, but continues to accumulate and superimpose, so the ratings are divided into the first week, the second week, the first month, the second month, half a year, etc. Overall, , the cumulative number of viewership numbers in the first week is indeed better than that of TV stations.

For now, 20 million in the first week is an average measure. As long as the click-through rate of a single episode can reach this benchmark, and it fluctuates up and down, it means "success".

However, the highest peak in the first week has always been difficult to break through 40 million——

From this, we can see the limitations of streaming media. Even if it depends on the accumulation of seven days a week, the number of viewers on demand has not ushered in the imagined blowout. The main reason is that the existence of streaming media has not changed people's way of life. Not used to paying to watch episodes and movies on streaming platforms.

Even peaks, let alone averages.

It is no wonder that the seven major film companies and TV stations have not paid enough attention to streaming media. They always believe that the Internet is indeed changing the times, but the important position of TV and cinema still cannot be replaced. What they need to do is to pass on the original basis. The Internet mobilizes audiences, instead of pushing away TV and theaters, they choose to embrace the Internet.

until now.

"Schmidt's Bay" ignited enthusiasm, from the peak of the first episode to the average of the first season, the whole line became popular.

"Strange Thing", detonated the market, created a series of records, and made its debut.

Whether it is a peak of 47 million or an average of 27 million, "strange things" are subverting people's traditional perceptions with practical actions——

It turned out that the streaming media platform can burst such amazing energy?

This data is not perfect, because the world is so big, the viewing figures in different regions are obviously different, and the Echo has just been launched. Although it has been launched in many countries and regions, the equipment is not perfect, and the statistical data must not be accurate enough. However, this It's already shocking enough.

Judging from the ratings of the episodes in the first week of May, including all TV stations and streaming media, "Strange Things" is one of the best.

Not only does it easily occupy the title of champion, but the average number of viewers is 30% higher than the second-ranked "Throne", which is a huge advantage.

Even "Schmidt's Bay" can easily rank among the top five, which is a pillar level on any TV station.

Total Annihilation!

Hot!

If it is said that the traffic of the hot search list is just a bubble, then the survey data of third-party agencies is a heavyweight, shocking the audience.

What is Phenomenal?

This is phenomenal!

It can be clearly felt in all aspects that the debut of the Echo has changed the entire rules of the game. The records and miracles created in just a week have subverted people's fixed cognition again and again, and easily caught up with the layout. Two years in residence.

And, this is just the beginning.

Echo~www.wuxiaspot.com~ is a newborn after all. Even if the discussion is overwhelming, there are still a lot of people who stay on the sidelines or turn a deaf ear.

With the advancement of time, relying on the excellent reputation of the two original dramas, the attention has been projected one after another, and the growth curve is very gratifying.

"Strange Things" ushered in a blowout, and the subsequent outbreak of viewership is still advancing by leaps and bounds, once again showing the power of the whole network frenzy, and the word-of-mouth effect is obvious.

but!

The full acceleration of "Schmidt's Bay" is a small surprise. Although the popularity has always been shrouded in the shadow of "strange things", the reputation of the show itself has always been fermenting, winning more and more audiences one after another. Love, like fine wine, fragrant for thousands of miles, and the follow-up growth momentum is very gratifying——

Instead, he regained some of his style, which once again proved that Lu Qian's choice of this series to be launched on the first day was definitely not a hasty decision.

What's more, at the end of the first week, when the second week came, Echo launched a new set of episodes again——

Upsurge, wave after wave, wave after wave, can't stop the car at all!