Disaster Artist

Popular recommendation:

Everything in the world is one with two sides, neither absolutely positive nor absolutely negative, just like—

dispute.

Most of the time, people don't like controversy, because controversy often means sharp deviations and extreme differences between likes and dislikes, which is a bad thing.

But this time, the controversy over the Echo is a good thing.

As a new thing, there are always various challenges to face. Regarding the streaming media platform, even if the house has initially gained a firm foothold in the industry, the fixed concept is still the absolute mainstream, and it is difficult to change in a short time.

Relying only on Echo's own voice and explanation, people often resist and refuse to listen. Even if Echo's ears are red and hoarse, it may have little effect, and people consciously filter it like an advertisement.

At this point, controversy arose.

Controversy, which means popularity, also means doubt and provocation, which also gives space for topics to expand, and at the same time becomes an opportunity for echoes to show themselves.

In the hustle and bustle, the echoes have always stood on the cusp of the wind and waves, and the heat has never dropped. For a while, countless turbulent waves can be seen swarming, spreading mightily on social networks, accompanied by Controversy, but won more and more support——

The truth becomes clearer and clearer.

The good news is that Echo's servers have withstood the severe test of the first wave of shocks, and there was no crash or lag.

In other words, users did not feel the bad experience.

but!

No one has noticed this for a while, because the smoothness of web pages and applications is not a matter of course?

Perhaps, the number of newly registered users is not as many as imagined, and the server naturally does not reach the upper limit. This is the general idea of ​​people, isn't it?

So, is it really so?

No matter what, just like this, echoes, different fireworks, stand on the stage of history independently, and slowly kick off——

It is epoch-making to open a new aesthetic system for movies/series works with "movie sense" evaluation, and weaken the influence of rankings and scoring systems.

It didn't take long for another questioning view to gain a lot of attention again:

After the influence of the popularity list and rating system has been weakened, how should the general public choose who to watch?

For the younger generation, they have become accustomed to various charts, and these charts have become the only standard by which they ridicule their works.

For example, the weekend box office leader.

For example, the May word-of-mouth list champion.

For example, the top ten works on the hot search list.

and so on.

They need to see the list and see those ranking numbers before they can become interested. Of course, after seeing the list, how to filter the viewing objects is another matter.

However, now Echo has consciously weakened the influence of these lists. Although the original intention is positive, is the effect really good?

Do they need to go back to primitive times and rely on word of mouth to learn about works worth watching? Or clumsily, follow the weekly updates of the platform, and then refresh all the new works?

Ordinary netizens said that without such time, energy and patience, such stupid methods are obviously unable to keep up with the times.

In response, the Echo was a little perverse and did not respond, but let the debate on the social network continue.

Facts have also proved that even without the guidance of echoes, there are still a lot of smart people among netizens.

In fact, the list is a form of oppression and anxiety, both for the audience and the film production team.

Audiences look at the popularity list to select their own viewing objects, which leads to a dilemma. It seems that everyone has watched the top three works on the popularity list. How should I respond if I don't like it?

The same is true for the production team. They racked their brains in order to enter the popular list, so that they did not focus on the creation itself, but continued to brush the list and score points, focusing on the wrong focus with the cart before the horse, thereby destroying the market.

Over time, this also creates a vicious circle:

On the one hand, everyone uses the list as the object when creating, the trend of homogenization of works will become more and more obvious, and the creative consciousness is controlled by traffic.

On the other hand, the aesthetic orientation will gradually become homogenized, so that the unique works that lack living space in the first place will be further squeezed into the corner.

So, in the end?

No one can predict the future, not even Lu Qian. He doesn't know how such a vicious circle will end.

However, Lu Qian can be sure that works such as "Unfriending" and "Raid" will have no room for survival. Just as the theaters did not believe that these works would be successful, the "mainstream" caused by the list and traffic will It will become more and more streamlined, standardized, and modeled.

This is what Lu Qian has been avoiding.

So, the Echo made such a drastic attempt.

Of course, it is not that the list and ratings are not important, but that these reference factors should not take away the weight of the work itself.

From this perspective, Echo's approach is worthy of admiration—

weaken, not cancel.

That is to say, as long as the audience is willing, they can still see the list and find the audience through the list, but this is not the most important criterion.

Correspondingly, ~www.wuxiaspot.com~ Echo launched a "weekly recommendation" option.

Soon after, Echo still did not respond to the topic, but announced how the "Weekly Recommendations" worked. The real intention is self-evident.

"Weekly Recommendation" made a bold attempt by drawing on the jury model of the three major film festivals and the editing model of the "Film Manual".

The Echo editorial team consists of fifteen members divided into three teams.

Each team will take turns in charge of one month's "weekly recommendation", that is, four to five issues, every three months, and the most important thing is to ensure diversity.

The different aesthetics of different editorial teams continue to spark inspiration, interpret and appreciate art in different ways, and continue to bring users a new experience.

At the same time, Echo also announced the identities and resumes of all members of the editorial team, which is completely transparent——

Among them, there are senior professional film critics, industry insiders with film production teams, university professors majoring in film, pure film lovers, and freshmen who have just entered the art major.

Etc., etc.

Most people do this job part-time; and Echo said that these editorial teams are not static, including the three editors-in-chief, they may change at any time, to avoid the Lanchuan Journalists Association from happening, and to ensure the inspiration of the editorial team Vitality can always be guaranteed.

The more research, the more novel, once again showing the ambition of the Echo.

Streaming media platforms have invested heavily in original content, which is to be expected; but the Echo has invested a lot of energy and money in the aesthetic system beyond the content, which is undoubtedly unprecedented.

It can be seen from every aspect that Echo is trying to find an unusual path!