Disaster Artist

Walking along the bluestone path, passing the old waterwheel at the entrance, the crisp sound of spring water ding-dong came from my ears, and I entered the gate hidden among the lush green trees.

Then you can see a whole three-story glass wall directly behind the building. At a glance, you can see the small garden behind. It creates a mysterious space with the log wall behind it. It seems to cut off the hustle and bustle of the city and open up a Xanadu, let people take a breath secretly.

It's hard to imagine that there is such a secret place hidden in the city of Lanchuan.

With just one face-to-face, you can already feel the difference of the detached theater headquarters.

The first floor is the movie theater. The audience is not busy or anxious at all. It has a leisurely and comfortable vacation. There is a small bookstore and coffee shop next to it. The lazy scent of books and coffee lingers on the fingertips, which is also happiness.

At first glance, it is indeed the flagship store of Transcendence Cinema in Lanchuan. There are 24 halls on the first floor, and there is also a luxurious VIP hall on the second floor——

The main reason is that the quality and specifications of the big screen are different, not only the high-definition picture quality, but also the top audio-visual experience.

"No wonder the location is still a bit remote. How much does it cost!"

Ji Xu sighed softly in Lu Qian's ear.

In fact, the location is not remote. In the northwest corner of the city, the largest urban park in Lanchuan is nearby. From the planning point of view, it is still within the urban area, but the traffic is really troublesome. It is about 20 kilometers away from the city center, even if you drive by yourself. It also takes more than half an hour.

It is precisely because of the location that the movie theater can occupy such a large area of ​​land. Otherwise, in the city center, a palm-sized toilet would cost money.

Ji Xu and Lu Qian have both heard of the name of this cinema, but compared to coming here to watch a movie, the two students still prefer to watch a movie nearby. .

At the same time, the Lanchuan office headquarters, which is beyond the theater chain, is also on the second floor here. Today, Lu Qian and Ji Xu made a special trip to have a meeting.

Originally, Ji Xu also wanted to discuss with Su Changting to see the dome theater showing all day long to meet the market demand, but if he could cooperate with Chaotuo Cinema, there would be no such need, and even Ji Xu went to other cities slowly There is also no need for a plan to promote the film.

The only fly in the ointment is that it is a theater chain, not the distribution company, who came to contact the distribution.

The difference between the two is that, first of all, the distribution company will be responsible for publicity, film arrangement, etc., while the theater chain does not include related business.

Secondly, and most importantly, after signing a contract with a distribution company, they also need to discuss with their own cooperative theater chain.

For example, some top distribution companies have cooperative relations with eight major theater chains, and they require this theater chain to show in 300 theaters, and that theater chain to show in 1,000 theaters. It also means that the audience is wider; and the location of the cinema, the time of filming, the number of films, etc. can also be negotiated.

However, it is different from the cooperation with the theater chain. For example, "Unfriending" Now, if they sign a contract with the Chaotu Cinema chain, then they can only see this work in the cinema chain under the Chaotian chain, and no other theater chains can see it.

Assuming that an audience member does not have a detached cinema near his house or company, or he does not have a member of the detached cinema chain, he may miss "unfriending".

These are all essential differences.

Now that the film industry is fully mature, cinema chains rarely cooperate with film production companies alone, and often connect through distribution companies or the distribution departments of top film companies. For the cinema chain, it is also easy to connect with professionals, at least they do not need to spend energy in the promotion link.

Moreover, according to common sense, the distribution company participates in the cooperation, and they often need to share 20% to 40% of the box office. Then after excluding the distribution company, the direct cooperation between the production company and the theater chain means that only two parties can share the box office revenue, but The truth is more complicated.

It is true that there is one less partner to share the box office revenue, but the lack of effective publicity and the lack of different theater layouts may reduce the box office figures themselves. be broken.

The theater chain owns the screen, the production company owns the film source, and lacks the coordination of the distribution company as an intermediary, the game between the two parties will be more complicated. The situation of "five or five points" is generally difficult to occur, and the ending is often robbed by one side. Most of the profits -- either theaters or studios.

It is precisely because of this that the importance of the issuing company is further highlighted.

However, neither Lu Qian nor Ji Xu are picky now. The olive branch that goes beyond the cinema is already very precious. Especially when they realize that the streamer film industry also has follow-up actions, the current situation is becoming more and more delicate.

The success of the cooperation with Chaotuo Cinema will determine the completely different development direction of "Unfriending".

Ji Xu is paying attention to the area of ​​the Chaotu Cinema, while Lu Qian is paying attention to the audience level of the Chaotu Cinema——

From a certain point of view, audiences who are willing to choose to detach from the theater line have a little edgy branding themselves, and are unwilling to follow the crowd.

Does this mean that "unfriend" should be more appreciated here?

"Good morning, welcome to Transcendence Cinema."

Heading towards him, a young man walked over with a shallow smile and extended his right hand in a friendly manner.

"I'm Nong Chenjie, you should be Lu Qian and Ji Xu, right?"

"To be honest, you guys and I imagined it a little differently. I thought the director who made such a good movie as 'Unfriend' should be more unique."

Kind, kind, chatting and laughing like a spring breeze.

Lu Qian held the opponent's right hand, but did not defend himself, but said with a smile, "I thought the object of today's meeting should be a middle-aged uncle who is in his fifties but still embraces Wen Qing temperament. Obviously, Your youth makes me a little uneasy."

The half-truth and half-truth made Nong Chenjie laugh along with him.

Nong Chenjie in front of him looked like he was not yet 30 years old, very, very young. His canvas shoes, jeans and white T were even more youthful.

However, the old-fashioned words and deeds can still see some clues, "Very well, this is the impression that we need to pass on to the audience beyond the cinema: to break the stereotype; also, this is also the message sent to the audience by 'unfriending', I think, We should be the perfect match."

pretty!

Ji Xu also showed a smile, "I once sent you an email, but the stone sinks into the sea, but I didn't expect that we would meet again after going around."

Although the words were not sarcastic, they still did not hide the edge hidden in them. Once, they didn't even get a reply.

Nong Chenjie didn't mind either, "Only when you meet the right person at the right time can you spark a spark, just like love, and the same goes for movies."

Adequate advance and retreat without losing the humorous response, Nong Chenjie only used a few words to make the atmosphere lively.

Lu Qian followed with a joke, covering his chest, "The **** of love just hit my heart, I think, I should have fallen in love."

Nong Chenjie laughed cheerfully and made an inviting gesture, "Why don't we go to the backyard to talk, today's sunshine is perfect for a walk."